How much should you offer for a car? (What's a FAIR price to offer for a NEW or USED car)

[@prm5798]

The dealer usually doesn’t have any problem insulting you with real money trade in offers.

[@stateniland]

NEVER trade in your car to a dealer...

[@abprepboy33]

@@stateniland actually its only worth considering in these scenerios. 1) You live in a state that gives you tax credit towards the purchase for trading the used car (IE you buy a car with a purchase price of 30k and you get 12k for your used car. You pay taxes of only 18k on the new purchase.) 2) The dealer does not negotiate the trade in value. its plugged into a computer based on KBB and general demand for the vehicle- and thats the number you or ANYONE gets in trade.

[@stateniland]

@@abprepboy33 sell privately.. or it's your lose

[@abprepboy33]

@@stateniland you get less money and if that the ONLY thing being considered..... you come out on the bottom. but if you can minimize the discrepancy by getting tax credit towards the new vehicle and getting actual blue book trade in on the used vehicle. (Providing your car isnt a classic car or extremely rare)...... the discrepency might be worth avoiding a lot of the idiots who buy privately. In my experience- when you sell a sports car... you get a lot of people who want to just joy ride in the car. You get people who want you to go to their credit union 45 miles away to finalize the deal. (which means I have to go with someone else so I have a ride back). the trade in is so quick..... and you dont gotta worry bout dmv or smog certification. Also if your vehicle takes a long time to sell then you are paying insurance on the vehicvle while the vehicle is depreciating and you are putting your time into meeting people and taking rejecting ridiculous offers.

[@toby7291]

What ever happened to the NADA book being the standard? Last time I got a vehicle loan it was standard when it came to the lender.

[@rollotomassi6374]

Look at the dealer Monroney label, take off 20%…..theres YOUR start….goat the end of the month, do not fall in love with any car, do your homework, get pre approved somewhere else, do not discuss monthly payments, do not bump yourself ( ie, dealer wants you to split the difference ) DO NOT BE AFRAID TO WALK…be courteous, reasonable but firm…..if you walk, expect a new call the next day….with a better deal in your favor……

[@jeffburtonnottheracecardriver]

More than once, I've heard the dealer person or someone talking on their behalf about the mark up in other industries, particularly furniture and no one complains or negotiates their profit margin (first lesson is, ALL sales are negotiable). I first thought, that those guys don't pull some of the tricky, psychological and sometimes sleazy tactics to get as much of your money as they can. But, continuing to reflect, a few do! [Insurance salespeople have been known to sell people things, best for them not always you.] Car dealers have made their bed, and sales in general have. I decide to just be affable in my affairs, make reasonable profitable offers; but I still get offended and walk quickly away from the salesperson who starts with the shady talk and tactics.

[@mps4s]

Love you guys! Great father and son rapport, and very useful info. Your tightly focused topics are great, and the off the cuff, no editing format works! It’s genuine and refreshing. Mark my words, you’re gonna be at 100,000 subscribers soon, and you’ll be earning good money on You Tube. Maybe more than from the underlying business. Good luck and keep them coming!

[@FlashbackHeartAttack]

How come you guys never talk about starting from dealer invoice?

[@jaycasteel2640]

@@FlashbackHeartAttack great point, I would like to know the answer as well.

[@tampaterry1245]

Great job guys. I really appreciate the information as I really HATE walking into a dealership to once again buy a car

[@HB-yq8gy]

You guys are great father and son duo. We love your honest opinion. I found out about the internet price it's just a teaser price to get you in.

[@davebacon6194]

That ray guy kinda knows his stuff! Plus he's got some personality, appreciate you're good work guys, thanks!

[@martynichol2600]

Ray? His name's Dad.

[@tommycop284]

I am the one that asked this question the other day and as much as I appreciate all the info you guys give, you mentioned nothing about initial offer for a used car which was my original question 🤔

[@josephthompson5020]

Yes, he basically suggested figuring the percentage between the invoice and the msrp and offer a portion of that percentage.

[@lindap.p.1337]

Did you listen? He is not the dealer, he does not have numbers on the car you want......he did answer your question.

[@markreyes2567]

It’s simple. Look up the Kelly blue book value. Then offer 2000 under that. The car would probably be 5000 above Kelly blue book. Threaten to walk out a few times. They will come around and eventually bring their manager out. That when you know you have them.

[@ELFKidsVideos]

Love the content. And I have the same Cannondale in the same color. 😊

[@crumdoggy]

I think many Americans wouid change cars more often but for the pain of dealing with car dealerships that are out to extract every last dolllar from the customer.

[@Berzilla]

got that right

[@mikejautosandstuff3349]

It really depends on what you’re buying and how popular those vehicles are 10% in a $30,000 car shouldn’t be a problem the hold back alone is probably $800-$1000. i’ll give you good examples two years ago I bought a brand new 2018 Camaro one SAS at 8000 off MSRP granted I qualify for 90% of the rebates then just last year I bought a 2018 brand new leftover Corvette that sat for 14 months and I bought that at 13,000 off MSRP so it really depends on what you’re buying. People don’t know it but typically cars that are 30,000 or less don’t have a lot of wiggle room

[@IAmJeka]

5:18 I’m watching now and i completely agree but also watching this now after the way they’ve treated us all with the mark ups and now with the desperation, I have requested 5k off and told them I’m in no rush and can’t wait until they just need to get rid of a car to meet a bonus. He said, that’s a lot of money off… let me see what I can do because we just had a port hold….

[@johnpatti3560]

Keep up the good work. God rewards those who are honest

[@williamwooldridge2311]

When you have a weak credit score the dealer really takes advantage of you.they make you feel lucky to get a loan but the interest is so high 18 to 20 percent.out of a 900 payment about 300 actually goes towards the principal of the car.wheres the protection of the consumer predortory lending

[@michaelkizer9826]

Didnt think U covered used cars much in this video, still enjoy your vids Thanks

[@ronnieturner1356]

Shouldn't "Dealer installed options" be included in the MSRP? This seems deceitful. They took the "option" to add the $300 floormats and $200 washjob so it's not an "option" to the customer. They say it cannot be removed. It's just a part of the price, a very profitable "add on" for them.

[@BeHumbleLiveLonG]

Let's be honest here dealer is not out to loose money they will screw you anyway possible

[@swgforthefence]

👉🏼09.21.21 MSRP on my AUDI Q3 was 4O.6 k. My OTD was 38.5 cash. It’s been one year now, I got a good deal. It’s still in mint condition one year later. Gray, loaded! I Love ❤️ my AUDI!!! My first brand-new car. Test drove the 2021 “Stiff” Buick Envision 1st. The Dealer wanted more for that Envision with ALL its EXTRAS, than my AUDI with all the Audi STANDARDS, which they are known for. My Audi is worth every penny to me one year later. 😄❤️

[@msaul37]

If a vehicle is listed online with its price lowered by a rebate/customer cash, is it reasonable to ask for their invoice price THEN add the rebates/discounts? Also is it also acceptable to ask that a(additional) supplier discount be applied if you're a legitimate supplier discount code holder, and the dealership is advertising 'supplier pricing for all'? Interested in a Silverado, MSRP is 52,600. In my logic, my legit supplier code gets me $2911 off, GM customer cash gives me $6000, (thanks to internet research)'invoice' gives me $3200 off, and dealer 'price for everyone' is $4500 off. Would opening offer of $36,000 be met with "here's the door, have a nice day" or "let me talk to my manager"?

[@donaldzuramp4404]

You guys always have the right videos! Planning to get a car soon but i have to learn the business first. Thanks guys

[@billpii6314]

Worked with a guy that used to be a car salesman. He said get invoice price and go at end of the month and offer them 200.00 above invoice. Things may be a little different now though.

[@samriley8278]

Msrp stands for manufacturers suggested retail price . That’s not what they have to charge you. So with the internet you should always find out what the real profit margin is on a vehicle. Remember it’s a depreciating asset.

[@VetSemperFi]

I got my RAM at 19% off MSRP in March because it was a leftover from the prior year. I'll wait for another leftover deal rather than buy now.

[@turkeychicken69]

Would you do 10% off it's halfway into the life cycle? Asking for an opinion

[@VetSemperFi]

@@turkeychicken69 No

[@bill7481]

Ray, you often say that customers live in fantasyland for expecting certain things, and I agree. But, Ray, you must also live there with them if you think dealers do the things you are suggesting here - asking a dealer to deduct their incentive from the price of the car. I know for a fact that, unless one enters a dealership having all the information, he/she’s getting no help from the dealer. Thanks for your insight, though. Keep them coming!

[@CarEdge]

I hear you, but it really depends on the dealer. Yes knowledge is the key. Thanks for watching.

[@dough1402]

I enjoy watching the videos you guys put together. I just started the negotiating process and i'm using some of the things you guys talked about. I tried to get clarification on what discounts were all included in the displayed discount. The response I got back was something to the effect of 'Here are all the incentives we are offering for this car purchase. Give us a call to set up a time we can meet.' I smiled, thinking back to what you guys said. I wrote them back and asked them to kindly re-read my inquiry and actually answer my question. thanks for the valuable info you guys share!

[@groovy9125]

You guys are great! When I get ready for another car, I’ll ask you to do the negotiation for me. I do it so seldom, you’re certainly a lot better at it than me. Also, there are so many “fake fees” that dealerships try to add to the invoice, I refuse to pay those. Question: I live in Scottsdale AZ - are you guys in AZ also?

[@CarEdge]

We used to live in Scottsdale but moved east during the great recession of 08 -09.

[@groovy9125]

Your Auto Advocate - Well, I guess everything is done on the internet anyway, so location probably shouldn’t matter. I used to live back East, Queens NY. But Scottsdale is so much nicer. Move back here guys!!! 😀

[@patrickprom1410]

I would argue that a dealer is not entitled to a reasonable profit just because they've built a dealership. To me, it's about the value that they are providing ("what is your value to the marketplace..."?) In 2021, it's a bit frustrating that the consumer can't purchase something without having to go through a middleman when it oftentimes provides little to no value.. This would include when there is no trade-in and no test drive required. It seems likely that this entire business model will be significantly different 10-20 years from now, although there are lots of headwinds working against any change (government regulations, etc.)

[@patrickhoins8333]

I think what’s most important is that trade value as most if not all beat you up on that as they know you know what invoice and rebates is on that new vehicle you want. So you think you have an excellent trade and they value it as fair or good and they won’t move. The usual statement is I’m giving you wholesale price on the new vehicle and to be fair we need your trade at wholesale value.

[@omartorres1188]

Hi, its probably obvious, but when you say 8% off MSRP of 40k, is that the out the door price? Or is it 8% off, then adding taxes and registration/Tags?

[@jaycasteel2640]

Good question, I would love to know the answer.

[@leonardyoung6821]

As salespeople, we are trained how to see things from the customer's point of view. Having real empathy and understanding of the customer's motivation and way of thinking are imperative to making deals. Customers looking to make a fair deal should also employ at least some empathy and understanding for the car dealer. In the long run, it will earn them a better experience. Salespeople are just as susceptible to being sold as the customer. They will work harder for customers who are nice and not just about raw greed. Also, keep in mind that the higher up the chain you go, the less important front end profit is to the person you are negotiating with. If the owner negotiated every deal, gross profit would be very low. He wants volume much more than profit. The salesperson, however, cannot survive on the small commissions that come from "mini" deals. If more than 10% of those deals are minis, he has a major problem.

[@stevemccooleq]

As with any other commodity, supply and demand always enters in. If you want a popular model that is hard to keep in stock, then they will not discount much. Conversely a less popular, slow mover model could even be sold at a loss.

[@lefttea]

interesting how you said 40% at 8:08. back in sept '09 that's exactly what i did on a new leftover 08 f250 4x4. sticker $46180. test drove it on a saturday morning, they called me sat night, sunday afternoon, monday morning. decided i not to get truck, but emailed dealer on monday afternoon a crazy offer of otd $29647.56. 46180-40% + 7% tax. thursday they told me to come get it. still driving it today. :)

[@CarEdge]

Timing is everything in life. You happen to have stumbled upon the right truck for you at the right time when the dealer found himself in a desperate time and wanted cash on hand as opposed to metal sitting and depreciating. Good for you, my friend.

[@markreyes2567]

I USA;y get between Rand 7000 off used vehicles. For example. A dealer was selling a used vehicle for 19,000. Kelly blue book had the car at 14000. We know they didn’t pay anywhere near 14000 for it. I offered 12000. Said I was going to leave about 5 times. Even walked out once. Came back in. Their manager came out. Got the car for Kelly blue book value.

[@takhsisprime]

As far as used car prices. I've heard that the used car pricing engines were not reliable because of business interests in selling those used cars. But I've heard from dealers that retail was too low and for trades they only pay black book.

[@richardrowe1538]

Well, you can go in and low ball the price. But, you need to have an idea what your bottom line is. What will you be willing to buy. Your presentation today gives one the idea where the bottom is located.

[@Torpedomtb]

I was thinking this.. Start the haggle and when it goes back and forth say I pay MSRP if you pay the sales tax. that will put it on the to discount the vehicle a bit so they can decrease the tax. Because sales tax could be 8-10%.

[@Isaacsteven987]

How would you tweak this for used cars??? Thanks

[@joetowers6591]

That green cannondale Is freeking awesome bro. Thanks for the info.

[@DM-fm9zq]

Your percentages are a good rule of thumb but you have to consider the time of year. Is it year end? quarter end? are we in a pandemic? Just closed a deal on a 2020 MB GLC for 20% off MRSP for a family member.

[@kkusakabe]

These videos are great! Thank you guys. I would very much be interested in a video on what to offer on a used car. Thank you!

[@head-honker]

An invoice deal less incentives is a fair deal for all. The dealer makes the holdback and doc fee, and you get a decent price.

[@jeffreopelle3143]

I have purchased three new Toyotas in the PNW, the newest one was 2018, all at 12-14% off MSRP. Purchased in May, November and December. Don’t know if that would still work today or not.

[@danielson_9211]

I have been binge watching your channel thank very much for all the advise. Recently became disabled and looking at a 2021 sienna, hopefully will get one by March 1st.

[@joewozniak1738]

Carfax deducts 2 grand, I have a 2019 vehicle ( pristine condition ) no accidents, no smoking ) no scratches, new tires, oil changes and tire rotations, like I said, mint condition vehicle ! So, how come kelly's b.b. and Nada book, is a couple thousand higher ?? Is carfax ripping off people and partnered with the dealership ? Hmmm ? 🤔

[@AL-pu7ux]

They never tell you the incentives. Other problem is they may not be honest with MF and residual on a lease either. Fun back and forth but the right way to get the best deal is to call around and have at least 7 or 8 dealerships make You an offer

[@maximillicon1166]

Pretty hard to insult a car guy......!!! love that ...I think i like these guys.

[@kennethward4985]

I offer them a very fair 6% off price and no silly ad ons. Then I leave because I always leave, I have had guys do anything short of tackling me to stop me from leaving.

[@michaelstruth6082]

Putting aside the caveats mentioned in the video, was the “net take-away” that 2% - 3% over dealer’s invoice - with dealer’s also getting all his/her holdback $ and the customer receiving any current manufacturer-to-customer incentives - was a reasonable offer? If so, was this intended to be an “initial offer” or a reasonable offer on which to “close”?

[@fabiangomez9269]

What I’d like to know is how should I determine an initial fair offer for a used car from a dealer? I can look up value on NADA/KBB but I don’t know how much they are into the used car for. Any tips?

[@rafars2246]

Invoice price is different depending on brand. Not related to percentage at all. Tell me how I bought my Toyota Camry, new, with a 6.5k off of msrp...

[@brandonrodriguez4900]

Thanks guys! But what about Used cars? Tomorrow's viedo ?

[@randyo4541]

Would like to know as well. When you talk about dealer incentives, do those apply to the used car market as well?

[@bythebullsshorts8769]

Randy O usually no; usually used car markets are regionally based. What I suggest you do Randy is get some apps (Cars, Edmunds, Autotrader) and get the EXACT filters for the car you want. Filter by price and use that as leverage. Get the out the door prices and say ‘hey this dealership is $650 cheaper what can you do?’ But when it comes to like rebates or offers you won’t have that with used cars usually. But you can negotiate free warranties or money off if you stick to your guns.

[@randyo4541]

@@bythebullsshorts8769 Thanks Evan! This is what I figured. Sounds like the best plan is to figure out what I am willing to pay and start making offers. The one that can meet at the price point wins.

[@bythebullsshorts8769]

Randy O yea and don’t be shy to share that with the dealers. Make them compete for your business. I’m looking for Mustangs and I’m getting $2,000-$2,500 off the bat. Remind them any car you buy now is going to lose value due to the market too; and you need reassurance and a bill of sale BEFORE you go to the dealership so when they try and pull a fast one and you can show them your agreed upon price

[@randyo4541]

@@bythebullsshorts8769 I am also in the Mustang market. I keep going back and forth on the S197 2013/14 or the S550 2016/17. Happy hunting.

[@calvinroesner9537]

How about asking to see the dealer invoice and starting from there? A buyer can’t factor in hold backs but maybe taking negotiations from invoice would disclose what the real (reasonable) profit might be.

[@brianbaker2759]

This video did not really address used cars... What is a good rule of thumb on what to offer on a used car? Certainly it depends on the market conditions (supply vs. demand), but any general rules?

[@markanderson4794]

Best car content out there. Love it

[@G4CEFITNESS]

Love your videos. They're so informative and helpful. Thank you

[@jerryleokirkman9460]

Just attempted to purchase a vehicle today, 9000 dollar loan ,payoff 26,500, wow, 15,000 dollar loan, 38,000 dollar payoff for 66 months, that's from my local Toyota, chevy,gmc,buick dealership, and they were above fair market price by 3000 and said they dont come off of their prices ,period, we were approved for 20,000 for a Toyota rav4

[@livecensored]

Right now. MSRP is the price. 22' K5 Gt-line premium $31500. Offered $30,000. No counter.

[@dustinmccrindle343]

Ditto on the used car offers. 🤞

[@byronh60]

I think it’s funny Zach, sometimes it’s Dad and other times it Ray. Anyway, great videos. Sounds like you offer a great service that’s definitely worth the money.

Furniture is a HUGE profit machine. Seriously, I worked in the biz and it is a rip off. Buy hand made, custom furniture. Pay a bit more up front, but worth it. Pay once, cry once.

[@georgefinn2054]

Please advise on buying a used car. Have not seen this yet?

[@itwasntme208]

Kind of disappointing. Your title in capital letters claims info on Used cars as well ?

[@checkbook22]

How do you determine a fair trade in price if your car would retail for $13000 on a dealer’s lot? What could you really expect?

[@TheSpeedracer1982]

How do I know this for 2023? Why is what dealers pay for a car not online

[@MichaelSmith-jt8vs]

That Cannondale looks to be a low mileage one owner.

[@kristivaughan3839]

Wonder if you can ask for the same % off on all makes. Like VW, Toyota, or Honda. I would think the more popular cars will have higher mark ups.

[@animan9866]

What about used cars? I got an appointment to test drive a used car wednesday and would like to know especially when factoring the current economic situation. The car I'm looking at was marked down $1500 recently probably due to corona and sitting on the lot for 60 days.

[@dave434]

Let me ask you this, Should the factory money come off the vehicle price first and then the trade in come off next ? 34250- 3250 factory rebates = 31000 - trade value 15000 = 16000. Are you taxed for the 31000 or the 34250?

[@stoney139]

I believe you are taxed for the $16,000.

[@c19commander44]

Car dealers hate out the door prices or buying a car through your bank.by taking the bill of sale to your bank.dont let them send the paper work themselves . you as the buyer take it your self. if they do they make money out of it as the middle men.

[@EuroBoj1]

I remember buying a car and the salesman gave me his employee discount on top of all other incentives. My Question is how often can sales person use that ? Once per yr ? Or monthly?

[@CarEdge]

Scott, it all depends. Sometimes dealer's have extra savings vouchers or certificates given to them by the manufacturer that they can use as they see fit on deals. So, perhaps each salesperson is given x-number of them for their use that month and your salesperson wanted to reward you and did. Stay safe, Ray

[@guyusa3936]

What about he profit dealership makes backend? We need to offer InVoice and start negotiation from there. Who even knows that invoice printed in the paper is even same that dealership paid. They could have got car way below the invoice

[@scottr2706]

The dealer did pay way below invoice. There are a variety of incentives and the holdback which move the real cost to the dealer to less than invoice. Many of the incentives are not fully known until long after the vehicle is sold. For example, volume incentives.

[@Atsf1976]

Have you guys thought about having a two tier pricing model? The one you have now (obviously). Then, the other one is a cheaper model where the customer negotiates their own deal and calls you guys to think if it's a fair deal. Just a thought.

[@CarEdge]

Thanks for the suggestion! We've had quite a few folks ask us to do that. We're happy to help pro bona with deal reviews. Email us at team (at) yourautoadvocate.com!

[@tomacwoody]

As much as I would like to see the dealer profit from a deal, I know full well the majority of their profits are made in Finance, via accessories (LoJack, tires, tint), and in the Service area. I see no issues negotiating a price to invoice because dealers really don't make much profit in sales anymore.

[@williammuenster7386]

funny... on the last 4 cars I purchased I got between 4 and 6 K of MRSP the last 2 being over 5 OUT THE DOOR!!!! Cash and go on the these.

[@timbcarlson]

It sounds like you guys are talking about mainly new cars, can you cover used cars please?

[@jaycasteel2640]

I thought the dealer pays for destination charge, and the buyer can negotiate that out of the price?

[@MOAON_AABE]

What kind of deal would you call 15% off a Toyota Tacoma bare bones model with an MSRP of $26,150? Great deal, good deal, fair deal, bad deal???

[@adriandenson8855]

Some of my local dealers are now claiming they received federal support to keep people employed and they’re allowed to use it toward paying off negative balances as you trade in a car. I think if it smells bad it is bad. Their claiming up to 5000$ additional to trade in value will be given to support making the deal happen on a new car. I don’t even want a new car, but doesn’t it sound like a marketing gimmick? I have pictures of their ad but it won’t let me attach them

[@JG-xr9kr]

Send the link

[@adriandenson8855]

Jesus Gomez - none of the dealers official websites mention the deals - just their Facebook - Bill Currie Ford -

[@IAmJeka]

6:33 but they do that with our trade ins lol

[@ryanedwards7645]

Im trying to buy a new 2019 car msrp 44,300 and Im offering 40,000 before ttt- tax, title, tag. And the dealer only wants to discount 2,500. Ive been keeping touch with them since December and through all this coronavirus crap they haven’t dropped their price a dime.

[@micromanly]

What is your opinion of no haggle car price strategy of dealer today. The posted price is the price plus fees extra; tags registration tax etc. I have had sales person say they do not negotiate any on price of car and what they offer is best price around. If you do not like it go somewhere else.Yet other prices of dealers are considerably lower and do not include fees also. Hard to know who to believe. I usually leave or go somewhere else if their initial price is out of say $750 to $1000 from what is offered by competitors.

[@antonkuchar670]

That's what I hate, they put all offers in, you go check it out and find out no offer available to me and price was a hoax, never visiting those places again

[@jefftalbot8371]

No way are these huge mega dealerships staying in business with 2-4% margin. The only things dealers will deal on these days is your trade. If Ford or GM says that’s the price then that’s the price. Last week I found a new 2018 Ford truck, dealer said “sticker price.” I looked at a new 2020 and it was cheaper. Wait until X-mas and get a good price.

[@CarEdge]

Jeff on new car sales they would be delighted to make 2 to 4%. In realty most car dealerships only make 1.5 to 3.5% net profit when everything is all said and done and most of that comes from parts and service, finance and insurance product sales and used car sales. New car sales for many stores is a losing proposition.

[@theman4884]

Does the 6% on a $40,000 car hold true on used cars? Is the Kelley Blue Book Fair Market Range I see on autotrader accurate?

[@mrlookn4dchewn84]

What website is out there were I can get invoice price before I ask dealership. For instance ram trucks

[@ericgagnon2913]

What about used cars? I'm currently looking at 2017 model year, 3 yrs lease returns, so is KBB Trade in value + $1500 recon + a 5% profit margin a good place to start an offer on used cars?

[@blackcatsarenopussies]

Got my 2019 GLC 3 weeks ago. Certified used car from authorized dealer with 7,000 miles on board. Listed price 45,900. Haggled back and forth, managed to get it for 41,800. Sold my 2012 GLK privately at 16,000. That was 4,000 more than what dealer offered me for it. My advice is try selling your old car privately, you will get a better deal than thru the dealer buy back program. They always under evaluate when buying and over price when selling. Then go on a hunt for the model you want, haggle without shame, check other dealers, find the best offer then tell the others to beat that.

[@pokey5428]

Why not ask to see the invoice price and offer them 2% above that, minus any incentives and don't put up with any add on fees--out the door price.

[@RogerGonzalezRR]

Thank you guys so much!! i love yalls videos they are awesome!!!

[@CarEdge]

Thanks for watching, Roger. We appreciate your support and viewership!

[@petemartinez1375]

Good stuff. I'm going to buy a new 4runner. This stuff won't fly on a Toyota 😢

[@julialunaa]

It’s crazy, cause I can’t even find a car for MSRP now with all these dealer adjustment rates

[@BlaiserAid]

I know this video is 3 years old, but you said "there are many dealers that are willing to accept a 'reasonable' profit on a vehicle", but what is a reasonable profit? Is it a flat dollar figure? Or is it a percentage of the car's value, thereby increasing with the value of the model? Or something else? I think you used an example of $200 profit as being reasonable. But in my mind making $200 on a $40,000 vehicle seems unreasonable (0.5% of the car's value). Or am I being naive?

[@The-Jokes-on-You]

Whhat about used cars? When dealing on a used car from a dealership what Kelley blue book value is fair to offer the dealer (because you know the poor schmuck that traded it in got taken)

[@kidsnewschannel6003]

Actually, you don’t know that. We trade at KBB (minus hail, excess damage, tires, brakes,) and sell below KBB fair purchase.

[@The-Jokes-on-You]

@@kidsnewschannel6003 thats funny, I don't recall seeing hail damage, worn tires, small chips etc in KBB. What I do remember is a private party value & dealer value (apparently KBB already took dealer cost into consideration 🤔) and no offense but the majority of used cars I've bought, I've had better luck & less problems with private party vs dealerships. So for the life of me I can't figure out why KBB offers a lower value to the dealerships because let's be honest..... most dealerships put little to no money back into these cars before they resell them.

[@Nitrousbird]

Disagree with this mindset. I go in wanting them to make as little money (or better yet lose money) on a sale with me. I'm not looking to do anything criminal, but they aren't doing me a favor being in business either. My last new vehicle I flew a couple of states away because they had a much better deal than anywhere I could get in my state or the surrounding states (beat the next best deal by over $4000). That dealer will never see a dime in service money from me...well, neither will the local guys as I'm not afraid to turn a wrench. But one dealer going out of business just means another pops up in their place. I care about one thing - the absolute best price I can get for what I'm buying, period. You can tread me like an a-hole, call my mother all sorts of names, etc. Give me the best price and I will buy from you, because at the end of the day, that's really what matters (assuming new car...used is a bit more complicated).

[@Glad2BGolden]

The question should be what is a fair profit. I have no issues with dealers making profits and the average person doesn’t care and excepts mark ups. But don’t try to get rich off of one sale, while trying to put me in a tint eating beans out of a can. The industry deserves to tank at this point.

[@benghale]

I'm trying to buy a 4runner 2008 from private buyer , she has it for $ 10,000. Nd mileage under 80,000 but need the wheels to changed nd has a small rust on back trunk

[@acidwizard6528]

If I ask the dealer to see a copy of a vehicle's invoice cost will they do it or get cranky?

[@jeannavetrone4114]

@9:55 Can y'all please make a video going more into depth with buying a car in December. Can I go in at 20% off msrp, how desperate are the sales people to get rid of 2020's, etc. I plan on buying a 2020 Camry during the last week of December. However I know exactly what color, trim and package I want. Should I be ready to compromise on one of those?

[@k.c.wingert7179]

So is rule of thumb on a $70,000 pickup from Ford 10% off of MSRP?

[@AllEyezOnRod]

I’m interested in a Used Lexus GS 350 f sport 2016/2017 under 40,000 miles, but only interested in 3 colors only hard to find them in my state of Florida. I need a great price