How Much to Charge for Logo Design (for Freelance Designers)

[@smalltowncreative]

Use this link to get Freshbooks at 70% off for the first 3 months: bit.ly/70_percent_off

[@cullinan3319]

within the first video off this channel. already locked in a client & based it at a fair $300 for the logo just off the tactics of explanation in the invoicing & using what I KNOW & What I INCLUDE in my process. This video was extremely useful. Thanks again, Michael!

[@Beatboxpoet_Media]

no fluff straight to the point .. i like that

[@smalltowncreative]

I’m glad to help!

[@saint4323]

Graphic design student from Bolivia here. Your guide is really interesting, i'll definitely take it into account. Thank you very much!

[@smalltowncreative]

You're very welcome. To your success!!

[@feebsnails2699]

Thank you so much for this! How does this not have more views and likes! I have my first commission to do and she is a friend so I'm so stuck but this has helped a bit, thank you :)

[@smalltowncreative]

You’re so welcome! I really hope your project turns out fantastic!

[@CreoVox]

this is genius! I really like this approach and will definitely give it a test run to see how it works.

[@smalltowncreative]

I hope it gets you the green light on multiple projects!

[@vanillaboi5475]

Man it's a great video, I feel kind of unsure if people are willing to play that kind of money for my work, but I'll give it a try

[@smalltowncreative]

Thanks! You know, as long as you’re giving them a valuable transformation from their current logo, it will be worth it to them!!

[@travis9144]

Great to see more design content! They should give you a go at the IRS forms.

[@smalltowncreative]

Haha. Thanks! As long as I could implement the maximum amount of sexy, I would gladly accept the task!

[@mictlanone6198]

Very good info man. Thanks

[@smalltowncreative]

You bet, thanks for watching!

[@lllillliiiiiiillliill7974]

+like, sub Nice edits, great quality and perfect information! thank you man!

[@smalltowncreative]

I really appreciate the kind words! You’re welcome!!

[@hasnainhaider3560]

From Pakistan Thank u so much for this

[@smalltowncreative]

It’s crazy my video went that far! Thanks for the comment!!

[@juliusflex4755]

Bro out here in Africa all you got it’s your idea and computer so all the other equipment doesn’t matter to the client to it kinda makes it hard to makes it hard to estimate how much you can charge a client

[@zer0tonin_]

3th work problems. Hi5!

[@smalltowncreative]

I understand. Though I’m assuming you wouldn’t purchase equipment that didnt help you do your best work. These are costs that must be built into your pricing. You also should never share your expenses with clients, just give them the estimate. From there, they have two choices… accept the agreement or look elsewhere.

[@nymobiskra56]

Algeria is here. keep going 🇩🇿

[@smalltowncreative]

The gas tank is full over here!

[@nymobiskra56]

@@smalltowncreative It always has been 😂

[@smalltowncreative]

@@nymobiskra56 Truth! lol

[@connorf1744]

Can you send the template document? The url in the description did not work

[@MadeByTriniLena]

Thxs great info

[@jfosterdesigns]

Thanks much for this!

[@smalltowncreative]

My pleasure!

[@ellabraga8708]

Thanks Michael!!

[@smalltowncreative]

Thanks for watching Ella!!

[@thummarnayan]

Link ymis not working

[@UnpaidInternn]

What do you mean by thumbnails and comps for services?

[@smalltowncreative]

Thumbnails are, essentially, just early sketches to help you layout elements quickly. A comp is used to get approval for a design direction before you render the final design. en.m.wikipedia.org/wiki/Comprehensive_layout

[@UnpaidInternn]

@@smalltowncreative Thanks for the explanation and video! You gained a sub from Michigan.

[@shaungorham5479]

TY.

[@KJfreshh69]

Idk what any of that means… I’ve made logos… just downloaded the logo app and made the logo sent it to the person and they used it. 🤷🏽‍♂️ I need to know these terms and definitions to them.

[@smalltowncreative]

Great idea. Anything worth doing is worth doing well!

[@charminesesay5217]

i have a question, one of my client ask for price list, as a graphic designer do you need a price list or just tell them the fixed only and also I have a invoice too.

[@smalltowncreative]

Hi Charmine! To be safe, I would tell them that you typically charge a flat rate of $____, for ______ services , and tell them what that includes. If they need something different, then offer to have a discovery call, get all the info, and send a custom estimate based on their unique needs. 😁

[@charminesesay5217]

@@smalltowncreative thanks

[@kaitlynking9426]

This link doesn’t work anymore for the worksheet 😔

[@smalltowncreative]

Hi Kaitlyn! I’m sorry about the trouble. Everything should be working fine now.

[@stephanievassar8397]

@@smalltowncreative I am looking for the worksheet as well is there any way it got taken down? I greatly appreciate this!

[@smalltowncreative]

What logo rate did you come up with?

[@soumyamondal0626]

Michael, let me tell you the kind of information that you are providing is hardly anywhere on the internet....great job. Thank you

[@smalltowncreative]

Thank you so much! I always seek to provide the most beneficial information. Your response is incredibly affirming! :)

[@dryanwarrener]

Do people actually pay that kind of money cause I recently completed a logo for a client and they thought £120 was expensive 👀

[@smalltowncreative]

Your ideal client will pay a reasonable rate. You just have to communicate your value to them, using your portfolio, and letting them know the result they can expect.

[@dryanwarrener]

@@smalltowncreative Thank you for your fast response! What if my portfolio is less than 5 projects? 👀

[@jonahd.7395]

@@dryanwarrener I would recommend asking trusted friends or family to pitch a fictional company idea to you (or come up with one yourself). Create several fictional brands at the quality you will generate for real clients. Once you have 4 or 5 solid brand concepts, add those to your portfolio, and create a PDF that you can send to clients showcasing your work. I hope that all makes sense. I am still in the learning phase as a freelance graphic designer, so I am still doing it myself :)

[@jfosterdesigns]

You'd be surprised how much you can charge for a logo when you know your value! Some designers charge in the thousands. Depends on the scale of the company and the scope of what you can offer along with the logo such as color palette, branding, and other assets. Remember, you are offering more than just a product (the logo in this case), you are offering them incredible value for their company's identity, marketing, and voice going forward.

[@gvx-desginsgvx2846]

I know this is an old post but to a seasoned designer £120 or $380 is extremely low. If you're just starting out that's a decent amount. Once you gain more knowledge more skills you need to graduate to higher price tier. Too many designers are actually underpricing/undervaluing themselves. Its normal to charge clients $1,000 or $15,000 who have the money and see the value in your work. At the end of the day its more than a logo, its an investment.

[@MadeByTriniLena]

I just subscribed

[@smalltowncreative]

Thank you so much, I love this comment!🤙🔥