How Much YouTube Pays a 120,000 Sub Channel

[@hahavans]

Your transparency is always appreciated. Always the realest.

[@Artemis-v8i]

Even his face cam is transparent

[@kofuzi]

I take things both seriously and literally

[@captainalatriste1492]

👌

[@aaryt]

Kofuzi, you seriously need a Patreon, at least turn on your channel's membership. Do both. You're missing out on a lot of profit. Plenty of people using Adblock would rather pay you directly than watch ads.

[@tadejdanev5030]

@@aaryt KOFI

[@FordyRuns]

Just keep leading the way for us smaller channels on how to be and what to strive for! So honest and transparent Mike this is why you are the best 👊

[@Prof.RClaro]

I like your content a lot!!! Congrats on the hard work with the channel!!!

[@FordyRuns]

@@Prof.RClaro that’s very kind thank you means a lot!

[@kofuzi]

I did initially have a section on some channel goals/objectives for 2023, but the video was already getting so long that I had to cut it. one of the objectives I have is to keep finding ways to spotlight the channels who are making great videos but maybe aren't getting enough visibility natively from the algorithm

[@jameschaves5723]

Chris has a great channel!! Always promoting mental health

[@FordyRuns]

@@kofuzi always giving back my friend that’s why we love you

[@fleshboundtobone]

Props for not only doing this at all but putting the number upfront. You deserve to make a lot more for your videos, they're appreciated.

[@enonek2960]

WOW!!! You have just EXPLODED since I started watching. Congrats! I was sure you'd miss the Court Room, glad you and the family are making this work.

[@DrRamiNader]

I love these videos, so thank you so much for pulling back the curtain on your analytics. I think you're making a good decision in turning on mid roll ads. Your videos are high quality and offer a lot, so I don't think people will drop off just because a midroll ad comes up. Best wishes for a successful 2023!

I couldn't agree more.

[@kofuzi]

thanks so much!

[@chad.haggerty]

Came here to say the same.

[@nickatnite16]

Dude is super transparent and authentic. Met him at the tracksmith pop-up during the 2021 NYC marathon,spoke shoes with him briefly,was telling my friend (who didn't know who he was) he was one of the best on youtube,he seem to genuinely appreciate that. Keep doing what you're doing and more subscribers and success in the new year! ✊🏾

[@UltraTrailSteven]

I always love these deep dives into the analytics. Thanks for sharing, Mike!

[@krishnachandradas8386]

My man!!!! none is honest as you bro! Props!

[@kophotography895]

I am one of your viewers, who has sub'd, watches your vidz all the way through, I cannot be the only one, the KZbin stats seem really harsh, I find your content really engaging, relevent & production is top notch. I want to say thank you for 2022 content

[@markchangcoco5427]

You're our favorite for a reason! 🙌

[@kofuzi]

thanks Mark!

[@christopherlo9446]

Big respect, more people should be transparent like this.

[@capeflatterytrail]

That honesty just led me to subscribe.

[@andrewstearns9276]

One of my favorite “running” channels. Love that your completely open with your viewers!!! Excited for all the content in 2023

[@RPGchallengeruns]

As a new channel, this is super helpful and honest. Thanks a lot for sharing!

[@ShervinShares]

This is inspiring! I’m aiming for that silver play button!

[@convoswithconjay]

Awesome video - perfectly in-depth. Thank you!!

[@TheFODRunner]

And despite all the growth and transparency (which is applauded by us all), you still play the same outro music from back in the day 👍 never change 👏

[@kofuzi]

it's just super easy to not have to think about changing the music. plus, I still enjoy the song, believe it or not.

[@Believeintherun]

This is wild. Thanks for sharing KO.

[@kofuzi]

it's been a great year of running, and you guys have been there for a lot of it. it's always good to run with you guys.

[@ihisatake]

Aloha sir! Mahalo (thank you) for sharing all of your wisdom and thoughts on a KZbin Channel. Just wanted to say thank you and let you know that everything that you have shared has been a god send!

[@joyaclub]

I'm also blown away by your transparency. Your thumbnails are fine. Don't resort to goofy clickbait facial expressions.

[@PathLessPedaledTV]

Great to see your channel grow!

[@BillMoriarty]

It's so generous of you to put this information out.

[@martinmcgrath1985]

The transparency is admirable, well done

[@newyorkeranew]

Among the most helpful videos I’ve seen on KZbin. Many viewers wonder whether it’s worth taking the plunge. You’ve provided valuable benchmarks to help guide that choice.

[@kofuzi]

I'm glad it was helpful!

[@TopDownFinance]

You're an inspiration to smaller channels like myself. Keep up the good work!

[@kofuzi]

keep going!

[@ALRUMIE]

Keep Inspiring Kofuzi I'm a Running KZbinr just like you all the way from Malaysia

[@WalkingCaptain]

Well done Mike. You do inspire and help people like me to overcome their self placed limits and self doubts.

[@TomCantu-q2x]

I really enjoy your content and style. You demonstrate integrity in your work. I’m glad I can tune into your channel!

[@AfroSenpai]

Thanks for these updates. I will be quitting my job as a HS math teacher to become a youtuber within the decade, and this video is a great motivator. Stay up.

[@mlong35]

This is a very fascinating peek behind the curtains. Thanks for sharing it.

[@SomebodySaid...]

Thank you for sharing! I don't run, have never been a runner, but I enjoy watching channels about finances which I guess is how come your video showed up in my home page. The content in this video was fascinating to me. I watched all the way to the end! Thanks, again!

[@cafecitoconpan]

Transparency, the key for your success. Thank you for such detailed info. Without any subscribers, I have a better idea how it works.

[@kyleryczek]

Thank you for the transparency and vulnerability Mike. I commend you for the way you handle your business. You exude an abundance mindset, believing we can all lift each other up and nothing should be hidden. We need more of that. And congrats on a great year!

[@erickessler8691]

Congrats on the silver play button!

[@westonaltman5193]

Def love how you walked the viewer through this crazy process. I always wondered what revenue looks like for someone like yourself. I’m a teacher and half my students say they want to be KZbinrs when they grow up!

[@jaymueller2418]

Tell them to become plumbers.

[@ThePlantPoweredRunner]

Hey Mike, I love your Content. keep doing what you’re doing my friend👍😊🏃🏻‍♂️ If you continue to make good quality videos people will continue to watch them more and if you wanna make more money just keep being you and let KZbin do its magic.. oh and turn the Midroll ads back on😊

[@mlegrand]

Super proud of you Ko! And I always love this video. Thanks again and again for making it.

[@runninrob7922]

Thanks for the details ... really enjoy the content and info shared, as well as the live stream shows. Keep them coming as you get ready for Japan.

[@oldmanvanrunning]

This helps a great deal as I build my channel and brand. I'm quickly approaching the 1,000 Subscriber milestone (858), and making this info available to us provides invaluable insight. Thanks for helping this community!

[@kofuzi]

good luck reaching that first 1,000! the firsts are always the hardest. the first 100 is harder than the first 1,000, which in turn is harder than the first 10,000.

[@oldmanvanrunning]

@@kofuzi Many thanks!

[@kenklee4]

Gotta support the love as you spread your pasison for running and all things related to it!

[@leejoycechung2162]

Thank you kofuzi…I’ve watched you for a long time and enjoy your videos. Love your channel.

[@GoodlifeInvestor]

you are an awesome youtuber! congrats on all the success...do you recommend editing videos less to save on time and rather deliver more content?

[@motivationtheoryrunning]

As a running content creator I always love these videos. It has been fun to watch your channel grow, it's well deserved. I see that in my data many of my subscribers also watch your videos and Seths, which I love. All the best to you in 2023 my friend!

[@kofuzi]

thanks so much!

[@Dublinred28]

The nicest guy and best running content creator on KZbin hands down. Keep it going Ko. Legend

[@ThatRunningGuy]

Thanks for sharing again Mike. You would of definitely lost alot of income from switching off mid roll ads. Honestly I believe people wouldn’t switch off as your content is amazing. In the Uk my RPM is £3.32

[@ryanatkins5257]

Quality content always wins out! Will definitely sit through a mid roll ad for your vids!

[@kofuzi]

thank you!

[@_lesnak]

Great to see you grow in the past few years. I've never been a great runner but I've stuck around.

[@RunYogiDiaries]

Thanks for sharing this. It does seem like a lot of work for not a huge return. Only passion can keep it going. Thanks again

[@Stringdude86]

Enjoyed the journey Michael. Always keeping it real with ever improving content. Don’t chase the subscribers or farm out your content or marketing to anyone else, I promise you we all appreciate what you do that much more because of it. Happy new year and I hope this is your best financial and healthy year of all!

[@dianeschmiane]

Wow, that’s a really great walkthrough of your analytics, and it’s interesting to see as a smaller creator in a different niche. It shows a path forward, so thank you for sharing!

[@kofuzi]

good luck with your channel!

[@seattleareatom]

Extremely informative and well done video. THANKS!

[@richardamorim6204]

Congratulation from Portugal and good year of 2023

[@kofuzi]

Thank you! Happy New Year!

[@bjarne8343]

Great work and hope you continue to grow your channel. Thank you for an informative video

[@angelarodriguez8118]

I watch all your videos from start to finish😊 I don’t always go back to livestreams, but this year I am going to try to watch one every once in awhile! Thank you for all of your hard work it is appreciated!!

[@kofuzi]

thanks so much Angela!

[@dwb5043]

Your videos are great. Mid roll ads won’t chase us away from the rest of the video

[@jw_asia]

You keep posting and I'll keep watching. Thank you for all the hard work. Happy 2023!

[@thecaptainchas2820]

Thanks for the info! I have a very new, fledgling channel myself. I’m finding shoe review content is massively more popular than race recaps (at least smaller local and regional events) or workout deep dives. Views on those other subjects only go up if I include a shoe talk and indicate that in the name of the video somehow. Lots of fellow shoe geeks out there.

[@dubp6623]

Congratulations!!! 2023 will be even better!

[@leonaleewong]

We know you’re not doing this for the money so again, thank you for consistently putting out quality content for us!! Also, my hubby commented just the other day that he sees a lot of Kofuzi videos (aka impressions) pop up on my YT home page 😊!

[@michaelchurch2262]

You do a great job with your videos, and this one was a real highlight. I've wondered how KZbinrs made money and how much they make. I wish I had discovered your channel earlier (I just recently subscribed). Your shoe reviews are very helpful.

[@Lalo_Runs]

Thanks for always keeping it 💯!! We love you kofuzi!!!

[@nickdunlap6249]

Thank you for this information! I have been watching lots of your videos and realized I wasn’t subscribed. I finally did as your content is inspiring and helpful! I guess KZbin has been pushing your content consistently to me which is fantastic. I hope you have amazing growth this year! I believe you will.

[@JC-se8mi]

I just stumbled upon your channel the past month looking up running shoe reviews. I love your attention to detail!

[@NationJJ]

So cool of you to do this. Wow. Very inspirational too.

[@laurenyoung71]

Your videos are insane, Mike. Seriously. We love ya!

[@PiercingArrowz]

Appreciate your content! Hope 2023 is fantastic for you!

[@MrMcmanus80]

I have been watching your channel since lockdown and think your content is getting better as time goes through. I stumbled across your channel because of the shoes reviews and end up watching your runs as they are really good. Thanks and happy new year to you too!

[@MattNasty]

I always enjoy hearing about the analytics for KZbin. Also, congrats on receiving your KZbin plaque. Idk if you're excited about it or not, but making past 100k is pretty cool.

[@IBXRunning]

Love all this great information! It will be interesting to see how much CPM increases once mid-roll ads are turned back on. Also even though you made more $ in 2021 than 2022, ~1 less video each week that you needed to shoot and edit means that your hourly $ earned probably went up!

[@paulw9293]

As always, we respect your frank honesty & straight up style. There are very few people who expose just how it breaks down & we appreciate it 🙏 💯 🙌 from Australia ✌️

[@MrLolitann]

Congratulations! Really enjoy your content.

[@toddkearney6464]

Thank you for sharing so many details! I appreciate this video.

[@kofuzi]

thanks for watching!

[@pearsbears]

This is so informative! Thank you!

[@kimkennedy123]

Good job! I agree that subs don't really matter. When I started my channel years ago with small subscribers, I was making more $ than many of the channels with a bigger subscribership. I calculated it to be about $3 per sub per year, and I produce really, really short videos (closer to "shorts"). This has probably changed since then. I stopped posting in 2018, but am now just getting back into it. It's a lot of fun, but a lot of work, too! Keep up the good work, and good luck this year with your marathons.

[@digitallyunbalanced]

I liked all the details about how the views were tracked and the click through rate. Best of luck in 2024, I subscribed

[@kofuzi]

thanks for watching!

[@JeffPelletier]

As a fellow creator, it's always super interesting to see how other channels are performing! Maybe I can clarify the issue of CPM vs RPM though.. My understanding is that CPM will vary based primarily on the audience demographics for a given video. Location, age groups, and other factors will determine what type of ad is shown, and some categories are worth way more than others. This will then affect your RPM, since you get a certain percentage of the price charged to advertisers for each view of an ad on your videos. RPM is determined by how long a video is, and in turn how many ads can be shown at a given CPM (putting aside for a moment other factors like memberships, etc.). Therefore, RPM isn't limited by CPM, and for longer videos can actually be much higher than your CPM, provided that you have mid-roll ads enabled. For my longer-form documentaries, for example, my RPM is up to double that of my CPM. Lastly, average percentage viewed is going to ultimately determine how many ads actually get shown for every view. So the challenge is to ensure your content is engaging enough for the audience to sit through mid-roll ads! Having said all of that: If you want to increase revenue, the name of the game is to focus on watch time and not simply views. A smaller quantity of longer, high-quality videos is likely to generate much more than a large quantity of short videos (although the latter may be better for channel growth in terms of subscriber count). And of course, you'll want to re-enable those mid-roll ads, but be sure to place them manually and consider designing ad breaks into your content during your edits.

[@chad.haggerty]

As the creator of the best long-form running videos, Jeff’s words are gold.

[@freeian2]

Jeff Hi. Great content from you as well. How does it work if one is subscribed to KZbin to avoid ads? Thanks.

[@JeffPelletier]

@@freeian2 creators do get a portion of revenue from KZbin premium subscribers. I’m not sure how exactly it compares to the amount you’d get from ads on a video, but it’s not an insignificant amount. So you’re still benefiting creators by paying for a premium subscription.

[@johnrwilker]

I love the content. When I click on you video’s, I watch the whole thing. I like the race videos more than the product reviews.

[@gslgreenhorn]

Very useful information! Thanks for sharing

Love your channel and your honesty about money make me think I can trust you on reviews

[@taminem90]

Happy for you man, you're my go-to running guru.

[@kofuzi]

thanks!

[@orlandodizon4755]

Really great video. I am not a content creator and I learned a lot. Thanks!

[@cycling-john]

Thanks for sharing this information!

[@ChaseTheSummit]

These videos are always fascinating to compare to my own numbers 👀

[@samruiw]

glad the algorithm brought this up, even though it's old. Your approach to... I guess aggressive transparency? Radical transparency? Whatever you call it, is why I subscribe and put a lot of trust in your reviews. As other commenters have mentioned, I wish more people would do that. It's awesome that you have great relationships with brands. It's off-putting when reviewers don't disclose the nature of their relationships so that viewers can understand how that might alter the written or spoken opinion. (My shoe rotation now heavily skews ASICS thanks in large part to your reviews.)

[@RemyBReel]

Glad you still do the motivation and meditation videos (even though they get less views) just because you like them. Do it because you enjoy it! Long way from making a penny with my channel but damn do I enjoy it. Thanks Ko

[@danielfilipepro]

Great video Kofuzi

[@ianlee7786]

As a new follower/subscriber I didn’t realize you also had videos of your races/runs in addition to the show reviews initially. So, as a beginner runner the race and weekend videos were inspirational and fun for me to see, but I didn’t see them for a long time since I was only getting the shoe videos suggested at first.

[@kofuzi]

KZbin sends creators mixed signals. KZbin tells us that it is a platform for multiple types of content and multiple formats (vertical video shorts, long form videos, etc). But then the algorithm behaves in a very different way; it doesn't like it when one creator makes multiple types of content.

[@FootDoctorZach]

This is really interesting in that you and I seem to have pretty similar numbers - your videos are averaging longer than mine but my CPM goes back and fourth with which sport I’m covering where you stay in one lane and seem to have more consistency with the metrics even though our end numbers are about even- interesting to know!

[@MattRunsColorado]

BUMP FOR THIS MAN. One of the best in this running content creation space. Keep it up buddy!

[@ThePlantPoweredRunner]

I always liked Mike’s content! Is honesty really shines through😊

[@MrNoodle223]

KZbin just recommended this video to me :3. Never heard of your channel but I thought this video was interesting. Learned a few things

[@kofuzi]

thanks for watching!

[@SeeChadRun]

Thanks for sharing! As a RunTuber, I find all of this fascinating! Keep up the great work on your channel! It's been fun to see it grow these last few years (I remember when you "only" had 20k subs).

[@kofuzi]

Thanks for all the support!

[@gfrm456]

Thankyou for everything you help me with in 2022 Ko. Hope to be out hitting the roads soon for 2023! Would love to know more about your plans for kofuzi run club channel, I see this as more about community, maybe some runner profiles or shakeout run videos? Content from other members? Keep doing what you do

[@MrHuff05]

Thanks Kofuzi, I wish other content creators would share their views and revenue with viewers but I think they don't want strangers to know their income and they don't want to come off as bragging. You did a very good job of being completely transparent and I really appreciate you sharing one of your streams of income with us. You didn't have to do that and it is very much appreciated. Also it helps us non content creators get a better understanding of how the algorithm works and how much views and subs it takes to make money off of KZbin. It seems like it takes a lot more work and dedication than most of us are willing to put in.

[@DJrunner]

Great channel and love the videos. Best of wishes in your future.

[@wherespinto]

Appreciate the insight and being straightforward with how well your channel does. Thanks keep up the great work.

[@cchungy]

Great seeing this as a content creator! Keep up the hard work!!

[@PoetWithPace]

Thanks for sharing Mike 🙏🏼

[@Ermz]

Ooh - I've always wanted to know! 😅

[@madmaf6011]

Thanks Mike, I always enjoy your content. And I hugely admire how hard you work. Best wishes for 2023!

[@TimGrose]

Very interesting. Made me go and compare some of my stats. I did a video like this when got to 1000 subs and might be good to do it again heading towards 5000. Spoiler alert - if I am lucky I earn enough in a month to buy a pair of running shoes :) I do like it that you do videos on a variety of running related topics. If just did ones that might earn the most money would that really be motivating as a creator...