How Musicians Build A Fanbase THE RIGHT WAY!!! COMMUNITY BUILDING

[@Musformation]

If you're enjoying this video and want more like it. For $5 a month I dissect all the most innovative marketing techniques musicians are using to go from 0 to millions of streams RIGHT NOW. .Get videos on how Artemas, Tommy Richman, South Arcade, Durry, Pluko, Dasha & many more blew up. kzbin.info/door/0a-qcXVlh4Teya-EiEz-GAjoin

[@SONARFLAVORMUSIC]

The duality of music and the arts. It’s easier than ever to be seen and heard, but it’s harder than ever to find anyone who cares.

[@GoodBaleadaMusic]

Thats why his message is be relevant and local to yourself. Your community can be global. This locality doesnt have to geographic. Do you care about the people that dont care?

[@specialforcesofliberty1615]

Please please reader do yourself a huge favor and join Jesse’s KZbin membership. He is literally the voice of sanity in the music wilderness. I’m a member and it’s awesome

[@ralphyredofficial]

How much does it cost?

[@Open-6]

Already did and bought the book!!!

[@Musformation]

@@ralphyredofficial $5 a month kzbin.info/www/bejne/fZ3YgGpsd89jisk

[@1kingstan795]

Is it up to date I have membership in a couple of other communities but are kind of out dated

[@Musformation]

@1kingstan795 I literally show what I learned each week. It’s so current it’s often literally what’s working that day

[@LaMayMusicTV]

Jesse is 💯 real talk. Last Friday I released my first collaboration with a big producer Friday. The "community work" made it happen. I now see the algorthims working exactly how Jesse says.

[@Musformation]

He’ll geah

[@rampageskys5543]

​@@Musformationhi i just stumbled upon your videos and they are really educating...but i have a question and i would love you to do a video on that....how do someone who really has the money and ready to spend whatever... get to pay for radios and get managers and lawyers and other important people needed since the money isn't a problem.....i sing pertime but i have never gone to the studio and am new to all this promotion stuff but now i am ready to go full on .....i would like you to do a video on this the full details on the inside for those that has the budget or willing to spend millions or less or more no holding back the real truth

[@bishopblack1477]

CONGRATS

[@rikardmansson5668]

Rampage: you should probably spend the money on studio time, Making Nice videos, hiring someone to Edit videos and Making quality content

[@librationmusic]

Great info as always! Finding my community and learning how to interact with people on the internet has been a bit difficult - mostly because I haven't found any obvious specific sub genre or niche I fit into. I've asked friends/musicians/etc and they all basically hear a lot of similar influences but don't know any artist they think sounds like an obvious comparison. I've started my spreadsheet though which I love because I'm in Finance :), and I'm being a bit liberal with the types of smaller artists/communities that may be interested in my music. So far I've made a few rando connections which has definitely been rewarding and cool. It's all an experiment at this point and I'm just grateful for these type of videos. At worst they always motivate me to do more / keep trying so thank you

[@Musformation]

Love that you are enjoying this! Which tips have been the most beneficial to you?

[@librationmusic]

@@Musformation It has probably been that spreadsheet and how it visually became a starting place for me to organize my thoughts on all of this with some direction because it can be massively overwhelming. At least as a 36 year old that was never really into social media, and just kind of coming back into this music world after a multi-year hiatus. But honestly man everything you've put out has been helpful in some way for me. I've watched a lot of your videos over the last year and gone from basically not even knowing how to operate my IG app on my phone to interacting on multiple social platforms and posting content with much more regularity. And I've gone from hating it all to finding value and enjoyment in it. So I'm at least at like Step 1 of where I need to be lol. Thanks again!

[@Varthaer]

Much love from a returning EDM artist! ☮️✌️ Glad to see channels like this exist these days, back when I first started about 9 10 years ago or so, content like this in my capacity for it was very minimal hence the hiatus lol

[@Musformation]

Thanks so much!

[@germansantapop7598]

I dont make music, im working on growing as a graphic designer and hopefully one day starting my own clothing brand, but this video is still so relevant and useful that i downloaded it in case it somehow gets taken down. Like fr, thank you so much i havent implemented this yet bc i just saw it, but it really seems like some of the most helpful, real world content on growing as an artist (or just growing your platform in general!), so thank you !

[@Musformation]

Honestly I’ve used it to grow a few recording studios, my podcasts which are some of the biggest in the world and my friends restaurant. It applies to everything. Even when I lost my job at a major label I used it to find a new job fast.

[@night_shade_]

How did it go!

[@SarahHaynesMusic]

Oh man I’ve been binging these types of videos to try grow my channel. Couldn’t figure out why those smaller channels in my niche were getting more engagement than mine, but this is the first time it’s been spelled out on HOW to go about being seen by the same audiences. Thank you. I can die happy now lmao

[@dacharlesx]

Aahahaha wtffff 😂😂

[@Czon]

My Son and I just released a New Music Video, it’s tough getting the numbers up! Artists put a lot of work into creating and pushing the content so when numbers aren’t looking great, it can feel discouraging! But keep going, I know I will!

[@Musformation]

Keep it up

[@TheToobNube]

I just heard the song! Awesome stuff dude!! Best of luck 🙌

[@Czon]

@@TheToobNube appreciate!💯

[@adbmusicify]

definitely printing this spreadsheet--really glad I found you--you're videos have been super helpful so far

[@Musformation]

Appreciate That

[@matclark.]

Thanks for the update on YOUR MOST IMPORTANT VIDEO, JESSE!!!! The cousin Anthony bit had me fallin out the chair 😂

[@Musformation]

LOL cousin Anthony's man cave keeps him not getting any.

[@KlebersPhone]

Thanks for the update on this video. I sense the community work i’ve done realizing itself- and truly taking on your definition of a connected mind making smart moves. Really appreciate your perspective and work Jesse 🙏🍞🌎

[@Musformation]

Appreciate that

[@fnord_lander]

I’m finding it hard to be more niched down. Like I go to indiehiphop or althiphop instead of just hiphop but even that is pretty broad. So I’ve tried to tie it in with mental health awareness and other things the songs are about Thanks again Jesse! You rock 🎉

[@Musformation]

If you need more personalized advice go to Jesse’s website and email us

[@hippietrap]

okay so i have now been getting hardcore into this and holy crap im learning a lot......

[@TheImageDoctor]

Thanks for the spreadsheet Jesse

[@LesterRey]

Leaving the Latin Grammys in Miami and headed back home to Chicago and while I’m inspired by all the people I met. My fears remain true, Chicago has not been successful at exporting Latin talent. It’s hard to up and leave and start over as a person w a family and I’ve made a name in Chicago and beyond in various different niches that provide me space to continuously work in music (reggaeton, salsa, boleros, pop, Spanglish, English, R&B, hip hop, jazz scenes, as a vocalist, a percussionist). I love music and creating and try to keep a sonic vision in tact as best as I can, but even scouring KZbin, I never truly know if any of this advice works for Latin artist who seem so disjointed and disconnected in their local communities (some like darkwave/punk Spanish goth vibes, other like psyche cumbia, others want the rinse and repeat reggaeton for example). it’s hard to build towards a global exposure by building community in your city. I do it cause I love my community but it does feel insular and just how many concerts are your 200 or so fans going to go to in your city before they get tired after so many years. Not to mention finding publishing deals, booking agencies, or any Chicago based infrastructure is almost impossible. A bit of a Hail Mary from frustrations that I think many folks in similar positions may feel, but Latin is such a huge umbrella term, but I guess if this can work for niche like hyper pop, it should be able to work for Caribbean, Puerto Rican perspectives into Chicago based music finding inspo in House and Juke but mostly sounding like smooth danceable R&Bs and Latin Soul with the occasional Reggaeton flow in Spanglish 😅

[@RYTMIKEISARI]

I have had basically zero social media presence since 2014, and I've recently been investing bit more of my time to produce tracks but have no idea how to get those tracks heard. These kind of videos are actually kinda helpful, thank you!

[@tommoranofficial]

Some of the info is a real challenge to look for. Particularly Lawyer, and Managers. Working on a list of artists in my genre with 10k-100k monthly listens. It's eye opening, a lot of them seem to be shrouded in mystery! But, I am discovering lots of new artists and bits of info about them all. A booking agency here, a small label there, I'm sure over time I'll discover a lot of cool stuff.

[@Musformation]

Some of the stuff is tough I forgot to mention sometimes in some genres you need to hit liner notes. The bandcamp info sometimes has ot

[@dacharlesx]

If someone ask about hit liner notes, whats an effective way explain it to the person?

[@ailo.lofimusic]

Jesse, you've answered a question I've had for months on how to connect with others as a producer that's just starting out. This video has opened my eyes on how to create a community social media. We have to use the tools available to make sure our art reaches as many people as possible! Thank you!!! 🖤

[@b.c0709]

This guy is beautiful and pivotal 🙏

[@DemitheDaredevil]

This is great. I will say fb ads have worked for me for Spotify growth. Reason being is that ‘lookalike audiences’ have enough variables to target your niche. Also the conversion objective reaches people most likely to click through. So it’s the farthest thing from broad advertising

[@BlueDixen]

Every Noise at once - Boom! Made it to there in your incredibly helpful video ...and now after about an hour or more...will continue. Thank you for everything!

[@Musformation]

Love that you are enjoying this! Which tips have been the most beneficial to you?

[@BlueDixen]

@@Musformation Can't really say, to be honest. I'm still overwhelmed.... but I'm really thankful to you for the community/niche research spread sheet!!

[@lmenascojr]

This is the best advice I’ve heard in building your fan base in years!

[@cupidandthecowboy]

thank you sooo much Jesse gonna watch it again

[@kevinescobar6757]

This account is underrated!! Thank you for this

[@Musformation]

🕺🏼

[@101DaExclusive]

This was amazing insight !

[@Musformation]

Appreciate That

[@brandontaylor4057]

this is great and rings true on so many levels. thanks man. good vid

[@LewyCanoe]

Jesse, I've been putting your advice into practice with a new band project and am seeing legit results. Thank you for putting good common sense info out there for us.

[@alexpick2028]

Just picked up your videos Jesse and Im actually very relieved to find you. : ) Endless great ideas and all very achievable, which lets face it, is what all of us need in this world of seemingly endless digital madness! Thanks bro. Please keep them coming and all of these now going to all the artists im producing! Great work. Picky The Producer

[@Musformation]

Appreciate that

[@lmclrain]

This all sounds great, no doubt years of experience help But it would be great to see this into a real context Statistically, there should be an artist or artists interested on working with you, among your subscribers. This is potentially a great series in which it is seen how this methods work on their numbers. That way many other people would learn what do to, and how much it can help them. That way everyone can see it by themselves, how it all has an impact, in the current music business.

[@Musformation]

Really appreciate that

[@subwayownernicks..n.1314]

​@@Musformationcome on over see if your interested...let's do this...I write almost a song a day 400 in 2023...been playing forever...new at this game

[@darkskinwhite]

that would be cool to watch but bad for him & eventually us.

[@lmclrain]

@@darkskinwhite can't see how he teaches someone how to succeed, that someone does that then, everybody else improve with what they see working

[@aaronpeta]

This is the trickiest part of your process. Been searching Spotify, everynoise, and TikTok high and low and yet to find even a couple acts in the sub-millions-of-monthly-listeners category who I find similar to me and appealing enough to associate with. What am I missing?

[@mcliloldbigyoung]

It's possible you've invented a new category all your own or you just haven't found your sweet spot of similarity, Ive been addictively listening to music for a long time, if you have anything posted I can tell you who you remind me of and that's a start

[@darkskinwhite]

see my problem with the genre thing is it only ever gives me basic shit like "boom bap, east coast hiphop, gangsta rap" lol or "[insert city] hiphop"

[@alexxartificial]

I HAVE BEEN LOOKING FOR SOMETHING LIKE EVERY SOUND AT ONCE MY WHOLE LIFE

[@BlueDixen]

Now you have a definite niche! Nice!

[@Musformation]

High-five for hanging with us! What kicked off your musical journey? Tell us your story!

[@julian0man174]

Finally a good Jesse video again

[@Musformation]

Lol

[@Rootstroubador]

This is information is golden! My god man! Thank you !

[@Musformation]

Thanks so much really appreciate it

[@eethethird33]

This is frickin gold i will not miss out another year

[@Musformation]

Love that you are enjoying this! Which tips have been the most beneficial to you?

[@LaynoProd]

thanks Jesse for these gems to grow as a music artist 🙏🏽📝💎

[@Musformation]

Love that you are enjoying this! Which tips have been the most beneficial to you?

[@iamjamisonmusic]

BIG info. Thanks for putting out this content. I'm feeling very inspired and informed!

[@Musformation]

Really appreciate that

[@ParrisCrockett]

Glad I’m early to this one ! 🔥🔥

[@Musformation]

Hell yeah

[@ParrisCrockett]

@@Musformation appreciate you my g ! Always dropping knowledge. 🙏🏿

[@mxpujasingh]

I appreciate this breakdown, thank you!

[@Musformation]

😎

[@mikiemayo]

my fans also like got screwed whenever the spotify algorithm changed recently. originally i had a great line up of off kilter diy emo bands and now it’s all artist that don’t make music anymore i was associated with 3 years ago.

[@Musformation]

If you need more personalized advice go to my website and email us.

[@lostave_]

you worked with choking victim, morning glory, loc? Damn that was a good era in punk music then, bro i can't never unsubscribe after peeping that. I'm interested to what type of work you did for them.

[@Musformation]

I produced records for all of them. I managed LOC, SFH and CV

[@hungchannie428]

I literally just released a cover of a LOC song and came across this video and comment. Crazy

[@Musformation]

@hungchannie428 hell yeah

[@Sn0wShepherd]

Thank you for this incredible wealth of information.

[@ill.anatomy]

JESSE! Can you make a super in depth video about hashtags and what qualifies a hashtag as niche?

[@oopsySeason]

For people who make a very niche genre of music like hyperpop, this does seem effective. It's hard to put a truly niche label on some music though. I feel as though the time spent doing this is likely better spent simply making more content, adapting your content, and letting your audience find you.

[@linxus_0]

I agree. I see a lot of people building a following using generic hashtags on my fyp, but they have great music and a compelling artistic vision working for them

[@wormsali]

You have to make content as well. Otherwise fans go to your page and see nothing to keep them there

[@thaddeuscorea]

Love it. Very clear and makes great sense. I have seen this working. Question: I am equal parts record producer and artist, BUT, my own music falls into at least 3 different genres. I don't think people who like my Sci-Fi Soundtrack stuff would also like my Grumpy Alternative Rock. So, is it best to split into different "artists"?

[@Musformation]

Thanks so much really appreciate it. If you need more personalized advice go to my website and email us.

[@tzeke000]

This has been really helpful thank you

[@Musformation]

Appreciate That

[@tzeke000]

@@Musformation I just want to say I’ve been using what what you’ve been saying in your videos and I went from under 100 followers on Spotify to 4,800. Thank you so much.

[@eonesoundsuk]

Love Iglooghost! That video was recorded at my workplace, Point Blank Music School :)

[@Musformation]

So cool!

[@whosfabrice]

Perfect timing! Thank you Jesse❤

[@Musformation]

Thanks so much really appreciate it

[@lizzie_calisto]

As a beginner, I have a few different sub genres I'm playing with. Should I try to only stick to one to gain traction with a specific sub genre niche? Or should I put out a variety of stuff to see what sticks? Also, I need someone to mix/master for a reasonable price. I haven't found that connection yet. Do you have any contacts I could try?

[@Musformation]

Need a hand? Go to my website and hit us up on email.

[@felpasz]

Great info as always! Long time fan here. Any advice on how to go about promote new youtube music video for someone with almost no subscribe?

[@Musformation]

Really appreciate that. Need a hand? Go to my website and hit us up on email.

[@TakeFlight]

Colaborating would be easy if I just made loops on a laptop. We are real musicians over here

[@Musformation]

There’s no truth to that real musicians don’t clllaborate.

[@jasonsteakums6067]

thanks for this drop Jesse. specific question: I'm in a band so collaborating is out. I know we can play with other local bands but there is relatively no scene in our city so that's also out... how do we go about targeting similar bands in cities we wanna play at? bc cold contacting them doesn't seem to be working very well

[@Musformation]

1. Split releases are still in and doing features gets done in bands all the time. 2. I find that a lot of time people who say the cold emailing doesn’t work is they tried 4 times and it didn’t work. When the numbers game is you keep up a relationship you comment and occasionally message and slowly build up

[@rjj9278]

Hey Big dog. There's so many mixed ideas out there on how to build fast and efficient. I just spoke with a company who tried selling me their service which teaches how to run fb ads in a very targeted way and to funnel traffic to ones website where you can grab their email and try to market with them for years to come as well as have them as part of an active community on your website. Seemed like a great pillar to add to the arsenal. They were a little pricey though to purchase the mentorship. any comments on that? Further , I'm a diverse artist. I literally do songs in various genres. I feel like my sound is all over the place. Im hoping to build a following based off of being a well rounded diverse talent. Some people think I really have to niche down. Idk. If the talent is there then probably not. It's the same thing if you have a hot supermodel. If she's hot, do you care what niche she's in necessarily? Or do you just care about seeing her content.

[@Musformation]

So 1. I hate Facebook ads and explain why in many videos here. 2. You should follow your artistic whims but there’s a reason the saying goes “the more niche you go the more you grow” I explain in many videos why it’s hard to grown when your diverse. It’s not an asset.

[@mcliloldbigyoung]

Big ups for working with Nothing Nowhere, thats pretty dang cool, yup, (sips alamo in the back alley)

[@radiodummies]

Jesse, I watch your videos all the time & I am subscribed. Really appreciate you. Quick question, my band's instagram used to get 100-200 likes per post. We consistently post frequent reels that are fun / cool, they follow the exact concept that you have outlined. Suddenly our likes and story views have PLUMMETTED down to like 37! Should I just make a new Instagram and accept that this account is shadowbanned AF? I am a one-man band so I have nobody in my corner to turn to besides you.

[@Musformation]

No the shadow ban is usually not the case unless you used bots or software

[@radiodummies]

@@Musformationthanks buddy I’ll just try to keep posting and stay consistent. Thank you

[@Go_Ceddy44]

The Björk shirt tho 🔥🔥🔥

[@Musformation]

Hell yeah

[@the.flora.experience]

Thank you so much for your content! I have been watching all your videos and I am ready to apply them, but there is this lingering question. So basically I started out as a performer and I am transitioning fully to my artist self. However, I want to collaborate with incredible people and get songs I am excited about. I have collaborated before, but now its time to level up the game, and get game changer songs. To do that, I need to put myself out there and get incredible producers and songwriter to work with me, I want to make friends with the same ambition level as me. How do I do this, if I haven't release my songs yet? would you change anything in this strategy you have showed us?

[@Musformation]

A lot of people you can just pay even though you have no material. I would get started trying to make something with a good engineer / producer so you can show more prestigious people something that shows your capability.

[@junhayakawa1538]

crazy iglooghost reference, been listening to tidal memory exo all week and this just popped up

[@ChrisFMMusic]

Thank you tremendously for the wealth of information. I greatly appreciate it, Jesse!! GRACIAS! ❤️🙏🏼

[@Musformation]

Really appreciate that

[@ChrisFMMusic]

@@Musformation I jog 5 miles EVERYDAY, used to weigh 611lbs. It’s on my KZbin. Anyways, I’m geeked out by your reply man. I’ve been watching/listening to your videos religiously, every day, for about a year and a half, during my jogs. Your channel is my favorite music marketing channel, and helps my jogs go by quicker. Again, thank you for putting these videos together for folks like myself!

[@Scarhound-wo5xh]

If anything, it would just be cool to have a community. So, what I'll do is search, "people that have no fucking clue, making sort of heavy music." Then, once I find a sucker, I mean fellow musician, I will tell them, "my name is Sergey, but everyone calls me Serg. I'm looking for feller evil villains, I mean musicians, to help me steal a nuclear, I mean, make awesome as fuck music." Best advice though, is always obvious, and is usually easier said than done. Thanks man

[@Musformation]

Lol

[@oOLandSharkOo]

Thanks!

[@jordiepowermusic]

Great video!!! How important do you think playing open mic, busking, bar gigs, ect help to building a community? Or should we focus on using the internet these days? Basically is moving to a large city helpful for this still if your from a very rural area? Thanks 🙏

[@liquidamusica]

This is a specifically great question for me too.

[@Musformation]

Need a hand? Go to Jesse’s website and hit us up on email.

[@motherwitz]

Was thinking about doing artister. They reward listeners to stream your music in playlist of your genre. Would we recommend them?

[@jbezchhninja7744]

As a Manager (new to that part) what videos of urs do u recommend for starting to manage an artist. And since it’s only me that means handling the social media accounts too lol. Fan base. Marketing and promoting OH LORD, everythinggggggg

[@Musformation]

Go to the channel page and watch How To Get Your Music Noticed

[@pikachu-hs5zz]

and when you're really ready, for the real work u have to move to a major city like london or nashville or la.

[@grainyseason]

In the old days, we played shows as openers making fans and connections at venues, eventually making a name locally with promoters and local indie labels and bands. Once we grew out of the local pond, we would expand to neighboring cities. Eventually, if you were good enough and didn't split up, you were likely going to open for a bigger name band and hopefully get noticed by a label. You can skip all of that now and just "be social" online. Whoo'da thunk it? Great video!

[@mikenchrist]

You are now at 3 videos (i think) of the same important task, COMMUNITY ! Reptition the best way to learn and understand !

[@Musformation]

Hell yeah

[@TaranRichards]

I been making music for 20 years. Made so many mistakes in so many ways finding new fans fast has become impossible for me. I've been in the charts TV Radio, Gigs, done update videos and made content 24/7 I'm now working on film music and do many genres of music but it still doesn't seem to be getting any easier. If anything I just get more hate 😅

[@wait_in_gold_ON_SPOTIFY]

I don’t WANT to collaborate. I hate teamwork. I’m a dictator

[@AllThatJuice208]

7:19 this is right, but how do you find your Microniche if you don’t release a bunch of different songs to different communities? Like finding your microniche doesn’t mean sitting and deciding “oh I’m gonna go for that”. YOU DONT KNOW what you are best at until you try different things. The data that you receive back after attempting will show you. If you only release something that you think is the best then your data is limited to that. But the songs you think are the best could be your worst. You can be a great musician, but be horrible at judging songs are ”the best”

[@Musformation]

That’s actually not right. My book, Rick Rubin, Quest love and David Byrnes all say the same thing. You make what you want to hear and if you try to make what you think the audience wants to you fail. We’ve all seen it a million times but people who haven’t been through it often think it’s the opposite.

[@AllThatJuice208]

@@Musformation actually what you are saying is exactly what I think. I don’t know why it feels for you like my comment contradicts it. I am well aware of what those people say, even though I haven’t read your book yet. I think the music supposed to take people on the journey, and it is only possible if the creator is completely genuine and honest with themselves. I am not saying we need to be creating what we think people will like. What I’m saying is that when I have released a bunch of songs, or the songs that I didn’t think will become popular had the most plays. This is how I learned not only which part of my creations resonate with the audience, but also which creations of mine are the most genuine and authentic… often that are not overly produced, songs that took the least time to make (so they capture whatever they supposed to capture), and often songs were most people participated creative wise. What I’m saying is if I tried to release only the songs that I think are the best I would not release those songs that the audience liked, at all. Especially in the beginning of the career artists don’t even have any data. 📊 Releasing a bunch of singles Help. But not only because of this Spotify discover… I personally think you can release them as a part of 40 songs albums with the same result: if you are really looking for is that data that comes back to you, it will work either way. Well obviously most people will never go to the song number 36. But that’s completely completely different topic. Another thing that I want to emphasize is that when you say “fail”… this word can mean a lot of different things. For example, I never wanted to be the artist number one or for people to recognize me on the street. It would totally ruin my creative space and freedom of expression. I also don’t know why people are looking to be signed. in my eyes, it has no benefits in terms of creativity or profit. In 2024. I would sign with a major for a certain release or a few of them. Which basically means I would trade/sell it to them. But to be signed as an artist… I only see limitations in it. Considering all the tools that are accessible to everyone these days. You know it’s like if you don’t know which bag is the best you buy the most expensive one. But it’s usually not the best one. I know for sure that most people who work for labels are not even into music. This is not the tribe I’m looking for. As a creator, I’m looking for listeners who want or could create music toO. Not to say that real music fans never establish labels. But major labels are straight up tech companies… correct me if I’m wrong

[@AllThatJuice208]

Yeah, I understand. You probably thought that I mean, fabricating some songs that would hit different audience… because it is not even a question for me. I didn’t even think that someone would think like that. But you are right that many people do think so. No I just meant that from different songs that the artist genuinely create, it doesn’t make sense for the artist to pick which of them should be released. Because the artist often has no idea which of the songs are the most powerful and I even have a theory why it is like that. It goes like this: what hits artist the most, leaves the least energy left for the audience. it’s like the wave that hits the shore and there only splash and foam that goes further… where the artist is the shore. But if the artist is the medium, then the wave goes through the artist and hits the audience much stronger.

[@TrendsetterMusicOnly]

I make sort of varied styles of hip hop. From pop rap to lofi boom bap to r&b rap blends. It's been difficult finding an audience that enjoys sort of a broad melodic hiphop genre. Any tips for diverse sounding artist growth would be dope. Feels like each single I'm targeting a different subgenre.

[@Musformation]

What's the biggest challenge in growing your fanbase? Let's chat about it!

[@davidduston1611]

detail orientated

[@Musformation]

Really appreciate that

[@andyskellam]

I know there's good advice here but it's too much information for my tiny little brain. Is there one bit of advice from this video which I can use to try to increase my fanbase? I tend to switch off if given too much information in one go.

[@danielogilvie3079]

Hey Jesse! I just found your channel today which feels serendipitous. I am currently writing a business and marketing plan for a new merch, booking and event management venture for a niche of acts/ audience (that I'll use to also help support a band I am putting together.) Thanks for the spread sheet download, I really appreciate the attention to detail. I am using Chat GPT to break down the process you explained into actionable steps. Would you like to receive what I put together from the process?

[@danielogilvie3079]

In the socials part of the spread sheet are you just putting the links or metrics?

[@Musformation]

Really appreciate that

[@CharlieXavier98]

Love this, somebody give this dude some nasal Fluticasone He deserves it!

[@Musformation]

lol

[@souzsifu]

thanks dude

[@Musformation]

Really appreciate that

[@mattkraig]

Jesse, how does one follow the proper music promotions strategies if they also want to be cryptic and have a storyline/lore around their music?

[@Musformation]

This needs a lot more context

[@danielbravo2740]

@5:47 Jesse Cannon mentions a link can be found on the screen or down below... Was somebody able to find this link? Getting that help would be effective dawg

[@theofficialdiamondlou2418]

Less physical work , but twice as confusing . But it don’t much matter. As I’m always told ,”you’re too old …” usually by people older than me. Lol. But I look old because I’ve had a rough life , and paid my dues several times over the last 50 years. ✌️

[@broppibroppi123]

love the shirt

[@Musformation]

Hell yeah

[@volcaniadread]

hey guys I'm new here and this sounds very interesting, but I just didn't understand what I should do with the list of the similar artists that I find on Spotify. can anyone please shed some light on it for me?:) should I try to engage on their IG?

[@sirvictormusic]

Love your content bro, considering your paid subscription

[@Musformation]

Much appreciated

[@Joekhaliquebrown]

Been struggling for a couple months trying to find similar artists Jesse, wonder if you have any tips? The people I think of all have 1m+ and I have

[@Musformation]

Watch Tuesdays video

[@likwidguns]

The everyrnoise site is says it may not be here much longer

[@bradenseale5936]

I can’t seem to figure out how to get the spreadsheet from the link

[@CareyClayton]

Another gem, thank you for continuing to hammer this point. I definately need it

[@Musformation]

Love that you are enjoying this! Which tips have been the most beneficial to you?

[@Ashhes_records]

What I wanna know is I use beats and instrumentals that say say free on the titles in KZbin. Can I use them and create a Spotify?

[@Musformation]

Need a hand? Go to Jesse’s website and hit us up on email.

[@Deyo405]

Sometimes I get lost in promoting my music joining some live stream of music idk what next

[@Musformation]

If you need more personalized advice go to my website and email us

[@PhillipMScales]

I released my most recent single today (wednesday) and found significant less traction than I typically do releasing on a friday. For context I've got a 10k followers and 60k monthlies. Is this strategy more specific for folks with smaller followings? Im still using the rest just curious.

[@Musformation]

I think the day of the week you release is less the case for traction than what’s happening online and many other circumstances

[@PhillipMScales]

@@Musformation sure, It was just like shorter runway and get in there. I'll keep ya posted.

[@wastedtime420]

cool

[@somes3cretcat]

I LOVE UR SHIRT WHERE DID U GET IT ??

[@Musformation]

I wear 2 in this?

[@somes3cretcat]

@@Musformation the Elliott smith one

[@Tragedy602]

Who else here is jamming that IncelHypeBeast this morning 😂

[@milinjayson-IND]

Does Spotify take rights of songs.. like record label

[@hifidavid]

No...

[@CRYSTALBOX]

HANNAH DIAMOND FOREVER

[@Musformation]

Yasssss

[@marrowsband]

We need a Kenny Beats for band focused musicians.

[@rajagarner6]

What if you can't find artists similar to you?

[@Musformation]

You can you just need to explore more. For many artists this is hours upon hours of work but without it you are lost and hoping to get kucky

[@rajagarner6]

Say no more, I'm beyond grateful the universe connected me with your channel. Thank you for being genuine in what you do

[@peterk3556]

Bro that Gene Simmons Pop Up was so nice to see Crazy how auch a BIG Monumental band can Go under the Räder so much 😅

[@Musformation]

Are you trolling me by saying kiss was under the radar. What is going on?

[@peterk3556]

@@Musformation no kids nowdays dont know kiss anymore thats the problem someone told me kiss would not be a big deal 🤣😂

[@peterk3556]

@@Musformation only i was made for loving you because of the sped up version

[@Musformation]

@peterk3556 kiss is 50 years old. Kids should indeed not know who they are just as a kid should not care about a band from 1920 when Kiss came out. That’s a good thing.

[@peterk3556]

@@Musformation the biggest proof that showed that people dont know kiss anymore was when the rapper chris webby put out the song whistle that has straight up the God gave rock and roll to you too hook sampled and Remade as whistling and at the time i scrolled through the youtube and not even one back than called it out. Thats kiss not some no name band thats the hottest band in the world we are the best kiss

[@princeamu]

Is that Bjork?!?!? Oh wait it does say it

[@Musformation]

Yerp

[@ponchocrz]

TtHAT MADEON AND PORTER STORY IS WINLD ,