How MVRDV is using AI to design their buildings

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eepurl.com/deiFun
0:00 clay render vs ai variations
0:15 What does MVRDV do?
0:55 What is the key to success at MVRDV?
1:23 AI will change the design process at MVRDV?
2:04 Why should we adapt AI tools as architects
3:20 the evolution of architecture representation
3:53 When did MVRDV start exploring AI ?
4:15 How did MVRDV start implementing AI ?
5:30 the challenges of implementing AI
7:04 the limits of AI in architecture
7:17 traditional vs ai design process
9:08 how teamwork changes with ai
9:45 ethical considerations of ai in architecture design
10:40 mvrdv creates their own AI models
11:03 Is AI a cheap trick?
11:44 the three ai branches of mvrdv
13:10 Lora training in architecture
14:07 AI Architecture rendering process
15:49 what the future of ai looks like in architecture

[@LearnUpstairs]

What a banger of a video, Steven! Outstanding level of production! And it's not every day that we get to see the behind-the-scenes of firms like MVRDV, thanks for sharing that! This adds a ton of value to the architecture community 🙏

[@johnnytest3230]

I love how you guys always build each other up and support each other

[@ShowItBetter]

Thanks bro! I appreciate it a lot! It was a long video and the original interview was around 40 mnts each haha, hopefully we can visit the MVRDV HQ soon and create some videos around that!

[@ShowItBetter]

Thanks, Oliver is a great guy who I've had the luck and opportunity to share the same career path for a few years now, so each time we can support our work it means a lot!

[@waynemapuranga8082]

I admire how you continously help each other grow @ Oliver and Steven.

[@kernstorge]

Definitely!

[@lelouch0chan]

i had pause with your channell and i knew you before 2018... AND THE JUMP WITH THE CONTENT BOYYYYYY. I AM AMAZED BY YOUR HARDWORK

[@ShowItBetter]

haha 2018 me was a totally different story! but I'm glad you're seeing the evolution

[@MrChrlsBR]

Fantastic video! How incredible and fast A.I is coming. Thank you very much for sharing and make it visible, also massive shout out to Fredy ❤

[@ShowItBetter]

Carlos! Thanks for the visit brother, Colombia in the houseeeeeeeeeeeeee

[@yonelvm]

I love MVRDV. I wish sometime I could have an opportunity to work and learn from that studio. Thank you for bringing this AI information and how well recognized firms of architecture are already adding it on their workflow. Great video.

[@ShowItBetter]

thanks! They are always receiving creative people in their team, you should apply :)

[@yonelvm]

@@ShowItBetter thank you. I really appreciate!

[@robertozeladarodriguez5321]

Most of their projects are outwardly very ugly and tend to ignore the context of the environment.

[@emily8878]

I loved watching this video on how AI is used by one of the biggest architectural firms out there. Please make more videos like this!

[@ShowItBetter]

thanks! I hope I can do much more!

[@ArchiProcess]

Awesome vid, alot of insightful information, and interesting to see how big companies are integrating Ai into their workflow. The animations made the storytelling seamless and entertaining to watch. Also like how you added in Ai videos during the cuts haha. I liked what fredy said at the beginning "if you can't do it in the traditional way, you shouldn't do it through Ai" - as it's important to push the boundaries while factoring in the reality of the current technology markets/products/materiality etc. I made this mistake in the first versions of MJ. Having a creative, but also accurate and meaningful process with the Ai is crucial if a project with realistic and efficient outcomes is to be achieved.

[@ShowItBetter]

thanks! the ai during the cuts was a must haha

[@evangeliavoukelatou6232]

Amazing video with great presentation of the link created between AI and Architecture! Thank you so much for that.

[@ShowItBetter]

Glad it was helpful! I was also also amazed by how they are using AI to design

[@pierre-louistilly3586]

It's not a video, it's an episode of the Netflix series Abstract ! Thank you very much for your work !

[@ShowItBetter]

Wow, thank you! hopefully I can create something like that one day

[@Crosshatchs]

Amazing short description and how the studio is taking as normal practice.😎

[@ShowItBetter]

Glad you liked it!

[@hendrynino3227]

Love the drone shots, those buildings are crazy cool!

[@ShowItBetter]

Glad you like them!

[@kernstorge]

I had flagged the countdown sticker on Instagram, but I didn't even need the reminder, hah! I was looking forward to watching this video, I spent the day out and now finely I'll enjoy it. You guys are killing it in productions more and more. ¡Orgullo latino! Orgulho latino! 💛💙

[@ShowItBetter]

obrigado!! Thank you so much for the support, haha also I'm glad you didn't need the reminder. I had been talking about this video for weeks, and finally it's live! Orgullo latino con toda!

[@manasitikre932]

This is such a great video...I have always been a fan of MVRDV and this video really helped me to understand their workflow. I wish I get an opportunity to work in their firm. Thanks Steven for making this video🙌

[@ShowItBetter]

You're very welcome!

[@TN3DStudio]

I really appreciate the wealth of information you put in one video, amazing!! And the level of production is really inspiring 👏🏿👏🏿👏🏿👏🏿

[@ShowItBetter]

Glad you enjoyed it Tony!

[@alessandramariecamposmerca6373]

This is amazing! Thank you for sharing ❤

[@ShowItBetter]

thanks for the visit Alessandra! glad you liked it

[@pedroaraujo2021]

Amazing content!! Would love to learn more about other firms using ai too and compare different processes/methods

[@ShowItBetter]

nice! would be a great idea!

[@andjelatatarovic8309]

Wow really exciting! Thank you!

[@tzvetanpetzev1221]

Great video and awesome production. Lots of generated videos, hand-drawn animations, animated schematic graphics. Very informative and fun to watch. Bravo, Steven! Btw, what’s the tool you used to create those slow camera motion videos? I suppose you used static photographs which were then animated. Were they? Very nice technique!

[@ShowItBetter]

thanks! that's right many of these are static photographs that were animated using AI, the AI tool is called Runway

[@aathaath]

Thanks for an informative video. We have our practice in India and are thinking on similar lines with respect to approach to AI. The processes delineated in the video adopted by MVRDV is confirming the way forward. Deeper dive into fine tuning AI models and gaining control over the models over the timeline of the project is a a very interesting prospect

[@fatmabetul6427]

This is quite exciting. Thank you!

[@ShowItBetter]

Glad you think so!

[@goncalopulquerio8732]

Such a cool video, thank you!!

[@ShowItBetter]

thanks for watching and commenting goncalo! 😄

[@markroberts6971]

Excellent presentation.

[@rodrigoArch]

Wow, I love this video. I´ve been working on with AI and I think it is a powerful tool to improve our desing process as architect!!!

[@sameerz8494]

I like how you integrated AI into the video! Great value :)

[@ShowItBetter]

thanks for noticing Sameer :)

[@michaelryley]

Awesome video, thanks so much for this.

[@ShowItBetter]

Glad you enjoyed it!

[@vasundhara50]

Amazing video, great to see how AI is able to help everyone in every field and especially design!

[@ShowItBetter]

Couldn't agree more!

[@raniayacoubi4622]

Really interesting content thank you for sharing this

[@ShowItBetter]

thanks for the visit!

[@senanurgolsat6499]

Thank you guys ❤

[@ShowItBetter]

thanks for watching!

[@jonathanevans5453]

Great video thanks

[@jairoalcidesvillamarin8665]

Love the video, thank you

[@ShowItBetter]

Glad you enjoyed it! thanks for the visit

[@iPadForArchitecture]

Great video. So on point. Goes right to the major questions (and anxieties) around the future of architectural design with AI. Big thanks! PS--Loved the subtle insertion of AI-generated video for so much of the B-roll )

[@ShowItBetter]

Glad you noticed the AI b roll!

[@MordandoPastoRulero]

great video thanks! You can improve the audio of the streams and your own voice (the recording has too much lows) with Adobe Speech Enhancer..it will increase the quality of your videos!

[@shannisroor1]

🙏🏻 Thank you!

[@ShowItBetter]

Any time!

[@thomhoffer9784]

Can you link the original video's of the AI tech Fortech and Cas explaining how to integrate AI? Would love to see the full length of them.

[@ShowItBetter]

it's a private call we had with Cas and Fredy to specifically record this video. Although it was a really long conversation, I don't think there is a plan to publish the whole interview online, sorry!

[@marielmiperalta4028]

Great content!

[@ShowItBetter]

thanks!

[@FUFUWO]

Thank you so much for the content. What Ai is beign used here to move the images?. wow 5:38

[@ShowItBetter]

runway!

[@kalliatheodoraki]

Great video!!

[@ShowItBetter]

Glad you enjoyed it!

[@poloo92]

As always is super interesting and kinda scary too.... For creativity it feels to me weirdly like a cheat, but as is using vray vs hand drawing you could say.... The integration with a bim software, for tideous and repetitive tasks would be Great for sure, like a ai assistant.... I don't know it feels weird, something so new and radical change, but we'll have to embrace it i guess... the only thing preserving a human sens of it, is that in competitions for example you go against others humans team/studio, and you still have to decide what image, project path you will present

[@ShowItBetter]

I agree all of this is still a hard pill to swallow. It has all happened so fast and what's coming is even harder to swallow. I think this video can give us a glimpse into one of the possible futures for architects and AI, but I am sure many other ways of working with AI will come up.

[@Antares-vj7su]

No it’s not the same as using vray or a pen. To make a 3D scene you still need to know the same principle you apply to a drawing, to use AI you don’t need to know anything, just how to type.

[@poloo92]

@@Antares-vj7su yep that's the scary part for the profession

[@nestcuni]

Splendid!

[@ShowItBetter]

thanks!

[@johnkillink]

BRILLIANT!!!!

[@user-iv6jd8hd6o]

Those buildings look wild, hope they don't fall down :)

[@bertdebanaan1234]

What is the option at 3:33 where he mentions what software can make a nicer render in 30 minutes?

[@BartIsTheWord]

Midjourney

[@stano49]

Great video. Keep exploring the cutting edge of AI/Architectural design. One minor critique…the audio tracks of the MVRDV interviews was not good. Made it more difficult to follow their train of thought. Otherwise, excellent content.

[@ShowItBetter]

Noted! it was a difficult audio to work with!

[@kwonyul_dd1774]

What is the software ai in the 5:35 video?

[@trowawayacc]

Man the audio is very hard to hear. The mic and the eco. 😢 still great content always nice to see how others do work.

[@ShowItBetter]

Sorry about that!

[@hobochild39]

0:43 The Valley really is just a nice shape. Lots of interior space is quite awkward and useless to the people inside the space.

[@deeptobhattacharyya3249]

If you're an organization, SD is way more useful than Midjourney, simply because of the control and customization

[@CarlosPorfirioMercado]

AI as a tool improves workflow and productivity, i really love it this video

[@ShowItBetter]

that's right! and helps architects maintain creative jobs. thanks carlos

[@DanA-ui8xf]

awesome!

[@ShowItBetter]

Thanks!

[@kathrinejoseph19]

Nice👌🏼

[@ShowItBetter]

Thanks for the visit

[@patriziaalliaud885]

Very interesting! Thanks, let’s talk about AI for architect 😊

[@ShowItBetter]

Sure thing!

[@youssefouafiq9787]

🔥🔥

[@ShowItBetter]

😊

[@Taufik0001]

Indeed AI have a lot of potential especially for architectural world. I’m really looking forward to what future architects will do with the help of AI

[@ShowItBetter]

me too!

[@elenamileva9399]

🙌🙌🙌

[@ronitdoshi2521]

❤

[@salvage525]

I second that, landscape design AI is the future.

[@swetharam4849]

❤❤❤

[@julstefi625]

👏👏👏

[@ShowItBetter]

😍

[@parassharma6560]

are those stock looking videos generated by ai?

[@ShowItBetter]

the majority of them are! but there are some at the beginning that are "real"

[@dionengome9002]

❤❤

[@ShowItBetter]

☺ thanks for the visit

[@user-ti4ob5qo5w]

👏👏

[@ShowItBetter]

☺☺

[@93hothead]

once again south park predicted this, in the future everyone will forget how to fix their toilets

[@pavel2760]

My teacher was the first employee of this firm lol

[@ShowItBetter]

nice haha!

[@MoreliaMorelia-cv8cd]

That AI stuff looks so complex wonder if it will actually work?

[@ShowItBetter]

well it seems they are using it!

[@xDdaanjansen]

AI B-Roll in a video about AI (;

[@ShowItBetter]

haha meta

[@free_music_sound]

emmm.....ok. I hope im the one person who work in the office without brainstorm bcs i dont understand what this video is about. Save time? Director have his vison and u do what he said. U dont have a time problems with brainstorm if u dont have brainstorm😁

[@ShowItBetter]

thanks for commenting! What do you exactly mean, I didn't quite understand it. At the moment many of these big offices work with big teams and of course, sometimes you just have to follow orders and do what the lead designers say. The advantage of working with tools like AI to brainstorm is that the whole team will be able to do more creative tasks like these

[@johannforsthuber2801]

Mostre o melhor =)

[@casek1238]

I miss the Architecture in the video, and what Winy Maas thinks about this all. I only see rough computer sketches. What did they do with it? How did they use them to produce real Architecture? Isn't it time to boycot a.i. ?

[@Simon-Simon-Simon]

costing and waterproof issues Ai is a great tool but there complex issues Ai does not factor

[@Olya_U]

Thank you for this video! Useful 🫶🏻

[@ShowItBetter]

You're so welcome!

[@D1sconnect]

That`s so obvious)

[@franciscop.4727]

So I guess I will be the devil's advocate here. Many thoughts from this very interesting video. To start, LORAS does not solve copyright issues because LORA works with a base data set, and those have been created from images from internet or who knows what data. Yes, it can help you focus your creation on a smaller or narrow 'style', but essentially, you are still using someone else work as a base. Also, why are we pushing AI to first replace the creative part of design? Isn't that what makes us architects and designers? The advance on BIM data or any other data information or basic drafting needs to catch up. That's where I see AI being more helpful; MVRDV says they have more time to design, but in reality, they just switched the way they get 'their inspiration' AI should be like Jarvis with Tony Stark, he tell it what to do, and AI does the heavy lifting. Tony Stark never ask AI to build something to help him to live with those metals in his chest or how to design an Iron man. And third, I been doing animation and rendering for many years and I really do not understand why designers/architects dig these AI-generated images with all their imperfections and inconsistencies when we started doing computers renderings, they always criticized the colors, the plants, the people, the materials the light, there was always a point to say this doesn't looks good, this is wrong. But now, you get not even your design, but they say, "Oh wow, I never thought of that. Look at this mistake; it makes me think from a different point of view".... it is just weird to me. Well, some, though. By the way, I use AI in my daily jobs to help me create LOL, but yeah, I do the creative part. I let AI do the heavy lifting.

[@juanestebanaristizaballope2396]

😦

[@f4ust85]

"Growth, full force" - yeah, thats the key takeaway here. No thank you.

[@archilabstudios]

First Comment!

[@ShowItBetter]

Yes you are!

[@Larsbor]

It sounds to me MVRDV is a very expensive Architecture company… I just whished they produced something that was more humane, and aestetical pleasing. Something that stood time and had quality. What they make is like some engineers being on drugs, more than architects careing about art and culture. Still I have the stupid idear that I would like to work at such a company… maybe in their aestetical department…!

[@jakewhite4574]

I think sometimes the “crazy” ideas are what we need to reinvent social and programmatic norms! I think mvrvd is one of the few firms, to my knowledge, that truly understands the game architects play

[@odinnoorani4948]

@@jakewhite4574what makes you say that last sentence? I don’t know much about them so I’m wondering what you think

[@freneticlokesh]

still unable to grasp... equating AI with creativity.!!!!

[@JanasZoro]

MVRDV totally gave up on make architecture 10 years ago.

[@Antares-vj7su]

Jesus Christ modern architecture is a shame for the entire humanity. 2000 years ago they were making better things

[@MiaHernandez-cr7rr]

11 minutes is way too long dude, speed it up next time!

[@ShowItBetter]

it's way longer!

[@flatwall4569]

Using AI is teaching AI to replace you.

[@ShowItBetter]

interesting thought...

[@deniska0]

MVRDV are not as great as they think they are. Their buildings break at least one rule, when every building is a unique sculpture, then none of them is unique. Not all buildings need to have weird shape, good architecture is when the building sits neatly in the context, not screaming like one of these attention seekers tik-tok wannabe stars. Never the scale of their buildings are always away above desired human scale. Understanding their definition of "traditional" would get anyone worry when they pass this "traditional" onto a machine. Sometimes it's not about the buildings, sometimes it's about what is between the buildings.

[@tzvetanpetzev1221]

So true

[@thierryploum5923]

Wow! The sound effects around MVRDV people speaking is simply awful. They are barely comprehensible. I can hear you speak clearly, but are you making them sound like robots? Is it some kind of pun on AI? Show it better; hear it better!

[@ShowItBetter]

haha. If you think this is bad, you should've heard it before editing, it was really awful. I'm kind of glad the audios were a bit understandable at the end...When I was on a call with them their mic was really far away and the room was really echoey.

[@lorenzoburberi5507]

sorry, no criticism of the person who made this video, but the creative process proposed by MVRDV is pure poop, even when coated in fine words. I have the impression, not to say certainty, that despite international success, which may depend on many factors, these people have no architectural culture. Truly, does no one see the critical issues in this process? I say this as an architect and as a university lecturer.

[@ShowItBetter]

Hey Lorenzo, thanks for the comment and I am curious to understand your point of view. Why do you think MVRDV has no architectural culture and what is architectural culture for you? Also, what are the critical issues from your point of view?

[@lorenzoburberi5507]

Hi, I don't want to start a sterile controversy, perhaps I shouldn't have posted the comment, and I realize that this (a KZbin post) is not the right place to properly address certain issues. Then I am rather reluctant to provide further explanation also because I am afraid that my English is not good enough. The issue is very complex and I do not think it can have a simple solution; there is no recipe like making a zucchini omelet. Perhaps this is what I reproach MVRDV for, to propose a method that looks very much like a cooking recipe. Perhaps I may be wrong, or perhaps it is a healthy professional envy speaking, but the whole thing reminds me, with due actualization, of the theories of J.B.Rondelet and J.N.L.Durand, who, greatly simplifying, reduced architecture to two elements: structure and geometry. After so many years working in this field, I still do not know how to give a correct and complete definition to the term architecture. I do know, however, that it is a very complex process, and simplifications of any kind can completely alter its semantic value.The word architecture is a kind of container, which can convey many meanings and values, a semantic ferryman (in Italian it sounds definitely better, but I haven't found a better word, maybe transporter, but "traghettatore" makes me think of Charon, and Dante's verses), and, as you certainly know, it is composed of two Greek words, τέχνη (Téchne) and ἀρχή (Archè), well, here it is as if we are trying to bring content pertaining to Téchne within Archè, that is, to make dominable something that should be indominable, unmeasurable and never fully knowable. This unknowability cannot be left to chance, or to an algorithm that simulates it, and then choose a solution that may go more or less well. A dear greeting. L. @@ShowItBetter

[@HadilBentMahrous]

Wow i feel im an old architect 😢😂💔🥸

[@ShowItBetter]

haha why?

[@conraddanielareta6359]

❤