How NewJeans Changed Kpop?

How NewJeans Changed Kpop Forever
NewJeans, being New Genes, is something I have never seen in Kpop.
Been listening to Kpop for fifteen years, witnessing the rise and fall of greatest gen 2 groups, the power transition going to BTS and BLACKPINK, then the advent of gen 4 idols, I thought I have seen it all.
Enter NewJeans.
NewJeans then comes, being the epitome of iconoclasm. Now, Iconoclasm isn’t a new concept. We've seen it splashed across the big screens and Netflix series, but Kpop? Not so much. Intrigued by their rapid successes, I have spent a week going through all Min Hee-jin interviews, marketing analysis and everything in between about NewJeans.
And here I am, eager to share how NewJeans is rewriting the Kpop narrative.
⏱️TIMESTAMP⏱️
00:00 INTRO
00:55 SO, WHAT IS ICONOCLASM
01:18 CONCEPT BRANDING
01:42 VISUAL BRANDING
05:19 MUSICAL BRANDING
07:19 MARKETING PLAN
10:17 BRAND DEALS
11:11 OUTRO
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#newjeans #뉴진스 #hanni #minji #danielle #haerin #hyein #business #blackpink #bts #hype #ador #minheejin #kpop #beboss #kpopidol #kpopnews #newjeans_supershy #newjeans_eta #newjeans_getup #NewJeans_NewJeans #Time_to_NewJeans

[@HailToTheMeep]

“GODS” is EPIC! A lot of gamers who do not know who New Jeans is, love it! Those with good ears can tell that it has the same feel as “Rise” because the same people are behind both anthems. Others are hating on similar anthems, while hating on any changes from past anthems. The worst are the ones who found out that New Jeans is a “kpop” group. Those people will hate ANYTHING KPOP.

[@earthshuman3864]

Their music is nostalgic Yet have fresh Vibes Easy to sing plus have beautiful meaning This change is best so far

[@ngeo88]

Of couse there are ppl still don't appreciate them, because most ppl are still immersed in the original kpop style. When suddenly the changes come not all ppl can easily accept.

[@ngeo88]

they even perform the new song ETA live on stage before it was officially release about a month after😅😅😅😅, this is crazy surprised bunnies. The girls so far all are very polite and natural funny 😊, now i was addicted to watch them live even i don't fully understand Korean but i keep waiting they crack the fun.😅🤣

[@blikforlife660]

NewJeans music is undoubtedly so fresh, so clean like they said it in their song...theyre extremely talented and they deserve their fame. btw could you please pin me, I'm big fan !

[@vixxexo6855]

They copied pinkphanteress and Black artists from the 90s. Nothing fresh with Thief Jeans.

[@wincup]

@@vixxexo6855 lol

[@blikforlife660]

@@vixxexo6855 do you have any clear proof that they copied ? Whys everyone so jealous of new jeans ? what did they copy i mean it could be a co-incidence.

[@blikforlife660]

@@vixxexo6855 i was born in 2010 & i dont know who pinkphanteress is but still...

[@mr.n3282]

And yet people still deny their impact in the industry yall knew something change when they debuted

[@blikforlife660]

The fact that i wasn't even born during the 2000's ( me born in 2010 ) still getting so bored of the same concept being repeated again and again... They're different though, my favorite fifth-gen group fr.

[@missyou7690]

They are 4th gen

[@blikforlife660]

@@missyou7690 oh but some people still call them 5th gen and i believe they are but maybe ur right

[@missyou7690]

@@blikforlife660 NewJeans is considered 4th gen and 5th gen grps are the ones that debuted after NewJeans

[@blikforlife660]

@@missyou7690 ok whatever sorry

[@Heyya01]

And Gods is an anthem now! The more gamers listen to it, the more it sounds epic!

[@AHHHHHHH162]

Newjeans is the future of K-pop

[@newjeansfan238]

I love Newjeans, love their music and why people like them, i add their chemistry + fun vibe, fun choreo + free dance unsynchronized and synchronized at the same time

[@migibing]

I just don't get the unnecessary hate all K-Pop groups get from people. Like, can we all just enjoy things that we like? And, if you hate it so much, isn't it waaaay easier to walk away from it or just not acknowledge their existence? It's just crazy how people, in general, would go to such great lengths to hate on something that ruins their subjective experience. God. This goes the same with every community apart from the K-Pop community.

[@HLSBJK7]

NewJeans is unique, this group is destined for greatness, no group compares to NewJeans, they go on and on breaking records.

[@gundarvarr1024]

I'm on my 30s,and I got hooked on Ditto. I remembered all my friends back on school with all that camera filter from 1990s and 2000s. My eyes was wet, literally on Ditto.

[@rsecherry]

bro, y'all says the same thing with every group that debuts 😭

[@hashshashiinme7656]

Really? 😭 Bruh i was happy 🥲

[@blikforlife660]

No not really... new jeans is actually different in a side. i was born 13 years ago, but i still know that, they're a fresh vibe. friend, im not fighting or anything but as a kpop fangirl, ive noticed this a lot, most kpop groups make noisy music but i haven't heard anyone talking about this like nj makes them does...

[@rsecherry]

@@blikforlife660 yall said the same thing with aespa, ive, itzy, enhypen, straykids, txt, etc. There is nothing new. 💀

[@blikforlife660]

@@rsecherryi believe no one said that about those groups, I'm not sure but to the best of my knowledge as a 13 year old, i know upto this much. You're probably older than me, so maybe u know but idk. But i hope you know new jeans is something really different, they're causing global phenomenon

[@OblivionZXZ]

​@@blikforlife660that Coca-Cola song is noise music garbage.

[@shikinami-san]

Yes another video on NWNJS please! But also.... GODS is actually very good. Knetz are honestly just mad their faves didn't make it instead. They slayed the song.

[@cobblerpudding6292]

NewJeans' collaboration with League of Legends was well received. The song has surpassed 100 Million streams on Spotify and their performance at the final championship almost has 10 Million views.

[@alinsofan501]

underwhelming my ass, it's the best produced one ever, song, performance, story and animation.

[@1flash3571]

She is just repeating what the Netzines are saying. I thought it was GREAT.

[@basavaprasad1245]

Off topic, but you have included too much research honestly.... and I liked it honestly... glad to see such a good change in your channel.... Ohhh by the way, the way you asked the viewers for subscription.... not gonna lie it's a nice gimmick 😂 #bebosstv #kpopopinions

[@remuspierre7573]

Amazing Topics

[@Itsgoingdown7]

Mhj is a genius

[@neptunesdeluxe9777]

You are fearfully and wonderfully made💙✝️

[@rory1er]

Every songs they put out is 🔥

[@remuspierre7573]

Makes Sense BeBoss Tv

[@annyeonghasenew]

Link for this please @6:23

[@-ttoki-]

Rats need to watch this video!! Thank you for this

[@nehastyles6593]

BTS PAVED THE WAY

[@ykakas41]

bro! you said nothing new. everyone knows this. give us something that is totally unheard of.

[@ykakas41]

can i get my 10 mins back? hehe

[@argxoxo7326]

u guys know this channel funded by hype??

[@HLSBJK7]

oh cry somewhere else

[@Minji_Hanni_Dani_Haerin_Hyein]

Babymonster gonna end newjeans era 👍

[@dendiRTZ-xg5wb]

Baby monsters will by fans and not by good music

[@wony_stvr]

Keep that to yourself

[@dikecharming]

who?

[@tonyn1628]

NJ is the worst thing that is happening to kpop. their overuse of backtracking and lip syncing on stages and in the studio. they over use of trendy dance moves on tik tok, their dumbing down on songs to just a few catch phrases, their fake attempts and proclamations of brand ambassadorships. their sexualization of minors

[@vixxexo6855]

Agree they have made kpop full of Tiktok trends and making music catering to Tiktok. Praying for New Jeans downfall.

[@rsecherry]

I don't think it's the worst thing that happened to Kpop, but I do think that they don't deserve their awards and titles, because their songs are very "directed at TikTok" and they also use a lot of bad concepts to get attention, like sex or terrorism. ..

[@rsecherry]

@@vixxexo6855 I just want min hee Jin to downfall

[@Jungkooksleftbuttcheek]

@@rsecherry💀💀you're really dumb aren't you, New jeans are bunch of teenagers that worked hard to get to the place they're in and yet you say "they don't deserve their awards" and ur litteraly accusing them of nasty things wich is not even real and they adressed it, you should tend to think before speaking about stupid things, learn how to be respectful and not deny people's hard work.

[@missyou7690]

You should watch coke studio superpop if you think NewJeans was lipsyncing