How Nokia Blew A Big Lead in Mobile Phones! A Case Study for Entrepreneurs

[@caffeinateddiabetic]

Just a point of correction that you can maybe add on the video as it plays for future viewers, it was Microsoft that bought Danger in 2008. Google bought the company Android, which was founded by a guy that left Danger in 2003.

[@VladzTheScholar]

Thank you for these case studies! Absolutely love the series

[@VALUETAINMENT]

Vladz The King - You are very welcome!! - Tom

[@g.cervantes431]

Tom is awesome. And nice signature phrase "I hope I left you better than how I found you" 👍🏼👍🏼👍🏼

[@VALUETAINMENT]

Ganimedes Cervantes - Thanks! It's not just the signature phrase, it's my mission. Please hold me to it! - Tom

[@Beshladilawal]

" what got you here won't take you there " that's deep!

[@VALUETAINMENT]

+Adebeshin Lawal there's a great book written with that same title. It's an important reminder of how life is changing around us and we can take nothing for granted. - Tom

[@Ben-yj8ye]

That... that was profound... :-D

[@vicmitchell9962]

Yes it is!

[@CliffSkelliter]

well said!

[@damedane913]

Love these kind of content, informative and entertaining.

[@VALUETAINMENT]

You saved my life - Thanks - see you every Friday with more Case Studies - Tom

[@MrRedsjack]

This channel can show you da wey!

[@jouniosmala9921]

Nokia was pretty innovative company on engineering side, they had smartphones years before first I-phone. Their management downplayed the innovation they had. Nokia 7700, nokia n-gage, nokia communicator. From my perspective Nokia was relatively innovative company, however places where carriers decide which phone people get they went to cheaper models. Also the path to what we consider normal feature phone took some innovation also. Also Nokia made hundred different differently innovative phones, but they all where made on top of legacy operating system which they kept too long.

[@VALUETAINMENT]

Jouni Osmala - Thank you for the comment - I can see you were watching Nokia over the years. I think the N-gage and Communicator could be case studies all by themselves. Both products were 'innovative" but missed the core market in so many ways - each could be a case study. To your other point, yes, you are correct carriers wanted feature phones (and I worked for a carrier). But Nokia pushed those feature phones and wanted market share. They were very slow on content. - Nice chatting with you - GREAT POINTS. - Tom

[@lzh4950]

From Nokia's earliest smartphones' designs dating from the mid-2000s e.g. N73, N76, N95, E65 & other Symbian S60 handsets, I guess the company's vision of the smartphone was basically having souped up software (compared to feature phones) but retaining the old hardware of feature phones e.g. soft keys & directional pad instead of touchscreen, 3x4 keypad instead of a keyboard (except for some E-series phones e.g. E61, E90). Didn't remember that they were very popular though, so I guess consumers didn't buy into Nokia's vision of the smartphone (navigating thru a website on your mobile browser using a directional pad is like doing so on your PC using only the Tab key (!)), though Symbian S60's user-unfriendliness was also probably another factor. I think a 3rd factor was that mobile data back then (mid-2000s) was also more expensive, at least in where I live (~$0.01/KB), which tempered the demand for smartphones in general back then also, as much of their selling points (e.g. email, GPS, Internet surfing) were reliant on mobile data. Fast forward a few years, the iPhone was launched and mobile data became cheaper, & with that smartphones became generally more popular (also because of apps). Meanwhile I saw that Nokia was a little slow to respond (IIRC the Symbian 8 OS running on the Nokia N8 launched in 2010 still had some similarities with the criticised Symbian S60). So I think with that, Nokia "missed the boat" and ceded market share to its rivals (e.g. Samsung, which was less popular in the mid-2000s when every model had a different UI (!) but became more popular among my peers from the late 2000s onwards as Samsung flooded their product lineup with touchscreens, which was gaining popularity then).

[@9yearoldepicgamersoldier129]

Exactly so not sure why he said they werent innovative. Almost felt like he hated the company.

[@Shawk95]

Tom Ellsworth. I stumbled upon this channel today while surfing KZbin and boy I am so glad I did. I have subscribed immediately.

[@omlaheja1523]

Please keep doing more of these case studies. They are so knowledgeable and interesting at the same time. :)

[@VALUETAINMENT]

Om Laheja - Yes indeed! Thank you for your comment. See you every Friday. - Tom

[@9yearoldepicgamersoldier129]

As a Finn this makes me incredibly sad. We are such a small country and to see one of our companies make it so big and then fall is so sad.

[@udayrathod3786]

Can you please do a case study on TATA, it is a Indian Multinational Company makes everything from IT, Trucks to Salt, but I never understood their mindset of operating. Their Idea of Business. Thank You.

[@VALUETAINMENT]

Uday Rathod - Which division of Tata, or which angle, would you like me to review? Has anything happened that you believe would make a good case study and provide lessons for others? Absolutely want to hear any suggestions. - Tom

[@udayrathod3786]

***** Ratan Tata was chairman of Tata he always talked about values. Values are more important than profit or loss. Like Nano car , its cheapest car in the world, but it is making losses and they still manufacturing it. Most of time I come across information like only 2 or 3 company makes profit in TATA and all other run out of that profit made by 2-3 companies . They also donate 66% of their profit too(2015 revenue more than 108 billion USD). What I fear is what happens if that 2 or 3 companies go down, it may create a earthquake in TATA. Why they work on this model ? A famous story was when he acquired Jaguar and Land Rover from Ford. (Ford actually insulted Tata when Tata tried to build a family car for the first time and failed and he took it on heart and later acquired loss making Jaguar and Land Rover and make them money making product.) From outside I see it as very risky business, but still they are around from nearly 100 years I guess. I just want to know what create respect and trust for a brand that people buy it with closed eye. I know my reply is bit confusing but so am I. Confused about TATA. Thank You.

[@VALUETAINMENT]

Uday - thank you for the comment about Tata. I will take a look and see if we can do something. - Tom

[@udayrathod3786]

***** Thank You.

[@Protocol91]

Yes Tom, please do a case study on TATA. that would be great of you.

[@TheRandomOpera]

I find it very impressive and inspiring how you can do these videos without many cuts and maintain eye contact throughout. We definitely can learn many things from you. Thank you for making these videos.

[@orionNsirius]

I love the case study section. Thanks you guys for taking the time and effort to make this great content. With love from Malaysia.

[@orionNsirius]

Tom, is that Petronas logo on your clothe? cool!

[@VALUETAINMENT]

+Han Asoka We love that it makes a difference and you were watching. Much love to Malaysia - Tom

[@VALUETAINMENT]

+Han Asoka - Yes it is! Mercedes F1 team S hirt with Petronas sponsorship. - Tom

[@vika.k.avictormoyo6718]

Officially my online mentor... Thank you Patrick and the team. I like the way you are a team and as the founder (Patrick) how you have delegated and your team still carries the same culture, ambience of the channel. That's amazing... I'm taking notes. Great video... Loving the case studies... I'm so sharing this on Facebook... Getting the word out there.... My favorite channel.... #PatFan....

[@andis9076]

I was in Nokia back in 2001, Cingular->AT&T in 2005 then TMobile in 2009, went through all of these in front of my eyes.

[@theweeklychart]

This is quite a helpful case study. I look forward for more of such

[@WaqarDepp]

Another great video Tom! Can you do one on BlackBerry?

[@VALUETAINMENT]

+WaqarDepp I would love to do one on BlackBerry the parent company RIM, located in Canada, made some of the same mistakes that Nokia did. -Tom

[@WaqarDepp]

Awesome! Looking forward to it!

[@letsboogie4408]

I love this new addition to Valuetainment, good job Tom, keep them coming guys, thanks

[@VALUETAINMENT]

Marcus Selassie Thank do you for the kind comments - we will see you every Friday with more case studies - Tom

[@worldwideearn]

Honestly, this show is a total WIN. Really amazing, can't wait for more videos. There's still some room for improvement but even like this is awesome

[@daraarmand1221]

Great work pal. Simple, yet covered all the important points

[@fullthrottleclub4026]

Love how passionate you are about Motorsport from all your shirts 👍🏼

[@jerrymuthomi]

Hey buddy, I love your case studies. I'm just fascinated at how you get them. Is there a site or something? Can you do a video or something to teach people how to get case studies??

[@charlesosterlund7303]

A few family friends as well ourselves were involved in Nokia back in the good days and this is exactly spot on. Nokia did not want to get with the times and follow the innovation that was happening. Due to this hubris and arrogance they are were they are today.... Great case study! Was eager to see this one!

[@VALUETAINMENT]

Charles Osterlund - Thank you for that perspective. I could actually turn Nokia into multiple case studies but at that point it would be beating a dead horse... or beating a dead company. (And I take no pleasure in pointing out that Nokia failed - many people lost their jobs.). Thanks for taking the time to make a comment - Tom

[@victoriaknowsbest]

these case +valuetaiment are really good. They are broken down into simple yet informative bits and easy to place any company in any industry side by side for review. Thanks

[@VALUETAINMENT]

Victoria Taylor - Thank you for that comment, it is exactly what I am trying to do with these case studies. I appreciate that you took the time to provide that feedback. - Tom

[@jayintong7085]

These case studies are just absolute class! Thank you Tom for this. Great presentation, simple, short and easy to understand. A virtual toast to many more case studies to come!

[@VALUETAINMENT]

+Jay Intong I toast you and everyone else who takes the time to watch. Thank you for the kind words - Tom

[@nicdaniels7024]

Always quality. Thanks again Patrick. Quickly becoming my favorite station.

[@DoReMi123acb]

You just gained a new sub, sir. I love the well research, well delivered, entertaining and informative content you have.

[@kizitonantcha4369]

Thank you sir for another great content. You definitely left me better than when i came here.

[@VALUETAINMENT]

Kizito Nantcha - Mission Accomplished! Thank you for taking the time to leave a comment. - Tom

[@anarkazimov4206]

I love these case studies, they are so informative. So, thank you guys.

[@VALUETAINMENT]

Thank you for watching - I appreciate the comment - Tom

[@anarkazimov4206]

Hello again. I just wonder, if content is a king and Nokia lost its market share because it underestimated the power of it, does it mean that there is a chance that Nokia will come back since its latest mobile phone seems to be "content-oriented".

[@craigtravasso]

Very well explained. Thank you

[@65Drums]

Love this series!

[@VALUETAINMENT]

+65 Drums thank you for that - Tom

[@theflo7681]

great video! i really enjoy watching your case studies!

[@VALUETAINMENT]

The Flo - thank you for that feedback, I will be here with more case studies every Friday. - Tom

[@nicksmith1363]

Thanks to this video I made some awesome gains buying NOK. Your insights hit the nail on the head and made me look further into the company. I purchased a good amount of Nokia stock after viewing this video and realized they were more than a phone company and were under rated! Sold half my shares last week for some significant gains. This money is going into my business and is going to hopefully help me grow as an entrepreneur !

[@Nosisalinda]

This channel is GREAT!

[@keaien]

Actually as a Finn I disagree a bit with reason that it was hubris that got them into the situation. Issue was more with the traditional management of Nokia, and playing too much on the safe side and then choosing wrong CEO, giving him too much unchecked power and then moving too much to the opposite side (playing reckless) with choosing only Windows Phone. I highly recommend checking Tomi Ahonen's blog on Nokia's demise to get some ideas behind reasons why Nokia fell into it's current state, interesting reading if you are mobile professional. BTW, other videos are pretty cool and Tesla video was quite illuminating.

[@westphillykarate]

Great value! Thanks for sharing

[@mrpuh777]

This is great! Thanks Tom!

[@pabloortega5149]

I cannot get enough of this!

[@VALUETAINMENT]

Pablo Ortega - I love your enthusiasm. Are there any companies or industries that interest you more than others? Happy to take suggestions and see if it would work out for a future case study. - Tom

[@pabloortega5149]

Hi Tom, I'm really interested in learning how a conglomerate such as Tata started and then scaled up!

[@moenaimo]

Keep the case studies. I love it!!

[@VALUETAINMENT]

moe alnimi - yes indeed, see you every Friday with more case studies. - Tom

[@mayuresh1704]

Well, Nokia may not have paid much attention to content, but you surely have amazing content, Tom! Keep it up. Love your videos!

[@charlesstokes1967]

Good stuff! Again as always

[@Faisalkhan-hy8fu]

Every videos of your's gives way more information and motivation ( valuetainment case study or be any other video's) to start your own business rather than getting a business degree...i can say this coz i have a business degree :) ...dammnnnn And yes please do a case study on TATA...Really looking forward to watching it.

[@Steve-rc2ey]

Hi Tom, interesting video, the Nokia story really does highlight Hubris and it's pitfalls.

[@VALUETAINMENT]

Stephen Timson Thank you for the comment. That's the point that I hope everyone understands so that they don't have the same ending as Nokia. - Tom

[@christiansaab9044]

keep this up. this is a great addition to the channel. this will help you Pat and Valutainment to grow the channel forward to 250000.

[@VALUETAINMENT]

+Aspire to Inspire - thank you for that. I am sincerely honored to be part of this journey and I'm very excited that the case studies are helping people. That's the first and most important goal. - Tom

[@christiansaab9044]

you're the man Tom. looking forward to hopefully meeting you on December 9th

[@VALUETAINMENT]

+Aspire to Inspire it was great to meet you sir

[@christiansaab9044]

VALUETAINMENT it was great meeting you Tom. the Canadian lover! I'll see you in the North soon I hope

[@ajcajc4956]

Thank you sir for the videos.....👍👍👍👍

[@matthewkevinobispo6582]

thank you Tom. your content somehow always had good timing well done ^_^

[@ChukwukaObeleagu]

I love your case study videos. very educative.

[@VALUETAINMENT]

Thank you for watching - Tom

[@_kingmufasa]

this should have wayyyyyyyyyyyyy more views!! great lesson

[@VALUETAINMENT]

Aaron Wallace-Pinnock - Thank you for the enthusiasm. Hopefully many people will see it and I will leave all of them better than I found them. That's my humble goal! -Tom

[@ChadDidNothingWrong]

My Windows phone on the Nokia 650 was one of my favorite phones.. $35 new, solid, stable, efficient-it never slowed down, android was a RAM hog in comparison....the only problem was lack of software support

[@danielpuhovic6925]

Excellent video. Love it.

[@VALUETAINMENT]

Daniel Puhovic - Thank you -see you every Friday. - Tom

[@ronallan8680]

My University professor came from the death of Nokia! And he is awesome! Nokia is the gift that keeps on giving

[@oscardavilayt]

I'm loving these case studies Tom, please keep the good work (: Thank you!

[@VALUETAINMENT]

You are welcome. Thank you for taking the time to leave a comment - Tom

[@EpicT7]

your confidence is growing , you will make great teacher, thank you

[@VALUETAINMENT]

shota chechelashvili - I Love teaching and my goal is to share case studies that leave you better than I found you! - Tom

[@Shockzer67]

They pretty much lost everything in 4 years... crazy. They obviously weren't interested in improving their products anymore so they should've sold. Great case study.

[@Ga18bo03]

This is good. Thank you!

[@annocampo2196]

Great episode. Pat, can u also make episodes on prospecting, sales closing strategies, and social intelligence. Thanks Pat. God Bless!

[@SufianAnwar]

Very well presented..learn a lots..subbed!

[@Peteristrate]

Great stuff. Can't wait for the case studies of those so many other companies. Can you do a case study on PHP ?

[@VALUETAINMENT]

+Peter Istrate - Hi Peter, good to see you again. Yes, someday I will do it. - Tom

[@uvwxyzero]

Amazing I love these sessions please keep it coming. I wish my teachers were this good in school.

[@VALUETAINMENT]

STIKKAR - tour comment is deeply appreciated because I know exactly how you feel. I'm glad that I can offer something you find so valuable. See you every Friday - Tom

[@19nightsky91]

Very important video please do more! Wish they taught this in schools

[@VALUETAINMENT]

+Mr - I agree! I wish they taught this when I went to school. I hope I'm filling the gap for you today. - Tom

[@19nightsky91]

Do more like Kodak and... thats all I can think of lol

[@Mkoivuka]

The iPhone as a concept was actually presented to Nokia, they turned it down. The company that invented the concept (a company called MyOrigo) was a Finnish start-up. The start-up went bankrupt a few years later and Apple picked up the patents through a 3rd party, they CEO of MyOrigo presented the idea to Steve Jobs personally, which is why they were on his radar.

[@Locutus]

Just to clarify, Microsoft bought Nokia's handset division, not "what was left". Their equipment side of the business was profitable, and since the sale of their handset division, they have been able to invest in it. They licensed their brand out HMD Global to make phones. HMD Global are doing pretty good at making Nokia phones popular again!

[@zofe]

A knowledgeable source told me: Nokia's Engineering VPs knew it all correctly in advance of events, but the MBA boss scuttled it all.

[@subhanshubhatt1766]

Valuetainment, it would be good if you can do a case study on TCS (Tata consulting services) as it is the only Indian company to cross the valuation of over 1 billion dollars recently.

[@BerriBerriJam]

As a perennial student of case studies, I too witnessed the incredulous demise of Nokia but to further pinpoint exactly what it was that caused their demise was not simply hubris. It was open apps. Typical of giant corporations, Nokia did not want to open their OS and allow outsiders to build apps and contents without their proper control. Steve Jobs at Apple already learned his painful lesson when his Apples lost out to IBM PC clones. So this time when his Iphone launched he made his iphone open for app developers. The iphone became an open market where thousands of people were able to develop thousands of apps. Android phones also followed this path of open architecture for app developers. Nokia kept their system closed so you only ended up with a handful of pretty lousy apps. Microsoft came late to the party and by then developers were first developing apps for iphones or androids, porting to a third os with small numbers was a low priority. So what killed Nokia? They killed themselves by closing their doors on apps. Just a runaway hit from a third party developer and iphones and androids were the phones to get. Remember Angry Bird, Candy Crush, Farmville, etc. There were landmark 20,000 apps available by the time you wanted to buy iphone 2. And how many apps did Nokia have? Less than a hundred? So in summary, an open system where you are willing to share is what made ios and android succeed, and symbian fail.

[@lakhbirsingh4403]

I am in Telecom wireless industry, just a starter. But I know about Nokia it was a giant as you said when I was teenager. I totally agree with you on all points. Thank you so much for this case study. They announce about smart phones to come in 2017. lets see what they offer in this much competition now. I born in India, a big and hot market for cell phone hardware and telecom service provider sector. I can tell Nokia that you have to be best to compete in this industry now otherwise, it would be hard to top again.

[@VALUETAINMENT]

Lakhbir Singh Thank you very much for your comments. I wish you good luck in telecom it is still a wonderful industry with a lot of future. - Tom

[@lakhbirsingh4403]

***** Thanks Tom. I hope to fix my current situation and start something of my own very soon and really hope to find mastermind like you in my journey. :D

[@arashghanbari5907]

very nice Tom. great case study.

[@VALUETAINMENT]

Guitar Covers - Thanks! - Tom

[@get1up2and3dance]

cases of different companies would be very interesting to watch

[@VALUETAINMENT]

Alexander Serbin - what do you have in mind? I'd love to hear your suggestions. See you every Friday - Tom

[@omarvazquez9749]

great Tom thanks for the video

[@VALUETAINMENT]

Omar Vazquez - you are very welcome. See you every Friday - Tom

[@BrandonVezaYT]

Loving this type of content

[@VALUETAINMENT]

Brandon Galdamez - Thank you - Tom

[@allabakashs]

I remember someone from Nokia saying we didn't think Apple was a competitor because our phone couldn't be broken even if they're dropped on the floor. In 2003, I preferred Nokia over Samsung because Samsung was very fragile....fast forward 13 years...now I'm using Samsung Note II and I still have a Nokia basic model (use it as a bed lamp :-) ) but I love the phone...... Overall...it is great case study...can't thank more for sharing.....

[@VALUETAINMENT]

Allabakash Shaik - Thank you for that comment. You underline my point about hubris perfectly. I appreciate you taking the time to make a comment and I will see you here every Friday with more case studies. - Tom

[@LAG09]

Having owned a number of their smartphones (3650, 6330 and N81) from the time you say they weren't doing anything, they most definitely were. Only real problem was that they investing in useless things like DVB-T (broadcast TV on smartphones) while having declared all touch screen devices a limited passing fad like flip phones. Flip phones after all only ever really became a "thing" in north America while the rest of the world just found them impractical with the way you had to fold them up to use them with no benefit in size or features. As for Microsoft writing them off, the whole purchase was part of Steve Ballmer's longer term strategies. However by the time it was completed Nadella had replaced him and Nadella was against the whole deal from the start so the shutdown commenced about as fast as the purchase had been completed. What really killed Nokia's smartphones was simply that they had the wrong platform when the market shifted from being focused on the devices themselves and their capabilities to being more focused on the platform the device was running. First they had their slightly archaic, but serviceable, Symbian. However as they were transitioning to the much less archaic and very good MeeGo Harmhattan Elop takes the helm and has them go for Windows Phone, which was a case study in "Too little - Too late" from it's release to it's discontinuation and thus a complete failure as a platform. No matter how good the hardware, anything running Windows phone was always going to be a failure.

[@farukdeveci7007]

man truly a crazy story. I was one of the top sales ppl for T-mobile in Holland when they had just acquired Orange. I remember offering the candybar nokia phones to ppl with free car gps systems just to get the deal. While htc, samsung, lg and later Apple were hitting it big with innovative products, they were still relying on bulky phones with symbian. Look at them now. crazy how that guy said that they didn't do anything wrong. Says it all. Hey Tom! You hit it outta the park man. Keep em coming!

[@VALUETAINMENT]

Faruk Deveci - Thank you for the kind words. It was a very terrible story. Nokia tried to be innovative here and there but they never pulled it off with success. - Tom

[@farukdeveci7007]

***** No doubt, many lessons to learn from it. Hey Tom, you probably know the story of the calculator company who thought mechanical calculators were still the best compared to pocket sized, cheap digital calculators from Japan? They went from being no1 in the world to absolutely getting annihilated. They kept doing the same old thing as well. Maybe do a story on them with your nuggets of knowledge about it.

[@VALUETAINMENT]

Faruk - I appreciate the suggestion, let me look into it. - Tom

[@farukdeveci7007]

***** that's awesome Tom. Found the link to the speech at TedX where this was talked about.

[@VALUETAINMENT]

Can you please send the link to [e-mail]?

[@taqu]

Great video. I wish you had gone more into detail and mentioned the big problem that eventually led to their demise; their choice of an OS. They kept their own OS for far too long, and even though it was great and innovative for the time, the age of smartphones required something more. There were people inside the company advocating for switching to Android pretty early on, but the management didn't budge. Eventually they made two development teams _compete_ with each other; one making a reworked version of their old OS and I think the other one was making a version of Android. All in all, they hummed and hawed for too long. The management side was too bulky. Nokia means a lot to me because I'm Finnish and a programmer no less, but their current phones are awfully mediocre and the Windows OS sucks. But even though the Nokia we knew and loved no longer exists, the talent here is more plentiful than ever. Even though we've a tiny nation, we have the ability to do great things in this industry.

[@Flankymanga]

I remember exactly how Nokia went down... I was a huge Nokia fan, I would disagree with Tom that they were not innovative. They have invented WAP a predecessor of web pages for mobile, they made phones compatible with multiple GSM technologies, they were the first to put camera on a phone and they were the first to use big color displays... there were more "firsts" but then iPhone came and i bought the first generation iphone enven though i was in Europe - it was that cool. There were those idiot Nokia fans that were mindlessly defending small hard keyboard dumbphones that Nokia produced and Nokia executives have bough into their false idea that iphone is for high end market... not for common people... well then the android came and it was obvious that it was not the case... but even at that point it was possible to save Nokia untill Stephen Ellop... that guy was the end of Nokia. Till Ellop was not in the office it was still possible to save them... Ellop came and stopped all the key initiatives an Injected Microsoft poison to the Nokia body and that was the end of it...

[@VALUETAINMENT]

Flankymanga - First, thank you for taking the time to leave a comment. Second, yes, it is true that Nokia did many interesting things in the beginning and that is how they achieved 52% market share. The proof of hubris is that they missed many things in the Smartphone market and they lost their market share and had a terrible ending. The point you make about Ellop is also very true, but he didn't do it alone, there were many problems. It is a sad story. I enjoyed chatting with you. Thanks again - Tom

[@Flankymanga]

True - i just wanted to point out that they had to be innovative to get to such a huge market share... but they missed the big touch screen train... and i happen to think that it was a targeted sabotage. From withink and outside as well... Because as you correctly pointed out to get such a huge market share they had to be smart. However my feeling is that hubris might have played a role in this but there was much more... Nokia was experimenting with products and technologies. Not many people know that they were one of the first companies to make tablets N770 or even netbooks Nokia Booklet. So i find it very hard to believe that they havent recognized market trends and Ellop is a story for itself. He came from Microsoft so it was obvious who is going to hunt for Nokia, but his history is worse than that. Ellop used to be a CEO of a very succesfull American Software company called Macromedia. In the early days of internet their products called Dreamviewer and Flash were legendary. Then Ellop came and Macromedia went down and ultimately Adobe bought them... So when Nokia was deciding whom to put as CEO something went very wrong and i would not rule out foul play.

[@mustlane]

Nokia was trapped in a comfort zone!!! The Comfort zone is dead end of growth!

[@Bhawanirajgautam]

Real fact and true , I was Nokia fan as well but Nokia never try to upgrade NOKIA that why they left behind

[@VALUETAINMENT]

+Bhawaniraj Gautam - me too. I respected Nokia and was impressed by what they were able to do. But I was stunned to see them crash and burn the way they did. - Tom

[@misfits9095]

There's an error in the timeline. Danger was not purchased by Google. It was purchased by Microsoft for $500M and then only two phones before being discontinued. Andy Rubin (founder of danger) started a company called Android inc. which was sold to good.

[@SudeepKS]

I worked for a company that was an R&D partner providing hardware for Nokia phones and from what I know Nokia has done a lot of innovation on Camera, power management and audio and they were the best .infact the first ever mobile processor interface standards for camera etc were set by Nokia. Microsoft targeted Nokia for their patents. They lost because they did not for see consumer traction for touchscreen phones and did not improve their Symbian OS

[@anupamsuman2797]

Hello Tom, Your case study boils down to a statement that 'What gets you here won't get you there'. Am I getting it wrong when I feel that this is in contrast with Al Ries' Focus Strategy which prohibits line development and advises to get more specialized as a company grows? Could you explain how Nokia could have remained a giant without losing its brand uniqueness? Thank You Tom.

[@VALUETAINMENT]

Alevvio official - Great point. Trout and Ries wrote some of the great books on marketing and positioning. I think Nokia's focus was "OK" - mobile phones (not tablets, PCs, etc.). However - they failed to shift from what was called "feature phones" to smartphones. They tried with their Symbian system but it had issues and failed where Android succeeded. You could probably debate this for hours, but what is not debatable is that they failed and fell from 52% to 2% market share and too many people lost jobs and were impacted. That is a tragedy. - Tom

[@tareqbakeer86]

could you please do a case study for health care organisation. Many thanks.

[@VALUETAINMENT]

The team will make a note of that idea. Thanks! - Mario VT Production

[@shonkylovesgaming1766]

VALUETAINMENT Also Please Make a case Study of International Hotels that were successful but failed in the time

[@VALUETAINMENT]

Shaunak Gujjewar - do you have any specific hotel chain in mind? - Tom

[@RebirthfitnessOrg]

McDonald's case study would be great...

[@VALUETAINMENT]

Adonis Power and Conditioning - Intersting idea. What angle with Mcdonalds is interesting to you? - Tom

[@eadekolu]

great video

[@VALUETAINMENT]

eadekolu Thank you! - Tom

[@lsks319]

Nokia ignored the fact that everyone was jumping ship to Android, and they foolishly clung to Symbian, the Symbian app store was a ghost town compared to the Android one, whoever the executive was at Nokia to stick with symbian, made a death blow decision for Nokia. We were all selling our Nokias to buy Android phones - bad move Nokia.

[@supraax]

high value video. GM case study soon??

[@VALUETAINMENT]

+Rick Chakra GM as in General Motors?... or as we say "Government Motors" - Tom

[@soenaing2004]

Soon this will be 1M 1M!!

[@karttickrajan4997]

pls continue with tiz kind of content, it really helps mi, tq Tom

[@VALUETAINMENT]

kattrick rajan - thank you for the comment, I appreciate that you watched! - tom

[@zerogeass21]

Wow very informative

[@Hemshemsems]

I had a Nokia 3 now a Nokia 6, as i'm a idiot with phones and rough on them, and they are cheaper and okai, but the reception is better than my former flagships, that's why i tried them.. Reception also made Nokia big as they always had a phone signal, which is not the case today with all the electronics inside them that interfere with each other..

[@mrmshifan]

Watching this on a Nokia Lumia 525 :)

[@VALUETAINMENT]

mohamed shifan - a nice Windows 8 phone - yes? - Tom

[@StrongFreeLovin]

I had Nokia Lumia 625 bought 3 years ago for 1400PLN (370$) and now I can't even sell it for 200PLN (around 50$) because everybody wants Android and iOS. I have changed it for Android too, 1 year ago cause I was't been able to do much with shi&&y system. Nokia is officialy gone.

[@mohamedhosini2103]

Krzysztof Zieliński if u care about the system buy a blackberry

[@RediscoveryChannel2021]

Watching this on a Nokia 6. Pure Android phone

[@Sabundy]

Stilgar yeah..... but you and how many people?

[@murrayvonmises]

Great series, I found the other case a bit more informative partly because of the engagement with the blackboard. I think using the blackboard more would be great!

[@VALUETAINMENT]

Steppeulv - Thank you for that feedback! I will do that! - Tom

[@blackcheese6061]

great video tom.

[@VALUETAINMENT]

+KAFRESEL Thank You! See you very Friday with a new case study. - Tom

[@NunYa953]

In a nutshell, Nokia are the "grandparents" of the cell phone business.

[@SivakumarRelangi]

Nun Ya yes

[@sentiasatransformasi]

Very good video great work

[@VALUETAINMENT]

nescafepapi Brownsuperman - thanks! - Tom

[@Brainwashed101]

I also heard somewhere that Nokia pitted two divisions of its own company against each other to develop competing mobile operating systems. There were a lot of missteps along the way.

[@wade0051]

Thanks for excellent video. As an engineer, this is a difficult case study to hear.

[@meego7]

Wonderful thank you.

[@VALUETAINMENT]

+Mohgan you are welcome - Tom

[@connerthecat4758]

Danger was actually bought by Microsoft in 2011. Danger was founded by Andy Rubin who left in 2003 to create Android, which was later bought by Google - I think that is where the confusion lies.

[@mukkaar]

I'm still wondering why they didn't take big hints, or more like flashing signs, from competitors and learn from it. I was really young at the time and even I saw that what they were doing is stupid and not working. iPhone was such a success and clearly what people really wanted. All they had to do was to ride it's success like Android did.

[@michaeldowning289]

Would love to hear you talk about RIM/BlackBerry!

[@clarkbolding5161]

"What got you here won't get you there". There's a difference between confidence and hubris. Nokia didn't look to the future and sat on the top as if no one was trying to take them down.

[@megaunknown400]

This is a really great video :D

[@VALUETAINMENT]

Aztec Lordu - Thanks for watching! A new case study every Friday - Tom

[@megaunknown400]

Omg that's awesome thank you :D

[@VALUETAINMENT]

See you next week! - Tom