How Qualcomm plans to take over

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You probably know Qualcomm for their Snapdragon chips in Android phones, but there is a lot more to the company. In this video, let’s explore how they got so dominant and what they have planned next.
The Story Behind - ep. 81
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Music by Edemski: / edemski

[@ShahTalks]

The Qualcomm patent hoarding is something I didn't know happened

[@mikldude9376]

Ditto .

[@gliderman9302]

Companies do this all the time so that they don’t have competitors having the same tech as them

[@sppindrpurple1981]

It's smart and practical business

[@sppindrpurple1981]

It's smart and practical business

[@TechieXP]

Well there is no law that says you have to share your patents. Why attack them when all companies do it. If you invent something, you do t have to share it just because you sell it. Some. ndustries need multiple ayers. But not all of them. If the one you ha e is the best, what you need the rest for? Every product sold doesn't need to have multiple options.

[@danielBAC]

Could you make a separate video on the rise of Mediatek, especially in the last two years. Will the partnership between Mediatek and Nvidia make an impact in the chromebook and windows laptop space.

[@someone12345]

i don't think anyone wants to hear about mediateck, cuz everyone who used a mediateck phone, they regret buying, and they wish that they got snapdragon

[@shresthsonkar9207]

@@someone12345 everyone with a snapdragon 810 wished they didn’t have one. Competition is good. If it means being able to not buy a laptop and get a room heater free, I’m all up for ARM laptops and even gaming laptops at that.

[@billieguitar]

.

[@airshaped]

@@someone12345 that's just not true

[@shresthsonkar9207]

@Faker MTK also cheat a lot in benchmarks. For all we know, dimensity 9000 could be way slower than leaks and their marketing suggests

[@hackerbrinelam5381]

Once watched the video, Qualcomm is just like Microsoft in the past, monopolizing, actively doing anticompetitive practices, in addition (unlike Microsoft) their monopoly power makes them no want to advertise themselves, which I think ironically makes them free from a PR disaster, which make it more likely/faater for regulators to step in. This story makes it more funny by the fact that Qualcomm is at a higher ground than Microsoft by specializing in smartphones instead of Pc( ARM chips,mobility etc), and is able to get away with it with its anticompetitive behavior and still have great future and own the initiative to deter their main public image

[@ErebosGR]

The only reason I care about Qualcomm Snapdragon chips is because they publish drivers so LineageOS and AOSP-based roms can exist. I'm not gonna buy a Mediatek-powered phone ever again if they don't do the same.

[@nadundesilva7485]

Me too

[@bnoufil14]

All hail the custom rom!

[@rodryguezzz]

Same. It's so annoying how almost every sub-$300 phone made by chinese brands this year uses MTK chips. I bought a Xiaomi Poco X3 Pro a few weeks ago and the first thing i did was replacing MIUI with a custom android 12 rom. Gave my Mi A2 to my father, which was running a custom android 11 rom. My old Motorola phones were both running custom roms of android 7 and 8 years after they stopped getting updates. Qualcomm might be trash as a company but Mediatek is not much better.

Imagine companies confirming to the codes licenses.

[@ChiekoGamers]

Correct. I don't care what the benchmarks says. Mediatek will always be crap because they are not developer friendly.

[@saadmahmud3754]

I have considered Snapdragon as a preference when buying phones for the last 4-5 years. But after using phones Mediatek's newer improved chips, I have to say Qualcomm has real competition now.

[@blume2263]

Just not for custom rom users. Qualcom is the only manufacturer that releases driver and kernel for their SOC to the community via CAF. So for my phone purchase snapdragon processor is must for now.

[@blume2263]

@Enter channel name I know that. I was just clarifying that unless MTK releases drivers and kernel for their SOCs. SD will still remain the preferred SOC for Tech Enthusiast people like me.

[@chuardo3557]

It's also better for gaming and GCams, there are a lot of reasons to prefer Snapdragon

[@saadmahmud3754]

@@chuardo3557 The reason snapdragon is better for GCam is because it's mainstream, hence more devs and modders have access to it. But that's changing. Also what @Miten Gandhi said about drivers and kernels.

[@saadmahmud3754]

@@blume2263 I was a big custom rom / root enthusiast back in the clockworkmod, exposed, cyanogen days. But with newer versions of android, I hardly feel the need to use custom software.

[@Fortzon]

TIL Qualcomm was the top dog only thanks to its anti-competitive practices. I simply thought that Qualcomm has been the best for years just because their Snapdragon is the best SoC. Thanks for another great video!

[@SuperMusic315]

Best SoC for Android*

[@MK-jf8td]

@@SuperMusic315 not just for android the best soc in the world smartphone😎

[@SuperMusic315]

@@MK-jf8td then you should check some benchmarks between apple chips and snapdragon chips

[@MK-jf8td]

@@SuperMusic315 dont some..but all bencmark clear and real is sd888+ kick out a15 very far behind like the garbage🤣..even sd888 kick him out🤣🤣..that's just about bencmark on paper...not to mention about real life perfomance hahaha..if it's about real life perfomance sd888+ kick out a15 garbage is very² far behind even sd888 kick out a15 garbage far behind hahahah🤣so..dont talk like garbage isheep garbage🤣🤣

[@Avis03]

@@MK-jf8td you have some serious issues I gotta say man

[@tengkualiff]

Still one of the best tech youtubers here. Love how you research, explain and do things here.

[@GreeniusGenius]

Brilliant video! You go into great depth about the topic matter, without making things boring.

[@DrakiniteOfficial]

I also appreciate that you refused to call Facebook "Meta". Subtle resistance to the company that's trying to erase their past.

[@briandsouza7854]

Wow! Didn't know that Qualcomm was such an evil company!

[@someone12345]

lol, all companies are evil

[@PerryKobalt]

Nice sarcasm Bruh

[@kuldeepkashyap909]

If there's a company dominating the industry....just guess they are damn evil

[@amoghus]

It should be surprising if a company is not evil.

[@shresthsonkar9207]

News flash : sun rises in the east

[@satwikt1]

This channel deserves more views and subs

[@kareemellebany3559]

finally! always waiting for these videos.

[@TimVels]

I learn a lot with every video you post in here my friend! Love it!

[@sharishth]

The reason Qualcomm still has an hopeful future, cause many tech enthusiast think ARM is the future which can be pretty convincing, specifically a video by coreteks which is a little old but still great to watch.

[@abufhad]

well done made as expected. You're one of rarest tech channel worth watching.

[@rashadmcphail4727]

Always love these videos

[@LZentertainments]

Great insightful video. Lots of things I didn't know about.

[@M2DaZi]

Love your content!

[@ketkisonawane5048]

This video is so wholesome. Thank you!!!! So informative. I start working for Qualcomm India this July😀, good to know this stuff.

[@ArchieGee]

Had no idea of any of this! Great insight as always

[@TechAltar]

Glad you liked it!

[@Colbys92]

Awesome video, thanks for the dedication 😁

[@mr.n0ne]

Here in India, few years ago even entry-level phones were powered by SD, but now the scene is completely changed. MediaTek has largely replaced SD in entry and mid-range. And recently there is also entry of chinese chips.

[@spongebot6955]

Mediatek user here. iam using dimensity 1200 the performance is great but heating issues is super bad i mean really bad I use redmi 10s i couldn't even touch it.. after just 3 months of use my battery got some issues. I decided to to swap to poco X3 pro and had a far better experience. Sd 860 no heating issues and far better optimization for codm.

[@jasonaalab]

@@spongebot6955 Poco x3 pro? Dude that phone heats like an iron box lol

[@DiabloTempest]

​@@spongebot6955bro dimensity 1200 which mobile bro i use Realme X7 Max it hardly heats up it only heats up while gaming that to only on bgmi or genshin impact that's it. It has good battery life too.

[@aurelia8028]

no one gaf about india

[@ShahTalks]

I love this series

[@aishwaryadorge2759]

Great content. Looking forward for your new video.

[@svengoessens7283]

Thank you. Learned a lot.

[@haythemmessaoui3379]

Great analysis, But you also forgot about Qualcomm's venture into the automotive industry: look as their new aquisition of Arriver, their former joint venture with Veoneer the ADAS makers, to create a unified software layer for autonomous cars.

[@_Digitalguy]

Great video. I was wondering why you think Samsung is in decline....Sure Chinese competition is strong, but I was thinking that with Huawei demise in the rest of the world and Samsung being one of the few ARM fab, it has a bright future (let alone all their other businesses)

[@_Digitalguy]

@@kexec. are you even replying to the right comment?

[@shresthsonkar9207]

Samsung is on the decline reputation wise due to sup bar yields on 5nm process whose transistor density is essentially like TSMC 6nm and the image issue for Exynos being the “worse model” between US variant of Samsung galaxy phones and Global version. Samsung doesn’t need to be “bad” to be on decline. It’s just that people need to *assume* Samsung is bad and they’ll automatically avoid them leading to decline

[@marcel_kleist]

@@shresthsonkar9207 but does the average user even care about this? I don’t think that this would have a big impact on their sales.

[@shresthsonkar9207]

@@marcel_kleist the sides effects that it causes, yes. While heating issues have withered away with 2100, it’s still slower than snapdragon by a little and a lot of people have already moved past Samsung due to 990 debacle. Just like apple carries the bad reputation for “slowing down phones”, such fiascos stick in the minds of people.

[@_Digitalguy]

@@shresthsonkar9207 I don't buy this argument, but I am interested in TechAltar's view

[@briangad.]

Me thinking it's not friday yet, but thank you for the extra work!

[@OyvindHesjevik]

good vid! but i feel the stock price should be elaborated with an overlay of the stock price of the main chip competitors. big difference between bigger slice of the pie, and bigger pie in general

[@jyudat4433]

Your intro is actually 🔥🔥

[@Z4KIUS]

I'd say that the CDMA/GSM situation wasn't a duopoly but two separate monopolies due to exclusivity of devices, akin to current streaming services situation, instead of competing with quality and pricing they focus on exclusive deals

[@Bianchi77]

Nice video clip, keep it up, thank you for sharing :)

[@redyau_]

Ayy the hair is back! It actually feels nostalgic, weird :D

[@gwynjustyncisnero-alias2245]

eye opening thanks

[@raymondtrabulsy7294]

Not being hardcore into Smartphones, I've only started to hear about the SOC type in the past few years.

[@jjakkad]

Fantastic video.

[@nothing9220]

Great analysis...

[@arturskovrigo3915]

Yo, it looks like this video is beeing supressed, I did not see it for about 10 hours in my subscription feed.

[@thelawofme]

Wow didn't know Qualcomm was that uhhh "like Microsoft back in their reign of terror", thank you for making this video and sharing it with everyone.

[@elielahoud3531]

i really love mediatek SoCs but i always use a snapdragon device as my daily driver because companies don't give us top tier flagships with mediatek chips ( using the mi 11 ultra rn) , the reason i like mediatek is because i used a budget mediatek phone from 2015 and it was still a beast , can't say the same for a budget snapdragon smartphone from that era

[@jerry..c..mattathil5872]

It's okay that you are using the snapdragon processor but I appreciate that you are not supporting monopoly....Thanks bro 🤝

[@fanban2926]

@@jerry..c..mattathil5872 and you support a locked down system that can't be updated due to no source code.

[@BernhardBauke]

Ich hab gerade danach gegoogled und da landet was neues auf dem Altar

[@cyberrb25]

One would've expected BBK would have started making their own SoC work, as they do have a big foothold...

[@veerlabalaji6289]

They have the capability

[@DrakiniteOfficial]

Holy cow, I didn't know any of that about Qualcomm. Moral of the story? Powerful companies are fundamentally bad...

[@turiyoanthony565]

Gotta admit the qaulcomm logo is baller with the waves at the end peaks and troughs fuck yeah😜

[@xivix6710]

I wish I knew their practises earlier to try and avoid them

[@human-bt1iz]

I hope more manufacturers start using mediatek instead of snapdragon, a create competition since mediate and compete with snapdragon

[@reanetsemoleleki8219]

This answered questions I had but couldn't be bothered to do the research..

[@basantatamang2249]

Honestly I knew they were losing their grip but holy moly I was also suprise to learn there history.

[@swipekonme]

my fave theory: ultimately all 3 bad boys Intel, apple, Qualcomm, would come together and build their backdoors together

[@jerry..c..mattathil5872]

Forward to escape🤛🏻🤝?

[@badrinair]

Id did notice the sudden surge or advertisements from snapdragon. If they are pumping money into marketing then it does mean that they are Shaken! Good for competition, good for consumers.

[@TechAisle]

Marton, you said, "I will see you next Friday" at the end of the sponsor read. Are we going to get double videos from TechAltar and The Friday Checkout in the future now? 😛 JK, I know you mixed up the sponsor read of both the channels. (banger video BTW. I didn't realise Quality Communications was this evil)

[@TechAltar]

Oops, haha. Glad you liked it!

[@CapCrunch45]

I’m all for competition if it forces companies to make their products like their chips better than the last. However, a company like Qualcomm that uses shady, unfair legal tactics to stifle competition should be shunned. It will be as if Qualcomm sues Apple for patent infringement for the Apple M2 chip (if it were to be superior to Qualcomm’s Nuvia chip) and uses the Chewbacca Defense to win in court and block further production of Apple Silicon. (Like the music industry suing Chef over a song he wrote.)

[@carholic-sz3qv]

Big lol…… Qualcomm hasn’t even made any computer/laptop size chip the 7cx and 8cx are just boosted smartphone chips

[@shresthsonkar9207]

@@carholic-sz3qv true. Microsoft SQ1 and SQ2 are literally repackaged SD855 (2019) hardware being shipped in 2021 products

[@simondj8572]

He mean something like “ KZbin experts like me!”

[@antonehlers]

8:55 Technik Faultier bester Mann🤙🏻

[@WahyuSetiawan-sz4lc]

Wow , it's already 81 episodes

[@O.P.S.C]

oculist quest helped alot

[@bradavon]

But it's not Qualcomm's 8cx that's holding back Windows on ARM but their and Microsoft's inability to translate x86 code to ARM code in real-time. Which is the real USP of Apple's M1. Apps work well on it.

[@DANiel25178]

God, I wish for some other budget vr company besides facebook

[@rolerroleris533]

There are a ton of them, but they are not popular, and nowhere near as good feature vise. Who the f can compete with facebook when talking about throwing money at shit, probably apple, but they definitely wouldn't go for budget market...

[@shresthsonkar9207]

It’s budget because the meta verse is just another screen to show ads on. Facebook phone failed so here they are with vr to show ads in 69K420FPS Ads subsidise the hardware much like xiaomi subsidies hardware with UI ads

[@theoneyoudontsee8315]

so the new sd8 gen 1 soc featured phone is a actual qualcomm product?

[@vedaryan334]

What about NVIDIA? Is there a law or something to not allow them to make arm chips? Like arm is definitely going to take over in the pc segment so if they can build socs for pc players they can be huge too

[@ssanc6]

Well the Nvidia chip on the Switch is an arm chip

[@vedaryan334]

@@ssanc6 but I believe that was before NVIDIA's arm acquisition

[@vedaryan334]

@Nicola Sabbadini ohh i didn't know that. I remember the news that nvidia bought arm but i didn't know it was under anti trust scrutiny and the deal wasn't done yet

[@nahometesfay1112]

While there are so many new markets for Qualcomm to conquer as these are also opportunities for other companies to take over if Qualcomm can't innovate. Qualcomm was releasing arm computers before Apple, but they simply weren't as good so what's to say they can succeed in competitive environments?

[@dsnodgrass4843]

They'll do what every other big tech company does: if they can't outcompete a smaller entity, they'll buy it out, loot it for IP, and k*ll it's brand deliberately.

[@TheLikeys]

8:59 Grüße an das Technikfaultier✌️

[@burhanbudak6041]

Step 1: Full open source blobs Step 2: PROFIT

[@Peizxcv]

The competitions are now huge companies with tons of R&D, patents, and established markets. The US can still try to shield Qualcomm from competition but it won’t be as easy as before

[@spany2923]

"Chip away bit by bit" Nice.

[@noahwilliams1569]

I come for the tech and stay for the ASMR voice

[@IvoPavlik]

Qualcomm's behavior like this should be reminded much more often so we, the customers, can do more informed purchases. Money is the only language corporate businesses understand, so (no) money should the way we talk to them ;-)

[@JOSEPHELBOSS]

i want more of the story behind ⚠⚠⚠⚠

[@ArielZab]

Do NFTs expected presence in the future!!

[@chandranshpandey1929]

insider info, qualcomm is more focusing on auto chips over phone chips now

[@frankniethardt1813]

Technikfaultier in the house... :)

[@rickquick8977]

Qualcomm needs to either partner up with a serious laptop manufacturer like HP OR DELL or they need to start making their own laptops to complete with Apple M series. I could easily see a Qualcomm, Google, DELL alliance in the near future. Maybe even Asus or Acer.

[@CarlosSanchez-oq7es]

Qualcomm advantage is not due to unfair business practices, it is because it has consistently developed superior wireless technology, fruit of of historically huge investment in R&D, failed projects, and commitment to innovation. In those lines, many of the markets presented at the end, are not simply addressable markets coming to them, but they are markets that they have helped get developed from inception. On another hand, every leading company in technology, with a technology advantage hard to replicate or copy, that is seeing lot of money coming from different countries/areas, has and will alwys face all sort legal hurdles in those jurisdictions, as those jurisdictions will always try to benefit and/or protect its own industry, or at least will create rules to reduce the large cash outflow and have a better bite. Just check how many global demands every leading tech company faces, just pick any leading company, specially with a strong patent portfolio, and prepare yourself

[@negig2161]

There should be more competition in chip market

[@elvinsworld11]

Lovely

[@hemant17411]

Just bought a non sanpdragon phone for the first time and i find it not that bad

[@siddestroyer]

Posting a year late. But it's been clarified there is no exclusivity agreement between Microsoft and Qualcomm. Look it up. It more boiled down to the actual investment Qualcomm was willing to make to port Windows to ARM.

[@kurtsanches8819]

Qualcomm also hold into APTx and for years they dominated the bluetooth industry, until SONY released LDAC for free.

[@kurtsanches8819]

@Ankit Yadav It's just a protocol, an instruction sets on how you handle data over bluetooth, you can apply it on any bluetooth device regardless of the processors architecture, bluetooth headphones/speakers for example that doesn't have any processor can be APTx or LDAC certified, what are you talking about? SONY developed much better alternatives to Qualcomm's APTx, and they give it away for free, any company can use LDAC if they want to, and SONY doesn't even have their own chipset. It's the greed, and the way they capitalizes on their patents, search about APTx they didn't even developed the first version of it in the first place. They bought the rights, apply the patent and charge everyone since early raw bluetooth connectivity sucks.

[@kurtsanches8819]

@Ankit Yadav You are talking to an Audiophile and a Sound Engineer, you can't mixed the word lossless and bluetooth. This is why wired earphones/headphones are still far more superior in terms of sound quality specially if you are about to play large lossless audio file, all those data can't be streamed fast to the output device, so the bluetooth itself will compress it. Gaming also suffers not on the compression(lossy), but on latency, the APTx and LDAC are there to create a buffer for data, both of them are not 100% lossless. You won't notice the delay that much if you are just casually listening to compressed mp3 audio, but you can actually feel the difference if you play games using bluetooth devices or listen to FLAC files and compare it to mp3s even if you don't have a High-Fidelity devices. If you think it's easy to simply create a protocol out of thin air, apple and other companies should have done it a long time ago. SONY on the other hand even though they are considered now a general electronics company a huge part of their resources are audio focused, speakers, headphones, etc. It's not really surprising they could create something like this, what really surprises me is they give it away for free, and not asking for a licensing fee unlike what Qualcomm does to it's APTx. Btw, you don't have to be on qualcomm snapdragon to be able to use the APTx, I have alot of phones that are APTx and the likes certified which doesn't run on snapdragon. And LDAC already dominated the APTx way too far. Even some cheap chinese bluetooth speakers are LDAC certified, you can buy cheap quality phones too like xiaomi which most of the models are LDAC certified.

[@kurtsanches8819]

@Ankit Yadav You think? And you are sure you are right about that? You should do a research first, even the latest aptx lossless only promised to be able to handle CD quality 16bit 44.1kHz, we don't have any data yet on the latency. Or this could be just a pure marketing too similar to the aptx HD. Regardless of the capability to handle large data, we have to keep in mind that the latency could also suffer, not to mention being more prone to the signal interferences from other radio frequencies. You are talking about the bluetooth hardware/version itself which are open hardware standards similar to USB, anyone can use it even you and me without asking for permission or paying for a licensing fee, bluetooth versions itself is different to the codec being offered by these companies. Regardless of how good the codec is we will always fall back to the limitations of the bluetooth itself. It's short range and bandwidth limited, you should search for radio frequency spectrum, if the goal is to create a lossless, low latency, less interference we can always use a different bandwidth from the radio spectrum which will never struggle, we already do that on professional wireless microphones, and other similar tech that provides stage freedom for artists to play their instruments, with quality nearly indistinguishable to wired. Bluetooth is bandwidth limited, we want it to perform like a huge pipe but it's one on the lowest spectrum, it's just like a straw compare to other radio frequencies such as 2.4ghz or 5ghz.

[@kurtsanches8819]

@Ankit Yadav How old are you kid? You are going way too far from the topic, you can have your 100 USD, you need that more than I do, go buy a decent earphone/headphone instead, you comment on something that you don't fully understand and try to be relevant by going technical but it doesn't have any point, you already failed on your first comment, LDAC and aptX are being done on the firmware level, they are just CODEC explain to me why you said it was also on the chipset level, those are also close-source. If you think you are more intelligent than me try to install latest android on older phones, even if the hardware are still capable and regardless of it being open-source, we lost continued full support on a lot of phones since the firmware and the drivers are close-source and are proprietary to the manufacturers. You just can't flash a firmware very easily, and even if you purchase a thing you cant fully modify it completely on your own since you can't have full control/modification on the software/firmware level, even if you could, those are encrypted and flashing them could probably result into failure. If you are a manufacturer, you can do it since you are the one who will build everything, of course you can integrate everything you want, but as a end-user? Do you even know what a DATA SHEET is? Can you read data sheets? Explain to me why it needs native support on chipset, when it also works on non-qualcomm processors, and also works on devices that doesn't have any processors at all. It's like you are asking me go add a USB-type-C on iphones and I'll give you 100 USD. Why should I? Trying to be relevant but you got no substance at all. If apple want it, they could because they are the manufacturer, in fact they already did use Type C on ipad instead of their own proprietary lightning cable, they didn't pay anyone by integrating a free open standard on their devices, but no one can put a lightning jack without paying apple for royalties, even third party cable manufactures pay apple in order to produce that. You obviously know nothing on what you are talking about.

[@bhaskarbharadwaj7376]

Well what is wrong in patents when you are taking risk by investing 50% of earnings in R & D? For fast innovation, cash flow is required, and cash flow is not generated by giving away all things for free. If qualcomm is a monopoly, how other chipmakers are able to survive? This video is super simplification of complex and clever business steps. If patent is something qualcomm is using to stop others, what is stopping other companies to follow same steps, why aren't they innovating?

[@SoftPixel2047]

What a wow video

[@burhanbudak6041]

Around 2011 when I got into Android, QC was hated because of CDMA. Exynos used to be loved and consumers wanted it but Verizon use of CDMA stopped that.

[@Abd121]

I have the opposite take, QC was the only company releasing Kernel Source for their SoCs which meant those are the ones with the best Custom ROM support. so I've always focused on only getting SD phones, for better or worse...

[@stsh]

My biggest draw of Snapdragon is the existence of the Code Aurora Forums.

[@user-qf6yt3id3w]

When the original Snapdragon came out it had market leading performance because Qualcomm used their ARM architectural license and millions of dollars to do their own microarchitecture. Now Qualcomm produce chips with slightly tweaked ARM cores which languish way behind Apple's M1. I wish Qualcomm would put as much money and effort into microarchitecture as they used to and produce cores competitive with Apple's. Apple will never sell their chips to third parties whereas Qualcomm's whole business is doing that. Or they could do an aggressive RISC-V chip design and run Linux on it. I think part of the problem is that Apple are completely committed to MacOS on ARM whereas Windows on ARM is likely to end up failing. So it's hard to justify spending those millions now when most phones run Android well enough using an off the shelf ARM core. Pushing ARM performance only makes sense if, like Apple, you want to do ARM laptops. Apple's SOCs were scaled aggresively because Apple probably always had an Intel to ARM transition planned for Macbooks. I'm not completely convinced that Qualcomm is as committed to ARM based laptops as that. Given all that if you want a good, non x64, laptop it might well be better to wait for someone like SiFive to scale their RISC-V implementations. Which I think they're planning to do. RISC-V's advantages over ARM are that it's simpler with basically zero legacy baggage. It's also more open. An ARM architectural license that allows you do design your own microarchitecture is very expensive but anyone can implement RISC-V. There are even an open source out of order implementations of RISC-V, something which is impossible for ARM due to ARM's masses of patents. All of that means the barrier to entry for a new RISC-V microarchitecture is substantially lower. Ironically Steve Furber, who designed the first ARM chip hardware said it was supposed to be 'MIPS for the masses'. Well David Patterson who founded MIPS was also one of the founders of the RISC-V project. Perhaps RISC-V will end up being ARM for the masses.

[@steveseidel9967]

"I wish Qualcomm would put as much money and effort into microarchitecture as they used to and produce cores competitive with Apple's." I think it's fair to say that Qualcomm's $1.4 Billion acquisition of Nuvia expresses Qualcomm's desire to compete in the higher performance market for things like laptops, etc. " whereas Windows on ARM is likely to end up failing" Attempts to bring ARM to Windows so far have been half baked. There are several reasons for this. First, nobody outside of Apple has been able to compete with Intel on performance with an ARM based solution. Second, even Microsoft hasn't ported all of their software to ARM native and their emulation technology is nowhere near as advanced as Apple's. That's about to change. It has too. Right now, Apple's ARM based devices in laptops hold a MASSIVE advantage over any Intel based solution. It's not just a matter of performance, but in terms of efficiency. The PC industry can't just sit and watch Apple run away with such a massive advantage. They'll have to respond. The response isn't coming from Intel. Alderlake is Intel's response. At 240 Watts, it's an absolute joke for a laptop solution. RISC-V may indeed have a great future, but it's not mature enough now for that to happen just yet. Qualcomm is the most likely company to respond to Apple given that they basically acquired ex-Apple engineers with the Nuvia purchase. I'd expect an M1 type of product coming from Qualcomm within the next year or so. I don't expect it to be better than Apple's design, but I do expect they'll have something competitive.

[@dgillies5420]

The microprocessor in the chipset is not the most important part. The communications chip and especially the software is the secret sauce. Qualcomm created snapdragon chips because ARM was slacking and is currently shipping ARM cores that are 2-4Y behind state-of-the-art (i.e. they are still slacking off at ARM).

[@projectz9776]

Great

[@Jabid21]

Qualcomm, Nvidia and Intel really come to mind when it comes to chipmakers that abused its market dominance. But I guess it is the abusive practices in itself the reason those companies dominate the market and there aren’t any real challengers.

[@vivekp4854]

Now they whine and cry about Chinese or other competitors using the same methods they used to reach their dominance.

[@evacody1249]

Intel did not abuse there market dominance. It just took AMD until Ryzen to get there stuff together.

[@Jabid21]

@@evacody1249 How many generations of Intel core i7s it took to go past 4 Cores and 8 threads? Coincidentally it was after the first generation Ryzen came to the market with the 8th gen. Intel definitely held back higher core counts from the consumer market since there wasn’t any competition. Before that, AMD has been competitive with Intel until they messed up with Bulldozer back in 2011 but Intel always kept AMD away from OEMs through bribes, kickbacks or threatening marketing or product development support, OEMs are where most of the money is made on non-server products.

[@hatriuslim7117]

how to takeover the world since qualcomm 888 and even latest 8 gen 1 soc has thermal throttling issue? whereas most of mediatek dimensity since 1000, 1200 and 9000 blew them off the chart without even breaking the sweat of thermal throttling issue.

[@c48i3]

qualcomm still the choice of chipset i will go for on the phone cause of optimizations rather than mediatek

[@PhaiHang]

Which phone do you acutally use?

[@khairula1777]

Imagine how much data Qualcomm has collected until now

[@eskanderx1027]

Oh the wonders of "free" market... Innocently thought they just were that good, actually feel better now to know I've got an Exynos version of Galaxy phone.

[@GyanPrakash]

I would love to see a Qualcomm SOC Chip powering My PC and Laptop in future 🤗

[@Kaiser-Drache]

🔥

[@mahamatissachoueb]

Investors they’re excited anyway 😃 thanks for the video

[@forid200]

I think most Samsung users who have an exynos device would prefer a snapdragon once they know about the performance, battery and camera being better on the latter.

[@baburo101]

Will Qualcomm or other Android chip designers ever crack the code of power efficiency without beefing up the battery?

[@chasemason5129]

I love so much how he called iJustine a tech KZbinr at 8:39 but called Juan Bagnell a KZbin expert. Juan never gets the credit he deserves.

[@stringzar]

qualcomm was the best performing stock in 1999

[@meetankush]

Despite all the assbaggery, Qualcomm are the only phones that are developer friendly. Look at XDA forums and you’ll understand what I mean. Snapdragon S4 can still run the latest Android OS, thanks to the plethora of independent developers. The flexibility to tinker with the device and make it run a full fledged desktop operating system is something no other chipmaker has in their arsenal. So, my 6 year old battered phone will still taste all the latest android flavours despite manufacturers like Samsung, Motorola and Google (we all know the state of Vivo and Oppo phones when it comes to long term support) discontinuing software updates in 2 or 3 years.

[@meetankush]

Pardon my English, s’il vous plaît.

[@JDaveTel]

Here in the PH. Qualcomm doesn't really need to advertise anymore. Everyone prefers, loves, and wants to have snapdragon chipset on their phones already HAHAHAHA

[@BadlyDubbed]

Do they still make Eudora?

[@Jonathan-zf6ho]

I see a Technikfaultier