How Record Labels Grow Fanbases | AWAL

Growth in streams, following and fans is often what you see for a major label artist but how are they doing it?
We’re joined by Lisa Young In, Audience Development Manager at AWAL, who explains how they not only market their artists to a new audience but run fan activation campaigns to ensure word of mouth marketing organically happens.
Lisa Young In’s Instagram: / lisayoungin
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We're a music marketing agency, working to ensure artists across the globe can promote their music effectively, securing fans, streams and followers. Learn how to grow your fanbase with modern marketing techniques used daily for artists at all levels in their career. Whether you're just about to release your debut song or you're a charting major label artist, our tips ensure every artist can get their music the exposure it deserves.
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[@Burstimo]

For artists looking to break quicker, Burstimo’s Membership gives you access to Spotify playlist curators, A&Rs, Major industry opportunities, advanced tutorials for breaking an artist, contact databases and more: www.members.burstimo.co/membership

[@Fromanotherworlddddd]

Scammy

[@DamianKeyes]

Great video guys 🤟😊

[@barbaraislas6244]

@DamianKeyes you also do great work I watch all your videos and between you and @Burstimo I have learned a whole lot about the music industry and how to approach it 💯

[@brainheartofficial]

I promise one day you will interview me❤️ Thank you for all the help I really apprised you💪🏼

[@FlyyGuyVision]

Burstimo always has so much VALUABLE CONTENT FOR ARTIST BRO love this effin channel

[@TheMarcoPalos]

This was really great. Love the info and getting to know what other artists are doing that possibly aren’t on socials as much. Nick Cave and his emails, the reactions on TikTok and getting started and staying involved. Thank you for this one. 🙏🙌✨

[@BrandonShere]

Thank you! I realized how I've been neglecting my audience by not posting on Instagram anymore, and how crucial it truly is to continue building my community. Also how important Discord is. Great podcast, I love your channel and guests! ❤️

[@MRSlade-hh7xr]

As a new artist I cannot thank you enough for this info!

[@j-star1]

Really really good interview! Keep doing more on PR campaigns, this topic is so overlooked.

[@elijahsiegler5516]

wow u guys have really built yourself up! now you're talking with people from AWAL and probably doing a lot more that i don't know of lol, amazing inspiring work!

[@JayDisnii]

for all artists growing a fan base the be advice is keep going! and also take your time, I often tried to rush the process and ended up doing less work in more time if that makes any sense!

[@NotAshamedOfficial]

Every one of your videos has so much great information! I would very much like to work with you on the platform that I literally built for you guys!

[@Questary]

Honestly when it comes to how these developments are executed, I know for a fact that as a Young musician it's going to take years for me to get to that point of my career to get a deal, But its still useful that burstimo makes this information free

[@panama1942]

It takes most ppl years. Thinking it will take less than a year is naive thinking

[@ricflomusic]

Be it for the marathon and you’ll be fine

[@JaredQMarsh]

I love AWAL; they’ve been an amazing distributor so far💜💜💜

[@austinlepari5093]

[@solluntary]

This video comes out the gate with gems.

[@sagarvermamusic]

Incredibly valuable video! Please do cover your thoughts on Clubhouse as well- and how artists can effectively utilise it to create communities with their fans! It’s for a much less tech savvy audience but serves the same purpose of Teri way communication with multiple people on the community! Cheers 🥂

[@stalliondunquis]

Burstimo is undefeated

[@exedium]

Love this ! I am also a independent artist and it really helps, someone sharing this insights is gold !

[@DaytonaRose]

Such a great topic to cover. Very informative 👌🏻🙌🏼

[@elijahsiegler5516]

sofia by clairo blew up on tik tok over a year after it had been released, crazy how these things work haha

[@joemarsalis]

Thanks for the video 👏🏼. After doing some d&d I think AWAL def suits my vibe and needs

[@Chronade]

To both of you, I want you to know, I need you to see, you're perfectly wonderful, you're beautiful to me 💛💛

[@Iamloveandloveisme]

This was incredibly! Thank you to all of you

[@Bevanmusiq]

Great video team❤️

[@CeciliaOkeke]

This was so great and enlightening!

[@Clevacriss]

Welcome back indeed

[@thesuncollective1475]

Very useful, I'm uploading to TikTok now...The Interviewee sound scandi!

[@eltrainmusic]

Great video guys, got some really good tips from this one ♥️

[@besaliju]

Great video, I always learn so much watching burstimo honestly

[@glassback914]

nice video! So much value - as always!

[@ericderami]

Great discussion!!

[@yvngnova8949]

So I have a question, AWAL is under kobalt, so if I’m an AWAL artist, would I need to register with a separate publishing administrator?

[@Moonroofmusik]

Missed you guys!

[@rebels-andymrtn4399]

Super great knowledge! Good advices even for independent artists like us, so thank you for sharing.

[@derrick5636]

Great questions yall

[@yvngnova8949]

Just got accepted into AWAL the other day

[@borattopaz4592]

how? no offense, just based off of what they request you have 20 monthly listeners and hardly any views. pretty much the opposite of what they look for

[@yvngnova8949]

@@borattopaz4592 for context I’m a Nigerian and most of my listeners are from Nigeria. My last release real release was January of last year and Nigerians didn’t have Spotify till a couple of months ago. Other than that I’m still by no means doing big numbers but I have my career in order. I’ve been played on multiple national radio stations, been on national TV, been on a few blogs in and out of the country (smaller ones), charted on iTunes, I’ve claimed my knowledge panel on google, etc. One of the things AWAL says they consider is well thought out marketing plans and such. I feel like I showed that I won’t just be releasing music and hoping for them to do all the work and maybe that’s why I got in. Got in pretty quickly too, not up to 3 hours, but I’m still not 100% sure what convinced them. Maybe it was just my amazing music.

[@yvngnova8949]

@@borattopaz4592 also this channel isn’t my artist channel

[@borattopaz4592]

@@yvngnova8949 show me proof that awal accepted you, i don't believe it. Not that your music isnt good, i heard it. It sounds good. But awal looks for artists already starting to be established and with a certain following. I applied for awal and got rejected but I have 3.4k subscribers, 100k views total on my music, 500 soundcloud followers. It could be that i temporarily deactivated my instagram and forgot that I had applied to awal so they probably thought i didnt have an instagram. I have 2.3k followers on insta. And also have a knowledge panel. I'll try applying to them again this time with my instagram active

[@yvngnova8949]

@@borattopaz4592 you don’t have to believe me it’s fine if you don’t

[@raphaelpazoumian]

Hey guys, love the interview. When do you release the new video for "the journey to breaking an artist". I'm waiting for it impatiently :) Thanks for everything

[@Jetstreamhustla]

I’m looking to start a record label can I use AWAL for distribution and manage my artist is this feasible

[@borattopaz4592]

I have a question about age, labels and distribution companies. If an artist has really good music, a strong fanbase, good streams and overall pretty much everything that a 20 something year old has but the only difference is hes 30+ like 30-32 years old. Does that matter to labels or companies that just do distribution? Like will a distribution company like awal, kobalt, orchard music, believe music, vidiya, etc not want to sign a distribution deal with him and pitch his songs to playlists, blogs etc. or do the distribution companies work the same as labels and really really care about age. Im an artist and im 27 and building a fanbase again as i lost some of my fanbase but I have 100k views total on my music. 45k views on my first official music video. Also currently have 3.4k subscribers on my artist page. Im just wondering if age plays a factor in distribution deals. I know the answer for major labels and even indie ones. If someone could answer this for me it would be greatly appreciated. Thanks

[@jiggaflo1]

Labels say they want younger artists but if an older artist built a fanbase, I'm sure they would invest. The Internet has changed the landscape

[@TWINKALICIOUS.]

Yesssss!!!!

[@silentmuzik1321]

This is great thank you

[@JessicaMedinaMusic]

So helpful

[@Oceanislife]

THIS IS GOLD !

[@VioletRobots]

❤❤❤❤❤

[@lentrout9858]

Same as it ever was!

[@INTER.NET_TONY]

I’m a musician Producer/ Record label Engineer A&R -BRAND CONSULTANT AND THE SAME ARTIST damn

[@smallswrld]

How do I get a hold of this girl?

[@authorcraigcothren]

Great

[@Oceanislife]

That woman teached eminem how to rap fast

[@exoverseinterdimensional3722]

All I can do is make music. I'm a savant who chose Ambient mainly. The most hipster of all the genres. Everyone thinks ambient is easy, until they are expected to compose some. Well, maybe some of your uploads will be good for me. I've become so drained and cynical.

[@josejayant3127]

Getting signed to a record label is the unwisest thing to do in 2021.

[@Joker-kp9vg]

why?

[@BrysonPrice]

Agreed!

[@danielli_music]

I wouldn't say the unwisest but also wouldn't be wise depending on the situation. If you have great music and understand your vision as an artist and understand BUSINESS then u can negotiate for a more equal deal, etc. Relying on a record label though to make you big is usually the big mistake most artists make but if you have just as much leverage as the label and find that win win, the label and deal is on your side and team.

[@roaminmusica]

Bruh I would sign for sure if dre was gonna be my producer 😂😂

[@syahthagod423]

Learn how labels operate then apply it to yourself

[@PureCoreTV]

;)

[@triberedeyetv5971]

I need to link wit her fr then #DriftLxrd

[@ChintizMusic]

HEY

[@hyly]

I just released my debut single SECRETS today! Drum n Bass / electro-punk energy... if that's got you curious, check out HY:LY on Spotify! :) x

[@offtherealm5438]

Trouble with Indie Music marketing nowadays....fans just don't give a shit. Nobody gives a shit.

[@lucasasselmeier7825]

Fans don’t care of your not interesting, eventful or consistent. This is not the attitude that any of the many successful have

[@offtherealm5438]

@@lucasasselmeier7825 I both agree, and disagree. You have no idea of the quality of my art or content....or the tremendous effort and money I put in. Two of my songs even got into British Author's audiobooks. Finally got signed to a small label, got songs into Pandora. Doesn't matter....people just don't give a shit!!! Still....I continue onward cause it's all I ever wanted.

[@spacealienjesus709]

Record labels are over.. Everyone can build a cheap studio and make a video and do it themselves now.. A Booker may be all you need..but if you got the tongue and some business knowledge you should be fine..

[@borattopaz4592]

Is it possible to do shows without a label? Like where people actually come to the venue for you the artist, not a showcase or open mic where other artists are performing and its open to anyone but i mean actually having ppl come to a venue to see that one artist. I haven't seen it been done before, have you?

[@spacealienjesus709]

@@borattopaz4592 oh yeah The early 90s is a prime example..the business is changing..most artist are famous from social media and if they get huge enough..they can do it. Billie Ellish did it..

[@borattopaz4592]

@@spacealienjesus709 billie is signed lol

[@spacealienjesus709]

@@borattopaz4592 yep, cause she made a name for herself on social platforms..

[@borattopaz4592]

@@spacealienjesus709 but did she do shows independent, nah. Also her brother was already in the industry he helped her immensely. Im not saying shes not talented but again it always comes right back to labels. Name a successful independent artist, no labels, no distribution deals.

[@myessyallyahamericus8405]

it will take you 500 years minimum to th up to me thts ot my ult that you re that far behind the times

[@Outsider214]

keep music evil

[@unnamedownerofgoogle]

Do not sign with a label at all