How Russ Finessed A Record Label Out Of Millions

[@Estado_Alterado]

To do this you need to be producing, recording and believing in yourself for years, respect to Russ for that spirit.

[@RajBeats]

Amen. Russ laid out the blueprint for all independent artists. I'm running with this same model but as a producer. I'll be the first independent producer doing these numbers since Ryan Leslie, only bigger and across genres. Keep the hustle strong ladies & gents.

[@mariejane1567]

wiz khalifa and Master p and Baby

[@kenthoward]

Claim it my man

[@koganenosenshi1241]

People really sleep on N9NA

[@tonloremusic]

Good luck bro.

[@DeshaunJames]

I've always said to my homies that Russ is a goat when it comes to the music industry

[@DorianGroup82]

He’s bodying that shit

[@jaywayz1877]

What about young dolph

[@Chucky_-kg2ij]

@@jaywayz1877 he with EMPIRE

[@jaywayz1877]

@@Chucky_-kg2ij that was a couple years ago I think he finished his deal but PRE could be distributed by empire

[@vincenthawes9965]

😂😂😂😂

[@djtriumph38]

Russ is the DIY legend.

[@DorianGroup82]

You think we should put all of his videos in one playlist?

[@praiseemaje2554]

@@DorianGroup82 yeah

[@yungparmo2388]

word

[@djzacmaniac]

Isn't his dad an industry executive?

[@DeeWileSativa]

The entire convo with russ and steve stout was amazing as a whole!🙌

[@DorianGroup82]

Definitely. We chopped up a lot of clips. They are on our Instagram.

[@ogpin2119]

Russ a true Hustler and smart guy because he's still eating

[@DorianGroup82]

Prob going to clear $1M/month

[@ThePriceisRightB]

Russ doesnt get the recognition he deserves...he continues to put out good music...and he does it all on his own as far as his beats, lyrics, producing and directing his own videos...russ is the goat at doing things his way and still getting that bag that signed artists get..he probably gets a bigger bag than signed artists.

[@frankiem4062]

So in other words Russ is REALLY getting money and your faves are just popular lmao

[@DorianGroup82]

If you own, you get paid.

[@ajw148]

I dont call this a finesse, i call it business. He "out-businessed" columbia. 🔥🔥🔥🔥🔥🔥

[@TheofficialBXGonz4]

He check mated them

[@blvcxsvntv]

Absolutely 🌍🎅🏿❄️

[@MB-nb7yq]

Definitely. Columbia is out here finessing artists. He just took what was rightfully his.

[@oubimcius4032]

Not Really. The ate he ate. Both sides are good.

[@MrsReggieRegg]

You said Russ out businesses Columbia Records which is exactly what Russ said he did just using different language he FINESSED them

[@royalemichael5240]

Been watching your vids for months and I'm just now seeing this one. This is pure genius. Having your own catalog that you own is definitely leverage within itself. Great content as always man

[@DorianGroup82]

Appreciate you

[@dariuscurry7396]

Was he wrong for this? HELL NO!! I love hearing stories of labels being exploited! Labels do it all the time to artists!

[@DorianGroup82]

Facts.

[@wonndonn]

Russ catalog my goals yo, he got so much music

[@brianhawkins261]

Bro! You got me pumped up!! Me and my homies have a few projects coming out for this year and planning out more for 2021. Watching a few of your videos (particularly the Russ vids) I can't believe how simple the business can be when you put away your ego and map out a plan!

[@DorianGroup82]

Build that back catalog and be consistent

[@mariosantos8445]

Russ is actually very important in hip hop, there’s a lot to learn from the guy

[@DorianGroup82]

Def gives gems and game.

[@Tootruetootrue]

Bless up Dorian, you're a King, you will be remembered,you gave keys to your people 🔑

[@JohnnyDukane]

Russ is dope. Great video, love the business mind he has

[@KingBabaJames]

300 songs. That's some shit. Hard working man. Mad respect....

[@theofficialvontae]

Thanks for this video!

[@michaelhigh8336]

Curren$y has the catalog you have.

[@DeeWileSativa]

Say dat!

[@83_Tone]

Man Spitta gotta crazy catalog 🔥💯💪🏾

[@leonss102]

Huge Spitta fan. The difference is he doesn't have full ownership over his music, nor did he do all the work that went into the production of the music. apples to oranges

[@DeeWileSativa]

@@leonss102 you've got a great point!

[@michaelhigh8336]

He does have ownership over music but you are correct he is just rapping. Russ does both so he completely owns his music

[@Apxagp]

He hit the most devious lick 😤 What a menace

[@scopemaverick8733]

Props to Russ. It just seems illogical for a record label to profit off of something they had no input in, anyway. Who would agree to giving any of their previous works? Paid beforehand or not. You’re about to get paid, especially if you take a minimal advance (and sign a fair deal).

[@DorianGroup82]

The sad truth is a lot of people sign over their back catalog for that small ass advance. You said it right: illogical.

[@ChaceBonanno]

It all depends on the numbers. A lump sum payment is usually smarter than installments because the time value of money. Also, like Russ said, his back catalog is getting more engagement and generating more revenue now because of the label’s marketing budget that was put into him for his follow up projects. He finessed them, and they deserve some of that back catalog money imo.

[@jeen_yuhs000]

spitting fire on your channel. Thank you for sharing!

[@cabanacompany]

That laugh @ 1:59 😈

[@ibmorbuffalosoldier3088]

I really think the brother Russ should have stayed independent onto the very end, And here's why I stayed that. The music industry system that he has committed to For his distribution, And whatever else they supposed to provide, Has a track record of artists Mysteriously being Compromised, So regardless if he's making more money.the fact of the matter is, he have attached himself to a corrupt system, That has no problem with corrupt solutions to What normal people would consider, Civil problems, I think when his contract is up he should never re-sign again, if he is allowed to, Without threats of retaliation. Independent to the very end, And your legacy shall continue forever! I enjoy the content of this channel, I have no problem patronizing it also. Keep up the good work young brother!

[@noeldimaggiojr101]

He’s already finished with his Columbia deal, he’s back fully independent

[@vainmajors1868]

Why in the world would 11 people dislike this smh 🤦🏾‍♂️🤯😳 this topic is awesome

[@DorianGroup82]

They wanna be broke

[@jerivienrose]

He right. I been listening to him since 2015, and still go to his old music before the new.

[@DorianGroup82]

Dope. How did you find him initially?

[@leilaniLA]

2:09 I love that $$hit too! Hopefully they don’t take the brother out 😃

[@ChemicalXII]

It's not really a finesse, it's actually getting what is yours. Russ got what is his and didn't let the label take it, it's a defense not a finesse. A finesse would be something like if he worked in a detail to get a 0.5% from every other artists on Columbia Records.

[@TrunxKraft3000]

@Yahudah Israel He doesn’t have to do it to know how it should be done.

[@DorianGroup82]

@@TrunxKraft3000 and that mentality is why the KZbin comments are full of sideline idiots.

[@terrytarver690]

Finesse only means you worked a situation in his best favor .. he got what he actually wanted...

[@terrytarver690]

Finesse doesn't mean you did something unethical. Thirty years ago I considered a record label a big advertising company... They make commercials.... That's the only use for them.

[@PrincemazeBlogspotPR]

He didn’t finessed them they knew i just didn’t gave in. But he snitching on him self made companies hold back on people that want to do the same.

[@Torvic003]

Not really, columbia still got there money's worth. They made what they would have or more then what they would have made from a new artist they just had no control over his past projects. I'm sure they offered him a pretty penny for his past projects but he wasn't hurting for cash and kept them for himself. Few companies will pass on making millions period, I'm sure they tried for more but he didn't budge.

[@disciple_deshun]

What is the piece of equipment Russ has in the thumbnail, that allows him to engineer himself while in the booth?

[@AimeMOfficial]

yo i love how you are i posted a video today after watching your video. i want to be on your playlist.

[@ilikmlow6900]

They both made money, both parties were satisfied, this should be the norm

[@DorianGroup82]

Facts

[@ChaceBonanno]

Pretty much, hold onto your back catalog when you sign, and benefit off of their marketing budget.

[@robertoramos1299]

Preach brother ... because singer care about party and drink etc like Russ it's doing really good and he's smart man

[@noahdelarosa4485]

Russ literally shat on em😂😆🤣

[@kenkaliyuga]

Felt that at the end with that Spotify play sell and album called support rofl. Burn down Babylon type vibe let’s goo!!!!

[@enriquechico8642]

Doesn’t sound like he finessed anyone, this just seemed fair both parties benefited on what both parties were a part of

[@TEWMUCH]

Thank you. Idk why they making it seem like he tricked them. They benefitted off what they invested in. Why would they benefit off of something they didn't invest in.

[@Vanguardsofkemet]

How this ol ass Steve look like a uncle in a plantation movie 😭😭

[@ldsjfaithrideshareandinves6513]

Him and Tech N9ne. Legendary

[@lancematthews195]

I HAVE BEEN DOING THIS SAME MUSIC INDUSTRY HUSTLE FOR YEARS SINCE 1993 LIKE 23 YEARS BEFORE RUSS - NO DISRESPECT- AND ACTUALLY I’M THE FIRST ONE IN THE GAME THAT SIGNED TO EMI MUSIC PUBLISHING WITH MY INDEPENDENT MUSIC CATALOG OF 3 LANCE ROMANCE ALBUMS FOR A 50/50 ADMINISTRATION AND CO-PUB DEAL STAYED WITH EMI WHICH SONY ATV MUSIC PUBLISHING WHICH WAS ONCE CO-OWNED BY MICHAEL JACKSON THEN RELEASED 25 MORE LANCE ROMANCE ALBUMS SINCE 2015 AND OWN ALL OF MY MASTER RECORDINGS AND STILL GOT OFFERED A 20 MILLION DOLLAR DEAL IN 2015 & 2016 TO BUY BACK MY FIRST 3 ALBUMS FROM MY LANCE ROMANCE MUSIC CATALOG. I HAVE 28 LANCE ROMANCE ALBUMS TODAY OCTOBER 21, 2020 AND RELEASED 5 ALBUMS LAST YEAR IN 2019 AND 2 ALBUMS THIS YEAR WITH OVER 726 REGISTERED BMI SONGS I OWN 100% OF AND I OWN ALL MY OWN MASTERS AND JUST SIGNED A DEAL TO USE MY LANCE ROMANCE MUSIC CATALOG ON A TELEVISION NETWORK DISTRIBUTED BY COMCAST XFINITY AND EARN $23 MiLLION DOLLARS BY LICENSING MY MUSIC CATALOG TO THE CONTENT THAT I PRODUCE ON COMCAST. I HAVE 5 MORE ALBUMS COMPLETED IN THE CAN WHICH MEANS I ACTUALLY HAVE 35 LANCE ROMANCE ALBUMS WHICH MEANS I OWN 100% OF ONE OF THE BIGGEST RAP AND MUSIC CATALOGS FOR A WRITER, PRODUCER AND CURRENT RECORDING ARTIST WITH NOW OVER 800 SONGS...BY THE END OF 2021 I WILL RELEASE 200 MORE SONGS FOR CONTENT AND TELEVISION COMMERCIALS FOR MY OWN TELEVISION NETWORK AND HAVE THE BIGGEST RELEASED CATALOG BY ONE ARTIST IN THE GAME WITH 1000 SONGS... NORMALLY I WOULD’NT POST THIS BUT I WANTED TO SHARE WHAT FOCUS, HARD WORK AND BELIEVING IN YOUR CRAFT, ART, TALENT AND SKILLS CAN DO. AND JUST TO BE CLEAR I AM THE KING 👑 OF INDEPENDENT MUSIC PUBLISHING PERIOD 😎 NO DISRESPECT TO ANYONE ELSE BUT I’VE BEEN DOING THIS SINCE 1984. GOOGLE ME 🤑BLESSINGS 🙏🏽-LANCE ROMANCE 😊

[@user-hj9wb4xt7m]

That’s dope brother ! Can we chat sometime?

[@iamblvckcorey6605]

How do i get in contact with you? [e-mail] i would like to discuss some business with you! Thank you

[@victorg728]

you be blessed brother.

[@DorianGroup82]

Thank you Victor.

[@ZeLuJ]

Music industry is the toughest industry to work in.

[@elijahselbicky3639]

This vid was so good. Watched it a second time……and so on…

[@ilcapitanoalexandr8698]

That laugh tho.. 😂 1:55

[@Oldpangolin]

He beat the game lol

[@Kam-Dios-]

Straight lace game here jack!

[@frankwalters3968]

Shout to Russ great idea

[@DorianGroup82]

Only give a profit share of the stuff they helped with.

[@itzblade843]

This is golden

[@best4businesswrestling]

He gotta let russ talk smh he keeps interrupting

[@God_of_Poets]

Bruh, I have a question. What If I don’t have songs to push on Spotify, but I have poetry. I know poetry can sound pretty “boring” but I’m different, could you help me get my poems on Spotify?

[@DorianGroup82]

Go to spotify and type spoken word.

[@DeRussellMasina]

You real as hell

[@Blah678]

Don’t listen to russ BUT I respect the hustle. He did that

[@DorianGroup82]

A lot of lessons to be learned from his path.

[@ivanaruiz2895]

They were tryna cancel Russ because he finessed the industry and was independent but he’s just gonna get bigger:)

[@djtriumph38]

Leverage is key

[@DorianGroup82]

Facts. Same with Cash money.

[@julianfleming5627]

Honestly that’s how it should be

[@DorianGroup82]

Everytime

[@JB90z]

1,000% 💎

[@danithepen]

Yes indeed you should!

[@trevor2830]

Don't you think that record labels will try to change that after realizing the fact?

[@BlackLuxLife]

If you are already making money, you don’t have to sign. However, those exec have JOBS and BOSSES. Do they want to tell the story of how they refused to sign someone who ends up being hot?

[@Maj1kRs]

@@BlackLuxLife I agree but it’s the stockholders who probably above the CEO and owners if they have that.

[@trevor2830]

Interesting take

[@elontusk9898]

I see it as the record label taking on less risk for an artist with a proven track record as opposed to a one hit wonder. Columbia made millions too. Its a win-win situation that is hard to replicate.

[@houseofvalue]

Russ is the man

[@DorianGroup82]

Dope dude.

[@childofgod7775]

He Still Sold his Soul in the Proccess! He Still Lost in the Long run!

[@Djsatile]

Facts

[@Adam-uo5do]

Get as many Bangers out before it blows, then everything else will pay out dividends🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥 Yo If I Blow Up, I’m shoutin Out Dorian💯

[@DorianGroup82]

Gotta stay consistent with the output. I hope you get a lot of fans this upcoming year.

[@schwanhumes323]

question if a record label works w/a artist does that make them stupid, or does that make them forward thinking...

[@DorianGroup82]

In a fair world, forward thinking. In the music business, they got screwed. Which shows how backwards it is.

[@mabobby9738]

gotta love russ 😂

[@delorisjackson2766]

" OK I AM FEELING THIS".

[@JordanDinstrumentals]

Thanks.

[@jayyjayy2262]

All positive everybody feels thoughts TRUE.

[@the_s3cr3t]

B.C , before Colombia!!! Haha. 300 self owned songs all hit songs maaaan

[@lakeshapiggee498]

Yo... nipsey did the same 🤔

[@originray9951]

russ made people forget about what Tech N9ne did and is still doing. dope tho

[@DorianGroup82]

No one has forgot about Tech

[@210UnderGroundRapper]

He a beast man....

[@doctoreugene]

Tunecore or cd baby? thoughts? preferences? (Probably don't matter if you make great shit) Just wanna know everyone's opinion.

[@marcusrudolph5125]

Love it

[@kingkemet2527]

Russ smart as a mothafucka

[@romeo5418]

Russ is definitely an independant GOAT, who else is on that list?

[@Your_Daily_Scroll]

Chance

[@gavdiddy1746]

Dolph

[@sibabalemdzeke6952]

Frank ocean also finessed a record label.

[@DorianGroup82]

We got a video about that on our Instagram. @DorianGroup82

[@kennethwill246]

Gucci has a ok catalog. Young dolph is under gucci. But this dude A+ with it

[@oblockVseverybody]

Three 6 Mafia was the first to do this back in the 90s everything been done before..

[@DorianGroup82]

you got a link?

[@kylealleyne4417]

I hope you do. I Like your videos

[@DorianGroup82]

Thank you.

[@alexisquintero2782]

That’s fucking genius

[@YouTube_Disciple_YTD_Demon]

Long Live FBG Duck and TB

[@GonjaSensai]

+Tutu, Tooka, KI, Can't Get Right, Brick, Dooksi, Coby etc.

[@michaelmiller3102]

OTF

[@jermainelamar9294]

Wtf that got to do with the video?

[@Foodstamp_Plug]

I've never heard a russ song ever

[@senseruthless5387]

You sleeping

[@Foodstamp_Plug]

@@senseruthless5387 what can he rap about that I've never heard already... this beds comfy

[@senseruthless5387]

@@Foodstamp_Plug Irrelevant, in that case there should be no need up and coming artists, ever.... "Comfy" 🤦🏽‍♂️😂

[@harip3163]

Does Russ owns his masters with Columbia

[@OneRecords9]

Yes, have leverage once you have it you can make the rules if you dont you will be used as a puppet.

[@fredrik.s.official]

LEVERAGE!!!

[@tjbdaone]

Yeah this type of shit makes me happy as well

[@Eatm3]

Don’t really know Russ music but I know he rich and successful lol

[@DorianGroup82]

Songs are solid.

[@Eatm3]

@@DorianGroup82 I’m gonna check Him out 💯

[@GuerreroSTG]

Listen to Moonlight In Atlanta, Someone To Drink With, Let Me In

[@makinidavenport]

Salute!!! Sub bro. 💥💥💥💥👑

[@DorianGroup82]

Appreciate you subscribing. Thank you.

[@diemsoul]

This is amazing man. Now, I wonder if he owns the masters of the work he did with Columbia?

[@youngkyroz]

Yeah he does

[@EdgeofElimination1]

Zulus: The After Party Indie Artist check them out!

[@user-ud7ur7gr9u]

But doesn't your mixtapes get erased once you make a deal?... dont the label erase your past song's to build u?

[@soldier4life1999]

✊🏾💯💯

[@pinstripepimp517]

That sounds like a partnership not really a finesse.

[@DorianGroup82]

Compared to the other deals out here, he finessed.

[@davonj7244]

I fucks with Russ dude 🔥

[@kingfeeq]

👏🏿👏🏿👏🏿

[@Adam-uo5do]

@5:33😂😂😂 Yeah in the 5 Years from now someone that watched one of your videos, Gonna give you a Bug shout out💯

[@NinjaToyReviews]

Interesting 🤔 300+ songs

[@wwilson4243]

To claim he got over or columbia was dumb is wrong. This was obviously good business and fair. Both parties made a profit and no one got shafted.

[@hystylekey5666]

God sent

[@DorianGroup82]

appreciate that. Are you an artist?

[@hystylekey5666]

@@DorianGroup82 yeah man I try just not motivated but you’re the push I need to believe in this shit mane

[@gradyturner7627]

Frank Ocean got em for 20 mill. Tory is trying to get his right now but they after him.

[@DorianGroup82]

We got a video about Frank Ocean. You got a link on Tory?

[@gradyturner7627]

@@DorianGroup82 kzbin.info/www/bejne/i6LSpYhop7aCa5I Here it is. Love your channel bro. Keep giving game. We listening.

[@gradyturner7627]

@@DorianGroup82 he owns all his masters, publishing and royalties. He pulled a Russ on em and they hot about it. www.revolt.tv/news/2020/5/15/21260649/tory-lanez-independent

[@baseduponobservation9]

who is he? that's awesome. but i've never heard of him.

[@DorianGroup82]

We got a lot of videos on him.