How Russ Spent $10 On Music and Made $1.5 Million

How Russ Spent $10 On Music and Made $1.5 Million
This is why I say if someone isn’t doing it themselves, don’t listen.
@russ is doing this every single day and has been.
He’s been independent with no fans.
Signed with major radio play.
And now independent with millions of fans.
And he’s saying right now the money is in music ownership.
Not touring.
Not merch.
Not sponsorships.
All of that is ancillary income.
Side dishes.
Side bitches.
Your main is music ownership.
That is the easiest and longest way to get paid, forever.
Market your music so you get paid.
Post daily.
Get on playlists.
Get your song in social media videos.
Go live and discuss your music.
Do what it is you need to do to get your music heard so your intellectual property can get you paid, forever.
I wanna know
Comment in the comments.
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[@DorianGroup82]

If you are real one and want to grow you KZbin, Download TubeBuddy. It's Free. Helped me make over $40,000 from KZbin. Click Here: www.tubebuddy.com/doriangroup82

[@jameshunt4589]

Hey Dorian, Do you have any clips about making music for film and tv being an independent artist?

[@ButterflyLullabyLtd]

Thank you so much. 😊❤️ Our daughter has massive student debt. I am hoping to help her pay the debt off and get her Hobbit Hole with her original music. It does seems like a waste of money touring. And bad for you physical and mental health!

[@fredoknowsbest]

He's completely right because I create Google ads for rappers and singers and they'll tell me that they make more now on distrokid than they did when they were touring.

[@alakazam5041]

Whats your business email

[@lavellelee5734]

Noice

[@Stvbyab]

@@alakazam5041 hit me up ! I can help you with my Google Ads and add you to my playlist! I get 30K streams a month.

[@JuniorChante]

True nice

[@BugzyBeast913]

Yo ima need to link with you on some ads my boy

[@itsayosoldier]

Been rapping for years...but recently learned about the biz side...feels like a fresh start tbh

[@mrlofi333]

This is facts

[@JimmyNeptune006]

That part

[@saintdivinus9147]

Same here. Been rapping since high school but I feel like a new artist.

[@Debonair73]

I trying to figure out how that the case, man. How can people want to do something but don't know how to get paid off it. People have had google for 22 years now.

[@itsayosoldier]

@@Debonair73 I was very young and ignorant about the business side...wish I would've paid attention before...it ain't too late tho! 💪💯

[@lalat5899]

This is inspiring. I always thought you had to tour in order to make money as an independent artist. I never thought I could do it because I don’t want to tour. I don’t think I could keep up with it lol or want to do it. I wouldn’t want to get my fans hopes up like that. But doing the music and putting it out there and chilling at home, I’m all for it.

[@SneakerGoodsMiamiTV]

Labels want you to tour because it’s gonna boost your album sales which is gonna make them more money so if you own all your music that’s where you really benefit. That’s why it’s important to own your masters. That show money go quick

[@Gurukid800]

I like when Russ gets in his bag like this 😌💰💪

[@EwaRiro]

Artists are really just entrepreneurs...they get paid after all their employees are sorted cuz their art is their product

[@Reddit__Relationships]

Lol this is becoming the Russ channel

[@TheFDream]

Russ got most of the gems

[@remidibeatz8780]

Lol. But he gives the BEST advice

[@mrlofi333]

Don't hate we all want to make money like russ

[@Reddit__Relationships]

@@mrlofi333 lol not hating, I love Russ too

[@TrendsetterMusicOnly]

Sadly, most artists don't drop the kind of knowledge Russ does

[@MB-nb7yq]

I legit watched this video this morning. 😳😊 Bruh when I made my first $10 I was gassed. 😎🔥 I only started my music in April 2020. People have bought some of my songs and downloaded them on different platforms. So I don’t doubt Russ earns a million a year.

[@musicmane9788]

Keep at it. You actually inspiring me. I started producing in April 2020, my beats are coming good now, I wanna start recording vocals on them then upload them to social media. But I want to work on my brand and image before I upload anything.

[@yourstarbucksorder4828]

I just dropped on all platforms, and it’s a different game. Hustle and stay at it

[@CRYPTOJUNGE]

actually he earns a million each month at 26 years old, according to forbes.

[@abelmank]

@@yourstarbucksorder4828 hold up.. I thought Spotify BARELY paid artists???????

[@yourstarbucksorder4828]

@@abelmank they all barley pay, but what I do is whatever I paid to get the music out, I do the math to see when I recoup, for me a single is 640 plays an album is 1040 plays. All up to your distributor

[@_jjcaballero]

Dorian! I watch a lot of these industry videos, love what you offer dude! Nothing but gems and love!

[@knowmad9991]

I see touring as more of a marketing tool to build and connect with your fanbase.

[@anthonyperkins5856]

facts

[@houseofvalue]

love those videos sir! Thank you for that. Cheers from chocolate country Switzerland.

[@melvincarltonscooterjohnsoniii]

russ is the coldest for his business mind for sure... 🥳🥂🎊🍾🎉🥳 III

[@Dizzy808]

facts same here when i was like 15 rapping in like 2010 we thought the same we seen all these rappers talking bout 100K a show 30k walk thru etc we thought that was the route to make money

[@jzzlktrk5595]

This is the 3rd video I've seen from you, and I must say youngin I'm impressed! And I subscribed the old can definitely learn and be inspired by the youth, keep doing you DG82.

[@gabbyallong]

Thank you for sharing your knowledge. Knowledge is power.

[@WestboundPromo416]

touring will create those memories for all the fans but damn being able to drop a couple vids and make a couple mill off them???? thats the life

[@vocalrunners]

Damn Russ is the truth with sharing game

[@scorpio6779]

Speak 🗣 that shit. Facts!!! Word !! Do the math. How bunch of jewels 💎. Russ much love my bro. Peace ✌🏾

[@Samsaraindo]

I really like this video. My problem is I don't self produce my music, so it actually costs me about $600-$1000 to create one song. This includes things like paying a beat maker, and paying for post production like mixing and mastering and artwork. I know I could learn beat making to self produce, but at age 37 I am trying to focus on putting stuff out quickly

[@DorianGroup82]

I was in the same spot. I still was dropping a song a month when I was doing that. Eventually you gotta learn how to do it yourself and outsource

[@DiceB]

Totally

[@jwalk5093]

@@DorianGroup82 agreed

[@imxrtal13]

These beat makers are overpriced because they don't know business

[@Kahneq]

@@imxrtal13overpriced?

[@ovadoseod]

Depends, if your just starting out you can get on a college tour and make like 1,200 a show eat cheap and sleep in your car and save your money. By the time you finish you’ve built your fan base and will prolly start making money off streams etc

[@downnorthmusic]

Facts

[@CallmeJuan_Official]

1,200 where? 2000 I ask in Greece if I was in us 20.000 a night for sure

[@JustinFoxMedia]

This... actually helped a lot

[@LaynoProd]

damn this a gamechanger, thanks for this video Dorian!

[@melvincarltonscooterjohnsoniii]

😂🤣😂🤣😂🤣rihanna aced the touring expense test when she traveled with 50-100 of her closest fans from city too city and overseas... and no one ever followed her lead... or even noticed... 🥳🥂🎉🍾🎊🥳 III

[@desthecapricorn]

Wym ?

[@karatzbeatz]

I needed this video right as I prepare to drop my EP! You gave us gems and if someone ain’t listening then they dumb-dumb 😂 Subbed to you and I believe in you brother! Thank you for inspiring us and giving us wealth!

[@abayomiogunsola8306]

Man am so blessed listening to your stuff.... Man Thanks alot. Jahreign from Nigeria.

[@scorpio6779]

Facts!! Dee. WOOOORD!! This been going on since the beginnings of the Music Industry. Put your music on AutoPliot !

[@mariejane1567]

he's not thinking about the dependent artists. they have to tour because they dont own their music.

[@coolslimm5105]

he clearly spoke on that.

[@emiliorodriguez6117]

I think his point was that you don’t need to be a dependent artist. The industry wants you to think that you have to depend on them

[@mariejane1567]

@@emiliorodriguez6117 it's alot harder to be on your own

[@badboyscoob124]

THIS is ONE of my favorite info's, Russ is dropping here!! Thanks for this one Dorian!!

[@selectahcoole]

Yo bless up king i was thinking about pushing some music and been very cautious about being ripped off from any scenario independently or label wise. Watching this vid just opened my mind to the possibility of making it independent in some fashion. I love music and if i can make a dime its all good thanks for the vid

[@Morningritualgirl]

this is great info. Thank you.

[@Zan0011]

Great Information!

[@jrthetruthTV]

Get the book "All you need to know about the music business" By Donald S. Passman it adds more in depth information you will need in order to understand how this business works. Good luck & much success to all musicians on their personal journey.

[@redferdroyale9510]

Hey Dorian awesome channel, can u make a vid on Scott Storch???

[@KiraPre-debutDiaries]

How many streams he’s got to have to make 1.2 million from his song cuz I think Spotify etc pay quite low??❤

[@SDSOverfiend]

He making it sound good. This Shit take luck.

[@rayantenna]

Great video!

[@sebastienc.2257]

Artist signed to labels make good money off of touring because they don’t have to spend to set up the tour. Imagine spending 2 million to make 3 million vs spending 0 to make 1 million. Each scenario has its bonuses. I personally feel like being independent is still the best route however because you’re in complete control of your destiny.

[@EcleezyTheKing]

BRUH, I had the SAME Vocal Surgery to get a nodule off my Left Vocal Chord. I couldn't record for about a YEAR mane. That was back in 2015.

[@iamelemc]

Been working so hard on my album since I started to you, i will never sign a record deal

[@Maplemama12]

"Russ Is The Guide" He's Completely Right ✔️ About The Tours and Not Making Enough Money 💰 After Touring and Performing The Rapping and Singing Does F**@#$ck's Up Your Vocals Touring & Merchandise Isn't Enough *RUSS AIN'T NO JOKE!* 👏👏👏

[@jack_carleton]

This motivational!!!

[@pmpbeats]

WHAT'S GOOD MY GUY. JUST SUBSCRIBED. YOU HAVE SOME GREAT CONTENT. SO MY QUESTION IS I AM A PRODUCER SO DO THE SAME RULES APPLY OR IS THERE A DIFFERENT METHOD TO GETTING PAID FOREVER?

[@Biggababyvol1]

its more expensive for him cause he's basically the label if you signed you don't pay for the tour you keep the bread but the label still makes way more off the music so in this case he's speaking as the label not the artist. everybody can't be their own label tho.

[@IAMgagnez]

Droppin' gems...

[@alessandradagos2853]

THANK YOU!!!

[@romancanales573]

This is simple you own your rights to your music but they don't not to mention touring it to exposure the labels are looking at it in the long run

[@BookieMilesSupahood]

Gems 💎

[@dangusto2596]

Yo, real talk. Artists get those vocal surgeries because they aren’t singing correctly!

[@HessKnows]

A! Did you see the video on how Sisqo did “thong song “🎵 it got some gems in there u be talkin about

[@DorianGroup82]

Great minds think alike 🤫

[@ladykingsrey3977]

@7:50 "Really look at who is making money and who is not" -- Dorian

[@SvgeRose]

I’m focusing on getting good at recording and mixing. Next year I plan on learning the business side of things marketing/branding/Content

[@iLMRobAllenENT]

PREACHHHHHHHH !!!!!! 🤫🔥🏝🍾💯

[@beingzombievstheworld]

I agree with russ it's all about spending less and making more.

[@ArtistPM]

I used think touring is the only way to make good money for musicians 😱 my whole life was a lie

[@turtleanton6539]

I think it WAS but not anymore

[@natanunorthodox]

This is content. Real shit. I'm so tired of all this fake bullshit out here. It's such a breathe of fresh air to here someone be honest...SBN RESONATE

[@motherlandmade393]

Dope talk

[@1potencymusic2]

He remind me of nippsy russ is a real G his book is the bomb💥💯

[@EruVasquez]

Would you recommend to give the publishing part to a Music Library so the songs can get placements on TV, Netflix, etc...?

[@juanmontoya6127]

Great video! Do you have a video in which you explain how to setup Facebook pixel?

[@awesomekid8922]

i can help you setup your Facebook pixel reply with your email if your interested in me helping you.

[@remidibeatz8780]

Just search it on KZbin. Tons of videos on it. It's not hard

[@awesomekid8922]

No there's a process, its pretty complex it took me a while to get it down pat.

[@remidibeatz8780]

@@awesomekid8922 It's not that complex but I get it, you hustlin right now, my bad lol

[@ROBLEZ214]

Russ smart af

[@juibang84]

I want to thank you both very much.

[@Ali-mj2tc]

4:20 this guy actually comming from nowhere lmaaaao

[@1Perspecktive]

There's gotta be a service where it makes touring a lot easier for artists

[@k-baye6292]

This is actually quite shocking

[@1.Akzzzz]

touring is you connecting with your fans , making more fans and marketing for a album

[@jdotmauk333]

Ima be one of the greatest rappers of my generation 💯 😌 🙏

[@car7ito8lu]

but how to do you earn enough money from streams when ppl don't know about your music, being indie means ppl think you're a nobody or might not give it a chance..

[@js7599]

Yea true bro

[@LoueMusica]

Merch….

[@Malakai33333]

If you have talent people will tune in no matter of you are signed or not.

[@ProdByZylo]

Who remembers drake and josh signing a reccord deal in the movie 😂😂😂

[@jeffwaters2470]

I want to hear my artist Play live!

[@TylerKJury]

How did russ make it from downloads? Cause 1 mil streams only get you 4k? The details I'm confused on

[@lindahkiyeng]

Would like to know too

[@JACKSONPRYORBENNETT]

@@lindahkiyeng he's got individual songs with well over half a billion streams. Losin Control has more than 660,000,000 for example

[@RobertJeffers-ms6uz]

That's what I'm saying. To reach 1 million streams in a short amount of time paying less than the amount it would cost to obtain them doesn't seem very easy. We all know putting up your music without any marketing won't make you a penny. Putting together a plan of getting to a million for 2500 or less even seems very difficult. I suppose once you reach those heights though they must keep growing at some point.

[@Amyus2346]

Catalogue. He released a shit ton of music over 200 songs in a short amount of time. So while he has hits the whole catalogue streaming in totality is how he makes his most money

[@hdot89]

He's right.

[@ionutboss1266]

Where is the full video of russ?

[@rubencastillo8049]

🔥🔥

[@ThaDonVani]

💎💎💎

[@southeasttrue]

Salute

[@cbwinning]

🙌🏾

[@og951]

Russ mistake was over expending on production. If you start bringing 100 people per show at $20 a tickect thats $2k lets say you do 15 stops thats $30k minus expensive you probably take home $15k in a 40 days period that sounds pretty good to me lol

[@samuellanda7701]

Tour is the only way signed artist make any money. And all expenses come from their bag

[@dthadondopeasf]

💪🏾🔥

[@millennialgoddesstv5145]

He’s so handsome

[@jeffwaters2470]

Your not complaining

[@MimiChen]

You tour so you can make the fans happy, but if you have vocal fatigue, I can teach you vocal exercises so you can sing six hours without hurting your vocal chords. Ppl need to stop hurting themselves, esp big artists. I hear so much improper singing. It’s not hard

[@Juliano_DJOL]

I hear ya but touring is where u gain the huge following...and it's fun as hell! But it will eat u haha!

[@davonj7244]

Dam 👏🏾👏🏾👏🏾

[@KyleDrive]

Wait when Russ spent 10 to 20 dollars, what did he spend it on his song. Like what he pay for his song to make a million?

[@dylaneatontrains2]

He probably had a splice account cuz I know he created his own beats

[@brandondavisful]

Yeah I had the opportunity to make it big a few times but didn't because I wanted to learn the business..

[@jacobz2269]

What makes more money distro kid or United masters

[@50000DSI]

~💯

[@TheNumbasign2]

I’m sorry Dorian I’m confused. Because Russ was the same one a couple of years ago telling us how he was selling out all the shows on tour and how that made him better than everyone else.

[@Astromadeit]

The difference is he doesn’t HAVE to in order to stay afloat. He can do it when he wants to perform for his fans. And a few years ago he probably was trying to sell out hella shows but didn’t see the benefits he was expecting.

[@DorianGroup82]

Boom 🎯

[@TheNumbasign2]

@@Astromadeit he said he spent 2 mill and got no more than 30 % back. That’s 600k. If you the boss that’s how it’s done. I’m not ever shaking a stick at 600k off 2 mill. Also I’m sure the show money takes less time to build up.

[@Tootruetootrue]

Waddup Torago, Russ was keeping more touring money than everyone because of how he set his thing up (he had Kanyes tour manager,a legendary lady) ,but STILL says music / catalog is a better deal & better for your health than touring.

[@TheNumbasign2]

@@Tootruetootrue I been thinking about this subject a lot and as a business owner. I’m like wait. The return off the tour would come way faster than the money from the streams at least twice as fast at the least. So after the pandemic if he doesn’t 360 himself. Which means stream and tour. Then he’s leaving a lot of quick money on the table for the sake of “vocal cords “? I’ma sit and watch.

[@KingBabaJames]

Just give me one m. Am done being an artist. I needs to distribute my music in a different way. Cdbaby ain't paying my rightfully share.

[@dangusto2596]

I’m on CD Baby too, got their publishing services as well. I thought they looked looked a bit more professional than the others, but you’re saying they aren’t paying right?

[@KingBabaJames]

@@dangusto2596 they do more for artists like get you verified on spotify and apple music. But what I'm trying to say is that... they don't tell me how much streams I got. They just deposit money into my account. We all know every record labels don't pay artists fairly.

[@eternalafterlyfe]

@@dangusto2596 how is it using cd baby?

[@dangusto2596]

@@eternalafterlyfe It’s ok. I found their site to be a bit more professional and they offered other services to help artists, such as Cloud Master for quick mastering of your song and other means to market your music. As far as payments to artists, I do see that they collect quickly, however they do take 15% of your publishing, because they the ones collecting your revenue from streaming.

[@gtberg]

How come every artist is saying that streams are not where the money is at? And you are saying it is????

[@Marcustrh]

i dunno for the rap game probably rock compeletly different world ppl love shows love merch and no you dont need a hotel, theres alot of bands doing well from touring

[@1taut]

What’s the difference between an artist being booked for a show and touring ?

[@1taut]

@k r Okay, well i am trying to figure out which one comes with less expenses.

[@claytonmogashwa]

you don't pay anything for being booked , whether indie or not . you make money from touring when under a label but , that's because the label will finesse you in so many ways you won't see the money your music actually makes . but being indie , everything is on you , so setting up that tour for yourself , you'll actually see how much it costs . Russ says he spent 2 million to make 3 million from touring , under a label you could make a million from spending nothing , that's how it's different . but being booked , you're being paid to make an appearance and / or perform , you don't spend anything for that .

[@Loetofficial]

I guess the hotel room was free and the camera too oh the editor must have been free too oh sorry the clothes too 😴😴 it’s like $1000 at least

[@TheKasheefalir]

Where's the original video

[@mariejane1567]

they dont own the master's thats why you have to tour. there is no lie, there is two lanes duh.

[@activemusickid]

Please tell me how we can make all this money promoting our music when streaming service payouts are so so small….. 1,000,000 streams will make you like $3,000 …. That’s pocket change…..

[@RobertJeffers-ms6uz]

This is too absolute. If youre a small artist playing small venues than touring isnt very profitable. The main main stream artists doing stadiums are making a kiling so to aay theres no money in touring isnt necessarily true. At some point you either love performing live or you dont. Artists that dont need ro tour keep touring for a reason. Im also not understanding the spent 10 dollars and made 1.5 million line. The very next breath it says spend 10 dollars then market properly. A very vague term. Literally 99 percent of indy artists are not even breaking even from streaming because the cost per acquisition is far greater thab the payout. Must all be in the strategy i suppose.

[@johnnythelion.8670]

Touring gave you your fans bruh. That's how you're able to make $2.5M with just a couple songs.