How Bobby Hundreds Turned A T-shirt Into A Streetwear Empire | Blueprint

On this week's episode of 'Blueprint,' Bobby Hundreds explains how he channeled his love for music and culture into one of the world's most iconic streetwear brands.
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COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop.

[@jeff13309]

Bobby Hundreds is actually amazing, his drive, his designs, his story. Definitely one of my idols.

[@bigstunna2049]

FlaminDayz same he inspires me to pursue my dreams in designing

[@rjizzal4444]

FlaminDayz sellin like a godchurch

[@krishanjesudason6341]

slick vick i

[@mfundongcobo8717]

FlaminDayz

[@teeniebeenie8774]

their store in san Francisco went belley up...near union sq....rude fugs worked there

[@michaelcole8196]

"Do you want to be 40 years old and realize you spent the entirety of your life doing something you don't really never cared about?" That's my life now. Yesterday I was 22. Today I'm 40. My passions were all buried because of bills to pay, took a job that was never supposed to be a 'career', but here I am decades later because life happened. Parents get sick, relatives die, but bills keep coming, so I kept working... No more. I am not going to wake up at 45 and regret another 5 years of my life. I'd rather eat ramen noodles and bologna to at least take a shot enjoying life now, instead of working in a job/career I absolutely LOATHE and never want to think about again.

[@edmundosilva6309]

Michael Cole you just inspired me, I am 28 and feeling I lost 9 years of my life doing something I hate because the money is good... I am soon going to quit and follow my passion

[@jarrellidk]

Good luck! And remember, age truly doesn't matter as long as you're healthy, you're able!

[@discountbatterycenter2277]

Mike I’m waiting to see you soar

[@pomono3929]

You can still follow your dreams brother. Keep pushing.

[@CaptainVita]

You know what? Yeah, just do it and don't overthink it!

[@1NikkiTate]

I stumbled upon this interview while looking for "how to" videos for tshirt making. Took a gamble and watched it and glad I did. This interview was veeeeery good. Felt it in my bones.

[@Thistasteslikeass]

same

[@tokyosdraken5216]

Me too!

[@mohammadzafar7891]

same lmao

[@vaughankorede521]

I'm glad I also did. He's so blunt.

[@kasunranga2566]

Same. How's your t-shirt business going @Nikki?

[@MrThanospete]

Bobby being inspirational as always! I emailed him once, asking for his secret of success, and he replied "i could be out doing whatever, but i'm here replying to you! Much respect from Greece Bobby! Long Live The Hundreds

[@rustynails4034]

MrThanospete you got played I worked at the hundreds headquarters warehouse, he probably was out doing whatever cause I know the girl who answers those emails, that's why u got an answer that wasn't the answer to your question, it was just a cheap thrill to make you feel like your special and he's actually taking the time to give a shit about anything other than making sure people get a rinky dink response to emails from a random person in a cubical, he's gotta make sure people get buttered up so they'll want to send him their bread, and I bet u bought a t shit huh haha ya dummy.

[@luciancastillo1337]

I bout 3 shirts just because of you@@rustynails4034

[@rustynails4034]

@@luciancastillo1337 well some idiots gotta pay for the gas in his DeLorean, Lord knows business for them ain't what it used to be, they sure ain't no TH Tommy Hilfiger haha

[@luciancastillo1337]

@@rustynails4034 I pay for his gas and he gives me three cool shirts in return seems pretty fair to me

[@rustynails4034]

@@luciancastillo1337 I gettem free and don't even work there anymore so enjoy paying lol

[@IndeedVancho]

Don't wear items because there's hype around it. Wear it because you like it, especially if everyone else hates it

[@daniellee9763]

Pshh. Kids will line up for everything Kith or Supreme drops. Streetwear Sheep

[@respectseasoning8162]

Austin Esquillin true thats why I still rock fubu lol

[@art-tb3um]

fubu ? try saucony originals

[@mauricemaenhout5320]

That's the reason why I wear nazi shirts, I like it and everybody hates it!

[@esjd812]

Artur never understood the hype around saucony....if I took them shits to school I would literally get flamed by everybody

[@athenaherrera771]

bobby is so humble & so inspiring. he deserves everything & more.

[@nosugarnocream8465]

No your looks is more important

[@veeanon2238]

I’m 24 and quit my job to chase the dream... spend 8k on a DTG machine and have graphic design skills. I figure try it now before it’s too late. I’ll die trying at least.

[@JosePH-hv8jw]

good luck my friend

[@dosikstudios3178]

fucking get it bro

[@lijingxin6045]

All the best, im 18 and im trying something similar but with a budget, so i planning to use a cameo and heatpress for a start. Any suggestion ? And how is your business doing ? sounds like you got a interesting story to share

[@veeanon2238]

@@lijingxin6045 Its been pretty rough the learing curve of printing was longer then expected. But now my prints are finally good and been selling decent amount of shirts through IG. Even though I had 14 followers still managed $300 a week. Still not profitable as I reinvest the money into ads and buying other things to sell. But in the month was able to do $1.3k revenue. Only time will tell if I can actually make it profitable.

[@JS-rt7kp]

You seriously should have looked at print on demand. Don't have to worry about logistics. Only thing you have to do is design. No up front cost at all. Maybe less profits, but that's the way.

[@recalmedia655]

The cinematography and choices they made for coverage they used in this is really excellent. A great lesson in how to produce engaging, beautifually shot content. Well done.

[@BrandonsFilms]

this makes me wanna cop a Hundreds Shirt

[@Marcoelho23]

Amazing quality products..Been in the streetwear culture for 6 years since I was 14 and The Hundreds still one of the sickest brands for me

[@garythesnail7631]

Marco C yh last 2 years I've been buying the hundreds

[@Marcoelho23]

And the products are sick right??I have Stussy,Grizzly,Carhartt,HUF,Thrasher and many others and from all of those this one Zip Hoodie from The hundreds still one of my favorites plus the collab with Death Row,which is insane.

[@dwisdaname2454]

BrandonsFilms so true

[@lostatsol7626]

BrandonsFilms I just went broddah

[@notnoternexto]

everything aside, this guy is so real, down to earth and humble. True inspiration

[@DJillWill]

what he said at 17:23-18:43 is so real

[@cainconnor4622]

i guess im asking the wrong place but does any of you know of a trick to get back into an Instagram account..? I was stupid forgot my account password. I appreciate any tips you can give me!

[@alvaroarturo9345]

@Cain Connor Instablaster :)

[@laurencel6]

This is without a doubt the best and most inspiring series on KZbin. please keep this going !

[@felon124]

The Hundreds is going to blow up again because of this interview

[@BrotherNero777]

the stock is bout to go up again

[@splurgehooligans1639]

Alex Palafox the Hundreds will never die

[@chriscaveman4722]

no, honey

[@infowazz]

no sweetheart

[@rosaliadiaz7073]

I wish you were right

[@TheYaBoyKevin]

As an Asian American going through the same path, this is inspiration. 🙏🏼

[@Shmurda_Inc_YT]

I am 43. I can not even tell you the number of things I have worked on, repaired, built. From cars to wood, to vinyl, to electronics and computers. About 6 years ago my business took a shit and I was homeless for a year. The last 4 or 5 years have taken a toll on me. I have wanted to do nothing. I found this video and you inspired me to get off my ass and get back out there.

[@SeeingColor]

Big ups for his honest no-nonsense delivery of valuable lessons in self-actualization & expanding the dream to encompass many others.

[@marshall7590]

That was tight graphics, photoimagery and the knowledge gained as a young artist is undeniable and outright universal

[@SamuraiKid10]

this is incredible. he really is an OG.

[@yakdabass]

This just gave me a whole new perspective about the hundreds. I always liked the hundreds, now I love them even more. You can just see the dedication

[@rashferguson1007]

This is super rad dudes! I'm starting a streetwear brand myself (its my 4rth label) so I know a lot about these struggles. But it's really inspiring to see how people persevere and remain passionate even in the midst of adversity. The actual documentary is great as well. The production is really fresh! Mad love to the Complex crew!

[@Andre-md1oh]

This video really showed me a whole new perspectiv of the brand. Im going to buy a the hundreds tee now.

[@Freewxll614]

I still shop with TheHundreds, fuck the haters

[@Sinaqval]

FreeWxll me too bro

[@sirroy3809]

The grind, the love, the passion, the art. This interview was🔥

[@soPHRESHsoCLEAN]

Loving the Blueprint episodes and especially this story. Great job thus far Complex and I hope y'all keep this going.

[@begs100]

This has been a pleasure to watch.... produced like a real Doc, gave it that art edge and great questions. Complex please fire everyone that was not involved with this and just make more of these.

[@abrahamvoidelacruz283]

Yo bobby, you're already one of those OG's. Just keep doin your thing for the culture, age is just a number. 🙏

[@luqmantiffa]

Abraham Voi Dela Cruz what is an OG? thanks

[@Back2Lifenikotjr]

This is one of the dopest stories I've ever watched!! Thanks for the motivation Bobby!!

[@hughholme1]

What a great interview! Such great questions and Bobby seems so down to earth. Love it

[@Tastaalex]

Damn, almost feelin a little down after watching this. Still got my Hundreds hoodies and t shirts in the closet, and still wear them

[@Sinaqval]

Alex123 me too

[@lucafabio2731]

this guy is amazing

[@enticious2007]

I’m so happy I found this video I’m literally going through the same thing, and when he started talking about getting a job to fund the hobby by going to law school, i literally got goosebumps. Because I’m first year biology in Ontario and I had a lot of opportunities for me but after reflection of a year and realizing I will never be happy doing this I’m applying to a graphic design course and taking art classes and reading books about art and indulging my self into this life style and it has never been more liberating.

[@dannykomjathy5611]

This dude is passionate and relatable. Bobby said A LOT of wise things in this video. Currently taking mental notes. Thank you Bobby

[@johnruiz2696]

You guys at complex definitely need to make more of these!! Honestly the best thing I've watched of your guys' page in a while no offense

[@pokerflush1000]

This video gave me goosebumps and it made stop and think about my life for a second because it's true, you really should be doing what you love regardless of what the world says. I remember when I was in HS The Hundreds was a thing even though the brand wasn't popular in the HS I was in, some people would wear it but regardless of the fact, I used to see this shit all over social media, specially Tumblr. Even though I only owned one shirt from them because I was poor I loved loved LOVED The Hundreds but also, I'm not from the US so at that time I really wasn't up to date nor cared about what was hip and what was not, fashion, clothes, etc. I feel like if I was up to date I would've had a lot more clothes from the brand. I graduated HS, hell graduated College and it's like, this is just not for me anymore, I changed and so did the way I dress. I will still eventually buy The Hundreds, though, I only have one shirt from them that I bought in September of 2012, it is now 2017 and I still have that shirt I still wear it and it still looks great because of course the quality is great. Needless to say, I think the brand is very original and different from the rest of the "street wear" brands. I'm into art a little and this really is art not a clothing brand but art, I always said this and me now knowing that this is what Bobby thinks of it as well makes me respect it even more. The art for it is amazing, the dopest designs I've seen always came from The Hundreds, not Stussy, not TI$A not Obey not Diamond Supply, but The Hundreds. This video was very inspirational to watch, the most I've seen in years. Not sure why The Hundreds is not a trending topic like Palace and Supreme and I'm not sure if they're still a thing or not since I haven't heard from them in years and I don't keep up with things, but I whole heartedly hope this brand becomes the talk of the town everywhere again and I hope it remains in the business forever.

[@lailydamir]

pokerflush1000 puisi rindu ke ni?

[@baby.castles]

everything bobby says resonates with me so deeply, its beautiful. truly inspiring🖤

[@seanharrell317]

This was awesome. Thank you Complex! I love these documentaries, please do more. So much insight & game

[@JUNGTAKSHI]

TYHIS IS GREAT CAN WE GET MORE INTERVIEWS. do one with takashi murakami

[@BossSmiles3]

omf YES!!!

[@princessjazz061]

Would make a killer video 😍

[@zapantalambda]

sorry but who is he?

[@nosugarnocream8465]

Kudi wants his picture

[@eigojiyouzu]

Fantastic interview. You can tell this man is genuine.

[@CP-nt4qx]

Came to watch 1-2mins and ended up watching the whole vid. Loved the interview and learning about The Hundreds. What a real guy. Keep up the passion! Very inspiring story.

[@KickArtTV]

Great episode! Much respect to Bobby Hundreds. He is down to earth, honest, and articulate. I am a fan!

[@Marcoelho23]

No words..Amazing & inspirational video for those who have the dream of leaving their mark (brand) in this world.Great video complex and props the OG Bobby.For me the Death Row x The Hundreds the sickest collaboration yet.Copped 2 Tees of that classic mashup

[@G_Ozare]

Wow, this interview was awesome. Very humble dude for sure.

[@LesCharles]

This interview is going to transform a lot of ppl’s lives for the better including mine. So much inspiration packed into 20 minutes and 45 seconds. #Salute #TheHundreds 💯🙏🏾

[@mltpodcast9608]

perfect! love this series the editing is on point, the interview was insightful, I inspire to make something this great one day

[@chloweee3]

this was so dope I'm feeling inspired

[@Fashbox]

Great to hear his story especially, giving friends money to go and buy the merch in the shops. Simple but great tactic!

[@michelletucker2797]

GREAT interview! Inspiring and refreshing. I own a small apparel brand and it was great to hear Bobby share not just his story of creating the brand but the things that are "headaches" as well.

[@zaqlowell]

i love this interview so much he is so normal and human, a dude with a dream that realizes this is all a humble gift. he is a true person to modal yourself after

[@GonzaloRubio.]

Been rocking the hundreds since I was a freshman in highscool. Im 20 now and ill admit it may seem like it fell off a bit but im still rockin and coppin this brand happily, because I love it.

[@ymlxl5294]

amazing interview, thank you!

[@NetGawker]

one of the most inspirational and informative videos I've ever seen on how to be a successful startup

[@midnightstreetwear9949]

This interview gave me hope! I´m here from germany and starting a brand to companite art and fashion.. this philosophy around 10min24s i think was the most motivation to keep ahead my dream. I invest so much energy, time, money and tears in my brand and i´m thankful everytime when i´m selling one piece. Thank you bro for this words.. it stucks now little bit because of no one is buying but i wont give up!

[@didotprihadi5789]

Excellent episode... thanks for this. I remember my first Adam Bomb t, got it around 2008... and was stolen by the pool when I was in Bali... damnnn... hats off the hundreds...

[@edgarcmtz]

Damn this shit was poppin back in the day

[@vvsflacko2130]

Daniel Solano he never said anything about not wearing the hundreds

[@MrDanielSolano007]

Cash Carti ur right my dude. unnecessary.

[@edgarcmtz]

Edgar Martinez what up Holmes

[@christianb8228]

No shit lol let me guess your 17 or something like that

[@edgarcmtz]

Y'all bum ass niggas really can't read between the lines. I never said anything bad about the brand but some of y'all dumbasses think I was hatin. No nigga im not 17, I used to rock this shit back in the day.

[@UltimateCookieFull]

As a small business owner this is incredible and so transparent with the reality of what it takes to keep your head above ground from week to week! Good on you man! Props to what you've built and what you'll continue to build!

[@julianafranco496]

Such a pleasure to be reading Bobby’s book but also hearing his story from his own voice. Incredibly inspirational

[@sneakuhatx9464]

As someone who started buying stussy in the early 90s I love the hundreds and Bobby.

[@Onzure]

crazy growing up being exposed to the brand in the age range he talks about, remembering buying my first sweater. so many memories

[@MakeLoveGoViral]

The background music goes straight to my heart

[@vicreyes6404]

Extremely inspirational!!! Here I am doing my day job, delivering furniture, envisioning exactly what to do next, specially being a new father this year, it's not for me anymore, it's for my child. Thank you guys for the inspiration!

[@creativecreations87]

I'm 32 years old & just decided to start a brand with a friend of mine. I remember being in High School talking about doing something together but other shit just got in the way. Too busy wasting money on other things. I even tried doing my own line in College Broke as Fuck I printed out a few shirts & crewnecks that soldout the 1st day. Everyone loved the brand but I never trademarked it or anything so I stopped and Slacked. (til this day I have people asking me about it) But yeah almost 2 years ago I became a father & that's when everything changed for me. I couldn't stand the thought of not following my dream and KHRUMS was created. The Hype isn't as big as my old brand but this time I feel much more ready & confident & IDC how well it does, I'm just glad I decided to go for it.

[@300DCUO]

Always wore the hundreds since i was in high school always will even more since he came out with this short documentary interview really dope bobby.

[@RJYounglingTricking]

Loved every second of it.. tnx for taking the time to make this

[@paradox8887]

So many things in this interview made me feel emotional and proud about a complete stranger

[@HoganChua]

still looks 25 though :D

[@RifandaDifelani]

asian are timeless dude

[@Andy-zm8bq]

Asians dont raisins

[@ilikebeinganonymous8666]

Da fuck do Asians manage to look ageless? Genetics ain't fair

[@driger11994]

Tea

[@samhaokip9126]

+ilike beinganonymous hey we deal with other problems too. 😂

[@giantpush5186]

Love how his motive was not to sell shirts and he actually cared about something awesome but still (out of wisdom) aligned himself with someone who was willing to hit the ground running with the sales part. #balance ...I really want a hundreds shirt now too lol

[@hanawana]

Fuck he’s so humble. Real down to Earth guy 💯

[@dwij15]

i respect his hustle, the professors storys from 4:20 is so touching... thats a real man.. R.I.P .. im sure he would be so proud

[@markhenningham2100]

10:12 This is inspiring AF and I just feel super motivated all of a sudden 🔥🔥🔥Thank you

[@rockoutkids]

Always really respected this guy even though I know he got a lot of heat after the brand kind of went south. Hundreds will always have a special place in my heart because it was at it's peak when I was just getting into streetwear.

[@joshuax6968]

wow! how have I never crossed this channel before?! thanks for the great content & delivery.

[@MOTIVATIONBYDAR]

Really enjoyed this one and he is super humble it seems from this interview. When I was in the Military in Japan me and a friend would always get custom made leather jackets in Korea and everyone would always ask us where we got our gear and looking back I realized it happened so many times that I could have turned it into a business if I would have been in that state of mind but since I didn't consider myself into fashion I never thought about until I looked back. I hope that his business keeps flourishing.

[@princetonprodon4101]

Damn this is crazy makes me not want to give up any of my dreams for anyone

[@dutchessdioji9368]

You better NOT give up... EVER!

[@ruxfootwear2214]

Beautiful video. Bravo.

[@flightsglamouraction2484]

this was crazy inspiring and mad real........ I've always been a fan of the hundreds and these urban street brands........much respect to the OG

[@bjornlee3924]

best interview I have ever listened to- Truthful and sincere

[@howardmontaque8147]

Love how he said the t-shirt is just merch...

[@juanc.aguilar2029]

About to go stock up on The Hundreds for the culture

[@danieljones5921]

Huibu

[@aboutthatpicturelife6279]

We are super inspired... We are all about community and collaboration... Sends such a strong message.

[@maxgineziii6239]

This is an honest interview, Loved it and Learned a lot from it. Should have watched this video 5 years ago. It might have helped me on my business. Just subscribed to this channel and looking forward for more insightful stories.

[@heatherjohnson3572]

This interview changed my life, Bobby Hundreds is one of my heros/inspirations, this was dope af😍😍😘😘💙💙💙

[@Flatbedcruz]

Dope video more of these

[@kriserroh]

Man this is encouraging, been in the clothing industry for some years... Gave up at some point but promised myself to make it happen regardless of those who didn't buy my dream. Bless y'all THE 💯s ,

[@rupert6999]

This series has to be the best series Complex has come out with to date. Can't wait to see who else you feature next.

[@alexjohnson5833]

Been recently thinking about creating ma own street wear company but doubting myself that it would never work. But after watching this I feel inspired to do it regardless, thank you COMPLEX & Bobby 💯

[@BrrToon]

Alex Johnson same man I've been writing down ideas tryna get some stuff going

[@BrotherNero777]

go for it, but having connections will make it easier

[@youtubeyoutubeyoutube9961]

social media!!!!! your tool for exposure.

[@GRRRRRRRRRRME]

Same here but I'm about to turn 28 so I'm like am I too old to do this now?

[@HuyWin]

Are y’all still interested ?

[@pearcey1113]

I have never heard of this brand, but its a great video with a great story, love how he sent his friends into buy the shirts that's gold lol

[@AG-ne3rh]

Quality of their shirts is dogshit they feel like sand paper

[@luigisilva179]

this gave me a breathe of fresh air. thank you Ben and Comp 🙌🏻

[@Plyde001]

This is such a good doc. Damn he's an artist. This is the first time I've heard about the Hundreds and I really felt like it's an OG brand. I felt the weight in every word he said. Doc captured the most important things.

[@AntonioKowatsch]

I'm starting my own streetwear business over here in Germany. This video was very informative.

[@almarion9968]

AntonioKowatsch working on my public speaking come talk that shhh..‼️💯

[@criscelomanagement826]

creating a clothing brand and making millions is insanely difficult. Hats off to Bobby

[@sergiov5184]

LOVE it LOVE it LOVE it especially the turning point! VERY INSPIRATIONAL & MOTIVATIONAL Always keeping it 100 Feeling great to be an OG..!

[@jameshernandez5100]

The fact this episode is 4 years to date is insane. Complex, the new 'Blueprint' series is good but the 'OG' series were and still are full of greatness. I respect and truly admire every single thing you all do as a company, thank you.

[@camdendrive1672]

I never heard of this brand at 33 I really enjoy this story I will be getting a shirt or 2

[@marvturner7390]

Do more of these

[@coletteleclair5112]

this made me tear up and feel very emotional, what a great story!

[@eyestined195]

The explanation and everything was so good, it made me think why I started my brand and also where am I heading with it what's going to make me keep pushing! Very nice I love this!

[@highdefdinardo]

he's still one of the realest people out there.

[@_Maxten]

damn, it must suck to have your parents not believe in you. good thing he used that fuel for "you can't do it" and turned it around to a "gotta prove em wrong"

[@Thepeople134]

Uncle Bernard lol any Asian kid who doesn't wanna do engineering, med school, or law knows what it's like.

[@MATZ302]

yup yup yup

[@Law19157]

Parents just want to make sure their kids are able to take care of themselves after their gone. Starting a venture is a risk there's no guarantee of success so naturally the parents would want their kids to pursue careers that's a sure thing that will yield job security and good pay + In South Korea entrepreneurship isn't popular, every business is run by giant companies that own everything & so people in South Korea are raised with a desire to work for one of these giant companies not compete with them or start something else which would risk you getting crushed by one of these giants.

[@itzshod5764]

I would of bought a house right beside them to flex after I made it.

[@dante7430]

His parents did believe in him but just in a complete different future

[@WonderlandBoudoir]

I loved this video and hearing his story. Thank you for creating and sharing.

[@kptoca]

I don't know what Complex is but I'm subscribing anyway. This interview is incredible! You introduced The Hundreds in a way that is compelling and real, showing the company from a bird's view down to intimate give-all, like a director's cut that has everything you would ask for. And thanks for the inspiration, The Hundreds. You stood with your brand because it has history that included you, and to sell it is to give away all that. Your belief in what you stand in made you successful and will continue to do just that for many more years. cheers from Toronto!