How Search Ads Work

www.google.com/... | Our search technology shows you only the most relevant ads related to what you're looking for. Here's why you see what you see on the page.

[@ShantelleRobertson]

Every once in a while I had fun, but mostly I got bored and found myself drifting off. I enjoy this kind of video personally, I am positive that others would enjoy it too.

[@stealthbadger]

I understand that Google moves very directly to establish and protect its revenue stream. It would be very much appreciated if Google took a somewhat greater interest in protecting its users from the abuse of its content protection tools.

[@vanderbilly]

Great video.. how did you do the wiggly fonts?

[@bipulpal4093]

So nice video. Video is very help full. Thank for Sharing

[@JuniperWilkerson-gl7nq]

I have just watched the video and want to share my opinions. To summarize it was fun but quite to be a little slow at some parts. The data was of help for me.

[@EbonJackal]

If you want to be seen as sellouts and corporate shills, KZbin, then keep putting videos like these up. If you want to be seen as supportive of the community that made you the giant you are today, put out a video regarding DMCA's and how you are going to fix the broken system you've built around it. Think about the ones who got you where you are now, and ask yourself if you really want to lose them.

[@StellaMorales-wg9rc]

As a matter of fact, this video was very informative. I believe the audio could be better, but the content was okay. Could very well continue watching his content.

[@ManuelGonzalez-rh2gc]

The video had some eye-opening moments, indeed. Personally I believe there was a need for higher audio quality and better content. I could be watching more videos like that from this person.

[@eequalsfb]

Ad's are realy groovy and all, and I am happy for you that Google is making money. But will you please fix the false-flagging / DMCA / votebot problem now?

[@kickit246]

Hey that was a great presentation and I better understand the whole ordeal. I guess I'll start to pay attention to ads around big sites like Google or IGN. Before I was worried about malware, but as long as I know it's safe, then why not. Just enhances browsing right?

[@PatriciaKopp-sm6fe]

The video brought some interesting principles to my notice. I suppose the audio is still a bit sketchy but for the informative part it was okay. Maybe I will watch something that they have done before.

[@Hivemind5747]

@bbunters I agree partly, but you say you record your TV shows to skip advertising - no advertising = no shows. You skip the ads but your viewing enjoyment is paid for by others watching the ads. These companies aren't charities, they advertise to live plain and simple, it's what they do. Either pay for the shows through some form of subscription (which would be many times what you are paying now) or live with the ads. You can't get something for nothing. Hopefully ads will get better though.

[@rozeboosje]

That is very interesting and very good to hear. I wonder whether they do something like add a sticky to a vid saying "reviewers, this vid has in the past been the target of unwarranted attacks". We'll have to wait and see. Keep me posted. It's a good sign. I just wish someone would communicate to us that they're aware of our pain. Saves us from having to speculate about it all.

[@ChristianeZipperer]

What do I think about this option? I can't make up my mind. The scene editing and camera technique were done quite well yet, the theme was uninteresting after few minutes of watching. At this point it might be appealing to the freshers in a better manner.

[@RichLux713]

no i want to say one thing is i really wish google would do this : is like yahoo they have that yahoo answers where if you type a question the community has the answer but google should put a twist on it and make it better and i could help

[@rozeboosje]

Suit yourself. We have spent over two years trying to get KZbin and Google to fix this problem. We've had enough of sitting meekly in the back room going "sir..." every so many days. There will be flogging until this gets fixed.

[@MaartenSwijnenburg]

Can someone tell me how the growing letters are being made in After Effects. I'm talking about the first 4 seconds, where you see the "How Search Ads Work". Brilliant video by the way.

[@LeslieMoss-hv3ic]

This video received just an average score from me. I dig the general atmosphere, but at times I felt this or that section slowed me down or that some parts were little bit drawn or repetitive after a while.

[@PT109Boat]

How much would I have to pay to advertise a way to end DMCA abuse?

[@yannisdran]

Congrats Nandu, I am a hard of hearing person, but I could understand you speaking even without reading the captions. ;)

[@StevenHutton-pp5tq]

The artist did a good job with this, but at times I became bored and went into another place in my mind. I am not sure creator’s fault but videos that I watch often hold my attention.

[@SeniorVolkmer]

However, there were periods of time where I laughed quite a bit but, at the same time, I also had some dull moments. If it were myself, I guess someone else would appreciate this type of video better.

[@rozeboosje]

@CiphersSon Don't hold back now. Oh and don't think I'm berating CiphersSon. I'm 100% behind him. Ads? ADS? You tell me how my "grandeur" video that contained NOTHING other than photographs that I personally took, and a piece of music that was specifically composed and arranged for the video by my friend DieselBodine got pulled because of a DMCA claim from a non-existent company? You tell me that. To hell with your ads.

[@TheFallibleFiend]

You did clear up a misunderstanding I had. However, you guys *really* need to fix the DMCA and false flagging abuse problems.

[@LynnWurz]

I'v just watched this video and I find it interesting. I want to express my opinion. By and large it was just enjoyable, only that it was kind of boring at some points. The pieces of information I singled out were very useful as well.

[@ElvaJenkin]

Generally speaking, I think there is better usage for those 15 minutes, but it is ok. What I just said, should be something you accept at your discretion I presume.

[@toddlusk]

That's all well and good that you explained how you guys generate revenue. However, how much are you guys losing in unneccessary expenses such as: 1. Data used by sock accounts that are used only for vote-botting, false dmca's and false flagging. 2. Bandwith used by people who use vote-bots. Once again, nothing gained by Google with this expense. 3. Revenue lost by partnered channels being false-flagged and dmca'd into suspensions. We would love to know.

That is not true. I tested it out after I saw the clip. In several searches no ads were shown.

[@CharlesReinmuth]

The thing that's great about google, is that they are all for their users. Yes, google can detect that you are using a adblocker - but they won't stop you because it is about YOU. Keep your adblocker - I use it on youtube. But don't think you are smarter than them because you downloaded adblock. Plus, I find their ads very relevant, and they don't bother me. Try disabling adblock on youtube.com, but enabling it on google.com b adding it to your whitelist. Or don't, its up to you.

[@debrajohnson3272]

I have a tweeter account but I do not under stand on how to use it or find things on it any help would be very appreciate d

[@CharlesReinmuth]

Possibly. What country?

[@mariocascarejo714]

Mark Morrison

[@perception2020]

It's one thing to have ads on search results. I wish there were a way to make them not move. It's annoying when searching and an ad is jumping all over off to the side. There should be a way to turn it off.

[@Qieth]

@LUXURY713 Send them an application, then :) I do believe they are looking for people that can actually make their ideas, though, but you never know ;) Google has this thing where it allows programmers to spend a portion of their work time on their own projects - brilliant, really, because they let their employes follow their ideas, and Google gets the rights to the product. Thats how Google Earth was made, as far as i'm aware.

[@arcanics1971]

If you get it together and fix the DMCA issues.

[@wyrdness1]

Your complaints system needs a total overhaul. People are using the DMCA as a sensorship tool, and as a means of gaining access to personal information of persons they mean to harm.

[@DuaneBaltimore]

It was an average video to me. The advice the Creator shared was helpful but it was also things I already knew.Still not bad.

[@ChoofMonster]

Because KZbin ignores emails, phone calls and legal requests relating to the abuse of copyright law, posting off-topic comments on an official Google video in the hope that someone with authority may take notice is one way of tackling the issue. Removing videos deprives both KZbin and its unfairly-flagged partners of revenue, and is unfair for the rest of us who upload or watch videos here.

[@Mithcoriel]

There's a video about KZbin's DMCA policy?

[@bewarethelizards42]

Or, you could look at the DMCA problems users are having all over the place. I'm less bothered by the ads to honest, when there are freedom of speech infringements happening as we speak, being encouraged by KZbin in the form of false DMCAs and false flagging.

[@gilegraam]

phew, i use adblock and haven't seen ads for a while. i was really surprised the other day when i turned it off and now ads are even in videos on YT? i turned it on immediately

[@RobinMoreno-w9i]

Speaking about KZbin clips, that particular was boring to say the least. Got the info I wanted but I can’t say it was a thrilling experience nor what could be described as physically stimulating.

[@MariaChristiansen-nl1wj]

My opinion is not terrible enough but not great either. I certainly don’t regret watching but I’m not in such a hurry to tell whether I would recommend it to others as well.

[@gilegraam]

Yeah I understand, but the only acceptable ads that I've seen are from Google (on their main page) or with the sponsored search links. They are very clean and usually relevant. I don't like them on YT though, since the pop up after a certain amount of time and they block my content - video, plus they stay up very long. There is no ad that would make me stop watching a video and click it, maybe at the end when I'm done, certainly not inbetween, it just annoys the user.

[@adelaidelutman7817]

Fryer can

[@adelaidelutman7817]

Fryer uaaswyjkhky

[@adelaidelutman7817]

Fryer aabfcwdcdxdcsxz

This in a nutshell is why Google makes money. I cannot describe how many comercials I have sat trough with ZERO relevance waisting everyones time and money.. If this applied to advertising in general the benefits would go trough the roof. Advertising without information is waste.

[@rozeboosje]

Yeah. I do. Fix DMCA abuse. Due to DMCA abuse, my video "grandeur" was taken down. The only thing that was not original content in that work was the text that I read out. IT came from Charles Darwin's "On the Origin of Species" and IT is public domain. The music was composed and arranged for the work, and the photographs were all taken by ME or MY WIFE. But somebody filed a false DMCA against that video using the name of a non existent company, and it's gone. No questions asked. (more)

[@rozeboosje]

Perfectly put.

[@CharlesReinmuth]

I totally agree. You have very valid points.

[@AbdultheImpailler]

How about making people or organizations that want to file DMCAs verify their TRUE identity by having them go to a govt office or lawyer or notary and file the paperwork through them. Or you could have an individual fax their driver's license or govt ID to Google/KZbin before you process the claim, if the claim is legitimate nobody should have a problem doing this and I'm sure it would also cutdown on the excessive paperwork YT staff have to deal with???

[@MedaGuthrie]

The author obviously spent time working on it but, unfortunately, I was drifting off to sleep for a bit. I don’t think the creator’s doing a bad job; the videos are just too long for me.

[@rozeboosje]

ROFL - you're not serious!?!? That's just hilarious.

[@Tylzen]

I second all those regarding DMCA reform, being hit by a false DMCA claim myself, and having to give my personal info to someone who clearly used the DMCA system for that reason is no fun.

[@Popsfresh]

"Entertainment . . .Hollywood gossip" "Enlightenment . . . some nonsense about hamlet" "Information - the cliche proverbial flower shop" This has deeply deeply offended me as a Google user. That is what they think people do?

[@PetyoVASS]

the attempt to serve not for users,only for big advertisers and make a file for all of us.Big brother or something similar...

[@gilegraam]

@Amidity No, I never click on any ads so it really doesn't make a difference to anybody if I disable it. And even if it did, I don't care. I view internet as I want it, and that is without shitty ads taking all of my screenspace for hostage. If you like it, view them, and stop preaching to others. I hate ads.

[@youvexme]

you can keep ignoring the DMCA flaw/bug that benefits certain unscrupulous people, but as long as you do, the problem will keep growing out of control. Also, Nundu, you're a bit of a Wally, aren't you?

[@SAsgarters]

DMCA reform, please. I mean, if it's not too much trouble. If it is, the bunny gets it. Just kidding, there is no bunny. But there is a kitten.

[@jaimeurbina]

The system is designed to make Google richer.

[@rozeboosje]

Let's talk about how we, small contributors on this site, the people who helped make the site what it is today are MAD AS HELL and how we are NOT going to take it anymore. Stop the abuse. YOU can make it happen.

[@RichLux713]

i have louis vaton trunks of solid ideas

[@braknikamel8534]

Rich Lux hjnj

[@TheFishDimension]

How bout fixing the flagging system?????

[@TheHarmonacker]

We don't care about ads! KZbin must stop removing videos because of unverified DMCA false claims from random people.

[@Freedom-Manual]

Thank you nandu! 👏🏻

[@SilenceBeGolden]

It's interesting how much your mouth moves when you speak. It's fun to watch. It's kind of like someone doing violent hand gesticulations, except it's your mouth. Teehee.

[@Hivemind5747]

@bbunters You do realise KZbin is owned and funded by Google right? We can upload videos for free and watch them for free for one reason only - because of advertising. Advertising makes up 97% of Googles revenue, which pays for our free access to all of their services. Running something like google or youtube takes millions upon millions upon millions of dollars, so without advertising we would all have to pay a subscription to use something like google...

[@TheElephantOpera]

i would not want to run into nundu in a dark alleyway.

[@rozeboosje]

How is this relevant to the video content? Simple. I am a KZbin partner. I had enabled the video for revenue sharing. With the removal of the video, MY revenue is impacted, and so is Google's. That relevant enough for you? Hm?

[@Mithcoriel]

Nice advertising vid, but it's not very professional if you can't even take care of simple things such as childish users false-DMCA-ing people. I mean it's like living in a town where you can tell the police to arrest anyone and they comply immediately, even if you give them no reaon, and then the other guy has to struggle out of the mess. Fix the DMCA and flagging system so it can't be abused anymore!

[@terrarising]

Why not talk about Google and KZbin's lackluster performance in customer service and their complete failure in protecting legitimate videos from DMCA abuses and false flagging campaigns. Also, why doesn't KZbin fix the votebotting. Several people (including myself) have been hit recently and the problem has not been stopped. If Google's motto is "Do no evil," they need to start living up to it. Start by protecting the legitimate free speech of users.

[@NeoDolph1n]

How about you spend just a little of that precious ad revenue to actually hire someone to take care of another interesting aspect of your business, and try to keep the users of your websites happy? Like for instance, you could actually hire a customer service department for KZbin, and give us some actual means of contacting you when we have a problem such as a fraudulent DMCA filed against us, or a flagging campaign, or a vote bot, or whatever. How about that?

[@hnatc9467]

umm, what about the people who don't wanna see any ads?.. (like me)

[@audragonzales3653]

Thanks in the morning to see

[@audragonzales3653]

Thanks again for the help and the present and the

[@ImageOFlove]

Google Rocks!!!

[@JemimaMcdonald-no4up]

The video was rather average for my case. The general atmosphere was great but I developed a sense of boredom and felt overloaded when listening or singing some parts too many time.

[@moocow916]

so if i just click ads and not use them all day, whoever are paying for them are gonna get pissed

[@Roshkin]

@rozeboosje Wow, that's too bad. And supposedly there's a feature in place to prevent and even reverse this type of abuse.

[@metalorg]

If you guys get Adblock for Firefox you won't have to see anymore Google Ads ever again.

[@rozeboosje]

that's a great analogy

[@SSanf]

Hi!, You want to talk about ads. Well, I will tell you what I want to talk about. I want to talk about what Google and KZbin are going to do to stop the abuse of the DMCA and flagging system. Until you fix that why should we even care about your ads? If you cannot ensure free speech here and make sure that videos will not removed due to their expressed point of view, do you even deserve advertisers? Do you think your advertisers would approve if they knew that you do not protect free speech?

[@tycho_m]

Sarah's flower shop offends me. Where can I file a DMCA notice against it? Oh wait.

[@rozeboosje]

[taps the microphone] IS THIS THING ON? Testing... testing... censortube [dot] eu Test... Icle... [tap][tap][tap][turns to other techician]I don't know. The audience aren't responding

[@SauronsEye]

Children are supposed to get their parents presents?.

[@znpower]

Google rocks!

[@Square_Peg]

That guys really moves his lips a lot more than he needs to when he talks.

[@ChoofMonster]

Fix the faulty flagging system which allows bogus DMCA claims to delete videos and channels - nobody is going to be watching ads on videos that aren't there. The ads are poorly targeted - most of the ones I get on KZbin are for gay dating sites, $cientology courses and "Beat cannabis addiction" rubbish (I'm not gay, detest cults, and have no intention of giving up pot). AdBlockPlus FTW!

[@PersonalPariah]

Better to be in China, letting people know they're being censored, than not at all.

[@Brian1454]

am i the only guy that find that guy REALY creepy? anyways nice presentation!

[@stagism]

Please consider fixing the mass of vote bot attacks and flase flaggings.

[@tattooskin72]

I'd like to hear about how GooTube is going to fix the abuse of the flagging/dmca system more than this ;)

[@rozeboosje]

If they were to change their Community Guidelines, and they were to replace "We encourage free speech and defend everyone's right to express unpopular points of view" with "we don't give a shit about your opinions and if we don't think it can earn us revenue we'll happily allow your work to be flagged, votebotted and DMCAed into oblivion", then I'll take the hint and I'll bugger off. As long as that lie is in their Community Guidelines I'll keep screaming that their pants are on fire.

[@DS-316]

rozeboosje

[@amins21]

I say you,, over 20 years google it's the biggest corporation in world ;) i wnanna wrk there :D

[@JohnSmith-yn7jz]

How did he manage to make something so simple so confusing. Pretty much each sentence was easy to understand but the result was gibberish..

[@Noobwarriking]

fix the dmca procedure

[@mortenlu]

@eagleshot1337 Very common when standing in front of a camera.

[@gilegraam]

@AlecDavidTatum yeah right. i disable them since they are fugly and annoying (even in videos?! cmon) besides I didn't ever click on any web ad, so basically no one has made a dollar of off me, so it won't be any different in the future. i like my internet like i like my women. clean and nimble.

[@paulchartley]

Hey google, You might want to talk about ads but we dont. Can you tell me if your search engine will tell me who I need to call at google to get something done about DMCA abuse on youtube? Is there anyone listed on google who can get something about votebotting on youtube? Those are the things that we want to talk about. How about you go away and talk about them and then get back to us when you have an answer and a fix for the problem?

[@MoreSciFiThanScience]

FIX DMCA ABUSE

[@GabrielKnightz]

Moral of the story?: Get your mom an Ecard!

[@premed2]

DMCA abuse is :( KZbin's inadequate response to DMCA abuse is :((

[@PersonalPariah]

Funnel some of that revenue in to fixing up your current ventures perhaps. I wouldn't say that google is as evil and unethical as many others would, but it would be nice if you spruced up such things as DMCA abuse, flagging and spam. Something like having large amounts trusted users as mass moderators perhaps. Thus taking the load off of Google itself, and allowing things to be given the human touch, rather than automatic acceptance of accusations until proven innocent.

[@sheryanne]

he has beautiful eyes.

[@SSanf]

YEAH! Tell us all how a non-existent company can have a video with nothing but original material removed. EXPLAIN YOURSELVES! How can you allow s to happen in good conscience? How can you justify giving a users personal information to someone whose identity you have not verified? What if it turns out to be an angry ex intent on mayhem? Do you plan to wait until someone killed before you fix this dangerous system? If someone gets hurt I hope they sue this irresponsible company for it is worth!