How SET DESIGN is saving Afrobeats Music Videos || With Anita Ashiru

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Chapters:
00:00 Intro
00:40 Crashing A Set
02:25 Feature film, Music video or Commercial
02:57 Great Colorist OR Great Cinematographer
04:00 Outdoor shoot OR Indoor shoot
05:40 Why is production design so expensive
06:54 Did you ever consider directing?
08:15 How did you learn about Art direction?
12:00 What is Art direction?
20:46 How do we get Anita on a project?
27:51 Director's vision VS Your creative input
31:40 Name 3 films you love the Art Direction
34:40 How do you handle tight deadlines
38:17 What are some misconceptions about Art direction?
41:50 Miniatures
43:45 Most challenging project
45:55 For upcoming Art directors
49:07 Film village

[@Olufemii]

No one else is creating content like this. Thanks for capturing this historic moment in the industry fam 🔥🔥🔥

[@ibidunnioladayo]

Thank youuuu . We will keep documenting this!

[@iceblueshotit6176]

True bro You really need to keep documenting educational films like that

[@maverickking797]

Indeed and it's like he really knew i need content like this to emburst my learning and tap into my creativity

[@jinglekonkola1012]

​@ibidunnioladayo XXXL vd😅😅😅😅😅😅😅😅😅😅😅😅😅 5:40

[@basedbyway2]

Amazing

[@fistandpen2505]

Wait, just realized from this video that most of our Naija video graphics are built ground up and from our local brains. Wonderful! Kudos to this young madam and she definitely should publicize her craft more.

[@ibidunnioladayo]

Hahaha.. yes!! Most of those spaces you see in videos are not real! lol

[@glmstudiogh]

It seems I’d have to move to Nigeria. Cause Nigerians are willing and ready for the speed up in film way more than we here are. I’m a VFX artist and this I have noticed. You guys are amazing.

[@ayobamiariwonmasa3411]

We need people like her to go into movie settings... And Nollywood or Afrobeats Video makers shld buy land from government and make it a tourist and location centre where different video settings will be build and make as tourist site for people and other movie makers to use.

[@ibidunnioladayo]

That’s a good plan. One day it will happen for sure 💯

[@oluwatoyinmagbagbeola8626]

Sense👍👍👍

[@Drefstudios]

One can only hope, tinapa had one of the best studios set in Nigeria. But right now it's a shadow of it's self

[@ibidunnioladayo]

@@Drefstudios I really wish tinapa survived. That would have been really dope!

[@Drefstudios]

@@ibidunnioladayo yes, it's sad maintenance culture killed it

[@daveshoter]

Ibidunni you’re a great asset in Nigeria industry.. thank you for bringing different creatives to express and share ideas

[@ibidunnioladayo]

I’m glad I am able to be that medium. Thanks for watching. More content coming 💯

[@iceblueshotit6176]

Tnkz bro

[@SomoniSanipe]

This is so beneficial thanks bro

[@zaddockokick.1073]

Nigerians are always ahead of time and it easier to learn than to hate.... this is inspiring good job 🇰🇪

[@imennnify]

I am so inspired by Anita! I went to film school and she is reenergizing me for real±! This content is top tier!

[@WalshyFire]

Finally we get to see and hear from the people who are leading the industry. I am always in awe watching african videos. But up to the max everyone.

[@ishayaukwen]

I'm happy that you're showing off the amazing people doing fantastic Job behind the scenes, and fact that we all can't be at the limelight but we can make things happen is just amazing. Great Job man.

[@MYSTK-SZN]

they should start a design set museum its good artic history for nigerian creativity

[@deonvnzl]

'we are not working as islands, we are working together.'

[@talentedetuksbaddye111]

Someday I'd contact her for my music project. I save this. 2023📌. I don't know how it's going to happen. But I have faith 💪

[@samthecreator10]

This is one of the parts that makes up the entertainment and arts industry that others fail to see. It's a whole ecosystem. It's a whole business industry. Until "they" start seeing it more as a business and learn, Chale's will keep on hating.

[@ibidunnioladayo]

You're right bro!!! Art is key!

[@nuelreview5636]

Wow I neva knew this much departments existed in music video production..I’m in awe and impressed that Nigerians can do this, to build a set from ground…then tear it down. Now I appreciate the music videos I watch more now. I pray we have this in our movies soon

[@Paulvisuals]

I did create a set for a photoshoot I was shooting…looked really cool…I love this episode…art is really fun…makes shoots unique…but it’s expensive 😢…thanks for this ❤️❤️

[@ibidunnioladayo]

Youre welcome bro!!

[@onuohaudochukwu6180]

Boy, Anita is very knowledgeable. Listening to her has been a delight and I can't wait to work with her soon

[@americaandrussia9688]

I'm only subscribing because of her. She doesn't get enough credit for her work

[@mydeajoje6033]

Eye opener. I think I just discovered a new point of interest

[@ibidunnioladayo]

Hahaha I’m glad! We need more Art directors oooo

[@kennyking5606]

We 🇳🇬 are amazing people

[@ibidunnioladayo]

1000% amazing people. Too amazing

[@kri8tiv]

As a graphic designer I can say there’s some sort of similarities between this job and what I do, maybe it’s I would be able to do in the future.

[@ibidunnioladayo]

Yeah… there’s a lot of relations between both worlds…. You should consider it 💯

[@deyondrelouis]

Do it bro, I went from graphic design to photography then videography and now I’m getting into commercial & music video directing. I love it

[@joshsoftofficial]

Wow, I never realized that the real stars of Afrobeats music videos are the chairs and tables in the background. Anita Ashiru fire interview 🔥🔥🔥

[@yemificent]

Like yooooo!!!!!! This Aunty is detailed 🫡🫡…And throughout the whole convo I could sense a lot of passion ❤…Thank you bro🙌🏾you be doing this one ☝️

[@DanjoVisualzNG]

Anita is a great personality in this industry who knows and understands her craft. Big ups Guys.

[@BursaProduction]

Guys, you are awesome, I admire what you are able to pull out in Nigeria. Your visuals and direction is really top line!!

[@Liya_Gambs]

🔥🔥🔥 I have always admired Anita's work

[@ibidunnioladayo]

She’s a brilliant Art director for sure 💯

[@kortyeo]

This was so interesting, Anita is brilliant !

[@ibidunnioladayo]

Thank you Korty!

[@keepitgrimy]

Great insight into such a complex role it’s wonderful to see this perspective

[@thebrandfather.]

Love this

[@idikwuandrew4614]

All set designers face this challenge , we spend three or four months building set and props for Calabar carnival that is just and 24 hour event and after that, it becomes practically useless afterwards . That’s a major problem of set design that is yet to be figured out , preserving set or recycling set and props…. But I love the fact that the face behind most of the amazing sets in the industry is a Lady.. would love to meet and work with her someday

[@thejeffreyrichard]

Quality stuff. Learnt a ton!

[@etashelinto8253]

I’m so here for your content. This was real enlightening and well-edited.

[@deborahlaker5687]

So glad I found your channel! Such informative and passionate interviews!

[@kingmoevibez]

This is a pure premium content, I learnt alot as a film maker

[@ibidunnioladayo]

I'm glad! stay tuned for more content coming!

[@amarachiprecious6108]

This is fire! I love Anita’s work so much! This Chanel na goldmine fr🔥

[@shawnnewson8065]

Thank you for this masterpiece interview !

[@JuanRamone23]

Pure art 🖼️ 🔥‼️

[@onuohaudochukwu6180]

I love this interview. God bless you for putting this up.

[@eastwindstudios]

Bro this is awesome

[@danielolaleye3613]

This is a very nice episode.... I love it

[@heyerikan]

THIS IS MY FAVORITE VIDEO OF THE YEAR!!!! I'VE SHARED WITH EVERYONE I KNOW. YOU TWO ARE BEAUTIFUL ARTISTS

[@undrexposed]

Brilliant video bro. Thank you !

[@rhodabenefo8126]

Brilliant content 🙌🏾😍 Anita is so inspiring

[@seefinish_]

Very impressive and interesting, loved it. Thanks

[@royalvisualarts]

This is dope stuff🎉

[@theOfficialOludare]

well done 💯

[@luvuyongubane3557]

wow, this is so refreshing.

[@ansellbroderickarts]

My man asked a question and Anita give masterclass. BOOMBASTIK! great interview. Well done interviewer. Great questions. Great guest. The whole thing sweet me too bad!

[@denatora7142]

Omo mehn, women are killing it in this afrobeats movement. I noticed that the backbone of nollywood and afrobeats is mostly women bts of these things. Kudos to Nigerian women o and even if sometimes we men can be tough or seem to not give a damn, una dey try no be small. More women need to enter the scene.. Tuale for unu.

[@ThisNuru]

🙏🏾 Thank you

[@techspurt10..]

Wow

[@michaelamapsalmistakinrogu5615]

AA! The best!

[@carokimsmedia]

great job and very untapped options

[@eseomasheye4210]

Wow, very informative

[@caleb484]

This is a very interesting and I should add, insightful. Subscribed.

[@lekeademo_]

This is the best interview that I’ve watched for film production. I recommend for any one that is in production

[@easyfintech]

Kind of things I'm looking fot 👍👍

[@ExrtGreen]

beautiful vid

[@driziiD]

love her vibe

[@graceaybar7133]

wow she is inspiring those visuals are sick

[@Videoterrorist]

I am actually very impressed with ur contents very educative

[@Ojini]

Top tier content

[@anetafelix]

Amazing work, Anita ❤❤

[@bushdoctorstudios]

@Ibidunni, You asked some excellent questions. This was incredibly informative. Well done 🙌🏿

[@eddiepicaso]

Learnt alot from Kenya

[@Napstone]

This was very informative and expansive, shedding light on a department that’s been long ignored for far too long. Thank you 🙏

[@lynnetmuritu1821]

oh my God! soooo this is the genius behind all my favorite videoooossss. AAAah!

[@user-qz4ps4ti2j]

This lady is soooooooo brilliant mhen 🔥🔥

[@idowumuhammedtimileyin7768]

Third time watching this and I'm so blown. Keep the great work Ibidun and Anita👏

[@ememobongnkana]

This was very enlightening. I love listening to people who love what they do and are very good at it...

[@temiboy75]

Boss Thank you for doing this for us very enlighten

[@njeri_jk5243]

Great guest. Really took me into the world of art direction. Loved that you showed her projects in between your conversation

[@10StudiosVevo]

this channel is thes best, all this podcast is Gold

[@kennethgithinji5631]

This is really really cool contact. Simple

[@chinwe5527]

I absolutely loved this. We don't get an intensive interview on the crew/those that are behind the scene. Bravo Ibidunni. Anita is brilliant, you can see she knows her stuff. Keep it up, Ibidunni.

[@ibidunnioladayo]

Looking at bringing in more crew members to the channel in the coming weeks!

[@jamesdarkwa9910]

Keep it up

[@stanleychidebe2287]

such a great content, like the same way you show the value of the people that work behind the scene for every successful scenery makes you more immersed in every music video, commercial and movies.. great stuff

[@bishopikeh]

Third to comment.........This is super insightful thank you for sharing

[@talkinghealth-patadeyanju222]

Welldone

[@nbasli662]

I'm happy you're back again. You don't know hw your content is special to us. It's what every filmmakers wanted on KZbin all this times.

[@bryenolakproductions]

Wow great views, this was a masterclass for sure. I have to run it one more time and take notes ✍🏾

[@fictionent]

Anita 🎉schooled with her too dope

[@craphdigital]

This was very insightful. I never understood the depth of art design until now.

[@stevenssope5490]

Goooooo Anita🎉🎉🎉🎉🎉🎉

[@benardmccain2340]

Great content, great interview, awesome host... Thanks. And I subscribed 👍

[@Ritou-de-Jesus]

🇸🇳 you are the best architect of music, you give shape to musical content

[@badboykintan]

Wow this was some amazing content 👏🏾❤ I'm currently looking into what course to pic in uni cause i love affiliate marketing and i edit photos and come up with crazy creative ideas but i like fw this alot and I'll consider it and damnm bro I really love your channel ngl you really showing that it's possible hear too you don't have to go outside the country to create some magically visuals thanks so much for sharing your thoughts and wisdom anita ❤❤❤

[@idikwuandrew4614]

This is really insightful, lowkey learnt a lot of things that I didn’t understand in school … Anita is really intelligent I look forward to working with her

[@LockBoyCinema]

This interview was🔥🔥🔥🫡

[@Mr_Wilz]

WOW 👏🏽 Like, she really explains everything in details.

[@ibidunnioladayo]

She knows her job well!

[@maven_layemi]

This is the best interview I've watched this year. Eiiiii.... Sooooooo muuuuuuuchhhhhh to learn. Thank you Ibidunni and Anita

[@adebayoademola1283]

Very insightful

[@eyenamos894]

Loaded! Video details the various production advancements in the Nigerian movie and music industries. To a large extent there is a need for scaling these sectors to be more organised and funded.

[@gloriaenaholo4035]

Love this 🔥🔥 pls get a director on the show 🙏🙏

[@driziiD]

honestly we should be living in these worlds you construct

[@africaamaze]

This is so cool. Please do more of this

[@ibidunnioladayo]

Noted! More of this coming....!

[@qigram]

Wow! Loving this

[@ibidunnioladayo]

Hahaha, I’m glad you are! More content coming!

[@jikoolfilmsproduction]

Thanks for this man

[@ibidunnioladayo]

Thank to you too... Your're welcome man!

[@adedayob]

This is excellent work.

[@ibidunnioladayo]

Thank you! Cheers!

[@I.AM.R3N3]

This video is an absolute gem, so many insights and knowledge shared ..This video randomly popped up on my KZbin and I'm so glad I watched it. Can't wait for more content from you👌🏿👏🏿👏🏿👏🏿 PS you just got a subscriber

[@adekanbimayowasamson5453]

Kudos to you guys 👏🏽❤

[@ibidunnioladayo]

Thank You!