How Setup A Dynamic Remarketing Campaign On Google Ads

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In this video I show you how to setup a dynamic remarketing campaign in Google Ads.
You'll need to follow the steps to setup a dynamic remarketing tag on your website in my other video here - • Full Guide To Google A...

[@JosenryPerez]

@mylesroot thank you so much for your video, but I have hit a roadblock. I followed the other video to the T but I only have 3 parameters( currency, event & value) I dont have the other one say I must have to create the Dynamic Campaign. I've been trying to figure this out for weeks. would you please help? 🙏🙏

[@ScottReed1]

Nice and straightforward - thanks

[@MylesRoot]

Welcome Scott

[@mrespinosa]

Informative video. Thanks. Are we able to remarket on the shopping campaigns?

[@PatrickCastellano-yg6mn]

Very straightforward, one thing i'm trying to understand if your using dynamic ads do you really need to add images to the ads when you get to the ad setup part? I'm a bit confused because if your advertising multiple products how would google know which image to use?

[@GoGoGadgetGiveadamn]

Same question. Did you ever figure that one out?

[@Christopher-hv3xj]

Hey Myles, under audience segments, why would you select all converts to target if they already purchased? Let's say you have a single product store.

[@romans9180]

Hi Myles! First of all, Thank you for this video. Actualy all your videos are very usefull fnd I am a big fan of your channel, and of your explaning style. Which bidding strategy better to chose for dynamic remarketing?

[@MylesRoot]

Thanks man. I'd choose manual CPC with a very low CPC bid of $0.1 - $0.2. Also don't turn on "Enhanced CPC"

[@romans9180]

@@MylesRoot Thank you for answer!

[@gabrielaciocirlan3059]

Hey Myles, if this campaign does dynamic remarketing, why does it still need images & text assets added? Does that mean that it doesn't only do feed based dynamic remarketing, but also 'normal' remarketing e.g. those who only visited the homepage but didn't view item list, add to basket, etc.?

[@Christopher-hv3xj]

Hey Myles, great video. We currently track conversions directly through GA4 (e-commerce), and we haven't set up Google Ads tags. Thus in audience manager the size for all visitors (Google Ads) is zero. Can we instead use all users of website instead from GA4 for dynamic remarketing? Or would you still recommend setting up the google tags as well?

[@MylesRoot]

Hey Chris, as you don't have things setup with a google tag, you can't do 'dynamic remarketing'. You could just use that All Website Visitors audience to remarket to though. The difference is that the products that Google shows people won't be the specific ones they viewed on the page. I would definitely setup conversion tracking using tags though, as GA4 isn't nearly as reliable.

[@Christopher-hv3xj]

Hey@@MylesRoot interesting, so setting up google tag will allow google to retarget the exact product that they land on vs ga4 which would be more what you specify in google ads and might not be the same product?

[@darrellcerna]

Do you upload photo and write headline and description to your ads? I want my visitors to see the last products they viewed on my website in my ads. (photos and text matched) but If I upload photo and text on the add, they see mixed asset, like a cat photo and with dog text.

[@MylesRoot]

Create separate ad groups for the different products and then use the inventory filter option to only show certain products from your feed.

[@darrellcerna]

@@MylesRoot I'll try it out. thanks!

[@darrellcerna]

@@MylesRoot So how about the dynamic remarketing where it will just automatically show them products that they viewed in our site?

[@darrellcerna]

@@MylesRoot copy about the ad group. in the last section of your video where it will create an ad, is that the campaign level ad? what type of photos and text should I put there? that is where I got it mixed where the dog text and cat image will be served and will have a mismatch message.

[@darrellcerna]

My other question is, how do you make the dynamic remarketing work like they will see photos of the last product they viewed in your website when what they see is the photos you uploaded only in the ad creation? and the text you inputted.