How to create a killer Facebook ad testing campaign (for the 2024 algorithm)

[@marlongebert3813]

Hi Sam, I found you a couple of days ago and set it up like you said in one of your previous videos, same structure as shown here. Honestly, you’re my Superman-our ROAS increased from 1.8 to 5.1 within 3 days. Additionally, our conversion rate went up from 1.5% to 3.5% and then to 4%. I have even increased our prices, and AOV jumped up from €68 net to €97 net. Thanks so much, man! I watched like 1000 videos and I was going crazy. But this helped me so much! I have been doing e-commerce for several years and have a high understanding of conversion rate optimization and process optimization. But because of our bad performance in the last few months, I was losing trust in myself and tried too many things out, burning tons of money. It was like a vicious cycle. Best greetings from Germany!!

[@SamPiliero]

This is what I’m taking about! Good work keep scaling.

[@yoppp123]

Same here. I literally doubled my ROAS to 2.5 to 5 using Sam's knowledge, the top 1 for me right now!

[@DavidYebga]

How you know when shut down ads or adset ?

[@EwolRam14344]

@marlongebert3813 Hi, i just got a question regarding the ads or broad packs, is it just any creatives you have regardless of what marketing angle you have in your ad? just a mix of creatives?

[@oscarwaiharo]

Which video if you don't mind...

[@duarte3030]

1. Yes, you can double check that when you duplicate. 2. Either way, if they don't perform, they will never drive meta to spend on it. 3. Keep them running, they are the bar, the standard that your new ads need to overcome, to prove themselves. And they drive more revenue. 4. I think so, A/B testing feels more like a test on the ad set level, or campaign. On ad level, it would be the whole alphabet, therefore it needs a new method. Hope it works :) I'm starting to implement that only now, so my answers are only guesses 😂😂 but I hope it helps

[@paulsinghlidhar3412]

In another words, this video is great for someone who business understand ROAS and know their LTV on ads and additionally doing what Sam explains is great! Thanks Sam!

[@shauntks]

Thanks Sam! Amazing video! My brand hit $2k/day. Looking to scale to $5k/day with this

[@SamPiliero]

Boom! Congrats that’s awesome big step.

[@AminulIslam-qb8lc]

@@SamPilierodo we duplicate the creatives from the broad pack 1,2,3 to interest or just put the creatives working on those packs

[@Tankstationen]

Have not tried it yet, as im setting it up and recording some ads - I will edit this post when i get some results, as im very hopeful about this one. Thanks for the sauce dude.

[@designateddrinks]

"Systems and structure to organize your business". Love it Sam. Thanks for sharing

[@SamPiliero]

My pleasure!

[@josephdurham4611]

This is actually a really cool strategy. I didn't know you could test this way and it seems like you'll be saving money on potential failures and saving time publishing.

[@SamPiliero]

Yes!

[@Hypnatize22]

Sam, this is incredible. Worked better then everything else so far. If ads in the interest adset work extremly good, what to do? I can't take them into asc

[@cludakfx2892]

Hi Sam, Your video is so insightful. I have a £100/day budget what ratio do i give the prospection CBO and the ASC. Also will both campaigns running simultaneously not lead to both competing against each other in the auction?

[@Thanos88153]

Love this setup! Gonna try it. Question: does it matter if Broad Pack 1, 2, etc promote a different product? Eg. Broad pack 1 promotes A, Broad pack 2 promoted B, etc. Or must all the Broad packs promote the same product? Thanks

[@essahazem9852]

شكرا لك سام ❤🇮🇶

[@sanglofile]

Hey Sam, thank you for this awesome video ! I have 2 questions, it would be amazing if you could take 1m to help me out better understanding your advices : - Whe graduating an ad from your CBO to your ASC, do you desactivate it in your CBO ? - Does it work the same for leadgen ? - What are the precise KPI (% of total spent, ROAS, etc) can we use to understand what creatives should be graduated to the ASC ? Thanks mate

[@motibaadror5190]

Did you find answer of your question?

[@sanglofile]

@@motibaadror5190 nope :(

[@artomka8632]

Thank you for the value, my brand really needs this.

[@SamPiliero]

happy to help!

[@infodesignarrivals]

Hi Sam, thanks for the value you gave in the video! I have a question about the ASC campaign, how often do you scale it / increase budget and by how much?

[@SamPiliero]

happy to help. scale as often as you feel comfortable. if you are hitting your goal, knock it up every few days by 10-20%

[@rostanmachane6323]

The value in here is just scary man

[@SamPiliero]

just giving out the answers 🤫

[@talhadagha4575]

I do the exact same thing but I add the new batch into the same adset without creating a new one.. it's working great lol

[@EwolRam14344]

hi i just have a question regarding the ads, are u just putting in any creatives, any marketing angle, just mix it in an adset? or you separate them by marketing angles or concepts?

[@talhadagha4575]

@@EwolRam14344 i mix it

[@gavinarnando6064]

Hi, I have a question. if we have like 20 ad creatives, do you add all 20 ad creatives at the same time in the beginning or we start adding 6 creatives first, and then add new creatives slowly per day?

[@s.e.r.e.n.e.m.i.s.t]

5 mins in and so much value! Love it!

[@SamPiliero]

🤝

[@d1andy_s]

Hi Sam. I’m testing your strategy for almost 2 weeks and it’s not bad tbh. Roas around 4-6 what is fair result. My question is meta keep suggesting me to merge broadpack1 and broadpack2 into one set. Should I do that? And also I did lounch 6ads in each set should I turno off the not performing ones? Thank you 🙏 all the best from Poland

[@Dan-ir9uy]

got the same question. Can u help @SamPiliero please

[@SamPiliero]

No. Keep following the structure.

[@SamPiliero]

Nope. Keep following the structure.

[@LyAds-w6e]

Hi @Sam Piliero, thanks for sharing this. I have a few questions: 1. Will the broad pack ad sets target the "same" audience? 2. When running multiple broad pack ad sets, is there a tendency for some of the ad sets to unable to exit the learning phase? 3. After graduating well-performing ads from CBO campaign by duplicating them to ASC or Interest ad set, do we need to pause those ads in the original CBO campaign? 4. Is it better to test ad creatives using CBO than A/B testing?

[@duarte3030]

1. Yes, you can double check that when you duplicate. 2. Either way, if they don't perform, they will never drive meta to spend on it. 3. Keep them running, they are the bar, the standard that your new ads need to overcome, to prove themselves. And they drive more revenue. 4. I think so, A/B testing feels more like a test on the ad set level, or campaign. On ad level, it would be the whole alphabet, therefore it needs a new method. Hope it works :) I'm starting to implement that only now, so my answers are only guesses 😂😂 but I hope it helps

[@SamPiliero]

1. Yes. 2. Yes, doesnt matter, they won't spend if the creative isn't good, this is fine. 3. No, keep running. 4. 100000000000000000000000000% That is nearly the whole point of this video

[@raisinrecordings]

@@SamPilierohey Sam great video! Thanks a lot for your help. One quick question, what if the ad that is spending the most isn’t driving any purchases at all? Would we turn it off then? It seems like a couple of times the algorithm has favoured low performance ads for some reason

[@Twanmillion]

Great approach that makes total sense. Do you turn off the ads in the Broad Packs after copying them to the ASC and interest ad sets?

[@SamPiliero]

No definitely not, these are likely the 10% of ads that are creating 80% of the revenue in your account. Just double them and don’t worry if there’s overlap

[@marjeh100]

But isn’t it just a matter of time until these top 10% ads do worse and worse? You kill / turn off them? Or you are still feeding the CBO with new and new Packs??

[@SamPiliero]

@@marjeh100 just as described, always feed the CBO with new packs, when the top 10% fatigue they will slow down in spend and be replaced by the algo

[@isaiahprescott1587]

bro such a valuable video. way too many videos on fb ads have too much fluff

[@SamPiliero]

appreciate you!

[@djxete1987]

Thanks a lot. All sounds good but how do you test the most important part of the ecommerce brands, marketing angles? How do you test marketing angles?You launch them all in the same adset with theirs creatives, whatever marketing angle it is, how do you test new marketing angles? Thanks a lot

[@SamPiliero]

you launch them as a new ad set just like the video prescribes. fb will favor the better angle.

[@conwaysean4]

Hi Sam, great video! For someone starting a new brand, what strategy would you recommend for demand testing a product?

[@SamPiliero]

broad prospecting, keep it simple.

[@modshtl4156]

Thank you for a good video. But a have a couple questions if you dont mind: 1)You still use broad targeting with ASC camp like with CBO prospecting? 2) When you copy the winner to ASC do you still keep it active in prospecting campaign or kill it so they will not have competition between each other so ASC camp will show better performance? 3)When you test interests you choose the ones which is close to ur product or doesnt matter?

[@SamPiliero]

1. Yes, ASC is broad 2. Yes always keep it live. Never pause winners. 3. Doesn't matter, have fun.

[@remywyt]

This is gold!! Thanks champ! I subbed. After how many days you copy the winner creative from CBO to ASC? And when to decide to shut down underperfoming ads?

[@MinecraftXM]

14 days. Never shut down ads. They make the process work.

[@powerleteclo]

Love the video! Keen to know if you always run highest volume or if you use cost caps? I’ve watched a few of your videos and a few times you mention using them. Also in some videos you speak about excluding purchasers but not in this one. Any reason why?

[@powerleteclo]

Further to this, you use advantage+ audience here and not original audience but again in other recent videos you do. What is the reasoning behind this?

[@SamPiliero]

This really depends but most of the time we try to graduate accounts to cost caps once they spend a certain amount.

[@powerleteclo]

@@SamPiliero thanks for the reply! Is this based on campaign spend or account spend? What about excluding 180/all purchasers. Do you generally do this? Also across your videos you speak of 7dc 1dv attribution and then sometimes just 7dc so it’s a little unclear. Can you explain a little further please?

[@SamPiliero]

@@powerleteclo cost caps is an account wide decision, it is all of nothing. Exclude purchasers from prospecting but nowhere else. 7dc 1dv always and optimize using 7dc. its a bit complicated but my opinion on this has shifted after a few months of testing.

[@fliu5282]

NO COST CAP YOU IDOT. YOU RILL BURN TRHU YOUR MONEY.

[@fzee5316]

Hi Sam would love to see a video on google ad campaign as well, this is a very value packed video thnks😊

[@SamPiliero]

Appreciate it!

[@ManuelRadulovic]

Sam, can I ask,hwo does your testing faze go? How long do you leave ads active before you see a sale? Do you turn them off if you don't see a sale after 3 days of running? What budget would you start?

[@jp3686]

Hi Sam! Great video. Do you think this strategy would work with local lead gen?

[@SamPiliero]

Yes but just know that this is purely built for ecomm

[@AshpreetKohli]

Hi Sam, thanks for this informative and helpful video. Please help me by answering my following queries. Are we adding the winning ads to interest first then to adv+ campaign, if yes how many days shall we wait before we copy to asc+? Or are we simply copying winning ads to both interest and adv+ campaigns together? lastly, After 30 days when we would be trying the new interest, are we copying the winning creative to both new and old interest ad sets? Thanks so much in advance :)

[@SamPiliero]

copy both at the same time, dont overthink it. copy into both new and old but really you shouldnt have dozens of interests, just 2-3

[@strangerituals]

for the prospecting, should I be creating a different ad sets for different products? or different campaigns for different products?

[@SAVEGARD]

Super simple and makes alot of sense. You said in the beginning to start with full budget on the CBO campaign. How do I gradually change this so I go to 80/20 ACS/CBO?

[@SamPiliero]

Overtime you will see better performance from ASC. Whenever you see this you can scale up. It’s not about shifting budgets, you’re not changing anything or move one budget to the other but the ASC grows over time.

[@SAVEGARD]

@SamPiliero Thanks. So when I have a few winning ads. I copy them over to the ASC and scale when it starts to get optimized?

[@depuikepossies2906]

Great video. However, do you recommend we use specific product ads or just general brand/company ads?

[@SamPiliero]

Both

[@mihaellaa.7911]

Absolutely incredible and valuable info! Thank you so much! One question, what's your formula for the Purchase ROAS metric?

[@mihaellaa.7911]

And one more question - How long do you wait before graduating winning ad sets from the prospecting campaign to ACB?

[@SamPiliero]

ROAS: revenue / spend 14 days at minimum

[@connor_smith]

Amazing video! This was super helpful, do you recommend increasing the budget of the CBO as you get more creative packs?

[@SamPiliero]

If it’s beating your kpi target yes, otherwise scale the asc campaign.

[@connor_smith]

@@SamPiliero you're the man, thanks g

[@leolynch4023]

Awesome value! I have a couple of questions if you dont mind: 1) In the prospecting campaign, do you scale this if the performance is good? Or is it at a strict budget and the asc is strictly for scaling only and the prospecting CBO never scales. 2) Is each pack (or new introduced ad sets) targeted towards 1 angle or can it be any angle. so like does each creative within the new adset target different angles or do they all target the same angle? Thanks alot keen to hear anyones thoughts on this.

[@djxete1987]

The best question number 2. Let't see what he replies

[@leolynch4023]

@@djxete1987 still waiting on the brother

[@summersunset272]

I wanna know too, do we put different angles in the same adset?

[@djxete1987]

@@leolynch4023 he never replies 😭

[@strangerituals]

Great vid, really helps beginners like me. The only concern I have is that I’m leaning heavily towards testing 1 variable at a time. So the approach of creating a new ad set for a new round of creatives won’t work for me I think. I was thinking maybe I have a separate ad set per variable test. So Ad Set 1 is 3 ads that are the exact same image with different hooks. Ad Set 2 is 3 ads with completely different formats (image, ugc video, benefits carousel). Is this a good approach?

[@TUncle405]

Hi, thank you very much for your video. Since my native language is not English, I would like to ask if your video steps are: start with CBO, test the winner, and then start ASC to deliver the winner's material? Hope to get your reply, thank you!

[@CaEquippe]

Amazing, Sam!

[@MD-yo5ij]

Hi, do you have some tips or a video for a car dealership. We are in the starting phase and we want to create ads campaigns for car owners that want to sell their vehicles. Would appreciate any tips! By the way, keep up the good work!

[@bogasni]

First of all, thank you so much for the knowledge and video this is amazing! What do you think of implementing strategies like these for very low budgets (30-50$/day)? Currently we're in a position where cashflow is just not there but we are looking to push some ads, but with this low of a budget we are unsure if CBO systems like these still actually function as you describe it?

[@SamPiliero]

ASC only.

[@motibaadror5190]

@@SamPiliero I'm still confused, 1. should I launch CBO with 40-50$ budget? 2. How many adset in this CBO you recommend? 3. What should be budget for ASC campaign if I follow exact setup in video? Considering my CBO budget is 40-50$ given my cashflow.

[@allamallam0]

Great video! So how would you scale the budget of the ASC campaign without making it go back to the learning phase?

[@SamPiliero]

10-20% increments normally. But increasing budget will not be as bad of a re learning as interfering with new creatives

[@willhu4345]

Hi Sam, I wanted to ask what do you do with non performing ad creatives in the Prospecting Campaign. I do understand that underperforming creatives will get less spend meaning they won't be wasting as much spend, but do you pause them? Also, if you make a CBO campaign, isn't likely that some of your good creatives still won't perform good (even if they are good) because they could simply reach a "bad pocket" on the first throw by Meta? If so, are you not wasting the potential of several creatives? Thank you for your reply and good video!

[@SamPiliero]

Eventually you can pause them but don't make decisions after 20 in spend and 3 days.

[@deannappa7503]

Hey Sam,. Great value mate thanks! - Once the ads get graduated into the smart shopping campaign, do we turn them off from there original campaign?

[@SamPiliero]

Never

[@MarinaAlvesAcosta-d2s]

great video! Can you please advice on how to resolve Facebook Tracking/Attribution problems?

[@SamPiliero]

Just optimize based on the click data. Don’t stress the rest

[@JJY-gb1sr]

Makes sense quick question if I am targeting multiple countries do I put them all in the campaign ?

[@SamPiliero]

Yes in most cases

[@Pearlpetual_Jewelry]

Hi Sam, Thank you for this video, i have a questions: in prospecting campaign, do we need to set the country if I only want to sell in certain countries, but I didn't see where to select area. And how much do you suggest for daily budget?

[@SamPiliero]

Yes always set your location targeting. Daily budget depends on so many factors but make sure you at least set your budget to your AOV

[@kuobrian547]

Hi, Sam I have 2 quesitons to ask Q1: If i want to test different country should I test everything in the same ad set or separate ad sets - (Broad pack / US) (Broad pack / UK) - (Broad pack / US/UK) Q2: If Iwant to test image and video ads should I put in the same broad pack or seperate into two broad pack Thank you:)

[@SamPiliero]

Good questions. 1. If your goals are the same then combined them and look at the geo reports. The US spend is going to be higher because there is more reach avail. 2. Put them together it doesnt matter.

[@GrundmanT]

This is awesome. I haven't seemed to have great luck with Website & Shop -- what are your thoughts on if we select Website only for the ASC campaign?

[@iHawixChannel]

Thanks for the sauce brodie, just a few questions. Do you turn off adsets with new creatives that doesn't perform in the CBO prospecting campaign? Also, when implementing the interest adset & continuously duplicating creatives from the test adsets into the interest adset, wouldn't that reset the learning algoritm? Same thing goes for with the ASC+ Scale campaign when you continuously duplicate creatives from the prospecting campaign.

[@SamPiliero]

Yes we turn off ad sets and ads that don’t work but be careful. Low spend and low performance only, never shut off high spenders. Duplicate ads don’t get paused so this doesn’t interfere. Yes asc gets back into learning but this doesn’t take away from the existing learnings at the ad level

[@saviland-savilandofficialn3735]

Hi Sam, what suggestions do you have for Instant Experience Ads if the landing page is Shopee? Cannot create ASC+

[@AlanWöhler]

awesome video! if i put multiple ads inside of one ad set, and meta isnt spending budget on an ad from the start. should i put that ad inside a seperate ad set so it gets ad sepnd? because how does meta know if its going to perform or not if it hasnt spend budget on it?

[@vMaggieQiv]

Thanks for your video! I followed ur strategy for a month , however I found my CBO campaign's ROAS doing better (3.66), but ASC Scale campaign (2.32). In this case do I scale up my CBO campaigns instead? or I should continue to scale up the ASC with lower ROAS?

[@SamPiliero]

This is great news! 2 things you need to do, first we scale the CBO with the better ROAS because it is working, second, make sure the best creatives are being graduated into the asc scale campaign.

[@SuperTmano]

most interesting idea what i have seen on youtube, i definitely will try this asap. One question. When i setup the Prospecting campaign with the full available daily budget like 1000€, and then later when i want to start the Scale campaign, how should I reallocate the budget between them? Wont it hurt the prospecting campaign if i cut it with like 20-50% percent and give it to the scale campaign? This is not absolutely clear at the moment but very useful tips thank You!

[@farhanaali6674]

You divide your total budget between these campaigns

[@ahmetburakceylan3580]

Thanks for the amazing video Sam! So even if the top spenders are way below your target, you still keep them on in the testing campaign and keep adding new packs, hoping they will spend more and get better performance? Also, do you turn off the bottom creatives if they barely get any spend after a week or two?

[@SamPiliero]

You got it. High spenders stay on unless it’s completely out of wack. Low spend and low roas can be paused, but make sure they run for a few weeks anyway

[@humanlife1989]

If we create a new creative, should we add more budget on CBO? Example my initial CBO start from 100?

[@SamPiliero]

Nope

[@humanlife1989]

But if not add the CBO budget, the ads set more and more, will it make new pack not spent?

[@SamPiliero]

@@humanlife1989 the best ads will spend and the lower performing ads will not spend. that is the entire point of this strategy

[@MatteoSantiloni]

Hi Sam! First of all, thanks for this great video. I got a question for you: does this strategy and campaign structure work for infoproducts too? Because other strategies work well for e-commerce but they don’t when selling video courses and ebooks. Thank you!

[@SamPiliero]

Hey! Yes these work BUT they are specifically tested with about 50-100mil in ecomm spend.

[@jayychavda]

Thanks Sam! We just need to test one ad set for interest level? Or we can add multiple ad sets?

[@SamPiliero]

1 at a time. Slow and steady. We wanna be sure that an interest works.

[@MagnunRamon]

@@SamPiliero I placed my first set of 8 ads at 50 reais a day, 3 days have passed, all the ads at the top of the funnel (extremely expensive cpm) should I deactivate? and duplicate the set and place new creatives?

[@macielele8536]

I have a question, how much budget should I allocate for ASC+ campaigns compared to a test campaign for example looking that my daily budget is $1000. What if I already have 5 adsets in the test campaign, and a total of 25 ads, and it's been 2 weeks and I see that some ads are doing better and some are doing worse, turn off those ads? or still leave them on involuntarily and that's it?

[@SunayanSarkar]

hey i want to learn google ads from you....also the fb advanced techniques. never seen anyone breaking down like you

[@bluntedrich6324]

This is one of the most helpful videos ive watched on running ads on meta. I set it up like yours and have actually started seeing improvements in the quality of customer that im getting and my conversion rate has actually boosted alot so far. Im now trying to duplicate my ads from the testing campaign into my scaling campaign but its not letting me create a new ad set within that campaign to duplicate them to. Any ideas why that could be?

[@bluntedrich6324]

Also hoping this isnt a dumb question but i have to ask. When you duplicate the existing ad into the new campaign, do you pause it within the old campaign? Or let it keep running in both? Thankyou for your help in advance!

[@SamPiliero]

Keep the old ad active.

[@Muphy-rz5fo]

Thank you very much Mr Sam. My question is that can this strategy also work perfectly for messenger ads campaign instead of sales?

[@SamPiliero]

Technically yes, the theory here is that is heavily tested says the same but it's always been tested eCommerce

[@brahimmer8209]

I've got a question, for the winner creatives that graduated to ASC_compaign as a copies, do we have to turn off the original ones? so there won't compete against each other interests_compaign contains the winner creatives too? Good explanation mate, subscribed + liked

[@SamPiliero]

Never turn off your best ads.

[@RenegadeModelRailroader]

What is CPO OR CBO?! cheers just getting into this avenue of meta! It can be fun to navigate!

[@SamPiliero]

campaign budget optimization

[@RenegadeModelRailroader]

@@SamPiliero Thanks for that!

[@fashionspy96]

Once you've migrated the best creatives to the asc, what's the point in keeping them in the prospecting one?

[@SamPiliero]

You are only duplicating proven winners which means they are crushing it in the prospecting campaign. NEVER PAUSE A WINNING AD.

[@hadar6353]

Would you consider creating an awareness campaign for an exciting audience as a marketing campaign or only a sales campaign?

[@SamPiliero]

Never

[@DominicMai]

Thanks for this value! One question: Why shouldn't i just use one CBO Campaign adding more and more broad packs (if it's automatically preferring the performers) instead of moving them to a seperate "performance" campaign?

[@SamPiliero]

Valid question. Technically you can but ASCs algo seems to work different at the moment, going a bit more broad and also being a strong retargeting tool. This system will change overtime but this is what's working the best for everyone we manage today and clearly hundreds of others

[@MrANDREA897]

Hi Sam, great video! But one question, in the prospecting CBO the underperforming creative can we turn them off? or you leave all ON even if those increase your overall CPA? thanks

[@SamPiliero]

yes. low spend AND low roas can be turned off. high spend and mid roas keep on.

[@Maxtunes2590]

In other video you said that if you're just starting you can go directly with ASC and test creatives, you confirm that now ? Also, even when just starting or having not so much data, is it ok to test with no interest ?

[@SamPiliero]

Yes 100%

[@JeeleeQ]

very good video, i'm testing your way. Is CBO campaign with budget 100$ (2 adsets) ok? after first 50$ (CPM > 100$, CTR < 3%, CPC > 5$) should i stop or continue running? what is the minimum time or budget spent? ty

[@SamPiliero]

$100 is fine but id just run an asc campaign if i only have 100

[@blokeinthearches]

@@SamPiliero If you were just running an ASC campaign due to a low budget, would it be a case of just adding in new creatives/ads on a regular basis to that campaign?

[@ricommerce]

It's good that you've mentioned that we need to set Audience Segments and Engaged Audience , but how do we do that ?

[@SamPiliero]

In your advertiser settings

[@Juheardmeshun]

Do you have a video for recommendations when it comes to the engaged/existing audience settings in ASC’s?

[@henryhyunseunghwang4755]

@Sam Piliero . thank you for the great video! I have a few questions. I'm applying your strategy to a new brand (1 SKU Brand) with a daily budget of $1,500. I've allocated $900 for a Prospecting Campaign and $600 for ASC. In the Prospecting campaign, I have 2 ad sets with 12 different video ads, and in the ASC, I’ve set up 3 winning videos. This campaign has been running for 3 days across 6 English-speaking countries, and it's currently in the learning phase. The current ROAS is around 1.0, but generally, will performance improve as I continue the learning phase and add more creatives? Or should I already start improving the creatives early in the learning phase? I would appreciate some insights or advice based on general experiences.

[@SamPiliero]

1. Make more iterations of your best creatives ASAP. If your winners are proven (statistically) then make them asap. 2. Dont touch too much, ROAS likely will improve if you are only a few days in.

[@YounesAli369]

How would you go about a new account with Products that are very niche? And do you scale the interests just in the testing campaign? Thanks for the content looking to transfer over to this strat.

[@SamPiliero]

Same way. Let FB find your audience and understand it may take a bit longer if you are super niche.

[@YounesAli369]

@@SamPilieroBro you‘re fast, thanks for the response🙏 Yeah maybe I‘m just limited, is meta that good that they can find my audience even tho i go fully broad?

[@aaronenglert]

Possible campaign setup error? Hi Sam, interesting structure... quick question... at 9:43 in your video you say to include the "interest adset" in the Prospecting CBO campaign, but when you show the spreadsheet at the end it looks like it's listed as a separate campaign.... which one is correct? Thanks in advance, this is an interesting structure to test.

[@SamPiliero]

Hey it depends. I am actually breaking down 2 strategies, the spreadsheet at the end is the end goal to have a top 20% campaign and bottom 80%. To start I would recommend keeping the interest in the prospecting cbo.

[@Maxtunes2590]

Other media buyers say that testing in CBO doesn't give you a full picture of every creative performance, because the money is going to allocate in certain pieces and not distribute on every creative. I don't know what to think, the opinions are divided

[@SamPiliero]

If you were betting on a race, would you bet the same amount on every person?

[@dannyhoffmans1583]

Very interesting how much % your budgets max out at a time in the advantage plus campaign?

[@SamPiliero]

Don’t worry about the percentage, overtime you’ll naturally scale your advantage campaign

[@PaulYoungX]

Hi Sam and thanks for sharing, I'm going to implement your method in my strategy. One question about CBO campaigns, do you recommend to scale it or to create a new one if I want to increase the budget?

[@SamPiliero]

Scale

[@PaulYoungX]

@@SamPiliero 🔥

[@willhu4345]

hey, how did your campaign using this strategy go?

[@15minclubyoutube]

Hi Sam, thank you for this. Very helpful. When graduating the top 10% to ASC why do you duplicate them? Arent you losing the social proof doing this? Isn't it more beneficial to copy each one manually with ad id to bring the social proof to the ASC campaign?

[@SamPiliero]

ASC campaigns when duplicated hold all of the social proof. if you are not seeing this then you can use the post ID. The main issue with post ID is that a variety of creative formats have different post IDs now

[@15minclubyoutube]

@@SamPiliero ok thanks for that!

[@ItunesV201]

Hi Sam, what are your thoughts on cost caps for the prospecting campaign. Would that limit the spending even further so that Facebook would only spend if it thinks it can get you conversions at a certain CPA or is that too limiting for a campaign that is meant for testing?

[@SamPiliero]

love cost caps but only after you are spending 30k+ a month and consistently maintaining spend and roas for a few months.

[@derlanrj]

Nice Sam. Do you pause creatives in Prospecting CBO when you promote a winning creative to the ASC Scale?

[@SamPiliero]

No, never ever pause what works

[@GrundmanT]

Also, how do you handle creatives that do well initially, but then are beat-out by newer ads (both in the Prospecting & ASC)?

[@asyraf075]

Hi Sam. Once you put the best creative from prospecting to ASC, you turn off the original (from Prospecting) or not ?

[@SamPiliero]

No. You never shut off something that is working.

[@chaitaligupta1098]

Hi, how many ad sets (broad packs) should I launch in one go? If i have 200 creatives, can i launch about 50 packs or will it stretch the budget too thin?

[@SamPiliero]

If you actually have 200 unique creatives you are going to need ALOT of budget to support that. Aim to launch with 5-8 creatives in 1 pack then whatever works the best, create similar content and launch in new packs.

[@ayyazahmad1055]

Thank you so much for this, Sam! Would you suggest this for a completely new store as well? Especially for a low budget like 20-30 USD daily. in that case how would it be split between these two campaigns? or would it just be the CBO at this budget?

[@SamPiliero]

Absolutely

[@ayyazahmad1055]

@@SamPiliero and would you split budget between two initially? Or just do one cbo with 20-30 usd daily for starters?

[@BlockMinerz]

@@ayyazahmad1055he answered this previously on a comment. Use ASC only.

[@R-dzp]

How does this work if you have multiple services you need to advertise? Don't i risk service A and B getting 0 (low amount) leads when service C is "overperforming"?

[@SamPiliero]

Of course you do. No business sells equally the same amount of items or services. If you need demand to be the same then you need to break out different campaigns but that will not get you the best results

[@jacobkenneally7512]

Is there a benchmark CPC we should be getting? We have a $1.5-$2 CPC, CPM around $30 and CTR around 1.6%. we think the ads might be our bottleneck because if we got our CPC to $1 we'd be golden. Is that reasonable for a campaign going for sales?

[@SamPiliero]

Really depends on the industry. Check out a tool called Varos for competitive insights

[@LyAds-w6e]

Hi @Sam Piliero Can we test new creative ad sets against established ad sets in CBO? If so, is there a possibility that the established ad sets will continue to receive more of the spend because of their performance history?

[@julichira]

How about for a Lead gen campaign for a service based business what set up is required for that?

[@SamPiliero]

This setup should definitely work for lead gen as well but this is def built for ecomm

[@andrewkho1423]

Hi sam, if I want to spend $50 a day do you recommend running asc + cbo or just asc or just cbo? it sucks that meta ads has daily spending limit of 50 😅

[@SamPiliero]

just asc

[@toz-24]

@@SamPiliero How does testing work then? Only the best performers go into ASC, right? Do you have a strategy for this low budget approach? Thank you!

[@GYMALPHASSupportTeam]

What if your new creatives get no spend or like $1 spend in 2 days? would you even recommend testing 1 creative with an abo structure?

[@nicholassoucek6553]

Can asc work for restaurants with online ordering?

[@IlLucaFerrara]

hi sam, what about the cbo, do you also scale that or you keep the budget fixed? thanks

[@SamPiliero]

Scale if it's working for you. Anytime a prospecting campaign is above your target, increase budget.

[@IlLucaFerrara]

​@@SamPiliero Thanks! Also do you think that adding daily adset maybe good or could be too much?

[@MagnunRamon]

A campanha ASC seria apenas para publico de RMKT?

[@srits369]

Hey! Do you do 50/50 of your daily budget in each campaign?

[@SamPiliero]

to start that is fine, itll change quickly to favor whatever works the best (itll be asc)

[@LyAds-w6e]

Hi Sam, can we use ASC campaign if the goal is leads?

[@SamPiliero]

Yeah it’s just a bit different and I focus purely on eComm

[@iwunnanwancho1065]

Hi sam after graduating your broad pack campaign to Asc do you off the best performing that you graduated to asc or do you leave it that way

[@SamPiliero]

nope. always leave it

[@gabrielecom5126]

Great method. But if you trust so much in meta with your budget... Why don't you just put all the ads in a single adset with a test budget and let it run instead of limiting it to 6 ads per adset?

[@SamPiliero]

Trust with limits.

[@matsuken02122]

Is it okay for the 6 ads per ad set to be a mixed ad set of images, videos, carousels, etc.? Since videos tend to increase engagement, it seems like there will be more distribution to videos, but what do you think?

[@justaguy-m3z]

I currently run ads for an e-commerce company. The products are very location specific. This means you need to have gone to this place to be interested in buying it. (I also don't have everything location in the world) Therfore, I use catalog sales and let FB decide. This has been profitable. However, I feel very limited as far as how much I am reaching. How would you apply this method to my store?

[@SamPiliero]

Yes. Testing ads should still be done