How Shay Mitchell is Disrupting a $17 Billion Industry

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Shay Mitchell loves it when people approach her in public and ask about her luggage instead of a selfie. The multi-hyphenate founder never wanted her brand to be BÉIS by Shay Mitchell; she wanted her business to stand alone as a solution for customers. Mitchell is an actress, producer, entrepreneur, activist, mother, and author. She’s best known for her work on the hit show "Pretty Little Liars,” but has transitioned the Hollywood glitz for the boardroom blitz. Since 2017, she’s founded three companies: Amore & Vita Productions, BÉIS travel wear, and Onda canned sparkling tequila.
In this episode, you’ll learn:
Why the name play a huge part in BÉIS development
Mitchell’s philosophy of learning
Why she’s still a consumer first
Abut the lengthy sampling and design process for BÉIS
How BÉIS turned negative publicity into a viral pop-up event
Four ways to partner with talent for your business.
How Drake became Onda’s first and best customer
About Mitchell’s new upcoming travel show Thirst
If she’s ever returning to KZbin
And much more brand, business, and founder advice…
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[@leadgenjay]

Shay Mitchell's approach to building a brand that stands on its own is truly insightful

[@cause_idgaf]

Success is when Preparation meets Opportunity

[@Foundr]

👏👏👏

[@RuthieMicaela]

I didn't even know this was her brand! I think that really speaks to the product's quality and marketing strategy.

[@jerusalema4eva434]

i LOVE that she is behind the scenes about it. because Shay Mitchell did not use her celebrity (but instead has built standalone quality products), makes me think these might be worth checking out...

[@Foundr]

Yes! 🙌

[@TheAvgWoman]

I truly love Shay’s brand Beis. The best luggage I’ve owned.

[@hivyfalou1393]

Listening to these details with passion from Shay just makes me so passionate about what I'm currently working on, you will never know how much this openness encourages us, especially for some of us like me for example, I only had one person that encouraged me for every project idea I had in mind and that made me take steps and just start,. A lot of us were brought down by people, even the ones that called themselves "friends", but listening to these stories like Shay with those amazing details and passion just makes us put an end to those people and know we're actually taking the right steps ahead of us

[@Foundr]

Thanks for the feedback. Good luck on your venture!

[@ira_herself997]

I love they ship to Romania, we should promote it with influencers here.

[@nonashae]

Great episode!! This is my first time Foundr!❤

[@Foundr]

Welcome aboard! Thanks for watching!

[@WhatsUpKris]

My first view too

[@allytravels]

Great episode - I love hearing insights from female entrepreneurs, so amazing hearing her passion talking about her business, plus how her background and her hands on strategy to building her brand. She's so inspirational!

[@Foundr]

Glad you enjoyed it! Hope you are inspired!

[@katyallan2096]

Love her, she is so inspiring and the way she talks about beis it's so lovely to see . You can see her light up about it so proud of her in what she has achieved

[@Foundr]

We're happy to know we've helped inspire someone!

[@maliahjoy2959]

I absolutely love what the founder of Spanx does for her employees.

[@Foundr]

Did you mean Sara Blakely?

[@PrincessJas24]

Love Shay and hearing her story and about her passion, very inspiring!

[@Foundr]

She truly is!

[@sydneyetdailleurs]

Thank you so much for this amazing business interview, i am searching this kind of content with Shay because she is such an inspiration for women ! ❤️‍🔥

[@Foundr]

Amazing! We're glad to have helped!

[@hiitstechsupport1100]

That was incredibly insightful and shed much more light on the ideation process than other episodes I’ve watched. Also been eyeing a Beis bag for a while bc one of my fav workwear influencers has them and they look so amazing

[@Foundr]

Glad to hear it! Thank you!

[@valeriecheersbrown4829]

Your videos keep coming to me, thank you Universe 🎉❤

[@Foundr]

Amazing!

[@Ellabekind]

Shay is so inspiring!! Love her 🤍 and great that I found this podcast now!

[@Foundr]

Glad you enjoy it! Be sure to subscribe we’ve got many more incredible interviews coming up!!

[@PiperDeYoung]

Such a great interview! Love Shay! I own way too many items from Béis 😂 cool to hear her share about launching with the weekender and more everyday items! 👏🏽

[@Foundr]

Yay! Thank you!

[@stephbli1337]

Love her, she is so inspirational and ambitious! She is also very beautiful and very smart!!!

[@Foundr]

Love her too, is amazing!

[@brandonestelle9029]

Love your videos. Very Informative.

[@enkayar718]

OMG Kaboodles!! I remember those!! I remember the day I got my first one!!!

[@Foundr]

Oh wow!

[@meemhas]

Many celebrities are owing brands

[@michellewanjiru2643]

The behind the scenes from filming thirst on youtube 😍

[@Foundr]

✨🙌

[@theblackrose7935]

I wish she would do one youtube episode a month.

[@El_ii]

OMG yes, I'm so happy for her. Looked up to her since I was a kido watching Pretty Little Liars.

[@Foundr]

🫶

[@meganmcleod4176]

Not gonna lie love her❤ since pretty little liars.

[@farhafathima2968]

First time here but love it so far

[@Foundr]

Awesome!

[@Juliana.moraes]

Shes just amazing

[@Foundr]

She really is!

[@Ashleyunfiltered]

No idea she was born in Toronto

[@meemhas]

Life time income

[@ChanningWearsSunscreen]

learning quickly

[@Foundr]

🙌✨

[@nadia7472]

Love her

[@Foundr]

We do too!

[@brimendis]

Boss

[@cloonyforbes]

she is such an inspiration!!!! 🫶👏so cool to hear all that she does!!!

[@Foundr]

Yes, she is an amazing entrepreneur!

[@paulcalebayibaemiotokolo]

First

[@duesvenatus6237]

❤❤❤❤❤❤❤❤

[@Jibon-in7jr]

Hi Foundr, Your content is fantastic! I'd love to assist you in enhancing your videos with premium editing and captivating thumbnails that can attract more viewers. Let's discuss how we can work together to grow your channel.

[@enz111]

is she half filipina or half spanish?

[@nikkiv2839]

Yes, she's half Filipina from her mom.