How Stanley Turned A 110-Year-Old Water Bottle Into A $750 Million Business

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CNBC Make It

CNBC Make It

4 ай бұрын

Established in 1913, Stanley has been supplying drinkware to blue-collar workers and outdoor enthusiasts for over a century. However, in 2019, with the relaunch of their Quencher, they attracted a new audience, propelling the 110-year-old company to seemingly overnight success. Since 2019, driven by the Quencher's popularity, Stanley's annual sales have surged from $73 million to a projected $750 million in 2023.
Correction:
8:31 - Stanley has seen a growth of over 300% in sales between 2019 and 2023.
Producer: Lauren Shamo
Senior Managing Producer: Eric M. Clark
Camera: Dmytro Savchuk
Animator: Elham Ataeiazar, Gene Kim
Reporter: Nicolas Vega
Narrator: Ashton Jackson
Additional Footage: Getty Images, Newspapers.com, Stanley
Read more about Stanley here: bit.ly/4axp4H8
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How Stanley Turned A 110-Year-Old Water Bottle Into A $750 Million Business

Пікірлер: 476
@madbug1965
@madbug1965 3 ай бұрын
It is amazing how Stanley was able to convince people that they needed a big heavy steel cup to carry around....
@fauxbro1983
@fauxbro1983 3 ай бұрын
by people you mean women who need to get them in assorted colors...
@InfinitismYT
@InfinitismYT 3 ай бұрын
everyone chooses not to see, out of fear, conformity, and laziness.
@marvnuts
@marvnuts 3 ай бұрын
I haven't looked in 1.5 years but at the time it was one of the very few that came with a handle.
@solarissv777
@solarissv777 3 ай бұрын
​@fauxbro1983 well, men are much worse as a target audience, yes, they can pay more for higher quality, but, realistically need only one bottle, or 2-3 of different sizes, not more. And women will buy the same thing over and over, if it comes in different colors.
@TRu44-560
@TRu44-560 3 ай бұрын
Stanley didn’t convince me, the bottle did. Stop being a hater.
@ethan97679
@ethan97679 4 ай бұрын
It’s water bottle bro, I’m repeatedly blown away by certain consumers groups. Stanley has had the perfect storm. Their buyers believe it is more than a water bottle, it’s grown their own personal value. They are now accepted in the social group, apart of the Stanley cohort.
@ethan97679
@ethan97679 4 ай бұрын
6:54 is a crazy example if you’ve seen the video. Young girl is beyond happy for a water bottle. That excitement is not strictly generated from the convenience the product provides 😅. At 9 years old, the theoretical status/personal value gained amongst the peer group is more important than the product itself.
@saulgoodman2018
@saulgoodman2018 4 ай бұрын
Maybe people want something that can keep things hot and cold for a few hours. Water bottles cannot do that.
@_orodrigofernandes
@_orodrigofernandes 4 ай бұрын
It's a weird world out there, mate 😂😂😂 Designer clothes, fancy cars, expensive shoes... Luxury and marketing has no boundaries 😂😂😂
@biscaynesupercars
@biscaynesupercars 4 ай бұрын
Thats great marketing. You’re probably watching this video and typing a response from an apple iphone, ipad or macbook and you could say the exact same thing about apple
@bessycorrales2259
@bessycorrales2259 4 ай бұрын
@@saulgoodman2018 An obsesive number in different colors? To match every outfit, I guess. The overconsumption is absurd. I was gifted an equally pricey Yeti a few years back, which I love, but one does the job fine. Use, rinse, repeat.
@nathanhearn8914
@nathanhearn8914 4 ай бұрын
Hydro and yeti opened the doors. Stanley already being an OG in the insulated bottle game, they easily took advantage of the trends.
@Gripowreal
@Gripowreal Ай бұрын
like BYD in EVs Car right?
@mobilemowers
@mobilemowers 4 ай бұрын
You forgot the very recent story in the news. The ladys car buried down in the US but her Stanley cup was still cold with lots of ice inside. Stanley then offered her a new car.
@imtiaz3554
@imtiaz3554 4 ай бұрын
It was great on the company to help the lady out however she indirectly gave them the marketing campaign of a lifetime.
@cookmyflower
@cookmyflower 4 ай бұрын
*burned
@shaistaahmad4954
@shaistaahmad4954 4 ай бұрын
I was looking for this comment. That was the ultimate marketing; literally no amount of ads or affiliate marketing can ever replace user experience anecdotes like that, and they delivered a top tier reward for her.
@jljordan1
@jljordan1 4 ай бұрын
That happened with a yeti.
@LilWyleigh
@LilWyleigh 4 ай бұрын
Tbf, I really love Stanley products.
@Luximoto
@Luximoto 4 ай бұрын
In the end Stanley can thank Mormon Moms lol
@crontainer8950
@crontainer8950 2 ай бұрын
mormons fuel so much of the economy & the american psyche it's actually willld
@janellejohnson1752
@janellejohnson1752 4 ай бұрын
Middle school kids are now using this as a social status at school now. Hopefully they hang on to them for years to come.
@asroriadraws
@asroriadraws 4 ай бұрын
when was in middle school (2016-2019) it was hydro flasks 😂end of highschool and now in college, it's stanley cups
@seadragon1456
@seadragon1456 4 ай бұрын
Yeti has dominated the parent squad at youth (TBall-high school) baseball games. 2 years ago it turned into Stanley cups and Bogg Bags. 🤭🤣
@TeraTonTom
@TeraTonTom 4 ай бұрын
they won't.
@joniecebaldwin3658
@joniecebaldwin3658 10 күн бұрын
That's a little sad. School kids don't need another thing to feel bad for not having.
@petertwining5729
@petertwining5729 4 ай бұрын
My dad used to have a green Stanley metal container for decades he used it everyday on jobs. I never realised Stanley developed these others types and in different colours. It’s great to see they were smart enough to see and listen to market trends and reinvent the company but stay true to their existing clientele. Many companies fail to do this and see their market share deteriorate year after year until they just shut. Thankyou A very good video guys. 😊
@stevevlahos5469
@stevevlahos5469 4 ай бұрын
Turtle Wax did this recently with their whole product line and have come out with some great products. The partnered with detailers and asked them what can we improve on and what is lacking in the market.
@ScotttheCyborg
@ScotttheCyborg 4 ай бұрын
That ol' green bullet just doesn't want to break.
@seadragon1456
@seadragon1456 4 ай бұрын
I still have the green thermos with a stained twist top. It’s so old it looks like a bad knock off.
@waiiwaiimeditation1320
@waiiwaiimeditation1320 4 ай бұрын
kzbin.info/www/bejne/r3myl3Sgjb2jjck
@lakesidesusan6745
@lakesidesusan6745 4 ай бұрын
I still have an original Stanley Thermos, probably 40 years old or more. Works great & still looks good!
@easondeguzmanjr6432
@easondeguzmanjr6432 4 ай бұрын
The very goal of each one to replace a water bottle, but showing influencers having tons of them doesn’t look very “sustainable”
@GrandTourHTX
@GrandTourHTX 4 ай бұрын
They stopped being a sustainable company a long time ago.
@BWAcolyte
@BWAcolyte 4 ай бұрын
There's no way people still need a new water bottle at this point. We've been buying insulated metal water bottles for like half a decade now. These things are literally indestructible. The thrift stores are FULL of them
@christianterrill3503
@christianterrill3503 4 ай бұрын
Don't forget new people are being born or move here ever year. So more and more people to sell them too that had never had one.
@domsquaaa4323
@domsquaaa4323 4 ай бұрын
@@christianterrill3503 no
@LucianoRicci182
@LucianoRicci182 4 ай бұрын
There's no way MAN still need a new water bottle. But once you study WOMAN'S shopping dinamics you'll see why they keep selling the same product over and over to the same * people *
@MONET8iAM
@MONET8iAM 4 ай бұрын
Agreed. I have more than I need, though they do serve their purpose for different situations. But people are literally collecting every color of the 40oz Quencher specifically, and that’s just unbelievable. I worked at a store last year that sold them, and they would sell out every time we got new ones. There were also constant phone calls for them.
@nihilisticprophet6985
@nihilisticprophet6985 4 ай бұрын
Thrift stores?? Who buys a used water bottle? Yuck. I just got a 40oz simple modern tumbler because I wanted a huge tumbler with a straw. I’m 25 and I’ve never bought a tumbler before in my life and it’s one of the best thing I’ve purchased because the straw makes it so effortless to drink water, it’s easier for me to stay hydrated. Also the color is so pretty
@SincerelySandcha
@SincerelySandcha 4 ай бұрын
Congrats on being in business for so long and connecting to a different generation. Very inspiring.
@miac6262
@miac6262 4 ай бұрын
It’s actually pathetic. If people just bought one it would be okay, but they fist fight over every release. Small minds being easily influenced by the latest trend which will be bone in a year.
@localppc242
@localppc242 4 ай бұрын
They didn’t connect with a different generation. They connected with women.
@pickneyjoshua9295
@pickneyjoshua9295 4 ай бұрын
They made a quality, affordable, reliable product for a century. Thats how they were around for so long. They aren’t “connecting with a new generation,” now; they are gouging them with over-hyped, over-priced status marketing. It’s not connection, it’s extraction.
@solmira1204
@solmira1204 3 ай бұрын
@@pickneyjoshua9295 Exactly! Just like Apple (as an example), they're over-hyped and over-priced. Someone having some of these products makes them feel important or wealthy (they aren't - quite the opposite). As you said " It’s not connection, it’s extraction."
@nixtoshi
@nixtoshi 4 ай бұрын
$750M selling water bottles is insane
@lynninfinite
@lynninfinite 4 ай бұрын
Girls got money 😂
@GrandTourHTX
@GrandTourHTX 4 ай бұрын
50 bucks a pop. You only need to sell around 14 million and bam. Gotta love fads.
@nixtoshi
@nixtoshi 4 ай бұрын
@@GrandTourHTX only 14 million?
@GrandTourHTX
@GrandTourHTX 4 ай бұрын
@@nixtoshi Yup!
@maforo85
@maforo85 3 ай бұрын
People barley drink water, its so weird 😂😂.
@glorias.2930
@glorias.2930 4 ай бұрын
It's so heavy and clunky but looks so sleek and stylish. People are buying it for the aesthetic. It's that matte finish too.
@saulgoodman2018
@saulgoodman2018 4 ай бұрын
It's heavy, because it is insulated. It keeps hot thing, hot for a long time. And keep cold things cold for a long time.
@JeJeNtwrk
@JeJeNtwrk 4 ай бұрын
thank you @@saulgoodman2018
@alwaysyouramanda
@alwaysyouramanda 4 ай бұрын
It looks hideous
@thelonercoder5816
@thelonercoder5816 4 ай бұрын
@@saulgoodman2018yep. These bottles got me through hot florida when I would bike everywhere (no car). Used to put ice cold juice/water and it would still be cold all day. I even tested it to see how long it would last and my juice was still cold after 3 days. insane lol
@glorias.2930
@glorias.2930 4 ай бұрын
@@saulgoodman2018 I feel like other brands get the job done just the same. My bottle looks nice but I feel like it's gonna give me carpal tunnel.
@AskMiko
@AskMiko 4 ай бұрын
From a travel standpoint: Swell has been extremely reliable for me. Twenty plus countries and has never failed me. I think the allure of Stanley is more “look at me with my $45 tumbler “ than anything else. Men purchased them for function; women purchased them for aesthetics. Some of those women had 5, 6, 10 tumblers totaling hundreds of dollars. They are a new accessory vs. practical function. It’s great to see an American company thrive; the overconsumption it cringey.
@bessycorrales6405
@bessycorrales6405 4 ай бұрын
On point.
@caterinaramirez8864
@caterinaramirez8864 4 ай бұрын
Swell also had its very aesthetic moment 10 years ago and I think social media just wasn’t the same back then. I can see very different applications to both, when I was a student/starting a career I used public transit a water bottle like swell was great. Now that I am a mother and drive to work, a spill proof cup that I can drink with one hand and fits in my car sounds amazing. Both are expensive, functional and beautiful products…. But WOW why does anyone need a dozen if anything that designed to be reusable!!
@Mortalnomad
@Mortalnomad 4 ай бұрын
Exactly. Thank you . Well said.
@darwinwins
@darwinwins 4 ай бұрын
and yet swell wishes it had the same traction.
@jozefsnopek352
@jozefsnopek352 4 ай бұрын
Have you also noticed long fake nails on every single woman named "Stanley fan" in this video? 😅 Like I get the cup is of great quality, but why do you need like 10 of them? I hope they also come to protest for climate change 😅
@der_ludo5460
@der_ludo5460 4 ай бұрын
The biggest issue I see with this is that the whole design of the bottle basically only works if you are driving with your car everywhere. Its just not a very practical bottle to carry in your backpack or hand all the time. And the design is very tailored to put it into a cup holder in your car. This inherently limits the sale of the bottles to car-centric cultures, e.g. North America, and I do not see them catching on in Europe or Asia due to these issues, even though water bottles (and drinking water) are also kind of trendy here at the moment.
@thomasgray4739
@thomasgray4739 4 ай бұрын
I'm not a Stanley apologist by any means, but their "Iceflow Flip Straw Tumbler" is better. Especially if you are walking or standing a lot.
@darwinwins
@darwinwins 4 ай бұрын
there's been a generational shift in drinking habits. instead of sugary soft drinks, the youth have pivoted to water, coffee and tea. it's not just a trend.
@mercurygatorade
@mercurygatorade 3 ай бұрын
@@darwinwins much better imo, i barely drink lemonade now
@gracieofgod8899
@gracieofgod8899 4 ай бұрын
I bought a baby blue Stanley thermos twenty years ago. I loved their aesthetic and quality then, and I’m so glad to see them being appreciated now!
@BBXioful
@BBXioful 4 ай бұрын
Ladies you don’t need all the colors . One is enough ! 🗣️🗣️🗣️🗣️😂😂
@investedfemelle7564
@investedfemelle7564 4 ай бұрын
But i need 1 more colour 😢
@berniemacs
@berniemacs 4 ай бұрын
I got my first Stanley beer growler in 2017 and I love it still. The green is just classic, iconic, and I think their brand is so strong it’s why they can change up style and stay true to their quality and durability standards
@mattbosley3531
@mattbosley3531 4 ай бұрын
Nice to see a legacy company being successful. Sometimes it just takes thinking outside the box, or the right person getting interested in your product.
@rebeccanater
@rebeccanater 4 ай бұрын
I hope stanley is being smart with the new market, theres always been "trends" with water bottles. Back in the early 00s Nalgenes were huge, now you never see them
@HighKingTurgon
@HighKingTurgon 4 ай бұрын
My mother bought a Stanley for long outdoor rehearsals at community theater. Big two-liter guy. He went with me to college and toted hot tea on days when I wasn't sick enough to stay home. I've lost his cup, but he's still with me decades later. My wife just received a personalized quencher as a gift. I'm delighted that good products are finding the right marketing. And that a manly man's brand is discovering that they can decuple their revenue by discovering an ignored market.
@pfv1247
@pfv1247 3 ай бұрын
I use Welch's Concord Jelly jar as my water bottle. It holds 1.5 cups of water so it reminds me to wash it on a regular basis to prevent bacteria an mold build up. If I'm going on a longer drive I use four of them for a total of six cups of water. The best thing about this is I can fill the jars up with boiled water and as the water cools down, it creates a vacuum seal thus keeping my water fresher for longer. I drink up one jar every hour. Every jar of water is fresh!
@seuny
@seuny 4 ай бұрын
I only heard about it this year because of the viral burning car. As someone who collect cups and only drink hot water I do want one. It is bulky though compared to all my other cups.
@salinas831100
@salinas831100 4 ай бұрын
As a truck driver an someone who is outdoors a lot I have stanley everything from food thermos to drink thermos.. so when my sister said she wanted a stanley about a year ago I just figure i give her one of mine thermos… she looked at me like wtf is that “I want a quencher” lol .. the thermos are so much better but I can see the appeal with different colors
@FinancialClout
@FinancialClout 4 ай бұрын
What I took away from this video is how easily influenced a certain type of person is controlled by social media advertisements. This product has been around for 100+ years and there's nothing special about it. Sprinkle in some social media influencer marketing then BAM!
@saulgoodman2018
@saulgoodman2018 4 ай бұрын
SO
@etf42
@etf42 4 ай бұрын
social media is a sickness
@AminulIslam-qb8lc
@AminulIslam-qb8lc Ай бұрын
So is Coca Cola
@rangerannie5636
@rangerannie5636 3 ай бұрын
I still have the original green Stanley thermos my mom bought for me over 40 years ago. ❤ Sacramento, California USA 🇺🇸
@nirakhurana
@nirakhurana 3 ай бұрын
I still don't understand how a product that was basically hyped by moms became the "need" product for teens and preteens
@chinedumudeagbala2658
@chinedumudeagbala2658 4 ай бұрын
Perfect example of why diversity of thought is needed in organizations. Expanding the diversity of decision makers is key . People think inclusion and diversity just means checking a box, but no- it can literally drive a 300% sales increase !
@etf42
@etf42 4 ай бұрын
i thought yall hated capitalism??🤣🤣
@littlelilacbunny
@littlelilacbunny 4 ай бұрын
🙌🏻🙌🏻
@strauss7151
@strauss7151 3 ай бұрын
DEI has nothing to do with diversity of thought. Ideological conformity is ruthlessly enforced and detractors are canceled on a whim. DEI wants communists of all races, but still communists only.
@tomf9292
@tomf9292 4 ай бұрын
I love old Stanley thermos and my Crocs! This guys brilliant
@itsKristiii
@itsKristiii 4 ай бұрын
Love my Stanley! Thanks so much for featuring my video clip! ☺️
@sphhyn
@sphhyn 4 ай бұрын
Interesting story. Isn’t it an exclusive American phenomenon ? I always see these bottles on American KZbin. I have never seen it here in Germany. I looks as if this design is only useful to car drivers not for people that use public transport a lot (like Europeans). For it to be successful here it would need to leak proof so that you can put it in a back pack. Do they have options like that?I also don’t need a straw (how do you clean that ??). But I am interested in the brand. Looks like they are very high quality. I will definitely check if they sell here. I would be interested if they have a good thermos coffee cup.
@nathanvrvrt
@nathanvrvrt 3 ай бұрын
If americans talk about “concquer the world” they always mean just America haha. Dindt see the trend in belgium either
@lakesidesusan6745
@lakesidesusan6745 4 ай бұрын
Well.....having a Stanley thermos for over 40 years that still work and looks great, I got a Quincher. I have other water cups but none have handles. Being a baby boomer my hands fit the handle much better. Kudos Stanley!💖💖
@TheBlackVelveteen
@TheBlackVelveteen 4 ай бұрын
Women move product - what a novel idea!
@kingstonstreet3726
@kingstonstreet3726 4 ай бұрын
After I saw the Stanley still standing after that girl car caught on car I wanted a Stanley.
@zumabbar
@zumabbar 3 ай бұрын
directly interviewing the man of the topic is a good one!
@antn8387
@antn8387 4 ай бұрын
I want one of those stanley metal cups now.
@good-tn9sr
@good-tn9sr 4 ай бұрын
this video is native advertising
@swicheroo1
@swicheroo1 4 ай бұрын
My wife got it at a company Xmas Party, as a white elephant gift. She passed it on to me. I'd been interested in it for a little while, but I could not justify the price point...
@LostMySauce
@LostMySauce 4 ай бұрын
If you want a bottle that lasts, it’s perfect
@Devin3Anthologie
@Devin3Anthologie 4 ай бұрын
Stanley is one of the few companies with an understandable price point. They don't cut corners and they make products to last. Loyalty was earned. I have a bottle of theirs that is legit bullet proof 😆.
@thatakwardude
@thatakwardude 4 ай бұрын
Stanley made the same comeback as Champion did.
@yyt84
@yyt84 3 ай бұрын
This video is exactly what I was looking for, explains the why. Now I know.
@GiuliaBL
@GiuliaBL Ай бұрын
I bought two of the original Stanley thermos twenty years ago at Walmart for less than $20 dollars each. I bought them b/c my mother had one when I was growing up & I always thought it was cool(b/c it was my mother's & no other reason). I use my Stanley thermos to this day(& gave one of my children the spare).
@jaimeastin
@jaimeastin 4 ай бұрын
I was a brand ambassador when they first made this cup. I still use it out and people think it's due to the fad. I was there in the beginning with the original logo. They sent me a lot of gear to make videos with.
@Todd_Kobell
@Todd_Kobell 4 ай бұрын
That’s freakin awesome ! I shared your comment with my Quencher obsessed wife and she would love autograph. Is that possible ?
@hadriangonzalez607
@hadriangonzalez607 4 ай бұрын
I listened to them before it was cool.. Kinda vibe here
@jaimeastin
@jaimeastin 4 ай бұрын
Not bragging... Just saying I never saw it getting popular at all. My content was outdoors and coolers at the time. Funny how a completely different market is what made them win! I am not one to be in on trends, so when someone brought up the popularity to me, I had no idea.
@jaimeastin
@jaimeastin 4 ай бұрын
@@Todd_Kobell she DM'd me... Said she will be over later. She asked if I was going to film. Wanted to make sure you could see it 🫡. I will throw in a Stanley 16qt cooler for you as I still have some in my shed
@AMJ360
@AMJ360 3 ай бұрын
​@@Todd_Kobell😂😂😂stop it
@fueledbyfido
@fueledbyfido 4 ай бұрын
My dad still has his thermos from the 80's! Awesome work Terence a fellow Rider University alum!!
@RKN81
@RKN81 4 ай бұрын
Rider alum here too. Had no idea he went to Rider. That’s so great!
@fueledbyfido
@fueledbyfido 4 ай бұрын
@@RKN81 what year did you graduate?
@RKN81
@RKN81 4 ай бұрын
2003. How about you?
@ladyexpenses7279
@ladyexpenses7279 4 ай бұрын
Future biz school case studies
@Anniefawesome
@Anniefawesome 4 ай бұрын
I never even considered the new Stanley's until I saw that girls whose Kia soul caught fire and the cup survived.
@evaphillips2102
@evaphillips2102 4 ай бұрын
That’s some crazy accidental marketing
@Von199X
@Von199X 4 ай бұрын
Low key I've been eyeing this tumbler
@DanOCan
@DanOCan 4 ай бұрын
Ugh. Mommy bloggers, "influencers", and TikTok. That's enough to keep me away from this product, no matter how good it is.
@duckiedx
@duckiedx 4 ай бұрын
Just got one of these for christmas, nice!
@teresablack3490
@teresablack3490 4 ай бұрын
This is just like Crocs. A garden shoe that fashionable
@missrosierenee
@missrosierenee 4 ай бұрын
I have a 40oz Stanley coming in the mail for Christmas 🎉
@Ghost_038
@Ghost_038 4 ай бұрын
I've known stanley for a long time. But man i hate what happened right now, most people just use it for fashion.
@andrew-tran
@andrew-tran 4 ай бұрын
Should just call it the Stanley suburban sippie cup
@robertruthfinancial
@robertruthfinancial 4 ай бұрын
Had one and it was awesome, the best part is when I finally broke it they sent me a new one free. They just wanted to see the damaged one. I had no such luck with a thermos one I had.
@djblahblah
@djblahblah 4 ай бұрын
All these stanley girls were hydroflask girls first. So quickly they tossed their hydroflasks to the side for stanley lmao. High schoolers buying it for social status.
@mw4507
@mw4507 4 ай бұрын
Their 20 oz coffee mug is the best purchase I have ever made. I take it to Starbucks every week.
@slavicprincess
@slavicprincess 3 ай бұрын
1:05 It's crazy that 1913 is over 110 years ago
@NoIDAvailable
@NoIDAvailable 4 ай бұрын
“Influencer” 😂
@luvfoto
@luvfoto 4 ай бұрын
My wife has one. 😂. I’m more than happy with my yeti . Plus those things are huge!
@kristamonae
@kristamonae 4 ай бұрын
I prefer hydro flask but I love how they have become so popular in the past few years
@_heycupcake
@_heycupcake 4 ай бұрын
Agreed. I feel like I’m the only person without a Stanley lol.
@JJ2023.
@JJ2023. 4 ай бұрын
I can't believe he is taking credit for a viral video .
@marvnuts
@marvnuts 3 ай бұрын
I think it's a pretty good cup but wtf why you need 20 of them?
@jhaas68865
@jhaas68865 4 ай бұрын
Well their marketing department when a Stanley was in a car on fire and still had ice jumped on that one in a heartbeat. I still have my old thermos from 95.
@Mr-Chris
@Mr-Chris 4 ай бұрын
I got this as a xmas gift, never heard of them, but love the cup.
@saisamsuri
@saisamsuri 4 ай бұрын
For a minute there, I got confused why a tool company would make water bottles
@danielpimentel4258
@danielpimentel4258 3 ай бұрын
They've made them for the longest. Its just a different design they made that become popular
@scorpio1122a
@scorpio1122a 4 ай бұрын
I always loved their flasks, since bought small Stanley 500mlish size coffee flasks. This thing I have zero idea where I'd use it but I want it. Yes I love Stanley and their quality.
@judycarrasco
@judycarrasco 4 ай бұрын
They're the OGs, so good for them. My sis got me one for my birthday but I hate to say I still prefer my Owala of a similar design.
@serenitygp
@serenitygp 4 ай бұрын
Funny enough the classic white Stanley was my first one I ever got in February of 2023 and as I’m watching this, itso happens to be the one I am using currently
@rainwhitez6165
@rainwhitez6165 4 ай бұрын
The car wrecking video with the surviving stanley bottle went viral on Chinese media as well a few weeks ago, it was likely the first time people hearing about the brand, and now people just started to search it on the shopping websites. Chinese insulated water bottle market (middle to high-end) is dominated by Japanese brands like Thermos or Tiger, Yeti and hydroflask is not a thing among any generation.(Guess they did not enter the market officially) it would be interesting to see if Stanley is targeting the same audience in mainland China
@nk-kf7mq
@nk-kf7mq 4 ай бұрын
Drinkware trend is move from Hydrio Flask to Stanley. I also bought 3 Stanley quenchers recently.
@christianterrill3503
@christianterrill3503 4 ай бұрын
I live and grew up in seattle and had no idea stanley was based here
@user-en2fl9fs9j
@user-en2fl9fs9j 4 ай бұрын
I saw a little girl light up because she got one for Christmas. I got the old model and wasn’t aware of the new style. Kids freaking out over a cup; you got a winner.
@farahmo4519
@farahmo4519 4 ай бұрын
"Stanley came up with everything I love" 😂 like really!?
@imtiaz3554
@imtiaz3554 4 ай бұрын
I have a Stanley flip top water bottle and it's been through everything and still looks brand new. Their build quality is exceptional. The quencher is likely the same kind of quality but the fact that multiple people are trying to hunt them down is ridiculous. At the same time, good for the company to be able to connect like that with the new generation and remain profitable for the next hundred years hopefully.
@wanderingtin
@wanderingtin 4 ай бұрын
I started seeing this product at work and church, like when did this become a thing? lol also, that TikTok video of a car caught on fire with a Stanley inside was remarkable marketing, by accident.
@GoYvon
@GoYvon 4 ай бұрын
This hype is beyond me... Especially since it seems like you can't just throw it in your back. I have the coffee tumbler (got it as a gift), which I really like as ik keeps my coffee hot for a long time. But spending almost $50,- on a fancy water bottle seems excessive to me.
@estycki
@estycki 4 ай бұрын
I want one… I’m using a similar Miniso tumbler I picked up years ago that was huge, but fits in my car cup holder - it’s been great but can’t fit a straw and doesn’t have a handle. The handle would be helpful because the thermos is quite wide, slippery and hard to grip.
@heyhihello9677
@heyhihello9677 4 ай бұрын
Love it! Anything to end single use plastic bottles.
@amde8554
@amde8554 4 ай бұрын
Metal water bottles are also not breakable like glass and the water still tastes good 😊
@heyhihello9677
@heyhihello9677 4 ай бұрын
@@amde8554 agree :)
@eco-unniva
@eco-unniva 4 ай бұрын
definitely better but a lot of people are just pouring bottled water into these lol
@matthewmeredith297
@matthewmeredith297 4 ай бұрын
Been rocking the same Klean Kanteen for over 10 years now. Ain't broke don't fix it.
@paytonciolli7993
@paytonciolli7993 4 ай бұрын
I just bought my third Stanley today! I love how cold they keep my drinks. I have a 40oz and a 20oz. I got a hot travel mug today for my tea.
@GrandTourHTX
@GrandTourHTX 4 ай бұрын
You're part of the problem.
@nathanvrvrt
@nathanvrvrt 3 ай бұрын
Isnt the whole idea of the bottle that you can keep it forever and good for the enviroment (instead of buying 20 of them for now and replacing them with another trend in a couple of days/ years ? A good company doesnt grow so fast. The faster you grow the harder it gets to keep it consistent and keep your employees on.
@AndrewLaSane
@AndrewLaSane 4 ай бұрын
I like the guys taking credit for something that was already happening lol
@bearlyoverland
@bearlyoverland 4 ай бұрын
They have the best french-press for coffee ever made.
@seandobson499
@seandobson499 Ай бұрын
I am 70 years old and live in the UK and not being on any kind of social media, I have never heard of Stanley and I do not see the point of these things, it's just a very expensive, heavy metal flask that I presume keeps drinks hot or cold, just like the Aladdin metal flask I bought about 25 years ago in the UK that I imagine weighs a lot less than these things and I still use.
@elmeromero1794
@elmeromero1794 4 ай бұрын
I still have my Stanley black thermos from when they were actually made in the USA.
@HeadElastico
@HeadElastico 4 ай бұрын
So basically a random, expensive water bottle went viral. That's the entire story. It's a water bottle ffs.
@itzyaboyizzy
@itzyaboyizzy 4 ай бұрын
Hardly anybody wanted these until this year.
@michaelyun2407
@michaelyun2407 4 ай бұрын
Lol I still use my under armour water bottle I had since high school so 25+ years? Still work great. No need to buy a new one
@someguy2135
@someguy2135 4 ай бұрын
Whatever works! People need to stop using disposable water bottles. Even if you try to recycle them, they won't necessarily actually get recycled. The amount of plastic that ends up in the ocean is absurd. You don't have to get the trendiest water flask, as long as you get something, and use it consistently!
@Allofmeetv
@Allofmeetv 3 ай бұрын
I’ll never buy one. But I’m not mad the Stanley company at all..They won 🏆
@chrisgooglemaps
@chrisgooglemaps 4 ай бұрын
Every brand from the past that still exists, even if it’s minimal, can make a comeback. What old is cool again. I’ve had a Stanley thermos for my coffee for over a decade and now all of a sudden people comment on it when no one cared for years. It’s funny to me.
@marthaelenacorral3042
@marthaelenacorral3042 Ай бұрын
The metal bottle-cups are helpful, especially in hot areas like Arizona. But, as a teacher, I dislike the clanking sound (on desks) of Stanleys in the classroom. Parents' culture transferred to kids who constantly sip and ask for bathroom breaks, adding to classroom management. Teachers walk around and accidentally kick these bottles when kids place them on the floor.
@BallinLikeMike23
@BallinLikeMike23 4 ай бұрын
I don’t see what Stanley does that Yeti and other colored stainless steel bottles don’t. Maybe it’s the legacy of the brand in America?
@pryls_playground
@pryls_playground 2 ай бұрын
The humbling we are a 110 year old overnight success 🥳
@PresCEO
@PresCEO 3 ай бұрын
I love that this company went with the flow and adapted
@d.n.3652
@d.n.3652 3 ай бұрын
So this is like the beanie babies, but for water bottles. I have a feeling this craze will die out soon
@tatysouza6421
@tatysouza6421 26 күн бұрын
Eu tenho meu lindo e exuberante copo Stanley na cor rosa claro. AMO
@user-nj1rn3qq2p
@user-nj1rn3qq2p 4 ай бұрын
$45 for a cup really
@user-en2fl9fs9j
@user-en2fl9fs9j 4 ай бұрын
Stay stay tuned in to your customers
@TheBlackDorothyZbornak
@TheBlackDorothyZbornak 4 ай бұрын
They shouldve included the lady's car who burned down but her stanley cup still had ice in it lol
@Lily23112
@Lily23112 2 ай бұрын
"It's not just a cup, it's a ✨Stanley✨."
@bootscanlas9995
@bootscanlas9995 3 ай бұрын
I have my old blue Stanley bottle water thermos like for a long time
@yyt84
@yyt84 3 ай бұрын
I still have the original Stanley bottle ❤😂
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