How Stores Trick You Into Buying More Things

We all like to think we’re savvy shoppers, but we’re still vulnerable to these common psychological tricks.
Sources:
The Zero Price Effect: “How Small is Zero Price?” Dan Ariely, Federal Reserve Bank of Boston
www.bostonfed....
How the Offer of ‘Free Shipping’ Affects On-line Shopping
knowledge.whart...
On Orbitz, Mac Users Steered to Pricier Hotels
www.wsj.com/ar...
How Amazon Tricks You Into Thinking It Always Has the Lowest Prices
www.recode.net... (edited)
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