The Psychology of Pricing Plans

Prices are fascinating. Changing the visual appearance (e.g., font, color, location) can make prices seem cheaper or more expensive.
0:26 Page Color
0:44 Quantity
1:28 Location
3:21 Distance
4:38 Height
5:17 Names
5:27 Sequence
6:26 Buttons
7:18 Digits
7:58 Font Size
8:59 Billing Duration
9:29 Price Color
9:42 Discounts
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