How sustainable & ethical is CIDER? Just another fast fashion brand?

[@Jassanim]

I agree, there is a lot of greenwashing going on with this brand, but for me personally, sustainability also means cloths that I can wear for 5+ years. I have 3 pieces from Cider and I have to say the quality is quite good, I have washed them several times and they still look like new. On the other hand, I have friends who have shopped from Shein, and they complain that clothes are unwearable after the first wash.

[@greenstockingsociety]

I guess it really depends what you get. And there's definitely so much value in just shopping and wearing consciously. No matter how sustainable a brand is, you can always overconsume.

[@rekisupremacy1496]

i agree. ive had a pair of jeans from them for two years now, and they havent faltered at all

[@lauralarrabee7870]

I ordered from Shein and none of it fit. Hoping Cider is better quality.

[@doricetimko5403]

Same here❤

[@doricetimko5403]

@@lauralarrabee7870I’ve never tried Shein but have been happy with my purchases from CiDER n most of it arrives in compostable packaging

[@teehee9096]

It would be great if you could look at some luxury brands, as some people see them as better because of the price and quality and therefore see them as more sustainable but that's not always true

[@greenstockingsociety]

Sooo true, yes I'd love to do that, thanks for the suggestion!

[@mwahha6965]

Luxury brands are designed to keep people poor, the quality of luxury brands has gone downhill and influencers pretend to be able to afford it, they don’t 😂

[@KC-kb4pz]

Qipao isn’t appropriation, it’s a north East Asian clothing piece. Most East Asians wear western clothing these days but that’s not considered appropriation and neither should someone who isn’t Asian wearing a Qipao.

[@slena]

it doesn't change how bad what they did is but the 13 going on 30 dress is not from an independent designer, it's a versace design that the etsy seller recreated.

[@greenstockingsociety]

Yep, the original was, that's right

[@charlottemeyer437]

So glad this showed up on my recommended - I love how well researched this was, keep it up!!

[@greenstockingsociety]

Thank you! Any brands or topics you'd like a deep dive on, let me know :)

[@danmeldon3795]

Another amazingly researched video! Absolutely love the threading in of research articles throughout this

[@greenstockingsociety]

Thank youuu

[@travel.inspection]

Here's our take on Cider - The Fast Fashion Brand Ready to Take on Shei 👉kzbin.info/www/bejne/d2KohmOglqZkqtE

[@1hinita]

2:00 is all i need to know😢. I dont upport shein or temu but i saw cider and was hoping they were in my price range, ethical and okay to order from. It seems to me that online clothing stores in china are never ethical 😔 Anyway, thx for the indepth video!

[@greenstockingsociety]

Thank you for watching!

[@Christi-B]

This only came across my recommended when looking at other videos, but as an Australian artsy gal, you ever heard of Dangerfield? It's an alternative Aussie fashion brand that's been around since the 80's which bases its style and pieces off thrifted and more alt styles, with three sub-branches of its own: Princess Highway, Black Friday and the titular Dangerfield itself. Unironically, their stuff looks like so much fun, but after gaining a couple pocketless vests and trying on further pocketless jackets (the NERVE!) and doing some base investigation, I'm getting suspicious. It would be SO fun to see you analyse the heck out of it. And well done on such a clear, concise video! I'd been eyeing some cider pieces just for the sheer vibes of it (velvet with bedazzles my BELOVED) but I refrained from purchasing anything bc I'm the kind of woman who wants less synthetics in her wardrobe as the years go on. Now I know not to even consider them ever again!

[@greenstockingsociety]

Thank you for taking the time to share! Cannot believe the audacity of designing a jacket with no pockets tbh 😤

[@ose5226]

Last year, i saw a girl wearing a really cute jumpsuit and i asked her where she got it, she said Cider. I was excited to check them out but you can't imagine my disappointment when i found out it was just another fast fashion brand. The green washing on Cider is particularly bad and it breaks my heart when influncers promote them. Never bought from them and never will. 'When you know better, you do better' is how i'm navigating this sustainable fashion journey i'm on. I still think about them because i haven't found a jumpsuit as cute as that one though 😅 at least not one that i can afford right now.

[@greenstockingsociety]

Thanks so much for sharing! Yeah it does suck cos their clothes are really cute! If you're looking for a cute jumpsuit I recommend checking out Rapanui's new womenswear collection or Lucy and Yak. Could try ALIGN or OMNES as well :)

[@ose5226]

@@greenstockingsociety thank you, will check those out for sure 😊

[@aleksandrakoodziejczyk191]

I'm glad this video got recommended to me. I saw Cider's ad on Facebook and I almost bought something but I wasnt certain what this brand is like so I didn't

[@greenstockingsociety]

Glad the video found you!

[@aleksandrakoodziejczyk191]

​​@@greenstockingsociety went to their website now and saw that sadly the dresses their offer are too expensive for me to buy. That was probably another reason why I didnt end up buying any

[@MeridaEllaSDB]

Great new channel! Glad to see it. Great research on a brand I have barely heard about. I look forward to watching the rest of your videos. There is enough off the mark and out of date with the Cider brand that the cultural issues were just overkill. Once someone buys something on the internet the brand is not responsible for their behaviour. Plenty of people are Chinese, and many others can sport a brocade without being problematic. Their response was fair enough. Low cost is not much of an excuse, outside school uniforms if finding them used is hard to come by. Most fast fashion is outright expensive. I can be head to toe in designer with high end wools and designer leather bag and shoes for the same price as one of those bin bag dresses. I prefer my cashmere, silk, designer shoes and everything, leather designer handbags, Thrifting, second hand, High Street, learning to sew, going back to Auntie Gok and learning to style and add habadashery to embellish outfits. Honestly, £18 for an item is not that cheap. The mindset may be. Great channel! Thanks

[@daintydalmatian]

Hot take: thrifting is expensive. I did it myself for years and also worked in a thrift shop

[@zoeglasgow253]

this video deserves more love! great explanations that were clear to understand! also very well edited!❤

[@greenstockingsociety]

Thank you so much!!

[@mentaSko]

Thank you for the informative video, but I do have 1 question Were the comments about culture appropriation made by Chinese people? Because no brand, no matter how good or bad it is in other departments, can control its costumers intentions. So a Chinese designer can sell items with the intention of celebrating they're culture and wanting others to appreciate it as well, and to see it from the outside and accuse it as causing cultural appropriation is just plain condescension imo

[@greenstockingsociety]

Mmm it's a very nuanced topic! Thank you for your comment :) If you look at the Instagram post I referred to in the description you'll see there were lots of different types of responses. Some people say it's all about the intent of the brand and others say that regardless of intent, what matters is how people wear the clothes and the attitude they have towards them which, whilst the brand can influence it to some extent, isn't really in the brand's control. Overall I think something else to consider from a sustainability and ethics perspective is like, are they just taking a culture's traditions and turning them into cheaply made poor quality garments as a way to be 'trendy', potentially taking revenue away from brands that are creating those pieces ethically and in line with traditional methods? Perhaps one to explore further in a future video.

[@mentaSko]

@@greenstockingsociety that's a really good point. Thank you :)

[@janinebean4276]

Surprisingly good news about the manufacturing transparency. Considering that I would be a lot more comfortable shopping there if I'm broke than another fast fashion brand.

[@Oceaniac]

With the quality of this video, I’m surprised your sub count is so low :0 I’d love to see you make a video on Uniqlo. I love their clothes and know they try to boast they are care about the environment, however with the amount of stores in just London itself… well it’s obvious they count as fast fashion. However, their pieces are basics , generally good quality, and they don’t seem to change the types of clothes they sell (they still sell the same stuff from years ago). I have also heard about an alternative (?) Uniqlo brand that has recently launched in Japan. It’s supposed to be a more affordable version of Uniqlo with more fashionable/statement pieces as part of its collection. The new brand is called ‘GU’. I believe their first international - or at least Western - store will open in New York. If it succeeds there then I assume we will see it in the UK soon.

[@greenstockingsociety]

Thanks! I'll add it to the list - thinking of doing a big vid reviewing all the brands people have requested

[@bewilderbeastie8899]

Wait... Cider is a Chinese company. How are they appropriating anything?

[@greenstockingsociety]

Hey! See my response to mentaSko above about the same thing - it's a complex issue that we could talk about further, what are your thoughts?

[@bewilderbeastie8899]

@@greenstockingsociety I had some time to think about it and my thoughts basically boil down to "capitalism will destroy literally everything and people will even tear their own culture to shreds and sell you its bloody pieces for profit". The people making these garments want you to buy them, it's not appropriation so much as cultural exploitation, where they're exploiting their own culture. I would argue that, philosophically, the morality of the act of consumption is rendered moot by the callousness of those willing to sell your their own culture for a pittance. The culture is not shared in good faith, basically. So like... no ethical consumption under capitalism continues to be the rule of existence (NECUC is not an excuse, it's a nihilistic statement in that whatever we do that is ethical is nullified by the system we live in). That said, obviously, take the morally correct option if that is financially and/or physically available to you, that is a moral obligation. "From each according to his ability, to each according to his needs". We are the exploited class being appeased by treats made by others in the exploited class in even worse conditions. We're in a vicious cycle that can only be broken by the complete dismantling of capitalism. Have you ever done a video on the Rana Plaza building collapse? I just listened to a podcast on it, very insightful, and very indicative of the fact nothing has changed in the last ten years.

[@greenstockingsociety]

Thank you so much for taking the time to write such a thought through reply! Agree with everything you've said - currently reading Its Not That Radical by Mikaela Loach which is shedding so much light on the relationship between climate justice, sustainability and capitalism. Definitely going to talk more about that in a future vid! As for the Rana Plaza, yessss, been meaning to do a vid on that too. I believe Sophie Benson did a great article looking at what's changed in the last 10 years.

[@bewilderbeastie8899]

@@greenstockingsociety I will have to look up that book, I'm sure it's a good if depressing read. One of the issues is, of course, that capital will co-opt the language and aesthetics of resistance to keep itself in power, so like... again, until you're making your own clothes from the wool of your own sheep and cotton you've grown yourself in your own garden (or at least very locally) everything is greenwashed as hell. And we will still need plastics for medical reasons, we just cannot do away with that because along that route lies eugenics.

[@fleurvdelft]

in the uk registering a design costs from £50 for one design to £150 for up to 50, and it only lasts 5 years - surely for small brands that's quite expensive :(

[@greenstockingsociety]

Very true! And especially if you're upcycling and making one off pieces

[@victoriaavina1778]

I agreed with everything you said about Cider. It's true they steal other designers, but the 13 going on 30 dress, was a copy of a copy, because the girl selling at first copy for the movie, It's not like it was their idea either.

[@aylakreelak]

Thank you for this video! I was researching this brand online but everything seemed vague or unreliable. And love the straight-to-the-point opening line

[@jenniferjones5025]

Really interesting! Thanks for such in depth research x

[@greenstockingsociety]

Glad you enjoyed and thanks for the recommendation!

[@fillername6996]

Oh wow, I've never actually heard of CIDER but now I know to avoid them. Thanks for the advice!

[@greenstockingsociety]

No worries! :)

[@silverlinings9625]

Would there be any chance you could investigate selkie?

[@greenstockingsociety]

Haven't heard of them before! But after a quick Google I'm intrigued and oh my the dresses are INSANE 😍😍 it's going on the list

[@simonelaricchia7379]

I thought that 13 going on 30 dress was a copy of a Versace Dress from SS 2003's runway collection, anyone know what I am referring to?

[@doricetimko5403]

I’ve put compostable items in Ciders biodegradable bags and they actually start to decompose quickly

[@maddym06]

Where do I buy from them

[@availanila]

If Cider is a Chinese organization with Chinese designers is it really culturally appropriating Chinese culture and design??

[@greenstockingsociety]

Hey! See above comments with a thread about this

[@3mily1989]

my graduation dress was from there and it’s was poor quality

[@greenstockingsociety]

Sad times! Do you think you'll wear it again?

[@3mily1989]

@@greenstockingsociety no

[@greenstockingsociety]

Ugh, nice one CIDER 👍

[@davals]

Thanks for this video, I needed to do more research, I would love for this video to go more viral than all the other videos that only speak well of the brand, we don't eat the story anymore, the planet is asking for help, hopefully we can all be more aware and responsible

[@Star-Pilled]

Wow so much research ❤

[@greenstockingsociety]

I try!

[@skay512]

Thank you for breaking this down! I've been seeing them a lot on my feed and some pieces do look cute. I'm glad I didn't buy another fast fashion piece of junk.

[@anaurumashvili8373]

That was informative! keep up your good work

[@greenstockingsociety]

Thank you Ana! 🥰

[@stasmleczarka2238]

hey i love your style and what you talk about. thank you for spreading sustainability!

[@greenstockingsociety]

Yay! Thank youuu

[@toilahwoohoo5309]

this video was really well made!

[@greenstockingsociety]

Thank you!

[@nicolemagix123]

i’m curious to see a deep dive on finesse, i keep seeing them advertised to me

[@greenstockingsociety]

On the list! Thank you

[@rafaelawise5800]

It would be awesome if u looked into the brand Minga London!!

[@greenstockingsociety]

Thanks for the suggestion!

[@janinebean4276]

lmao you can't exactly get mad that somebody ripped off a dress that you yourself ripped off. Them copying that one off design did kinda suck though. They could have given her royalties at least.

[@milkpeache]

It pains me so much that everytime I find a store that sells proper plus size fashion it turns out to be terrible .. sigh

[@greenstockingsociety]

I could make a video about sustainable plus size fashion if you'd be interested? 👀

[@milkpeache]

@@greenstockingsociety please!!!! That would be amazing

[@CozyPixelBiologist]

Do you have a review on Stitch Fix?

[@greenstockingsociety]

Not currently! I'll pop it on the list though :)

[@thebluecat3925]

Like when things are as cheap as thrifting you just know the workers don't own their own life at all.

[@daintydalmatian]

Thrifting is expensive

[@snowletsh5759]

You don’t think U.S. Chinese also wear qipao in a highly sexualized way and modern tweaks? Before you talk more about qipao you might want to do more research in the origins of that

[@sweetmeme1987]

isnt the company chinease, so how is it cultural appropriation then?? and the 13 going on 30 dress allegation ??? it all feels reaching , like do we need to craft issues out of nothing to support and argument that already have good amount of evidence behind.

[@morganofsharick2415]

I kind of felt this way too, some of her weaker arguments ended up taking away from the more legitimate points, for me. I also couldn’t agree with her knocking them for saying “Shop Your Mood” where they just have the different style categories listed. Her argument was that “shopping according to your mood” is bad because it won’t result in you finding pieces you’ll love and wear for decades. Except it’s not like you’re literally shopping according to your “mood”, like happy, sad, etc - it’s just style categories. Which I find highly helpful and I actually wish more stores would employ this category method. Because why would I want to have to skim through a bunch of pieces that are not my style, just to find the pieces that are? If anything, I find it way MORE likely to more easily find pieces you’d love & wear for decades. I didn’t get that argument. I’ve gotten wool sweaters from here that I still have from years ago and I adore them, they’re some of my favorites I’ve ever owned - thanks to the style categorization of this website. (Disclaimer though, I’m not trying to defend the ethics of this company at all)

[@EmmelyBrabant]

can you review gymshark? thank you !

[@greenstockingsociety]

On the list! Thanks for the suggestion :)

[@LittleMissAcey]

Can you do lazy oaf?

[@greenstockingsociety]

Oooo great suggestion

[@lanadelreyismom]

Just bought some clothes from them cause i really like the design and after purchasing them i realised that I had forgotten to research this brand …. China… ofcourse… fuck…

[@greenstockingsociety]

Happens to the best of us!

[@-_YouMayFind_-]

Is this a Chinese brand?

[@sojibrajii]

Hi dear, U need attractive KZbin thumbnail designer?

[@greenstockingsociety]

Nope, thanks