How Taylor Swift Built a Billion-Dollar Music Machine

1989 (Taylor’s Version) is just the latest example of how Taylor Swift does things differently. It’s not just re-recording her albums. The 33-year-old superstar has taken an innovative approach to everything from her Eras tour concerts and film, to merchandise sales, record deals, streaming negotiations and even her property portfolio.
Bloomberg did the math to come up with the most definitive account yet of Taylor Swift’s net worth in 2023. We found that the pop star’s unstoppable year has vaulted her into the rarified category of music billionaire.
Read more here: bloomberg.com/graphics/2023-ta...
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00:00 Introduction
01:33 Streaming wealth and Spotify
02:52 Record sales and marketing
03:43 Concert ticket sales
04:39 Catalog and artists’ rights
05:13 Property portfolio
#taylorswift #music #bloomberg
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[@AleksandrCyplakov-zc3hy]

TBH, good for her. She's worked hard and earned it, and donates to charities, food banks, and causes over the years. She pays her staff well and gives out enormous bonuses (50 million this year alone to her tour staff). She pays her taxes, etc. You don't hear about legal, employment, etc issues from her. I do hope one she creates some sort of foundation or charity, but, at least it's going to a deserving and good person that's worked hard for the wealth she has, and done it through smart choices, rather than exploiting people and laborers and the system.

[@legalfictionnaturalfact3969]

Earned it? LOL. she was born rich. Very rich.

[@Qtopian]

@@legalfictionnaturalfact3969she was born upper middle class. Even if she was born rich, she still earned her success

[@devindugamage537]

@@legalfictionnaturalfact3969 u crazy? she was higer middle class! her dad had networth around 150K in 2005 so, you're telling me that 150k is the reson that she has 1000 million now ?

[@legalfictionnaturalfact3969]

@@devindugamage537 lol, no. that fam has WAY MORE than that.

[@yoyok__]

@@devindugamage537 what do you mean 150k! Taylor's dad gave her 150 millions on her last birthday. maybe WAY more than that.

[@lilithgrrrl]

While I wouldn’t call myself a Swifty, I respect her as a businesswoman, and I think she is a great role model for young women to follow your dreams and gain financial independence. One of my favorite lyrics growing up was when she said “ back, then I swore I was going to marry him one day, but I realized some bigger dreams of mine.” It’s just so so true.

[@legalfictionnaturalfact3969]

She HAD financial independence. She was born 1%

[@devindugamage537]

@@legalfictionnaturalfact3969 she wasn't born as a millionaire lol! let's say even if did, there's so many artists comes form actual wealthy backgroounds and still can't generate anything, stop downplaying her success she always been a extremely hard working person that's the main reson she's on TOP!

[@TheStepmonkey]

Yea but money and independence don't equal happiness. Just look at her, she has been in many relationships and none of them worked...

[@legalfictionnaturalfact3969]

@@TheStepmonkey she has no friends? no colleagues? those are all relationships. and why would relationships = happiness? taylor is happy because she is untouchable. because she was born 1%.

[@samricher]

Great role model for women to stay single and die alone with their cats and dogs

[@kingstonstreet3726]

I love Taylor because she stood up for herself and stand firm.I deeply admired her especially for her strength.

[@kingofmedia30]

I ain’t a fan of Taylor Swift music but you gotta admit she a wolf’s instinct for business. Congrats to her current and continued success

[@JenkinsAnt]

She had the best timing. The stars aligned for her in every way. She's giving her fans what they want and she's killing it.

[@ShelvedBooks-lw9td]

Stars fall eventually.

[@barbaracilley8200]

They forgot her house in Paris. She gave her crew (those working on the Eras’ tour) a bonus of $100,000,000. There were a lot of people working behind the scenes. She gave money to food banks in the cities where she played. Two countries begged her to have concerts in their cities but she declined. There reasoning was that she brings in so much money. People travel to get to the concert, spend the night in a hotel, eat meals while in the city, and gas up when they leave. Plus everything needed for the people involved in the tour. Place to stay, food, gas, etc. This really brings in extra money for the cities, their businesses, etc. She donated quite a bit to food banks in the cities she had her concerts at. She’s a great humanitarian.

[@Figal101]

$1.6 billion from ticket sales! That's massive.

[@theironsheik6322]

Most of that goes to Ticketmaster and then the IRS.

[@101stairborne6]

@@theironsheik6322your mother was a failure so I understand why you’re mad. It’s ok, you’ll never be rich as a woman huh? Stay poor

[@VRIceblast]

None of this takes into account all her Sponsorship deals, and merchandise sales. I'm pretty sure that Taylor has been a billionaire for quite a long time now, maybe as far back 5 or more years.

[@ScentlessSun]

She has the ability to do a lot of good in the world.

[@kenneth6571]

Normally, it would be "Eat the rich." But for her, the rich ATE 🤪💸

[@mariai.3918]

She deserves it. She is phenomenal.

[@AayushKesharii]

She is the best singer and songwriter of our generation. She has had the best comeback in the history of the entertainment industry (yes I am talking about reputation era). She is a role model for all. My Queen deserves it all. Love you Taylor. ❤

[@Hibbs4Prez]

Best singer????

[@ankitapandey3703]

Best songwriter and singer ? 🤣🤣

[@James-ho4sg]

Songwriter of this generation yes (adele said this also) singer no@@ankitapandey3703

[@ShelvedBooks-lw9td]

I don't agree with Your opinion . I can't stand her music.

[@gracerodgers8952]

I don't really care about how rich she is, I'm just glad I'm in the world the same time as she, she makes great music 🎶❤

[@katlehokomeke]

I love to see people do well. Congratulations Taylor Swift.

[@jimallen833]

Really love the content! Short and sweet

[@TheGIGACapitalist]

This video seems like an auditors nightmare. Income is being mixed with assets. This is an incomprehensible jumbled mess and doesn't even mention an equities portfolio. Given her parents background there is no way she doesn't have extensive holdings.

[@AleksandrCyplakov-zc3hy]

She's been doing all of this over 17 years and we haven't heard of any tax or fraud or legal issues from her. I'm sure she has a team(s) of accountants and lawyers that handle her taxes for her. Plus, yes, her parents both worked in finance.

[@bethromelus6172]

The IRS already knows this information. This isn't a secret. She reports this information already.

[@TheGIGACapitalist]

@@AleksandrCyplakov-zc3hy No I meant the estimates of her wealth. The video uses sales numbers and income estimates and assumes they correlate with wealth. If you earn 3 billion dollars and spend it on escorts, drugs and quickly depreciating assets, you definitely will not have 3 billion dollars in wealth. I know this isn't the case with Swift, but the broader point stands.

[@she_was_here]

People hating on Taylor Swift, she self made, pure hard work & generous artist who has donated millions & still people having issues. What a world we live in 😂

[@versaknight]

She has one of the highest pollution but pop off and give her all your money

[@sokvisalthy1048]

@@versaknightshe buys those carbon credits tho

[@britneym6830]

cause she's a busy woman chi 😘@@versaknight

[@wowyzowy1895]

@@versaknight earth is going to heat up one day, hate to break it to you

[@devindugamage537]

@@versaknight STOP THE MISINFORMATION! IF YOU DON'T KNOW DON'T SPEAK! there's a thing called carbon credits, which is something you can pay and reverse the damage that has done by your jet or whatever thing! AND SHE HAS PAID DOUBLE THE AMOUT SHE SHOULD HAVE PAID! so actually she has contributed to the better helath of the world

[@silverhawk7324]

I hate most celebrities but Taylor swift isn't one of them. She's worked very hard for her fame and fortune.

[@maxcaines3568]

Cant believe people's are saying shes now bad because shes reached billionaire status..... she worked hard and deserves it

[@AC-ri2ph]

No one deserves a billion. We're in a global recession and he's hoarding all the wealth and won't even lower her prices for her fans. She sees you all say you spend your rent money on the tickets and she'll smile at that and let you starve.

[@maxcaines3568]

@AC-ri2ph so it's my money and we can spend it on what we like... its her money she can spend it on what she likes

[@lalalili587]

​@@AC-ri2phgo to work buddy 😂

[@user-fx7mq9yl3p]

Haters gonna hate, you know

[@annaherietta]

​@@lalalili587 And you tell us about how rich you are, so you don't cars about starving and extremaly poor. Start now!

[@thelegendofsel]

Well done ❤️❤️❤️❤️❤️❤️❤️❤️ she is iconic.

[@GabrielFerreira-ue8hs]

I feel happy for her, she's visionary

[@VHermosaBright-qp3hz]

Thank you for a brilliant information. Very well said. Yes, I agree Taylor Swift is an intelligent artist and a smart one.

[@hisexcellency2150]

Thanks to Taylor Swift I know about Master Recordings Thanks to Taylor Swift I know the importance of fighting for what's right. This is woman is phenomenal. What a time to be a Swiftie❤🎉

[@JoycelynAbtahi]

That's just an estimate. You did not even itemized her expenses. She has a multitude of people that works for her, that also has salaries. In Mexica, she paid for.rooom of everyone. What about taxes, gifts that she gives, charities that she donates to. And when she eats out with her friends, her bodyguards (who probably holds her card) pay for everyone. If she is generous to her friends, obviously she is generous to her family. And Olivia Benson her cat is worth US $ 97M. Where in Taylor's fortune is that? Did they actually gave 97M to Olivia?

[@HITthegymwithjkhman]

4:18 that better be a joke, no one’s mortgages a house to go to a concert 🎵 😂

[@simplymatt13]

taylor legend best artist of ALL TIME

[@parisxuanviet]

Congratulations Taylor Swift Thanks for sharing, Bloomberg.

[@SuYeolYam]

Happy for her. 🎉💙

[@ruthlessluder]

I'm surprised she's not richer.

[@rmsc9127]

Maybe it's because she donates a lot and just has music as her main source of income? Unlike other billionaires in the music industry, who have multiple streams.

[@KrishnaAdettiwar]

$1B as an artist is absolutely mind-bogglingly insane. She’s the only person that I’m aware of that has become a billionaire without starting some business like a makeup or clothing line, selling headphones, or whatnot. Her earnings are purely from her music which is just insane

[@kingstonstreet3726]

Universal Music seems to have a good reputation with artists

[@noemisartcorner841]

Hard work pays off. Go Taylor you have accomplishes your musical dream and in doing so you have also helped others in many ways. As for the criticism, we’ll that can work for her too, making her a better person. Criticism only hurts when when you let it and some people never like to see others succeed. Taylor has been at this for a long time. May her star continue to shine bright.

[@marvinngawaka9091]

shes got balls. yes, no do or dont do anything, its cut in dry no politics, plan the plan, work the plan, no such thing as , excuses, staying her path, total disreguard for B,S, NOISE.

[@liahfox5840]

All artists should keep the master's of their albums. No doubt they're being racketeered by the "tax thieves" Ye mentioned. The royalties are where the real money is.

[@AleksandrCyplakov-zc3hy]

Yup. The issue is that when they're first starting out, like Taylor, they might be young, inexperienced, or lack the money and resources, lawyers, or power to advocate for or demand that or get it from record labels. At least Taylor has brought this to the attention of a generation-plus of new singers, bands, artists.

[@adonistopofmen2571]

As usual the most beautiful music superstar ... ❤

[@pinayladyoz8044]

Big reason to her success as a business woman is having a parents who have better financial literacy and fully support her career. Her father was an accountant and her mother was marketing executive in the past.

[@JamieMurphy25]

Good on her.

[@kelvinanarchy9974]

Wish she donate at least 5% of her total incomes to the poor and hungry ppl around the world without any media or PR agenda.

[@gustavvigolo4480]

All those "i hate Billionaires" people should also go after this woman because she did not do "this on her own"

[@neiltal5992]

You left out the concert film, which has grossed almost $200 million so far.

[@zzhughesd]

Impressive. Savvy. Attractive. Can sing. Never really thought much about her.

[@hjmofo]

🔥not bad 🙌

[@andrewweaver2517]

When Taylor Swift allows a Lot scene, I'll take my stepdaughter to her shows.

[@MachinecoMachines]

a WHAT??

[@sandra969]

She will be richer then all of them since she is younger, she is smart ngad has her dad as well to support her 1long with others ofcourse

[@sbprime2483]

Coming in ten years from Bloomberg: Taylor Swift is now the richest artist of all time

[@touchofgrey5372]

Dang; she may just buy the Chiefs!

[@student-..]

She is a genre

[@user-qr7uw3pd1f]

Way to go Taylor, you are richer than Ilan Tobin

[@vamptowngirl6922]

Queeeeen ❤

[@defencebangladesh4068]

You tell us.

[@sandorkocso1798]

she has some loose 400 bucks from me too. thanks for the vinyls, blondie!

[@mugshotmarley]

She better not break my boy's heart. He was my 1st draft in my FFL. I cant be losing games cause Travis is out there playing with a broken heart.

[@hisexcellency2150]

😂😂

[@AleksandrCyplakov-zc3hy]

He better not break HER heart. JK, it seems like they like each other a lot. We'll see how it goes. He'd probably have to sign a prenup, though ;D

[@pandora2964]

​​@@AleksandrCyplakov-zc3hyher entire career is just an ongoing saga about her EXs, when are we gonna say that she's the problem.

[@Mohamedetp]

Does this make Travis Kelce a gold digger?

[@hisexcellency2150]

😂😂🎉

[@aggelaTerzi]

No, he has his own money💀

[@chloewu2760]

No bro he's like the highest paid tight end in the NFL rn

[@noemisartcorner841]

He has his fame in another field and his income isn’t shabby either. Wishing them much love and respect for one another 🙏🏽🙏🏽❤️❤️.

[@AleksandrCyplakov-zc3hy]

Oh, he'll definitely have to sign a prenup if they did ever get married. :D

[@derespektan3980]

One record she broke is to be the first artist to have became billionaire out of music related products.

[@viviviontheway]

Counting assets and adding revenue. Do you have any understanding of economy, finance and accounting? 😢

[@Shrey546]

Yeah

[@Driveamericatubetv]

🔥🔥🔥🔥

[@user-cg8pz5cc7e]

🎉

[@Jon-bt4zv]

What is bigger the swiftis or the army?

[@mariabennethquibral2435]

According to google . Its Taylor Swift

[@ImEmilyThorne]

Swifties

[@prabeshbam540]

Definitely Swifties in general but armies are bigger active fandom .

[@LuisMendoza-pp9qi]

W😊e ALL love you Taylor!!

[@arkhamknight3798]

No we don't lol

[@princessleah2777]

👏👏

[@hussienalsafi1149]

❤️❤️❤️❤️❤️❤️❤️❤️

[@topcounts007]

$1.1 Billion

[@40parablesofjesus]

What if you gain the whole world and sell your soul

[@munyumbamutwale2985]

The reason musicians have a tendency to horribly drop in net worth in the latter years of their lives is simply because their asset compositions usually lack longevity and cash flow. Music Rights will eventually lose a lot of value. Unfortunately, those properties are all in use and not RENTAL so eventually she is gonna end up ASSET RICH and CASH POOR. They really need to think about ASSET COMPOSITIONS because I don't see many long-term cashflow-generating assets there.

[@Sassyglbeauty]

2023: The year of GLOBAL SWIFT DOMINATION

[@business]

Get unlimited access to Bloomberg.com for $1.99/month for the first 3 months: www.bloomberg.com/subscriptions?in_source=KZbinOriginals

[@magnoliatrue2698]

Congrats on being self made billionaire unlike some people who claim to be self made billionaire aka Kylie Jenners.

[@senai795]

This is juvenile for me to say but my mind thinks "wow joe j broke up w/ a billionaire over the phone in 10 seconds". It's random what your mind remembers.

[@mengmai5499]

Illuminati's powerful.

[@LuisMendoza-pp9qi]

Every time there's a post about Taylor Swift.... there's ALWAYS some middle-aged, overweight and bitter man saying "ShE iS nOT ThaT GreAT" 🥴

[@codylim1]

1:50

[@krishnarajbastola50]

Like ❤

[@CollideTVOfficial]

really bloomberg… u are becoming buzzfeed

[@tarekali1932]

i will never understand

[@BrunoandAnthony]

Plus her dad is a successful stockbroker who can guide her investments. We may soon be looking at the female counterpart of Bill Gates.

[@tonytoronto1401]

who?

[@tbraghavendran]

Who is Taylor Swift?

[@omarblair7304]

Who are you?

[@tbraghavendran]

@@omarblair7304 I am Raghavendran.

[@shivambhatia6802]

Mother

[@tbraghavendran]

@@shivambhatia6802 who's mother?

[@shivambhatia6802]

@@tbraghavendran It's a GenZ term grandpa

[@marilynantilla7968]

Dudes, you're late to the game. She's been a billionaire for awhile now. Also, your The Eras tour numbers is wrong. Way wrong. But we'll wait for the actual numbers from Pollstar & Forbes.

[@glebbredikhin]

Hahahah she is broke compared to me

[@theironsheik6322]

Pretty fuzzy math. Extremely boring subject.

[@kelvinth30]

Let's hope she worked till as old as as Madonna and still touring , Granny Tay

[@leabianchi]

That would be awesome!! ❤

[@hmm5131]

Overrated

[@thanduxolonelisiwe3265]

It's a popularity contest now- Bloomberg and Forbes be handing billionaire status to anyone now.

[@berniecasey7592]

I had respect for her untill she backed Biden - what a birdbrain

[@avialiner]

Hope she will donate most of her money to Palestine 🇺🇲🤝🇯🇴

[@miklosgergely2356]

Who TF cares ????

[@kerry378]

So did Jessica Simpson! She's not unique. Sorry folks.

[@JesusChrist-yv2ro]

I don't listen to Taylor swift

[@huckleberryfinn6578]

Interesting. Anything else you want to share with us from your life? Maybe what you had for breakfast?

[@pandora2964]

All that money for creating the most whiny, irritating music

[@thiphan264]

Democratic countries enable their citizens to become rich if they work hard.

[@truthhurtz8517]

Can't sing or dance..😂😂😂

[@kiely4561]

She’s probably one of the most overrated artists of the past decade

[@truthhurtz8517]

💯💯👍👍

[@SuYeolYam]

She’s perfectly rated if you ask me.

[@ankitapandey3703]

Well said

[@truthhurtz8517]

@SuYeolYam Mariah Carey, Whitney Houston, Madonna, Celine Dion, Janet Jackson, Cher, Tina Turner.. These some of the best female music artists ever and Taylor Swift ain't on their level... She definitely ain't on Michael Jackson's or Prince's level...

[@RockinFootball_23]

haters gonna hate

[@JesusChrist-yv2ro]

Sold her soul for riches!!!!

[@SashaCoCo]

Your comment is possibly a reflection of your own self-judgement about being unworthy, having fears around money, and your judgement of a total stranger without any basis. People can be talented, work hard, be creative, invest wisely, make good business decisions, love what they do, and be beautiful inside and out. Taylor is a generous philanthropist and provides a service to uplift mankind through her music, which is not dark, disrespectful of women and children, and doesn't promote plastic surgery and fake hair. I'm genuinely happy for her and respect her as a business woman. I wish her a healthy and happy life filled with many blessings!

[@binaryseraph855]

"Taylor a great role for young woman" yeah goes through men like tissue paper and people don't bat an eye and call her you know what for fear of her army of blind loyalists like a cult in everything but name. I know it's her life but I kinda low key feel bad for her someday that will catch up to her if it hasn't already when all the lights are off.

[@zcorpalpha2462]

LOL I still live better Why ? Cause, I DON’T CARE 🤷‍♂️ ‼️

[@CEB731]

RICH with money but, POOR morally.

[@mariabennethquibral2435]

How poor morally? Explain it

[@ankitapandey3703]

True

[@truestcause]

Rich enough to betray everyone with a lolly pop

[@taylor.michelle]

She's the most powerful woman in the world. I don't think anyone else will come around who is more charismatic and talented. And if they do, she paved the way...