How Team Asobi Accidentally Made The New Face of PlayStation

[@ahmarcamacho8404]

Astro bot is the perfect mascot, plus the other astro bots literally cosplay Playstation's other characters. It's a win on all fronts.

[@chan13153]

Please, people said the same thing about sackboy when little big planet came out. Sony fanboys were acting like Sackboy was in the same league as Mario. You guys are freaken hilarious.

[@terry.1428]

@@chan13153Astrobot actually IS in the same league as Mario, just give it 20 years or so

[@FBl]

@@chan13153The first two LBP games were in the same league as Mario. They even scored higher than all Mario games released in the same year as them.

[@chamamemestre]

@@chan13153 Mario is for little children and italians.

[@aeolussvichi7680]

@@chan13153you sound insecure about Mario there. No one said Mario until you just did. That tells us you’re the one who sees Astro in the same league as Mario. You just snitched on yourself and your fear of the little bot lol.

[@pilouuuu]

From Concord to Astrobot. What a wild week for Sony!

[@jose131991]

Classic PlayStation tbh

[@hbkrvd3166]

Word! It's not long ago that the gaming world was talking non-stop about concord disaster even before its official launch and Sony's reputation shatter. And then out of nowhere Astro Bot GOTY contender swoop in and save Sony right on time before they were about to fall from grace. Definitely a wild week for Sony! 😂

[@SKINNY_HUMAN]

Crazy 😂

[@lordhorg999]

​@@hbkrvd3166 fsll from grace concord is not playstations first flopp lol you kids these days are so freaking dramatic

[@Miguel_Pratz]

😂😂😂😂

[@asasphinx]

I don't know if Astro officially is, but I think it could and should be. If Sony actually dedicates the effort towards it and encourages Team Asobi to resume fleshing it out this could be their equivalent of Mario games for PlayStation, and it would feel nice for them to have a proper platform mascot.

[@CRMDoodle]

Can’t wait for Astro-Kart to come out 😂

[@moosefreaked]

he's incredibly generic though. i want them to make something with some actual concept. i understand the game is great, when talking about gameplay but 10/10? it's perfect? critics don't even engage with proper critique of the bland concept, product placement, and IP rehashing as the entire conceit of astro. The modern world that just eats that up. Film criticism is leagues ahead of games criticism.

[@ronniepettway1328]

Just like the top guy at the studio in the video says; you can create a character to represent any brand, but to be the brand mascot like Mario or Mickey Mouse, that takes generations. Astro Bot needs more time. Kratos is the brand mascot right now.

[@crookedcarpet]

It is now

[@redring4083]

No it shouldn't. PS2 is the highest selling console of all time and Sony didn't need a mascot to achieve that.

[@Aubue]

I'm so happy for Team Asobi, I hope they keep making more and more of these games.

[@snaifhassnan6348]

92

[@jayden8027]

Astro Kart when? Would be peak gaming.

[@DaxterMaster]

Im thinking the same thing!

[@takumifujiwara9181]

MY GOD take my money right now! I've always wanted a high fidelity graphics Mario Kart. DO IT SONY

[@SoraTaka98]

Astro Party too 😂

[@k_kubes]

Legit goated idea, the amount of spin offs this franchise could have and how much use it could make of the DualSense controller is ASTROnomical

[@howie3601]

YES PLEASE. Imagine all the PS characters in carts.

[@CitrusArchitect]

Astro represents what Sony wants to be: sleek, polished, high-end gaming. A futuristic yet super cute robot is a perfect mascot. The game makes me want to be a Sony fan. That speaks volumes.

[@56ty_]

I doubt Astro is bringing in new people. Those who like colorful platformers have better options honestly. Sony should try something new with it.

[@duppypixels]

Nah, it represents what Sony NEEDS to be. Unfortunately they put all their money into these live service games… we dont even know what games are coming in the future that aren’t live service. I will say this though, im loving astrobot right now

[@terry.1428]

@@duppypixels6 live service game in development but Factions 2 is what gets canceled…Worst possible timeline fr

[@sefin84]

@@56ty_ time will tell. I bought PS5 only because of PSVR2. I am fan of VR and I wanted to experience what they were cooking. But Astro Playroom is preinstalled so I played it... and it was so much fun that I did platinum :D My kids love it as well. So time will tell. Astro is absolutely amazing game. Colorful, cheerful, excellent music and the overall design. It is just sooo good!

[@javimercado-pf5tz]

@@duppypixelsSony always keeps that close to the chest.

[@DesignGeek06]

The key thing for a mascot is that it needs to be able to represent the entire brand. One of the difficult things with PlayStation is that it has meant different things to gamers during different eras, so that having a single IP represent the whole brand is a tall order. The genius of Astro Bot is that it can easily morph to showcase every IP they have or will ever have, while still staying true to the Astro aesthetic. If you want proof, look at the character design of the special bots or the special levels which are a homage to PlayStation IP. The main thing that goes against Astro at the moment is that it needs time to forge the connection in people’s minds between it and PS to the point they become synonymous. In my opinion though, it’s well on its way.

[@jose131991]

Yes the only thing Astro needs is more time with more games too be become an official mascot. Sony should also always have Astro bot next to whatever PS console during marketing campaigns too help solidify him with the PlayStation brand in the public’s mind.

[@greenchile6554]

Yep. Exactly why God of War has never been considered PlayStation's mascot despite being the most visible Sony IP since the PS2 era. Same with Uncharted, Last of Us, etc. Sackboy essentially did the same thing, but the games were never near as polished as Playroom or Astro Bot (though I enjoyed Sackboy A Big Adventure quite a bit more than the LBP games).

[@nabieladrian]

THIS! PlayStation has so many IPs in broad genres, it's hard to pick one! Astro is the perfect bridge that they just need to refine!

[@JimBeaz]

It already is connected to PlayStation it’s color scheme I think looks like the ps5

[@Jukestar]

I saw a cardboard display of Astrobot in the Playstation section of my store and was just like, "Yep, I'm cool with this."

[@punjabeeplaya]

Such a humble view of their work. Great job team Asobi.

[@jonSLAYR]

Excited to see the Astro Bot Movie in 10 years

[@KSSBG]

5

[@elijaholing]

Starring Tom Holland as Astro

[@lpvgs-817]

more like 3-5 yrs

[@TheShadDrag]

As long as Chris Pratt is in it.

[@ArdaU]

And he is gonna say the line; I am Astrobot

[@SynthLizard8]

IF Sony treats Astrobot right, this could very well be their Super Mario.

[@chan13153]

Please, people said the same thing about sackboy. Sony fanboys were acting like Sackboy was in the same league as Mario. In fact they were saying that sackboy was more icnoic than mario. Yeah wheres sackboy now.

[@SynthLizard8]

@@chan13153 That's why I said "IF Sony treats it right", Mario had a huge variety of genres where Sackboy kept to a narrow niche with one off cameos and a spin-off title. Astrobot is much more versatile in design and capacity to make whatever you want of it.

[@chan13153]

@@SynthLizard8 Please, Astrobot is so generic. Oh he flies around on a PS5 controller. Oh wow super cool. No way he is even close to Mario. You fanboys said the exact something about sackboy. Literally the exact same thing. Seriously walking around with chest out saying sackboy was more iconic than Mario lol. Hilarious. Do you guys hear yourself when you speak? It's literally sackboy all over again. It's literally the same exact thing you guys said when little big planet came out. Literally the exact same thing. Ratchet and clank is 10x more Iconic than Astrobot will ever be. And Rachet isn't even close to the level mario is. Not even close

[@SynthLizard8]

@@chan13153 Oooh I see what's going on now, I first thought you were cynical pessimist but now with the language of you associating me with some sort of group, you're part of the console war fanboy crowd. Let me be clear that I'm exclusively a PC gamer that dropped consoles at the start of 8th gen ever since the Xbox One reveal. All I'm saying is that, "optimistically", Astrobot is a clean slate, has mass appeal and momentum and if nurtured and pushed in the right direction, could become something big for Sony, that's all I'm saying.

[@samson7294]

@@chan13153 buddy! tell mommy to give you your meds.

[@jamesnyren]

I think Astro Bot should be the mascot, I have so much nostalgia for when I got my PS5 and played it on Christmas Day

[@maylily820]

I remember getting the PlayStation years ago and Astro bot was the first game I played, it was amazing Becouse it actually fully uses the PlayStation controllers haptics and had amazing graphics that hurt my eyes to look at. Definitely buying when I have enough money to support it!!

[@0FFICERPROBLEM]

Oh that's cute. I feel ancient now.

[@AlexThorn]

ASTRO absolutely should be the face of playstation. It's what they're missing. Mario is nintendo, sonic is Sega and ASTRO is playstation.

[@chan13153]

Please, people said the same thing about sackboy. Sony fanboys were acting like Sackboy was in the same league as Mario.

[@wotanmituns33]

@@chan13153 It's all a cope for the fact that the original Sony Playstation mascot, Crash Bandicoot, is now owned by Microsoft Xbox. 💀💀

[@youngmug]

@@wotanmituns33 That's the issue though. Crash was never owned by Sony. It was owned by Universal and now Microsoft. The fact that Sony never tried to acquire the rights to the character makes me think that they never really considered Crash as the "face" of the PlayStation brand.

[@wotanmituns33]

@@youngmug Sony did tried to acquire after seeing Crash popularity, but Universal wasn't interested at the time. So it became multiplatform. But the fact that Sony made several Crash/PlayStation ads in the 90's, including one where the mascot goes to Nintendo headquarters to taunt Mario, pretty much proves that they were promoting it as a PS mascot, specially in the 90's where platforming mascots where all the rage with Mario vs Sonic.

[@gggumball]

@@chan13153 I mean it seems to change with each generation, it was Crash for the ps1, like you said Sackboy in the ps3 era and now it can be Astro.

[@RavusNox-z5i]

This little game literally makes me smile at life in general again. We need more of this in such a toxic gaming sphere.

[@ninraccon]

You just know they’re in for the long run when the platinum trophy literally mentions they’ll see you on astros next adventure

[@DisputeAmore]

The Astro Bot game is a gem. Just got the platinum trophy yesterday. A super entertaining and polished gaming experience. Excited to see what else will come from this studio.

[@NorthernBanshee]

I viewed Astro as THE mascot since the PS5 release, because the game came with the Playstation and the core part of the story doesn't just feature Astro but the Playstation and the Controller itself. The games are also unrivaled when it comes to making use of the haptic feedback and inbuilt speakers, plus the mechanics have the most playful and joyful approach I've seen in a good while. Astro is cute, he's associated with fun and entertainment and appeals to a broad audience. That makes him the perfect mascot and I hope Sony keeps him. In other words: I NEED MERCH, haha

[@inabearsuit2425]

This game reminds me why games are so fun. It's an amazing piece of gaming and I hope we see more from this studio. This where 200 million of live service game should go, to focus on more projects like thjs

[@56ty_]

Not sure why or when many people settled for games that aren’t fun. Sony’s “we don’t use that word” comments sound dystopian

[@kendallbald]

Give Sackboy some love

[@fireburn95rs]

sackboy was during PS3 gen, but lbp3 sadly ruined that

[@KSSBG]

Pause

[@MRWINDYMETHANE]

​​@@fireburn95rsThat's because Media Molecule wasn't involved making that one.

[@toonpik7]

@@MRWINDYMETHANEYeah, it’s unfortunate. They should’ve really been focusing on LBP instead of Dreams. I get that they wanted to work on something new, but it didn’t pan out in the end.

[@fireburn95rs]

@@MRWINDYMETHANE yeah but then again, they took so long with Dreams it kind of killed the play create share hype. Imo dreams should've been branded as LBP

[@Retrophoenix-]

I think the only thing astro needs is time to become more related to PlayStation as a mascot. I think once he starts becoming much more involved with the advertising for the console then he'd become a full fledged mascot in my eyes. Like imagine a little astro sitting on top of a PS5 whenever the console was shown. It'd be great and then everyone would associate the console with the little robot.

[@mau557]

What happened to SackBoi from Little Big Planet. That was cool character in a cool game.

[@ryko1478]

Little Big Planet was great for level creation, but it wasn't a great platformer, I don't even think it was a good platformer. There's also the fact that Sony couldn't decide between Sackboy and Nathan Drake for their mascot

[@petebagwell6666]

He litterally had a game like 2 years ago, why does everyone forget about sackboys big adventure

[@petebagwell6666]

​@ryko1478 sony always tries to have 2 mascots, one for the kids and one for the adults, heck even in the ps1 days it was crash bandicoot and Lara croft

[@NorthernBanshee]

​@@petebagwell6666 because as cute as Sackboy is, the games and Sackboy himself are pretty forgettable if you aren't a pre-teen anymore and don't dwell on nostalgia. Play the new Astro Bot game and compare. In terms of appeal, creativity, fun and entertainment Astro Bot is phenomenal while Little Big Planet wasn't bad, but just an "okay" game in comparison.

[@NorthernBanshee]

@@ryko1478 I'm kind glad they didn't settle on Nate. Would be super awkward having an retired adventurer as a mascot lol

[@AvocadoDesperado_]

I can’t believe how good this game is. Whoever came up with the dual sense is an absolute genius 😮🎉❤❤❤❤

[@samson7294]

yep! its what separates the PS5 from the Xbox other than their handful of exclusives.

[@misusatriyo]

astro is one of the most successful tech demos in video games history

[@ahirbhattacharjee2352]

Wii sports too

[@mrchillaxing1723]

I miss you sackboy :(

[@SystemBD]

He died so Astro could live. You can even see some inspiration in the size and proportions of the character.

[@istealmemories4091]

Well who said sack boy isn’t inside Astro not 😳😳

[@continental_consumer]

​@@istealmemories4091This could be taken out of context very easily 😭✋

[@Saibotwins]

Astro bot and all the other bots are seriously cute and immediately likeable. They really won with this one.

[@themarcshark]

The masses determine that. But the fact that it's getting brought up is a good sign

[@MickeyCapperfm]

really terrific little doc. i was just wondering about the team that made this and you did a wonderful job of showing how they cultivate creativity over there.

[@Cri_Jackal]

5:26 there were a ton of third party characters in Astro's Playroom already, Alucard, Dante, Crash and Spyro, and a whole diorama for Resident Evil were all there.

[@EeekiE]

I was completely blown away by Rescue Mission. It felt like it had been around for decades already. It was polished in every dimension. It gave me the same feeling a classic Mario or Sonic game did. Playroom was so celebratory, and as a free short game it gained a lot of mindshare. Astro is definitely a PlayStation mascot for me. The new game is also incredible. I really hope it sells well and we get more. I hope Rescue Mission somehow gets reworked into VR2 one day. I’d buy it again to fund that conversion in a heartbeat.

[@ATAndreiThomas]

Astro bot is definitely Sony PlayStation's Mario, that game is going to be massive.

[@Goolix_Aero]

Toro Inoue was the OG PlayStation mascot, he's actually right there at 6:37 on the left

[@dankfarrik8376]

You just beat me to it! It's funny how many people don't know this but if you have an Asian PS account you often see him show up on the store.

[@1gnore_me.]

team asobi has quickly shot up to the same level as nintendo EAD as one of my absolute favorite developers. astro bot is THAT good.

[@conjam86]

Family friendly, simple, cute, futuristic and tuned in with the brand. Astro Bot is the perfect mascot

[@TheKylekazooie]

It makes me want to play PlayStation franchises one after the other. Pretty powerful mascot power.

[@MelMoy11]

This was the most fun I’ve had in a game in so many years!!!! Game of the year!

[@HakunaX]

Sony doesn't need a mascot, but if they make more games, and expand Astro's universe, and insert stories and characters, over time, Astrobot has every chance of becoming a great mascot for Sony.

[@DaniMacYo]

I think it should be PlayStation’s mascot. It’s a great little fun character for all ages. When I played the demo I said this needs to be a fully released game. Now it is. It’s a fun game for all.

[@berntespelien734]

Just started playing this game yesterday and Im loving every minute of it. What a game!

[@Ventiezy]

Sony should think about transforming those adorable Astro Bots into the next Funko Pops, starting with PlayStation characters and gradually expanding from there.

[@MercoLunarTarus]

It's a mascot in the same way Kirby is a mascot. It's design is simple so other characters can be superimposed onto it.

[@JimBeaz]

And yet they keep Mario.

[@continental_consumer]

Exactly. Kirby. People complain about astro being too simple looking when kirby is a ball with feet. And its not a bad thing either. Simpler yet recognizable designs are the way to go.

[@audrasupernova]

This is the most fun I've had playing a game in so many years. It's fantastic.

[@MelMoy11]

This was the most fun I’ve had in a game in so many years!!!! Game of the year! Can we get Astro merch!!!?

[@wiiblack95]

The merch for this would be amazing imaging blind bags of the 300 bots you saved throughout the game. Obviously there has to be a astro bot 2 as well

[@inranglhood60]

Sony: Good job team Asobi... We're cutting your funding and your devs will be focusing on Last of Us ReRemaster 😒

[@continental_consumer]

Honestly yes, Sony has never leaned hard into mascots but they honestly should with astro. He could literally be the mario/sonic of Sony if they advertised him as such. Throw in a couple of spin off astro games and maybe reference him in other games and weve got a legitimate PS5 mascot.

[@TeamRocketGrunt1036]

They have made one of the best 3D platformers to ever exist. Maybe even a blueprint for what makes a game interesting and fun. It’s super rare in todays gaming industry. They deserve every ounce of success they get and more.

[@SlammedZero]

Astro Bot VR was amazing. Give us another one!

[@jeremydomingo3505]

I've said this before and I'll say it again. Astro boy is the perfect mascot for playstation. It showcases what the system has to offer, it demonstrates what the controller is capable of doing and the game is fun because of it. Way better than Kratos or Aloy.

[@dllemm]

It's been their mascot since forever.

[@Cisli95]

Now I want to graduate in game design and be a part of Asobi Team

[@MrQuaye-bh7nq]

Astro without a doubt should be the official mascot of PlayStation

[@leonardoneves7450]

Astro bot might be game of the year! So happy to see a single player game achieving this kind of success.

[@jhnyjoejoe69]

I mean that's what it felt like what they were doing with Astros playroom since it has Playstation colors and was free with every ps5.

[@Gam3ZILLA]

I loved playing Astro Bot and I was never a playstation person before getting my PS5, but if they released an Astro bot game every couple of years id definitely buy it everytime

[@ejaybugboythree]

I say yes without a doubt. Astro should get at least two more games on this console generation and be the pack in title for future Playstations going forward. I love Astro Bot!

[@The_Wailing_Doom]

I was looking for a way to give Team Asobi some money for the awesome Astro's Playroom and this is it!!!

[@Stinger2578]

Astro being a PS5 pack-in and the face on the PlayStation portal box says he is a Sony mascot.

[@craftboy338]

The reveal trailer for Astro Bot was what finally made me cave and buy a PS5. It is the _only reason_ I got one. And I have not been disappointed.

[@timmoman]

Astro Bot is not the hero we deserved, but the hero we needed!

[@timtim2949]

I think Astro is the perfect PS mascot. He's iconic, fits the PS Brand, and a perfect canvas to use in different gaming scenarios. Astro Bot is the first time in a while that I felt the childlike wonder that I normally only get from Mario 3D platformers. That's partly thanks to Astro as a character.

[@Parialated]

Great content! Well done and narrated!

[@RafaPai84]

Come on guys, the PSVR1, and later the PS5 designs were based on the visual design and colors of the character. It's NOT an accident.

[@CACOaugus1o]

When I look at Astro Bot, I can only see Bomberman. I miss those games...

[@aonutsihasnouith]

I’m gonna need an astro stuffed animal.

[@Jura72]

100% Astro Bot should be the Playstation mascot. We want official merch! Figurines, t-shirts, mugs, posters, all of it!

[@DoctorSpleen]

Astro Bot's face is very similar to Cozmo the toy robot's, which of course is very influenced by robots from Wall-E.

[@wylerXL]

Sony have different mascot per generation: PS1 - Crash Bandicoot PS2 - Kratos of God of War PS3 - Nathan Drake of Uncharted PS4 - Aloy of Horizon series PS5 - Astro Bot

[@joshuakendygomes296]

don't forget the Japanese mascot

[@CMc-v7z]

SackBoy

[@Anonymous.Throne]

Jak & Ratchet were the mascots during PS2

[@CMc-v7z]

@@Anonymous.Throne Kratos was pretty iconic too so I take his point but yes, Jak and Daxter.

[@TSMKstudios]

Ps3 will be sackboy

[@karlaju.]

I say YES!! Astro is so adorable, sleek, clean, and futuristic perfect for PS, also PS have had different kind of games trough their eras and for all kind of ages and these games can perfectly be represented in Astro Bot world as we have seen with the bots cosplaying different characters and even levels inspired by some of these games, it’s perfect for the kids and also we as adults💙

[@scumalien]

New ASTRO BOT 🤖 has loads of content! Excellent game. Hope to see more astro adventures from PlayStation 🥳

[@sylnz97]

Gravity Rush mentioned

[@supergenkiii]

Imagine a kart game with special guests, like Kratos, Aloy, Ratchet, etc 😻😻😻

[@kingoftherevolution4855]

It would be a unique mascot in that it's from stuff that specifically is about the company that made it as well as being one of the things the company made, without simply being a drawing they put an ads

[@spector3881]

I just hope Sony preserves the innovative/R&D essence of the studio

[@Hawtranch]

as the public i declare Astro bot to be sony's new mascot

[@Leavinsies]

This team is Sony's most important studio.

[@Kitsunary]

I think Astro could be a good mascot even if it's not as recognizeable as other mascots by being a way for Playstation to showcase other characters it has that are more recognizeable. They've always had an issue keeping a consistent mascot, so having one that can stay consistent without losing relevence might be a good option for them.

[@MinakoAino2112]

I kinda hope this team gets the chance to make an ape escape game

[@greenrobot5]

Wasn't Sackboy from Little Big Planet the mascot? Serious question

[@CC-Productions]

Seriously, team asobi should just make Astro bot, PlayStation’s mascot

[@NoExplosionsMcgee]

Toro and Kuro will always be PlayStation's mascot to me.

[@TaimatCR]

I wonder if given enough time and budget if they could make something similar to breath of the wild and tears of the kingdom, I'm not saying they have to rip it off completely but have the gameplay be physics driven like it is on those games

[@ryko1478]

Platformers usually don't benefit from physics

[@TaimatCR]

@@ryko1478 well I mean more like an action adventure style game

[@christopherlyndsay8611]

You mean more like Mario Odyssey? An open world Zelda like wouldn’t work for Astro.

[@terry.1428]

Not everything needs to be open world.

[@thecour8379]

@@terry.1428 Agree! More Platformers, indle, & sandbox styles :(

[@djangosoftwaredeveloper]

The Astro demo was my favorite PS5 game.

[@enzmondo]

I always thought Astrobot was an evolution of Sackboy. Sackboy was well into becoming the unofficial mascot of PlayStation.

[@sabmis2658]

I hope they get to make a sequel

[@MrPlainPizzaGAMING]

it's not a new face until we see Cosplays for Astrobot.

[@WeSoFew]

I really hope that financially this game does really well. It’s f’n fantastic!!!

[@javimercado-pf5tz]

Reminds me of when Drake thought he ethered Kenny just to get a response an hour later.😮😂

[@egj1975]

It should be. This game is has the best gameplay ever. Its just perfect in any way

[@shigshug8581]

Crash Bandicoot move over, we have a new mascot.

[@AndreyNaranjo]

i dunno, but i think that the astrobots can pop off even as a competition for funko pops

[@WHIKKEDDDD]

i think he should be, especially with how fantastic the games have been

[@Themarcoalmonte]

After the cancellations and abandoned IPs, I always saw Ratchet as the mascot. With Astro, it feels more fitting for it to be the mascot

[@RandomGS]

Like Nintendo has Mario, Sony has Astro Bot

[@littlebigcomrade]

Sackboy got a new set of armor.

[@Law3dog2009]

Happy little accidents= ART.

[@DevonChampion]

To me it’s the mascot after coming free with every single PS5. So in a way it’s the foundation for every console.

[@cluckendip]

Hear me out. New LittleBigPlanet-type game, but in Astro's aesthetic.

[@samson7294]

The would be so sick! Maybe Team Asobi can test it out as a DLC for this Astro Bot

[@sema6008]

I already see Astro as PlayStation’s mascot. Used to be the Little Big Planet character, but Astro is perfect. Make it official, Sony!

[@Insill]

Funny how PlayStation has had multiple mascots over time whereas Nintendo and Xbox have always had Mario and Master Chief.

[@Marc.c03]

As of right now i feel like there are several mascots for playstation and if anything, astro bot should be added with the other big names

[@ronniecreason7870]

Here’s one for you I think Kyosho was the first one to have 1/8 scale buggies