How the basic attention token can overthrow the $330 billion digital ad industry | Brendan Eich

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Brendan Eich is the creator of JavaScript and co-founder of Mozilla and Brave.
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[@wardhman]

The irony is that I got to know about Brave through a KZbin ad! XD

[@rednarok]

It's evolution. We invented green energy from oil.

[@brendaneich9858]

In "Die Hard", John McClane rescued the hostages from the Nakamoto building by using the "terrorists" weapons against them. We use the burning platforms' tech to get the word out, but if you see such an ad and install Brave, we do not track you across that conversion. On those platforms, we avoid retargeting and other bad options while still using their ability to target and segment. "Die Hard" would have been short and sad if John hadn't fought back. kzbin.info/www/bejne/eZbWep6JbsZjmNk

[@yashrathi6862]

You made me laugh!

[@austinmahony168]

Really refreshing to hear some new approaches to the ad revenue model.

[@metalsoup6950]

This is hostly genius... i am so excited about the work the amazing people in the decentralized internet are doing.

[@veronika1533]

Just found out about this and downloaded it! Yay, so happy there are people friendly alternatives. Thank you

[@haloslipping3218]

Use protonmail as well

[@rovhalt6650]

@@orange-418lol Exactly. That's money that belongs to you and money that ad companies didn't get

[@johnrobie9694]

This guy really knows his stuff. A lot of knowledge about a lot of things.

[@16Residence]

I started using Brave last year and was surprised to see the BAT I earned is now worth over $150😄

[@arthikvishwakarma5201]

Are u using on PC or on mobile?

[@16Residence]

@@arthikvishwakarma5201 both. there is a QR code you can scan now that lets you transfer your phone rewards to the pc and my phone rewards that I transferred in was worth about $70. (again I started using Brave last year when the market was down)

[@arthikvishwakarma5201]

@@16Residence are u using the nightly version on phone? I have been using on Android since a week, haven't got a single ad till now

[@16Residence]

@@arthikvishwakarma5201 yes. tbh I don’t even notice the ads most of 95% of the time

[@aquanautorange885]

I saw that my browser was auto donating my tokens to creators haha. I now have about $30 after over a year of use.

[@kesjansse4140]

That was my favorite interview, so far Lex! Brendan is such a boss! His mission is almost as equally important as Musk's, though for completely different reasons

[@rufuswalling5519]

That guy looks like a white Al Roker

[@ericomfg]

Nailed it

[@L_MD_]

Lmao

[@killabee03]

Holy shit he does 😂

[@CLEOFISTAYLOR]

Wow 🎯🎯

[@LuiC53]

Here's what's happening in your neck of the web

[@zinjanthropus322]

The whole point of decentralization is to completely ignore the regulators.

[@wowonice1]

and put the"regulators" out of business (racket)

[@coffeeandvapes1308]

Regulation will always be needed, even in a decentralized scenario. The difference being a public concensus should govern, and NOT a profit/politically driven corporation. So essentially were looking to 'change' regulation so its fairer. 👍💜🇬🇧

[@zinjanthropus322]

@@coffeeandvapes1308 The goal is to have both the corporations, the tyranny of public consensus and the easy to lobby governments out. It's an anarchic pursuit. That suits people in places with overbearing, corrupt Corp funded governments and mass brainwashed populations.

[@coffeeandvapes1308]

@@zinjanthropus322 'the tyranny of public consensus'? Sorry bud but thats the biggest cliche ive heard on a long time. Public consensus is the very foundation of all blockchain and crypto. Its the reason for its adoption. And its the ONLY fair representation of 'the average persons thought' if you will. I'd leave words like tyranny & anarchic to hippies and squaters. The future we seek is publically governed and fairer for all.

[@zinjanthropus322]

@@coffeeandvapes1308 That's where you're dead wrong. The blockchain is built to be a completely trustless system where the only consensus is software and encryption. Living a nation ruled by public consensus is tyranny of a majority over a minority. It's anything but fair or rational. Unless you believe more means right.

[@annabellalea6979]

Brave is the Future of the Internet

[@ramsesvh6212]

Syntropy is the futute of internet. Brave the future of browsers. If you like Brave you will love Syntropy

[@manonYm1]

the future of the "internet" is internet money yeah.. but not a browser. Your knowledge level of modern world 1/100 You would even try to buy brave token I guess xD haha

[@descottoo6347]

@@manonYm1 🤡 Muppet.

[@michaelhaydenbell]

@@descottoo6347 What a compelling argument.

[@smartjackasswisdom1467]

At the moment I already have enough BAT to buy something nice and I literally didn't do anything besides just browsing the internet as I usually do. Brave to the moon 🌙

[@efdavis]

So you were just browsing the Internet as usual but you were using their browser or something? I'm still listening to video so prolly too early for this question...

[@smartjackasswisdom1467]

@@efdavis yes I still use other browsers for work but for personal reasons I mostly use Brave.

[@mosinonby]

@@efdavis when you watch ads using the brave browser, they reward you with BAT tokens. You can also opt out and turn off adds completely.

[@BoyBlessing]

so can you sell the bat tokens they reward you for money?

[@mosinonby]

@@BoyBlessing Or you can just let it sit and accumulate even more wealth for you. To each their own though.

[@DislikeThisCommentNow]

I believe in Brave 100%.

[@baiijoune]

I second that.

[@cryptocarpenter4157]

Solid project

[@dinobotpwnz]

I can't get there. The fact that you have to customize your host file or recompile the browser to turn off automatic updates is just a middle finger to users.

[@bigpickles]

@@dinobotpwnz or a learning curve for the majority of people who continue to learn and evolve.

[@hardinzepaint1002]

Yikes

[@vermillion8249]

Brave will likely surpass Firefox in market share in the near future.

[@GuyMichaely]

If firefox market share keeps falling that won't be an impressive feat

[@prometheusrises]

Started brave last month. I support innovative, free and effective software .

[@Lesminster]

It may be a good time to invest in BAT.

[@SWIFTzTrigger]

If you use Brave you get it for free

[@Lesminster]

@@SWIFTzTrigger You can't trade it though, or am I having outdated info ?

[@vgkstone9692]

@@Lesminster but would u be able to sell? I’m new to BAT btw

[@SWIFTzTrigger]

@@vgkstone9692 Yes you can

[@SWIFTzTrigger]

@@Lesminster You are able to trade it but you need 25 bat before you can verify your wallet now.

[@TimeWatch5]

I own like $937,700 worth of brave.

[@JADiaz10]

They have a ticker symbol?

[@lando2519]

ticker?

[@scroogemcduck1462]

That's a lot

[@markwilson4546]

lmao...ok

[@Contractedharry]

@@jacobyarnell715 binance

[@johnny14980]

Why does Lex always sound like he needs a nap though 😂

[@creatineenjoyer7345]

yep codeine and anti anxiety medication

[@johnny14980]

@@stachowi wait really?

[@slowmomma7222]

@@johnny14980 nah he’s just got a weed addiction

[@gregg9984]

Guy sounds half drunk

[@TonyMountjoy]

I signed up my website for the Brave creator program and I love it!

[@shyer6646]

I have been reciting Jaron Lanier's work religiously since I discovered it and I am glad to see others finally catching on. I admire what Brave is doing and I like the browser itself. I feel the same way about Lanier as I do about Snowden who is coming out in support of Orchid. The free internet model is what has led to such tremendous inequality and the loss of our basic human rights of privacy and autonomy. It's good to see people taking our culture back. I do think there is a place for big tech and governments, but they have to be willing to rectify their transgressions with data harvesting and mass surveillance or they will gradually become obsoleted and replaced. Taking it back and they're either with us or against us. But this time it has to be done with ethics, fairness and sustainability in mind.

[@fortooney]

everyone should switch 100% to Brave browser!

[@igfernando2007]

Just learning about it, Great information! About to download Brave!

[@fortooney]

brave will dominate the browsing and ads world! we'll watch it soon in the next years for sure!

[@baiijoune]

Guys like him are the modern day tech rebels💪

[@charan_d]

Brave has been my go to browser for a year now! Absolutely loving it

[@jeffmoss118]

Basic attention token will be the most utilized currency across the internet. It’s gonna be fun ;)

[@WealthEngineering]

I've been using this browser for over a year. Love it! I just wish you had the control to allocate your collected bat to an exchange of your choice. The force you to go to their partner wallet otherwise you can't access your Bat. So now u just use it as a ad blockers.

[@WealthEngineering]

@Nick Shannon that's a good start but honestly I hope the focus more on creating the new social media. Imagine Facebook where the users get paid to see the adds they want to see... They can do this model for IG, FB Twitter and messenger like app.. No one in crypto is doing that and they can... It's a huge market huge potential and humanity desperately needs it...

[@MichaelAndretti55]

I love Brave browser

[@SaiyanCookie]

Great chat. I use Brave. Also Lex - please iron your curtains. Its triggering me lol

[@michaellamont2605]

I can't imagine way anybody would want conventional advertisements. Cut out middle men win win

[@RavenHeat]

Gonna start using Brave mainly now.

[@spearfish]

Brave is all I use now after listening to this podcast

[@apicado]

The Brave browser is fantastic. I love the user experience. On a separate note, your videos are always so good, but could you please iron those curtains?! They’re kind of driving me crazy.

[@2rfg949]

brendan is a gifted thinker

[@MaikeruX88]

Free tokens. No ads and a pretty decent load time. Chaching !

[@AlexDaniels74]

Brave is the way!

[@romaknafel4116]

I’m using brave! Great and fast browser

[@TheSkis]

Brendan sippin on Monster Energy, he's a true Computer Scientist !

[@matthewpamatian4853]

Just started using brave this week.. just downloaded the iPhone app

[@simuliid]

I love Brave! Works great, super fast.

[@justintomlinson9311]

Smart man, should be using EOS for BAT, faster and lower fees and should use latest biometric kyc and multisig adjudication to pay users

[@BaseRealityVR]

Been using Brave for 2 years now. NEVER GOING BACK. it's exellent. Plus I have earnt money :)

[@z28junior]

Been using for a couple years already. Is the future!

[@thetruth9923]

Brave should provide ways for brave browser users to move their earned BAT to their crypto wallets like coinbase or other wallets without using uphold , gemini etc...

[@awolowiecki720]

I just read Subprime Attention Crisis and it hits on this same tone. Fascinating shit

[@danielb7120]

Interesting. I think BAT could be a good investment - have you thought about it in such terms?

[@zemadeiran]

Who watches the watchers?

[@jackw3465]

your mom

[@luigi9064]

The checkers

[@josuegonzalez5576]

Im using Brave right now. It is like chrome but no noisy ads in most websites (some might not work with adblock) great and they also pay you but only information you enter into the Brave browser.

[@mackemacchiato3238]

I used brave for a while now and also beeing trading BAT. Like it both :)

[@chairmanofthebored2181]

just downloaded Brave! looks good so far

[@curiousbit9228]

I used it for a while and it makes my fans go turbo

[@Goldenpill]

Everybody i have talked to about Brave Browser start using it, its a very simple sell. They still have some work to do with searches in my language (norwegian), as it often mixes up norwegian and danish search results..but still, i prefere it to google any day.

[@Blackfilmguild]

There are two issues with BAT... 1st they have to fix how the ads are driven to the user and second they force users into using Uphold.

[@thunglor4602]

he is the BATman

[@luckysneph7196]

With a little bit of luck, this dude might save the internet.

[@michaellamont2605]

My BAT has doubled, just wish I could afford more

[@mason4354]

@@michaellamont2605 do you ever cash out?

[@michaellamont2605]

@@mason4354 Hell No. Fiat will be worthless. Crypto will take over

[@mason4354]

@@michaellamont2605 okay, do you ever cash out into another crypto? If so which ones?

[@michaellamont2605]

@@mason4354 oh, yeah, I got Balls deep in HEX PULSE PULSEX & next I'm looking at LIQUID LOANS

[@neoesm]

Everything about Brave and BAT is great except for the fact that we’re forced to use and deal with Uphold.com

[@thetaomega7816]

looks like that will also change soon

[@escreality5314]

BAT tokens will be worth $10+ in 2-3 years as crypto space continues to grow.

[@MrTonkersT]

This was interesting but I feel Lex should have been pausing the conversation and asking for explanations. There was too much technical jargon for the average person to follow

[@bigpickles]

Locked in $1K of BAT after watching this and then going down the rabbit hole. I feel it's a good long position. Fingers crossed!

[@TheNebraska402]

Been using Brave for months and will never use another

[@Route2marketNg]

Am a fan of brave from Nigeria

[@johnnymurphy1983]

VERASITY just got awarded their proof of view over blockchain PATENT granted last week which they worked 3 years for, they will have this for the next 17 years, you will hear a lot more from them sooner than you think.

[@darkfangulas]

Ads were becoming such a physchological dystopian nightmare

[@itsallagame2013]

Never had the Token... until I researched it, tried and I am a super pro google "duck gogo" and BRAVE is waaay faster and blocks everything. One of the few Tokens that makes perfect sense and is useful! Wouldnt be surprised if they get M&A by a lot in the future.

[@Sk8somedays]

Been using it for 2 years now, love it.

[@michele6064]

how much bat do you earned?

[@mr_moo_moo]

Brave is great- I really hope people adopt the concept. It's a great browser regardless

[@aaronsilva5641]

I feel like the future value of Bitcoin will create a new version of haves and haves notes.

[@blacklodgecooper9328]

Hmm. He said "fake news" and he didn't mean the MSM. This could lead to an internet social credit score.

[@elsilossos626]

Imagine Brave combined with Solid Pods. There's some potential there. (!)

[@ikraga123]

If I lived in a poor country I would force my family to watch add just to rake in the money

[@mindfull6254]

Brave pays for my beer money

[@grandstarstudiosFORMER-YT]

THE BASIC ATTENTION TOKEN CONCEPT IS JUST 10 OUT OF 10

[@alexpacheco2031]

oh dam i have to switch browsers

[@akniznik]

Is there an English version of this clip?

[@wowonice1]

browser pick ads 4 u instead of goog, privacy save

[@self-transforming_machine-elf]

thankes explaneman

[@ramoncaceres4399]

I’ve been using brave since day one! It’s bomb 💣!

[@MSV667]

Would like a Brave phone. Tired of droid.

[@blusky109]

Bat is definitely a sleeping giant.

[@gmarefan]

I've got about $50 worth of BAT at the current price, just earned. I've donated maybe about the same over the last couple of years to content creators and websites that I like.

[@nitroxize]

Have been using BAT for about a year now. It's runs much faster than chrome and Firefox imo. Good to earn BAT coins which you can choose to contribute.

[@drinkingpoolwater]

it’s not faster than chrome. it’s literally chrome.

[@BeNice108]

Now if only the BAT system was working. Longer I use it the more issues I seem to discover. Monthly BAT disappearing, overall amount disappearing, sync between mobile is a mystery, not syncing to Uphold. At this point I'd rather have a pay-to-use browser, so long as it's not Brave.

[@BeNice108]

Then there are the issues with the Browser itself... Mainly with mobile, but still.

[@fotisvon9943]

My 5,000 investment into crypto on feb1 has earned me 2,660 by feb 14. I split between 24 different coins. I’ve got around 66 BAT and the chart on it doesn’t look stable right now but who knows long term. I look foreard to an upwards jump that BAT will go through when it takes off, if it takes off.

[@ryanestrada5289]

I love Brave browser...I have BAT Token and it’s currently blowing up.

[@naumsennicov9388]

The ad companies are taking too much money? But the publishers have constantly flowing, automated ad dollars flowing into their bank accounts... they literally get their site to allow it and that's it... for TV you have to manually book every dollar of ad spend. Also apps are different because it's not usually a little bit of info content people scroll through, it's a committed download that is difficult to make as well as has to be promoted... the app tore has to have a great incentive for people to make apps, whereas news is going to be made regardless, so them having auto-money rolling in, is a pretty sweet deal

[@kamojii]

Future of the web!!

[@moart87]

So you’ll be getting paid for looking at ads in your browser?

[@kamojii]

If you opt-in, yes that's right, while protecting your privacy, win win

[@jasonsinden5028]

Worth it 10000x

[@baflabies]

using it for fue month now. And its rly good. I have extra 10 dollar from using it also

[@piratexlife]

Brave would run down my battery on my cell phone & kept my phone hot... I immediately realized this issue & uninstalled...

[@WastedDad]

watching this video on my Brave Browser

[@danrichmondvr]

The limiting factor is that Brave was built with ##ETH smart contracts. If Brave switched over to the Hedera network. Hedera would only enhance Braves mission!!! #hederahashgraph

[@Aziz-00]

Ive made like $500 worth of BAT in a couple of years just by using brave.. pretty sweet

[@gblyndensrandomreviews]

Brave is cool, but it is horrible on a PC. You can’t even customize the menu up too to save screen real estate.

[@Shortymack420]

Give it time to grow and give it your support, they deserve it

[@HappyG1lm0re]

I like how his model already accounts for privatized ad loading. Lmao.

[@tahmbench1503]

great interview, lets go BAT!

[@example101]

LOoooooool... "privacy perfume"

[@counterko]

good browser, great work

[@diogenesofSinope87]

Very interesting

[@jimgauth]

No mention of metadata. Also, as explained in the Bitcoin White paper, Bitcoin's SPV can do all this infinitely faster and more securely. But good luck selling this metadata mining security.

[@yimtsungerjamir3453]

Best browser ever

[@ancientnwise]

Brave is the superior browser.

[@neilaleksandrov2655]

can brave please make a search engine?

[@pyrotaze]

This guy is a beast!

[@truthseekers8780]

exciting project