How The Facebook Algorithm Works

[@glscales2048]

I have been searching for months on how a fb business page working and how to get off the ground with a small home business. For days I been looking an ran across you searching through KZbin and Pinterest. I've learned soooo much and requested to join your fb group. Plain, simple and understandable. Thank you, thank you. I know there is much to learn but what a great start. I could never get a clear answer from my craft support groups. Hat's off to you!

[@mrjerrypotter]

So glad to hear the videos have been helpful GL! I'll see you in the group. 😀

[@JohnSmith-lp7px]

My wife just started selling Paparazzi and this information is invaluable. You just got a new subscriber.

[@mrjerrypotter]

Awesome John, thank you! If you ever have a question you can't find an answer to let me know. I'm happy to help, and always looking for new video ideas.

[@mudasalami585]

9

[@mudasalami585]

Nice one

[@flounder2015]

Amazing info! Thank you for sharing your knowledge!

[@mrjerrypotter]

I'm so glad it was helpful Arielle!

[@imabhay1]

Thanks. From India

[@1414141x]

As a virtual living fossil aged 62 years I am in the process of trying to demystify how KZbin works as I have been told it is the next best thing for getting your business 'out there' . So have been looking for videos which are helpful and easy to understand. So a note of thanks for your video which is helpful in explaining the machinations of KZbin. Now I have just got to KZbin 'Algorithim' (which seems to be a buzz word theses days) and see what kind of beast that it..............something to do with Arithmetic ???...... Anyway, have subscribed to you and hope to learn more. Thanks.

[@mrjerrypotter]

I don't have many videos directly about KZbin (mine ore mostly about Facebook, Instagram, LinkedIn), but on any platform the algorithm favors content that people enjoy. The mistake a lot of businesses make is creating content THEY (the business owner) wants people to see, rather than creating content the audience actually wants to see. Best of luck with your continued demystifying!

[@TheMisslizzyO]

Thanks Jerry for the video, I have followed you on FB, and joined the group. I recently started a Online Business, and am trying to do my business page to attract leads.

[@mrjerrypotter]

Hey TheMissLizzyO! Glad you enjoyed the video. See you in the group. 😀

[@proud2243]

Love your KZbin channel 😍😍 great information

[@mrjerrypotter]

Thank you so much, glad it is helpful!

[@christinevelasco6520]

So glad I found you! This has been super helpful!

[@mrjerrypotter]

Glad it was helpful Christine!

[@roytacleb8781]

The algorithms is very helpful when you want to find something specific amidst the chaos, but it's highly addictive at the same time when the content is really pleasurably stimulating. So when a corrupt mind uses it, he finds what he's looking which satisfies he's fancy, therefore perpetuates he's corruption. But when it is used intelligently it is really a convenient tool to find practical information.

[@mrjerrypotter]

Agreed!

[@leroykian3298]

instablaster

[@KaraokeKAR]

I enjoy each and every video you post! Thank you! I like to learn so I can earn.

[@mrjerrypotter]

Thank you so much!!

[@gillthompson8501]

So good. Thank you Jerry

[@DAPHNE1776]

THANKS FOR THE INFORMATION!!! I’m trying to get this right!!! ❤️ love to your tiny superheroes!

[@mrjerrypotter]

My pleasure Daphne!

[@inkyderanged]

Hi! My friend Rebecca (not her real name *wink*) have this awesome organically grown Facebook page but made a mistake of making a campaign where people needed to be tagged and post shared. Now her page's posts do not show on people's timelines. She found a group that's willing to let her post few campaigns (for prizes) there. I'm wondering, what's the best way, how to get people from that group to interact with the post and follow the page, without getting any more backlash from Facebook? I've been searching for answers for hours now, you're the first channel that knows what they're talking about. You have a new follower, sir!

[@mrjerrypotter]

Let me ask my friend "Rebecca" and get back to you. 😉 Getting organic reach back after you lose it is extremely hard. When you launch a new page you get the benefit of the doubt. Regarding the groups, I'd suggest requiring them to click through to the original post and comment to enter (rather than commenting on the post in the group). Will that work? It shouldn't violate any rules.

[@inkyderanged]

​@@mrjerrypotter Thank you for the answer! As far as I can understand from the FB policy, the only things that are forbidden are sharing and tagging? I can ask to like the post and page and comment and everything if that does not involve sharing and tagging?

[@mrjerrypotter]

Yes and no. You can ask people to like or comment on a post, but a lot of those phrases get tagged as "engagement bait," and that will dramatically decrease your reach. I'd avoid phrases that say things like, "Like and comment to win." As far as tagging goes, it's against the rules, but sometimes I ask a question that involves a friend without asking them to tag them, but they do it anyway. "Who is a friend that you need to catch up with over lunch? Let us know for a chance to win a $25 gift certificate for lunch."

[@inkyderanged]

@@mrjerrypotter The tagging part I got. The thing is that it's a specific niche store page and a niche group, but somehow need to get the audience that's not there yet while fixing the damage done by the previous campaign. Rebecca's idea was to like the page and post a picture with a story in the group, where the campaign is launched, but I don't see how to make that post go outside the group and likes to the page if you cannot ask for people for likes. Rebecca is stubborn, she wants it done that way (posts in the group and no FB advertising). So I got stuck with the virality aspect and likes issue. Thank you for taking your time for this.

[@mrjerrypotter]

Definitely a challenge. Best of luck Inky!

[@amandagodfrey5952]

Great information! Thanks so much :)

[@mrjerrypotter]

You're welcome!

[@SinTrinSide1]

Great video, got some good incite. Thank you for putting this video out and sharing us this information :)

[@mrjerrypotter]

Glad it was helpful!

[@mikesunboxing]

Interesting, thanks for your tips

[@mrjerrypotter]

My pleasure Mike, glad you got something out of it.

[@letmebeda1]

Thank you Jerry do you still feel this is the right way of doing things, as we are told Facebook is doing another change at the end of this month. I'm going to do what you said here, I enjoy learning from you. thank you again. I also went on facebook to join your page. waiting for the approval

[@mrjerrypotter]

Facebook changes their algorithm all the time, but most are small changes. The last MASSIVE change was January 2018 - the principals in this video still hold true. Engagement is king!

[@danolson3924]

Thanks for the info!

[@mrjerrypotter]

My pleasure Dan - Hope it's helpful!

[@Eniphesoj90]

Hello Jerry, you make really interesting content! I use it for my own business page. I have a question about that story about the mum. Does this only goes for profiles or for pages as well? My family likes and shares some of my content and I let them because I thought likes and shares are a good thing even if it is my mum. But do my posts just get considered as something just my family likes because of this?

[@mrjerrypotter]

It's possible, but not likely. You could test it - do a similar post once a week for 4 weeks. Ask them to share the 1st and 3rd one and see what happens!

[@Eniphesoj90]

Thanks for the answer! I will give it a try!

[@WebDeveloper08]

I love your videos always informative... BUT, I have one issue... saying that no one goes onto Facebook to shop is way off! The original intent was to be social media, now they are both social media and business friendly. That's why they have Business pages (Fan Pages)... I'm from the Philippines and everyone uses not just Google and KZbin but probably the most is Facebook. The folks I speak to in the USA also use Facebook to search and shop so as much as I hear people don't shop on Facebook, that's simply not completely true. I do understand people using youtube and google to search for an interest and facebook is interuptive ads etc. but people do search to shop for products and services on Facebook...

[@mrjerrypotter]

You make a great point! It is always changing (and has since I made this video). I'll think about how to re-phrase that. The point though is you can't be a commercial.

[@LyriqLuchiano]

Hey champ the problem im having is that i have over 100k fans on my music page but everytime i post something without boosting it, it gets like 5 likes. can you help please?

[@mrjerrypotter]

Without seeing your page I'd suggest looking at the content you are posting. Are you posting things your fans are interested in? Or are you always trying to sell to them (asking them to go to a show, buy an album or other download)? How old is your page? Are those 100,000 fans all legit and from the last couple of years? When you boost, how much more engagement are you getting? If you create content that gets natural engagement, then boost it, you have the potential to increase your reach exponentially. If you are posting posts that people don't engage with, boosting will show it to more people, but at a very expensive price. I hope that helps - Best of luck!

[@AriAurelia]

This is so good! thank you

[@mrjerrypotter]

Glad it was helpful!

[@apexjonin5068]

You're a wizard Jerry

[@mrjerrypotter]

Ha, or at least my name rhymes with one.

[@apexjonin5068]

@@mrjerrypotter It was Hagrid's quote from the first movie. "You're a wizard Harry"

[@mrjerrypotter]

Lol, I can totally hear it now!

[@annetteabraham308]

I love this! Thank you! In regards to link posting, or rather not link posting. How would you navigate sharing a blog? Is FB the best place?

[@mrjerrypotter]

Back in the day bloggers were able to drive huge traffic from Facebook, but that's just not the case anymore. You can still drive some traffic, especially if the blogs are good and you boost them. Unfortunately links don't do very well on LinkedIn either, and it's hard to share links on Instagram. Twitter can be good for links, but that's useless unless your audience is there and you're going to go all in on Twitter. What I'm getting at is that Facebook is still about as good as anything as far as sharing links on social media goes in my experience.

[@jnnrmn_]

Do you have a reference to what you mentioned re "tag a friend" content gets penalised?

[@mrjerrypotter]

It's not just penalized, it violates Facebook's terms if you're doing a contest. But even just for content in general: newsroom.fb.com/news/2017/12/news-feed-fyi-fighting-engagement-bait-on-facebook/

[@rayandrade9386]

Thank you, Jerry, very informative'

[@mrjerrypotter]

Glad to hear Ray. 😀

[@wendyalaffe3542]

Thanks again for helpful info. Question: If you boost your post and increase your budget, FB tells you that you will reach more people. If FB is deciding who my post will reach (i.e. if my post is good enough) is it worthwhile spending more money? Also, while on this, if you boost more than one post, is it reaching the same people over and over? Thanks. Going over to FB now to join your group.

[@mrjerrypotter]

Great questions Wendy! Facebook wants to show the best content for each individual person all the time, and this includes ads, so quality matters. The other thing that happens is as you pay to reach more people, if the content is good you will also reach more people for free as they engage with the content. Does that make sense? So is it worth it? That depends on a lot of things - I know, lame answer. I'd start by asking yourself what you are going to get if your post reaches more people. Will you get new clients? Will it increase sales? Just getting more Likes doesn't justify spending money. As far as reaching the same people over and over, sometimes boosted posts will do that. It depends on how many people are in your audience, how much you spend and how long you run the ad. In Facebook Ads Manager, you can actually tell it to set a cap on the frequency. For example, you could tell it not to show the same ad to the same person more than twice in a week. I'd suggest only boosting one post at a time - Otherwise you are competing against yourself.

[@wendyalaffe3542]

Thanks again. Appreciate it.@@mrjerrypotter

[@BadGalMVNDInpc]

appreciate this so much!

[@mrjerrypotter]

Glad it was helpful Mandi!

[@rikirex2162]

yes..but what is the criteria of post /content quality.

[@mrjerrypotter]

The criteria is determined by the engagement you get. The key is to create content that will get reactions, comments, video views or shares. At a minimum, try asking questions to get comments on your posts.

[@thecraftmarket9819]

Hi, Interesting comment about not posting links. But what about Facebook links? Ive created a new group that I want as many people in as possible (Virtual Christmas Market), will FB penalise those?

[@mrjerrypotter]

Thanks for your question! Unfortunately, Jerry Potter can’t get to all of them, but if you still need an answer feel free to post it in our free Facebook Community: facebook.com/groups/fiveminutesocialmedia/

[@sandsuperman1]

Good stuff brotha! I was wondering why I take a homeless person out to lunch and get 570 likes, but then risk my life and almost DIED to save another last night and only get 70. Algorithm is crazy confusing. (Fb - Kent Sandine)

[@mrjerrypotter]

There are lots of factors that could be involved with why one post did better than another. Glad it was helpful!

[@dougpreston9080]

Great information!

[@mrjerrypotter]

Glad it is helpful to you Doug!

[@fitness6314]

How is possible that my page with 1.2milion likes and when i post in newsfeed the postreach goes from 1 thousand to 4 thousand , even though before some little time it used to go up to 100 houndred thousand.Thanks.

[@mrjerrypotter]

Because Facebook is always changing the algorithm. Organic (free) reach is still achievable, but you have to post content your audience LOVES. If they engage with it, Facebook will continue showing it to more people. On another note, I'm sure that Facebook would love it if you spent money to reach more people. The days of reaching a hundred thousand people for free are definitely rare these days.

[@BlaQFireNation]

I feel like if people actually liked your business page that should be enough for fb to show them your content but what the heck do i know

[@mrjerrypotter]

That would be awesome! Unfortunately Facebook found people were spending less time on Facebook (which means less revenue) when they showed posts from business pages. This is primarily because most business pages just post sales content. Having an email list that people sign up for can still be a free way to reach them, but if you only sent sales content in your emails people will stop opening them. It's frustrating for sure, but they are just trying to provide consumers the best experience so they'll stay on Facebook longer.

[@BlaQFireNation]

@@mrjerrypotter that makes a lot sense. thanks for sharing

[@mrjerrypotter]

My pleasure!

[@isabeljordt21]

How to set your audience on facebook

[@umangasarathchandra717]

awesome information!! thank you :) Can you please tell me how you find these new algorithm changes and info about facebook and instagram?

[@mrjerrypotter]

I'm a geek for it so I read lots of blogs and listen to lots of podcasts. But a lot of it just comes from my experience working with multiple brands all the time. Facebook does have a site where they make announcements you can check out: newsroom.fb.com

[@TheCptncrunchify]

pause at 8:33

[@mrjerrypotter]

😆😆😆 That is quite the freeze frame!

[@Naveed_Sharif]

🎯✔💯%💘

[@mrjerrypotter]

😀😃😍😜🙂

[@hastinmy]

hello

[@mrjerrypotter]

Hi. 😀

[@jintamanithoms4460]

Is this still relevant ?

[@mrjerrypotter]

Definitely!