How The 'Glossier' Founder Built Her Socially-Driven Beauty Brand | Next Generation Leaders | TIME

Glossier founder Emily Weiss, 31, opens up about her beauty brand aimed at millennials, celebrating beauty and diversity, and how she built her socially-driven brand.
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How The 'Glossier' Founder Built Her Socially-Driven Beauty Brand | Next Generation Leaders | TIME
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[@corabrei]

She seems like one of the most aware CEO's I've ever seen. She knows her brand, her audience, and how it'll work like the back of her hand. So cool!

[@brina9845]

Yes! She managed to see beauty from a different perspective and succeed. Emily got mondo biz sense.

[@ivvan21]

Exactly - audience! It's all a pose!...

[@chococrazd]

The people that don't like Glossier are the people who don't understand the beauty ideology of Glossier's. They cater to people that love the natural look and that loves effortlessness.

[@janicegrailmer912]

cater to people like me

[@TalkAsSoftAsChalk]

Wasn't she the super intern from the Hills?

[@kshook123]

yes

[@sallyortiz8222]

Yes, season 2

[@KourttneyL]

YES!!

[@KayEnglishPhotography]

she was on The Hills! So cool she ended up more successful than all of them

[@amandasmovies]

This is an awesome concept! Emily looks like Lori Loughlin!

[@IfyUgbogu]

31!!! i thought she would be in her 20's...amazing

[@palmshoot]

I know you posted this years ago, but people in their 30s usually have lower pitches.

[@jasmineajodya3521]

I love Emily and her belief about beauty. She’s an inspiring female figure and should definitely be celebrated.

[@himaureen]

Why isn't there a link to Glossier or her blog in the description? Time fails at KZbin culture.

[@msl5131]

Well, they sure didn't miss out on all their own details up there-great job promoting themselves! Maybe this isn't to shill her products but because they know if they make a video about her or Glossier, people will click.

[@lorelaimercy848]

It is not that hard to put it into google.

[@amalleey101]

WHEN WILL THEY SHIP TO CANADA LIKE IM FUCKING WAITING!!!!

[@yuukiasame]

AJ they do now

[@esoteric.serenity]

I love this product. I honestly don’t like heavy products. Actually seeing the approach behind it makes me appreciate the inventor

[@KristinWitcher]

What a great video! I really enjoyed listening to Emily.

[@starbies]

this is AMAZING.

[@msl5131]

Amazing??

[@lb9084]

UGH I LOVE HER

[@sfb6193]

♡She's so pretty♡

[@AdiaRoosF]

but the skin tint shade range though... the shade deep is definitely not deep, please expand the shade range!!!!

[@Maddie-dq3gp]

Adia Roos the tint looks lighter in the bottle and the model is lighter but when you rub it into your skin it adjusts to even very dark shades

[@Kokilovesreno]

It’s honestly doesn’t matter the tint is so sheer you can make it work

[@hpieces]

its very sheer so its not like a full coverage foundation where you need a perfect shade

[@discogoth]

They expanded the shade range in summer 2018- there are now much deeper shades than they originally had, and the formulas are much better! That being said, as others brought up, finding an exact shade of Glossier products doesn't really matter because it's just a veil over your skin. My body is a lot darker than my face so I use a darker Skin Tint and Stretch Concealer, but it doesn't give that "spray tan, caked in darker makeup" look that wearing a foundation too dark gives.

[@Dark-uk4oz]

She finally expanded them. 🥰

[@meganpriadka583]

I love glossier so much

[@emmaclaireeverett261]

she seems like a good businesswoman. very smart. wish she would’ve stopped specifying “women.” “people” would’ve been better (as you want everyone to feel welcome to buy your products for themselves).

[@emmaclaireeverett261]

lmao why do i actually stan u tho

[@KourttneyL]

Wow she hasn’t aged much since the hills! 💛✨ I love glossier!!

[@Luiie808s]

I love Glossier 💕

[@molly___reads]

hell yes!

[@bauman7962]

Inspiring

[@emptyb00b]

I wish I had money for glossier

[@yyyyuki_yuki]

When will Glossier be available in Canada? 😩🇨🇦

[@annikablock6177]

Professional and inspiring!

[@Galinalang]

I love glossier!!

[@hoshiuno7530]

I recently heard abouth this product and i want to try it out 😊😊

[@crishpaps]

need more emily weiss

[@gracewanlin9175]

LOVE

[@parthpatel8966]

Yeah

[@cynyou1]

Are their products cruelty free?

[@kendall2119]

Cynthia Young yep 👍🏼

[@jennifer_hairmakeup7206]

Great

[@Maya-kj1jq]

a brand for people with no acne

[@wendyberrios5957]

Why? Why can't this sheer coverage brand be for people with no acne. I think that may be a problem with how we perceive acne than with acne itself. I personally think people with acne are just as beautiful as people without acne. It's all in the eye of the beholder. Besides, high/full coverage make up has been proven time and time again to be detrimental to people's skin, especially those who have acne. It's sad that as a society, we care more about how our bodies/skin look, than how healthy our bodies/skin are...

[@Wefigureit]

Wendy Berrios like I have acne now and again and I love glossier because it makes me cute even when I do have acne. I love the natural looks 2.

[@discogoth]

I have severe eczema on my cheeks and acne on my T-zone. I am a very red girl. Glossier is for people who just want to smooth things out a little but don't necessarily want to look like an airbrushed goddess. Plus, the stretch concealer does cover most blemishes, even for me. But the skin tint also allows your skin to breathe, so you're not just caking on heavy foundation and concealer all the time, thus irritating your skin further.

[@aruytpadyugf]

Love the founder, but let's be real...we know Glossier is a shitty and over-priced makeup brand. However props to Emily, she created her own empire

[@kshook123]

but the cloud paint though....amazing

[@OliviaPicon]

I think their makeup is great specially the stretch concealer, boy brow and cloud paint. Their skincare is bad, I saw no difference after using their skincare products,

[@videl8931]

SandraPunto I think it depends on the person because I personally attribute most of my clear skin to their skincare

[@sarahjames7664]

she was smart to make the packaging aesthetically pleasing which alot of makeup company's don't have

[@Powaup]

Go IPO now

[@user-hi1ke5gp6n]

Помыл голову и ты красивый

[@cheesecakesmellsgood]

She creeps me out with her facial expressions.

[@minoritakahashi7497]

issa pyramid scheme

[@emmerz22]

No, but there are “reps” who have coupon codes. They aren’t pressured to buy thousands of dollars worth of products up front and then do their best to sell them. They also aren’t pressured to collect more “reps” to sell more products. There’s not even an option to become a rep evident on their website. Mary Kay is a pyramid scheme. I’m not a rep, but I am a devoted fan of the skincare products. And Boy Brow.

[@discogoth]

buddy do you know what a pyramid scheme is?

[@juliannatrure]

Glossier is bull.

[@ollietwist7691]

Julia T and so are you

[@frenchie2700]

Lay off the Botox!

[@cleobabie]

Great brand ideology...but the founder is wearing too much makeup to speak for itself

[@theblackmoonofghost]

Are we looking at the same person? For me her makeup looks very natural, you can see some blemishes on her skin, she definitely wears mascara but no crazy overblown smoky eyeshadow on her lids, even the lip color is so toned down; and this is coming from someone who doesn't even wear makeup everyday.

[@bbghoul8488]

The point is that women can wear as little or as much makeup as they want. The founders makeup has nothing to do with the brand's market or quality of the product, her words do.