How The Tudor Black Bay 54 Won W&W (And What It Means For Everyone Else)

[@FunWithPens]

Well... I never thought we would get a smaller dive watch from Tudor. As a person with a tiny wrist this landed smack in the middle of my personal dreamland. This is what I have wanted all along, thinking I would never see the day.

[@MH5tube]

lug to lug is a bit long, no?

[@Vess_Iossifov]

+111111

[@spoonraker]

When you compared the red triangle of the BB58 to farting in church I laughed out loud. You really have a way with words and analogies. So many hilarious and yet perfectly understandable gems like this in your videos. I love it. Keep it up.

[@Fourrings80]

As someone with a small wrist it is a dream come true that manufacturers are making sub 40mm watches more!

[@misterhat6395]

If grand Seiko makes a sub 40mm diver it will be game over for my wallet.

[@Vess_Iossifov]

+11111

[@danperkins5815]

Tried one on yesterday (with Oyster bracelet) at my local ID, and my what a beauty. The case is so slim. I have never been a fan of black bezelled subs but this one is a game changer for me.

[@danielknudsen6260]

The one watch that I haven't stopped thinking about is the new IWC Ingenieur. To me, the looks and dimensions are 100 % perfect. Stunning watch. Now I'm just waiting for a sucker to buy it new, so I can buy it with a 40 % discount used

[@whodeycinbengals]

I agree 100% about this being my favorite WOW release. The silver dial ingenieur is so killer

[@baxoutthebox5682]

I know it’s almost double the price but the czapek antarctique with the stairway to heaven dial is the best looking sports watch out there right now. Couple the dial side with one of the best looking modern movements out there and it’s really hard to beat.

[@yaaxarr8977]

Having the same dream lol

[@Billeh556]

This comment is spot on. At retail, hell no- but what a watch! 40% off msrp yes please

[@SirDVV]

@@Billeh556 with enough of us willing to get it for 40% off, that will never happen :)

[@darylervine1092]

Thanks again for a great video. I want a BB54, can’t stop thinking about it, I’m going to get one. They are making me, forcing me, I don’t think I can help myself. Thank for another reason to make it happen Andrew! Love your work.

[@TheWatchOut]

You're hands down the best writer of watch content. Loved the video

[@watchyourself5500]

Hi Andrew! Thank you always for your review and video!

[@Taurian_]

The BB54 broke my heart! It’d so beautiful and I love what Tudor did here, but it’s simply too small for my fat wrist! Tried it on at my AD, and it just looked odd. I did learn two things though-Just a few mm make a huge difference, and my next watch is a BB58!

[@WH-hi5ew]

BB58 is a great watch if you like dive watches and don't want a date complication. The blue version is worth trying on too.

[@Treetopflyer777]

Next best thing!!

[@strongiecoley137]

Hey Andrew, I'm happy to say I was at watches and wonders, and it was great. I went and saw the tudor stand and it was good. The black bay 54 yes it is smaller. Tudor had popup stands in Geneva and I thought for a second I was blind, because the black bay 54 kept disappearing on peoples wrist. No the black bay 54 wasn't invisible, they were selling so fast, I thought they were. No I didn't purchase one, instead I went and bought a chocolate, a tudor chocolate dial royal. I heard the chocolates there are good too.

[@mrlex4725]

Tudor hit it out of the park with the BB54. I was hoping that everything that the 54 is would be offered on the 58. Hopefully we see a larger crown and clasp like that of the BB Pro, and the bezel like that on the 54 and that for me would be the perfect Black Bay 58. Make it happen Tudor! As always great video Andrew 👍

[@TomasBruzzo]

I’m impressed with your line of thought here. Now that you’ve stated it all so clearly, I fully agree. Great video.

[@TheGrenadier97]

The Black Bay 54 is a welcomed surprise and deserve all prizes. I hope it starts a trend for smaller watches in general.

[@lomadonkey]

Other Swiss watch makers like Oris or Fortis already offer below 40mm models

[@myk1200s]

Appreciate as always Andrew your in site into the Crazy world of watches and your story telling is amazing 👍

[@watchyourself5500]

37mm diver. BB 54 is crazy good for me!

[@johtodev]

The BB54 watch has pleasing proportions that complement a suit and exude a sense of quiet confidence. Despite its elegance, it feels like I will be wearing the watch, rather than the watch wearing me.

[@nickbrooker1411]

tried it on on Saturday. To say it's an underwhelming experience is an understatement. The Black Bay burgundy with 5 link/t-fit clasp and the opaline GMT are way more exciting!

[@jonbengel]

Tudor's designs embody what their customers want to communicate with their choice of watch: quality, longevity, value for money, informed decision-making. Call it boring, but there aren't many options that capture this ethos quite like the Black Bays. Whether we want to admit it or not, the non-verbal message we convey with our appearance is important, especially in the professional space. In that context, I think Tudor is doing a great job occupying a space that was vacated by Rolex many years ago.

[@AudioFlat]

I think it’s great that the trend for big watches is on the wane (Breitling take note) but it’s worth noting that the world watch market that has the largest number of smaller wristed buyers is still steadfastly in love with huge, massive watches whose lugs hang well over the edges of their wrists!

[@ColinLack]

I think it means we're going towards smaller stuff again thank god! I hope Omega takes note and releases a 36mm SMP300 like they had in the 90s!

[@RohamBroccoli]

👆🎖

[@ColinLack]

@@RohamBroccoli Seriously imagine how nice the modern SMP300 Wave Dial would look on a small dial! It'd be awesome for slender wristed gents like myself!

[@vox207]

Tudor is gonna blow Omega out of the “value” luxury segment at this rate.

[@chasewheels]

Your storytelling is real winner. With that being said I cant Wait to get my BB54, hoping by end of year.

[@cliffordgriffith818]

I wouldn't be surprised if, they release a 37mm ranger.

[@dennisallport5704]

OMG, I'm laying here with covid, and your over the top humor made me laugh the first time in days! Thanks, I needed that.

[@eyeheartsushi2212]

Hope you have a speedy recovery.

[@dennisallport5704]

Thank you.

[@peterlorimer3552]

Get well soon bruv, there's loads of tempting new watch releases crying out for your money! Lol Toodle Pip!

[@jeffreyrossman1083]

Why is it no one ever asks for a manufacturer to make a watch larger? Only smaller.

[@desireless4092]

Best time to be a Tudor fan!!

[@mathieudessureault8281]

Another premium quality video! Thank you for your different and refreshing perspective in the watch world! Great work! And hilarious!!!

[@hermles]

I think Tudor is going to become the more discreet, less exagerated Rolex. Just like Rolex was 20 years ago. And available, as Rolex was a decade ago. The 37 mm size for a dive watch is perfect. I wear a 36mm Datejust. With this new smaller size, Tudor black bay 54 will be my first dive watch.

[@KMV007]

Rolex has been the least discreet watch company in the last 50 years. They have been making a full gold Submariner since the 60s as well as many models in platinum. Rolex and ‘discreet’ do not go in the same sentence.

[@hermles]

@@KMV007 I have several discreet stainless steel Rolex watches bought between 2003 - 2013. Unfortunately they are no longer readily available at the AD as before.

[@darrenaquilina1403]

Your narrative is outstanding. English diction and choice of words, perfect! Content, also great! Keep it up.

[@Treetopflyer777]

Just sold my pelagos. Picked up a 54. All I can say is I can hear the angels singing. This is the greatest watch. It’s amazing

[@Dynamics_Watch_Reviews]

Fantastic channel, however forgive me for what Im about to say ... I have been listening to your voice for awhile now and it always reminds me of someone from the past, finally remembered who it was. Jeremy Clarkson from "top gear" (the early days) Obviously a different timbre but the accent/ tonal inflections and witty humour are very similar. Nonetheless love your channel and subscribed. Thank you sir

[@drzaius844]

Hope the right-sizing continues, says the glad owner of a BB36. I’ve almost bought the Tissot Seastar(?) 36mm for lack of other options, but the BB55 could be the correct answer. I have a 7” wrist and think 36-38mm is such a compelling, proportional look.

[@WhatIsItReallyAbout]

Yeah, I'm thinking of selling my BB58 and getting the 54. Never thought I would be saying that.

[@ogramail]

Thanks Andrew. Great video as always. I think Tudor is about to win the match against the old bro' Rolex by implementing a kind of commoditization of Rolex classical designs. You are right: Tudor is fulfilling everyone's need to be seen as mainstream. You will see that, with the inception of the BB54, there will be a lot of BB58 for sale, people wanting to follow the general trend for smaller watches. That is smart marketing but I always favour the brands that foster innovation, new designs and creativity/originality. Hail to MB&F (and Christopher Ward for you know that I love my CW C1 Bel Canto!)

[@mrdisco99]

I think Tudor is feeling which way the wind is blowing. Tudor's BB54 will get the credit, but last year Tissot put out a 36mm Seastar and a 35mm PRX and labeled them "unisex."

[@kfung4]

I like the 54, but I will probably wait for another colorway

[@c1pher428]

Got hands on with this today, absolute beaut and wears nice on the wrist.

[@FLFC77]

Andrew… The 41mm on jubilee is stunning and defo my next purchase

[@RedwoodAggie]

I think they won the hearts of small watch loving/small wristed enthusiasts in the community. Truly I can't recall anybody asking for that, but the inspiration and execution is spot on. It's probably too early in the life cycle, but what we really want is the refinements of the Black Bay 41 diver put into the BB58 - grippier bezel/crown, T-fit, Oyster or Jubilee err 5-link, and rubber strap options. The new slimmer 41 may be more for my giant self, though I would need to try it on. Interestingly, my Tudor AD rep was puzzled and did not think it would sell well (at least in our market here in the U.S.). It will be interesting to see how well it sells beyond the initial new Tudor hype cycle where they're unobtainable until they are suddenly sitting in cases. My AD seems to have everything but the Pelagos 39 and FXD at the moment. Even every variant of the Pelagos 42mm on bracelet is there.

[@_urahara_]

Yup, all of us want that super rare, one of one, ultra luxurious sports car. But deep inside, we know that all we'll ever need is that reliable, comfortable, fuel efficient car that will get us to point A to point B with zero fuss. That's what this Tudor for most of us. A watch with rich history, iconic design, great build, tells the time, and hugs our wrists perfectly.

[@williamrappard823]

Quick suggestion: try the BB39 in blue. That's the Tudor which makes you feel you're still you after all ! It's the OP Rolex doesn't make anymore, but better and, at the same time, the BB no one knows one wants until it ends up on one's wrist and take down any remaining trace of resistance. That sunray dial, that shade of blue, that bracelet (which could indeed taper a bit more) and those rounded flanks... Thank me later.

[@Eric4Lego]

Now let's get the BB54 in blue with a METAS movement!

[@yaaxarr8977]

👏🏻👌🏼

[@travisharrisphotography]

I dont know, but your voice is amazing!

[@Cam_LDN]

I've put my name down for one and already told to get to the back of an extensive queue.

[@EEE_MMM]

There is only one Tudor I would consider buying and wearing and that's the 1926. ... The North Flag you say? Excellent point. As I was saying, there are only two Tudors I would consider buying and wearing...

[@whodeycinbengals]

The 54 are cool, but for me, the Heritage 41 with the newly revised case and METAS movement and the BB36,39,41 Navy are the more tempting options

[@trickiwoo3573]

Absolutely. BB54 is for tiny wrists. Sorry not sorry.

[@phildupuis1084]

It was a banner year for W&W. I love both the Black Bay 54 and the Rolex 1908. That said, I was one of those rare people who actually loved the Cellini and we see how that ended.

[@garythomas3150]

Great video! I personally like the new metas 41 😊

[@mmbrey4973]

do you believe (as rolex is using tudor as a test field) that rolex once will also shrink the submariner to a more vintage size of 39 or 38mm dial? which means new movements have to be updated as well? would be cool reading your answer 👌🍀

[@bryanbeckett869]

I now see Tudor as pointing directly at Omega. All their watches are going to be METAS certified over time, and then you're looking at a watch brand with the same strict tolerances, but cheaper. If they pull this off, it'll be great for Tudor.

[@Watchatete]

Finally an A\MW video qhere I gree with every word he says. Still want my 5 if my ADbchooses my application.

[@Oak432]

Crazy I recognized you with your voice. Great video

[@thetruebatman4632]

The JNCO jeans at a Korn concert kicked me right in my 90’s childhood pants.

[@ay8987]

Is it just me or has Andrew fashioned his way of talking from Jeremy Clarkson? Nailed it!

[@harveyts3]

I think it means we are getting watches that are smaller right beside the watches we already have. Which is good. Because we all have different wrists and taste on how we like our watches to look on them.

[@HRM.H]

For me, the Rolex 1908 won. Stunning watch

[@L.A.C_Santos]

I am wearing what I would have never worn some years ago. A Pagani design that looks like a grand seiko sbgw231 but on an “enamel”dial and oyster bracelet. The hue of that yellow dial is haunting me. It looks so so so beautiful. And the sapphire glass is box shape or whatever it’s called. Looks like an old hexalite “or whatever it’s called” glass. It has a Seiko quartz movement with sweeping second hand, and this hand is blue…while the other two hands are Dauphine style. The price is sooo cheap it makes me wonder many many things I will not say because they are obvious. To say I am in love with this cheap Chinese marvel would be….you know. Now I feel I can go fart on mass as well…

[@TheLeeattwood]

Out of all the watches I’ve bought on your recommendation 😂the Tudor GMT is my perfect everyday wear

[@omarkabbani4002]

Oh and ps- pls write a novel with your wit and humour. I'd defo buy that.

[@dereksalley7231]

As the owner of too many Tudors now, I'm more excited about the BB54 that I ever was about the 58, the Pelagos 39 is on the list, as is the new BB Burgundy on Jubilee, and perhaps a BB 39 S&G or new for '23 blue sun ray. I know, that is a problem, trying to decide... I absolutely agree that they've been leading - Rolex releases in both Ti and yellow gold this year after Tudor's FXD, BB39, BB S&G, GMT S&G, BB Chrono S&G all in yellow gold last year and the year before are further proof of that leadership. Charting their own path? Who other than Omega has Master Chronometer certification (love my BB Ceramic).

[@omarkabbani4002]

Tudor seem to be dominating the small dive watch space. In addition to the BB58, the Pelagos 39, we now have the BB54. They are all great value compared to likes of Rolex and Omega etc. Is the BB54 the best release @W&W2023? I'm not sure. Probably not. The anniversary edition daytona has rolex fans drooling and for me, the skeltonised Cartier Santos Dumont (the blue one) is a jaw dropper. I dont think Tudor has been innovative enough with the new BB54, its just rehashing an already successful line up of divers. I agree that Tudor is a test bed for Rolex though. You cannot avoid feeling the new Rolex Yacht Master in titanium derives inspiration from the Pelagos 39. Perhaps the Yachtmaster is the biggest drop we've seen this year yet, ironically thanks to Tudor. Keep up the great work Andrew. 👍

[@amangrayfilms1538]

Excellent framing. I concur.

[@calebnewton_]

Such a good reminder: eat your veggies, go to church, go to bed, all the other “boring” stuff. It’s what you need, even if you don’t know it (or don’t want to admit it!)

[@hermanmelville3871]

Would love if they made a BB58 or even the standard 41mm BB in the same color and design scheme as the BB54. With a 7.25” wrist it’s just too small for me.

[@bonnystarks]

cool, people will now look for this new tudor and get on waiting list, I'll be able to get my chrono white dial from my AD.

[@ericlattanzi7671]

Hey !! Now I can put a Face to the Voice!! Great review!!!! Take care and Best Regards. Eric

[@brianrdetweiler]

I'm fortunate enough to have a medium-sized 18cm wrist where I can comfortably wear up to a 42mm without it feeling ridiculous. But that makes 37mm a hard deck. That puts this is at the other extreme end for me, so I probably won't be picking this one up. Andrew, you should cover the Hermes H08 line next. Out of the watches that I could potentially afford, these were the W&W standouts for me (the PF Tonda platinum being the standout I cannot afford).

[@mell3109]

I’m happy with the size, most watches are too big so happy to see this on the Goldilocks position

[@m.charron]

The BB58 is only a 'boring, vanilla' watch if you're deep into watches and look at them everyday. Fact is, in my family, and I suspect most others as well, no-one has a watch that's worth even 1/5 the cost of a Tudor. So when I'm looking at purchasing a high quality everyday watch, that can be dressed up or down, used on the bracelet, leather straps, and NATOs, and is generally a dive watch aesthetic, the BB58 is my choice. I was on a wait list until my work situation changed and I decided to go back to school. When I graduate, guess what I'm buying.

[@PapriceP]

Tudor doesn't use 904L steel. When I found that out I immediately sold my BB58 (and duly warned the buyer) at a loss.

[@michaelmyers4176]

The red triangle is like farting in church and nobody knows it but you 😂😂😂 damn I love this guy!! I needed a good laugh today. Thanks

[@theshadowman1398]

I really hate to admit it, but you are right. That bloody thing is starting to grow on me.

[@jeanlefranc3817]

I am all for fauxtinaed markers+numerals on the bezel, itself hashed from one to twenty and 🔻. Nothing else will do.

[@drichardbailey]

"conforms harder than JNCO jeans at a Korn concert" legitimately made me spit coffee across the room.

[@fraserp2377]

Haha, I enjoyed your take. 54 won, but the bb36 line? They blinged it out when they already have a bling royal. Maybe they needed a semi bling, but I miss the boring smiley oyster bracelet matt dial version.

[@TrumanBurbankFE]

For movement geeks : entry level = Hermès H08, mid tier level = Jaeger-LeCoultre Chrono and high end tier = A.Lange & Söhne Odysseus Chrono.

[@grantliu9185]

When’re manufacturers going to get a clue. Vintage proportions are king. Vintage watches are loved for a reason 🤦🏻‍♂️

[@greggeorgiou52]

Very cool tried one on today I’m going too buy one on a Tudor oyster flex 💪 that’s what I’m calling it ❤❤❤

[@ThecrazyJH96]

Idk if I’m the only one, but anything below 39mm for an expensive watch is hard to rationalize lol, I like an expensive watch to feel heavy and be kinda big

[@bt3750]

I'm sure Tudor sells so many because they are 1/4 the price and you can actually buy one.

[@thenotanclan]

Now all we need is for other more mainstream brands to follow suit - 38mm Seiko vintage divers anyone?

[@piotrkaczmarczyk1792]

The trend is towards smaller watches again. I gathered recently a lot of affirmative comments when wearing Tag Heuer 4000 from 1990s, similar size of dial to the new BB54. Also dress watches in classical 34 to 36mm size gain more popularity now. Remember that in old madmen times 37mm watches were regarded as a "Jumbo" size 😊.

[@wisamal-hakim5531]

My brother-in-law owns a 58 He has noodle wrists and it looks big on him. He’s always wanted a sub Now this comes along and ticks every box for him. And it’s available And it’s affordable Winner winner chicken dinner

[@ItsMinarmy]

The Hi in your audio track is off, I think your microphone lets in too much noise and makes the peaks come out distorted or maybe you can fix it in post but it's buzzing a lot when you speak up or emphasise intonation

[@batdroid2705]

I enjoyed this. Great stuff. Thanks

[@davidc5191]

I've got a Tudor Advisor precisely because it is not dull, with an eccentric dial and an alarm complication that only a few other brands can tout. The Black Bays are not for me.

[@DuhcoatahhASMR]

I had no idea you wrote books! About to buy vessel and see what these reviews are about ;)

[@track-n-trace]

the shield protects the crown

[@pymandragore]

Sadness... with the old brands reaching 10k, Tudor and their 'cheap' (in many aspects, but not financial) watches sold 3.5k, it is incredibly expensive for what you get... much closer of a san martin than a seamaster... this game won't last forever with the progress of the microbrands and even the aliexpress brands.

[@RunawayYe]

I'm still waiting for a 369 dial steel BB

[@trickiwoo3573]

Please do a video on the Tudor 41mm burgundy. You know you want to. And you can tell everyone your fans demanded it. Lol.

[@artblend4278]

I feel the BB54 will be the new one to have...But I remember a few years ago the BB58 had "the perfect size" and everyone bought it...I also remember that the speedy reduced was "not exactly" the iconic speedmaster and was snobed by some although it has the 37mm size...so....the desire game is never-ending...(having said that it is a nice watch but I still can't love the snowflake)

[@michaelriera6277]

When comparing the BB54 with the BB58. BB54’s bracelet is an obvious improvement, but I feel 39mm is a perfect size for a sports / dive watch. I love BB58’s gilt bezel numerals, red iconic triangle (Rolex Big Crown) and the snowflake seconds counter weight. All these charming characteristics have been removed on the BB54. Also the lugs on the BB54 are proportionally bigger giving it a less elegant, squared look.

[@julianomaiabraga4032]

That's the voice!!!

[@goldencalf5144]

As a Black Bay 58 owner, I should be offended by this video... but I gotta admit, you're right.

[@mtp1979]

Hi :) well, Rolex went back to 36mm with the Explorer but not for long... now it's bigger than ever before ! Which I'm not a big fan by he way...

[@mrkitewine7700]

If it comes with that nice blue dial & bezel then I might bite. Minute markers on the bezel would be useful, but it looks cleaner without.

[@drebarthelotte5712]

Tudour is a fantastic product. Bleagh aside. It's my flavor of watch. But don't get it twisted. So many awesome watches at this price. I should 😅look around. Microbrands

[@joelb6605]

Jesus it’s the Jeremy clarkson of watches.That’s a compliment by the way.Hopefully you can offer some more opinions that aren’t tethered by your need to sell watches in your watch finder job

[@JohnCannonBand]

The plight of Macaulay Culkin is no laughing matter kind sir 😂