How These YouTubers Made Millions Playing Tag (Jet Lag Case Study)

[@slashsmartyr]

Jet Lag is similar to Top Gear/The Grand Tour. Watching three blokes who are friends, but with occasional competitive friction, messing about in exotic overseas locations.

[@ibecomhaire8724]

Aaand it's also transportation focused.

[@gongzhengchuan2609]

Yeah they're pretty much PG Top Gear

[@onlineo2263]

They definitely have the chemistry working as did the top gear/grand tour trio. They can be friendly, competitive, annoying, funny, cross but always interesting. Ben is in many respects very like James May, and rather unique he holds the show together.

[@archerelms]

Except with Jet Lag the hosts don't seem to be overall shitty people, which is a major bonus.

[@mikatu]

no, very different

[@gold119]

I watch Jet Lag to take my weekly trip to the SnackZone.

[@trykarat]

Not choo choo chew??

[@tracycui3800]

@@trykarat choo choo chew derailed

[@CookieNumNum]

@@trykarat I loved choo choo chew

[@CalmCritical]

@@trykaratOverrated asf only lasted basically 1 season 😭

[@zuzuxzu]

@@CalmCriticalnot true

[@iamalexwolf]

A big thing that makes them so successful is that all three of them have a personality that sells well on the internet

[@mr.gorillaz8449]

They're just ordinary people , all these kind of things do well on youtube and there isn't much competition

[@iamalexwolf]

@@mr.gorillaz8449 I wouldn't say they are ordinary. I worked for a big KZbin channel and KZbin channel agencies which is why I know who has potential and who doesn't. If they had three other people that wouldn't be as fitting then their big channel push and marketing wouldn't get them where they are now.

[@connortopping6943]

I don’t know how they only have 750k subs. This show is so fun to watch

[@N0vaChrone]

fr

[@Randallator966]

A lot of people watch on nebula

[@The2wanderers]

Jet lag is very much the reason I subscribe to nebula. No idea how much they make off it, but despite how much larger the HAI and Wendover subscriber base is, Sam had made comments about the relative value of the entertainment show (Jet Lag), that suggests it really outperforms.

[@DarkHarlequin]

Frankly speaking I don´t care if jet Lag just breaks even or if off camera Sam ben & Adam are getting Cocain delivered to them in golden trucks to their mansions! plenty people become rich by preying on their audiences and delivering cheap content en mass. I´d rather support that. If the creators become rich in the process or not makes no difference for me who sees the end product.

[@LancerIHR]

Jet Lag is literally my favorite internet series of all time. I'm so happy it's becoming more prominent

[@coasternews-305]

Jet lag is my favorite channel on KZbin

[@AggelosKondylis]

I started watching them last year and I am obsessed I think the key to their success is that they play games we grew up with and make it 10 times better in their own unique way. Like when are you going to see anyone chase someone across Europe or hide and seek in a whole country.

[@DarkHarlequin]

Frankly I subscribe to Nebula cause I support the way Sam & friends (as well as some other nebula creators) make content and I believe in letting my wallet speak and supporting what I want to see more of. It´s quality, it´s charming it´s not overloaded with product placement / preying on its audience. And I want to support that for the future. Fullstop!

[@kylehardman9135]

Agreed. I still watch on yt sometimes just to get them a little extra cos damn their stuffs good

[@mochagreen]

I’ve signed up to nebula because of jet lag

[@EliteEpicGamerz]

Same

[@joanpearl7184]

Lol same, and essentially while nebula has the ability to do more, it was a bit underwhelming.... In the end I was pretty much only watching nebula, and occasionally watching curiosity stream

[@felixbemme7257]

It also has there new project the getaway. Im planning on watching that soon

[@MarcusTraveller]

Same

[@julektroj2720]

Same

[@mintybear6003]

I love how Jet lag also somehow manages to deliver facts about the country their in whilst your just watching a chaotic friend group play a game😂

[@AB-mw8oz]

It's a fun, no thinking about show to watch on my Wednesday afternoons. Just 3 friends having fun, playing a game on a massive board

[@cow-playz]

7:18 as a jetlag fan the 5 bucks is worth it

[@tinttiboi]

5:38 This is incorrect. They sell hats, stickers and a poster on their Nebula Merch Store.

[@PruneauYT]

And a stealth black sweatshirt

[@skaarfvagly3959]

JetLag is definitely one of the best channels on youtube. They got me to buy a Nebula subscription just to get JetLag episodes a week early!

[@lmaopew]

I started watching Jet Lag just month ago, when they played tag across europe, i didn't even know sam was the guy behind half as interessting

[@marcinpomaranski7694]

I love jet lag for the obscure geography facts/content

[@DGOS2012]

I love jetlag but I want to see the economics of Nebula. The platform is dirt cheap with only one major show carrying most of the subscriptions. Seems risky. Not sure how it works out paying other creators, a production team, etc

[@gfffffhr]

who else watched this video a month ago before it was unlisted

[@trykarat]

Haha you’re good 😉

[@Jakey398]

@gfffffhr wdym

[@JohnWatkinsUK]

I signed up to Nebula as a way to support the content creators beyond the ad revenue / YT Premium income they get from the KZbin views. I'm lucky enough that I can afford it, and see the early access to the latest episode and exclusive JetLag content is a small bonus.

[@minihwas]

I got nebula purely for jet lag. I love the layover podcast that isn’t on the youtube channel

[@johannesofie777]

I like JetLag and have watched the competition for a couple of years (don't remember what the first one was). I usually stop the video before the Nebula "schpiel" because I can't watch more than one long episode per week (and I also watch other long videos) and the "watch the next episode today" isn't a good thing either, because then I have to wait for the next episode again, but pay to do it. Of course there are other creators there that I also could watch, but again, I get what I want/need for free on KZbin (Premium).

[@MrYoshiJL]

There are extras that this video missed if you sign up for Nebula: "The Layover" podcast, where they talk about behind the scenes, game design, and more And you can also buy a Jetlag hat too if you're on Nebula

[@johannesofie777]

@@MrYoshiJL Wow /s, no, don't need anything with writing on it. Don't go well in Norway at all. OK, the BTS might be cool, but not enough to use that amount of money on

[@MorkSal]

I ended up getting a Nebula sub just to support Jet Lag more.

[@Calebs_Aviation]

I love Jet Lag The Game and I’m also in contact with Sam and the team to be a guest star on Jet Lag someday soon! 😀

[@GameMaster-gr6px]

😮 lucky

[@elijahking821]

🧢

[@gabetherootbeerguy]

Good luck dude

[@Utred2012]

So in other words, a plane heavy season is forthcoming, likely in the US because that would make the most sense (because I can't see them doing a serious plane season in Europe and they don't really need a new guest for AU/NZ).

[@KiwiWasGone]

I doubt that lol, you have like 470 subscribers and you’re videos only have about 100-200 videos

[@Simply_Emu]

I think i initially started paying for Nebula just to watch Crime Spree across America when it was mentioned on the Half as interesting channel. Since the subscription at the time was yearly and not monthly, and I kept paying once jet lagged hit because I love the serries so much, I want to watch it right as it releases.

[@scottgallagher5]

the show is so good it's worth it for me to be a Nebula subscriber specifically for Jet Lag.

[@madisonkupsky685]

I watch Jet Lag on KZbin because it’s free. I’m not going to pay for a service to watch the same video that I clan get a week later for free. I don’t care if I wait a week to watch a new episode because no matter which platform you use you’ll still have to wait a week for a new episode anyway. Also I don’t have much money to spend on things I don’t need such as a streaming service. That money will be better spent on my rent or groceries.

[@mikatu]

exactly! you sign for nebula but still need to wait one week for each episode.

[@RobertJW]

Not all Nebula shows do this. Jet Lag is leveraging KZbin to advertise Nebula; other creators on the platform post either exclusively on Nebula, or post extended edits on Nebula including content that KZbin would suppress them for.

[@Baddroneflying]

​@@RobertJW Exactly, can you imagine Dracula's Ex-Girlfriend on YT!

[@emmachen1885]

When I first discovered the channel with the Australian season I binged watched every single video in 2 weeks waiting for the next eps of the Australia season 😭😭 frr every ep was so good 😭😭

[@Infarlock]

CHAT, WE. ARE. SO. BACK

[@cooledcannon]

Imo jetlag really is carrying nebula

[@dataunknown]

I found Jet Lag when they did a crossover with Tom Scott on one of his channels.

[@Baddroneflying]

Same,

[@tootles444]

Jet lag is so much fun. They are incredible smart about it but are also incredibly engaging people. It’s so much fun. ❤❤❤

[@thekamakaji]

Can you cite your sources?

[@trykarat]

I’m checking w our team that researched this- but we did review this video beforehand with members of Jet Lag and Nebula!

[@happyhattergamer8078]

Honestly, the main reason I even joined Nebula was cause of Jet Lag. It’s just that fun of a show!

[@marekkadlec5912]

5hey remind me so much of my friend group. And we do this stuff too. I am definetly making a series when i am older 100 %

[@Pallethands]

They do have a consumer facing product. They sell merch.

[@piercecowley255]

This is the shit i dream of doing... become s millionaire off fucking around with my mates

[@ExzaktVid]

Its an extremely fun game of tag.

[@armesheimkind2245]

plotwist: Even big comapnys like Bloomberg are doing this like jetlag

[@edra2005]

They need new ideas and to recruit more players

[@mikatu]

yes, Sam is great but the other two are lame.

[@Harry-racer]

@@mikatui disagree

[@VJ29110]

@@mikatuYou are the only person I’ve ever seen that considers Ben and Adam lame.

[@AlexLawngtv]

But like.... What if trains?

[@ianwu7287]

Jet Lag is so underrated man…

[@Renezmee]

We love Jet Lag!!

[@oakpope]

I love Jet Lag !

[@TheManInBush]

SHOW US YOUR PUMPKINSSSSSSSS

[@andrewcuber8968]

w video

[@WishyWashy3]

i love jetlag

[@stefanjentoft8107]

Team Adam all day every day!

[@DanielKolbin]

moment

[@not_estains]

i fukin love jet lag

[@matslindblom1756]

Sorry

[@thegrumpydragon7601]

I subscribe to nebula to watch jet lag Season ends I cancel subscription