How This Comedian Became the Leading Expert on Hard Seltzers: The Spirit Guides episode 2

How did a comedy writer go from one video on White Claw to becoming the leading expert on hard seltzers, racking up millions of fans, a merch line, and a podcast? We hear Loryn Powell’s story in this episode of The Spirit Guides…
From Seltzer Fan to “Seltzpert”
It may have started as a pandemic lockdown experiment to pass the time, but Loryn Powell turned a love of hard seltzers into a fully-fledged business with merch, regular videos, and a dedicated fan community.
The hard seltzer market has boomed over the past few years and tons more options are available. So when Loryn discovered her love for a good cold White Claw, she started making fun videos reviewing different flavors.
Her background in screenwriting, comedy, and producing videos for brands became the perfect cocktail for launching her own career as a “seltzpert”. She’s since expanded into podcasting after launching a parenting and relationships podcast with her husband, Sean.
In this episode of The Spirit Guides, we hear Loryn’s backstory, from making videos for brands to doing her own thing, why she found her niche in hard seltzers, and how far things have come since that very first White Claw video. Since her seltzpert career took off, Loryn has become a mom and talks about how that’s changed things for her business. She also discusses the importance of being vulnerable in your content as well as the concerns of audience perception that all content creators face at one point or another.
In This Episode
• How Loryn discovered her passion for hard seltzers
• How a background in comedy prepared her for her new career
• The backstory around that first White Claw video
• Why Loryn found her niche in hard seltzers
• The moment when Loryn realized this was more than a hobby
• Why authentic, unscripted content performs well
• Balancing a content schedule with a new baby
• The importance of being more vulnerable and real with your content
• Dealing with the fear of audience reactions and trolls
• The most challenging part of Loryn’s career
• Describing what you do to friends and family
• Loryn’s thoughts on the future of brand deals
Follow Loryn:
• www.selzpert.com
• / lorynpowell
• / lorynpowell
• / @capowerhour
This podcast is brought to you by LoveScotch.com and produced by our friends at Content10x.com.
About The Spirit Guides
The Spirit Guides takes you behind the scenes of the spirits industry, revealing the unexpected journeys of ordinary people who became extraordinary influencers and entrepreneurs.
From whiskey wizards to rum rebels, bourbon buffs to tequila teachers, this show uncovers how these passionate individuals ended up teaching the world about booze, cocktails, and beyond.
Hear firsthand what it's really like to navigate the unusual path to success in this dynamic, fast-paced world. With laughter, learning, and the answers you crave, The Spirit Guides brings you the inside stories of your favorite spirit guides found daily on Instagram, TikTok, KZbin, and more.
Hosted by Tequila Jay Baer and sponsored by LoveScotch.com, the premier online shop for spirits enthusiasts. Find audio episodes and show information at TheSpiritGuides.info, and watch video episodes at TheSpiritGuides.video.
This show is brought to you by our friends at Content10x.com. In this trailer, get a sneak peek at some highlights from our guests and a taste of what's to come.
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