How This Deli Sandwich Brings In $165K A Month In NYC | On The Job

Joshua Dat, 31, is the co-owner of Datz Deli in Queens, NY. The deli brought in $165,000 in May 2023 selling sandwiches and it's on track to bring in $1.2 million in its first year. Its DatMacPatty sandwich, a Caribbean-style beef patty stuffed with homemade macaroni and cheese, has developed a cult following on social media.
Check out Datz Deli's Instagram here: / datzdeli190
Produced, Shot and Edited by: Mickey Todiwala
Managing Producer: Beatriz Bajuelos
Animator: Elham Ataeiazar
Reporter: Nicolas Vega
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How This Deli Sandwich Brings In $165K A Month In NYC | On The Job

[@KA-eu9sy]

He's only 31. And now employs his entire family. Getting his divorced parents to work together. That's success!

[@bethanycooke2115]

I agree!

[@FA-Q20-1]

Money make’s family comes out of the woodwork.

[@W.Reddit.storys]

dude a true sigma

[@rabatra]

This guy is a real inspiration. Massive respect.

[@Oliver-fs2ep]

The Lgbt is very proud of him too...........

[@aritruths1452]

@@Oliver-fs2ep now here you go with the shady stuff, SMH!

[@tammermashni8541]

Definitely!! Respect

[@FiveDORRA]

Why respect? What has he done for you?

[@juho5282]

@@FiveDORRA So your respect is reserved exclusively for people who have done favours to you?

[@j.m9189]

To see a young gentleman bringing his family together as one is the most beautiful thing to see; so much love and working together as a team.Thank you Joshua Dat.

[@pambalakhan6020]

So true❗️

[@casperd2100]

So, the way to make money is literally marketing lmao. Just get an influencer

[@career5690]

@@casperd2100 🤦🏾‍♀️

[@FiveDORRA]

CRINGE, they don't even know you exist

[@brandonbheems6841]

Shouts to the parents for not letting their problems affect their family deeply

[@iamblessed1605]

Fact 🥰🙏🏼

[@jeremydemarco1089]

No such thing as a perfect family. Love seeing this family overcome adversity and come together with a common purpose to bless others with delicious food.

[@meto4837]

Well said!

[@FiveDORRA]

They created the adversity so I'm not impressed

[@rax2200]

That man is living up to the virtue of honoring your parents, it's not just about listening. it's about truly making sure they're seen with the respect you have for them.

[@muskafella]

Bruh this video hit me in the feels so hard. I value this dude's compassion. This story, his family working with him, the amount of support this man received. I give you props for never giving up and standing up for your dad's hard work. Thank you for this video Josh! May you have nothing but profitable days and a great future!!! 💪💪💪

[@FiveDORRA]

Get off your knees

[@ChrisbeFoSerious]

This is right around the block from me. A IG/TikTok post blew them up like crazy, and it’s even more insane to see this video and their success now. Happy for them!

[@whodis2792]

Have you tried the sandwich? Is it actually that good?

[@ChrisbeFoSerious]

@@whodis2792 i haven’t gone yet! Don’t wanna deal with tourists lmao

[@habibi750]

Do you happen to have a link on where to find that video? I’m curious on the content that blew them up

[@bgrateful453]

I love his voice. I hear kindness, a humble, hardworking man. He knows the value of family & true friends - that's the gold. What a beautiful person!

[@Pacifica1]

What a mature, positive, hardworking family. Wishing them constant success!

[@its_kalah_not_kayla]

I absolutely looooooove how this young man brought his family together and is creating generational wealth all in honor of his father!!! This is sooooo beautiful May God continue blessing them all❤❤❤

[@pareeshaslaughter6798]

Smh i wish my family thought of this instead of giving in to indifferences we should of thought of business

[@its_kalah_not_kayla]

@@pareeshaslaughter6798 Same I agree!!! That’s why stories like this touch me I long for a loving supportive family like this soooo bad!

[@z7z766]

@@pareeshaslaughter6798 do it now, stop blaming your family

[@sonicheroxd5767]

This man's love and dedication to his family but especially to his father is truly heartwarming.

[@SecretCollage]

This dude is doing a successful business, building up his family, AND PAYING TAXES!!! 👏

[@blessingknowseverything9609]

Beautiful I love that his whole family is in

[@allthebest1277]

Of course he’s paying taxes! Jesus that’s a surprise to you. Yeah he’s paying taxes

[@blessingknowseverything9609]

@@allthebest1277 because a lot of people that run successful business don’t

[@SecretCollage]

@@allthebest1277 ahahaaa my point is that the Billionaires don't, so when we have more individual small business owners, is good for society 😄.

[@FreeSheep]

@@SecretCollage Paying taxes is good for society how? Keeping proxy war between Ukraine and Russia alive? Bombing pipelines then blaming it on other countries?

[@nikodon4182]

You putting us on the map with this one . So happy for your success and staying humble! Proud Guyanese 🇬🇾

[@skylarsky3173]

@tazzy4624, Really? What a nasty comment! Glad my Jamaican dad taught me better! Cleary you did not have such tutelage. 🙄

[@nikodon4182]

@@tazzy4624 lol datzdeli is a Guyanese flag in the logo , plus he says he’s Guyanese all the time. Stop being mad on someone’s success bro . We all Caribbean, let’s be united

[@nikodon4182]

@@tazzy4624 there’s still a lot of Guyanese food on the menu.

[@boredguy5805]

@@tazzy4624 you obviously haven't looked at the menu... it's primarily Guyanese food. Tons of overlap in Caribbean food anyways

[@OPPK100]

Yea all threw American black hooray for American blacks

[@Firetomysoul]

you need a better accountant if you pay $300K in taxes. need better write-offs.

[@sarahs1849]

That's NY state for you. Take it from me, I live in NY

[@FA-Q20-1]

It’s NYC good luck trying to get any kind of wright-offs. Unless you grease some pockets

[@vietpimp999]

@@FA-Q20-1 How come Trump haven't paid any income taxes in like the last 10 years and he has many businesses in NY ???

[@michaelnguyen940]

@@vietpimp999 Because like every rich American he has no income.

[@lil-j-waters]

if you pay $300k in taxes you need to thank your lucky stars that you are one of the richest people on the planet, and relax

[@126Johnj]

I love how the whole family came together and is doing so well. Mad love!!!

[@tryhardtrav]

Love seeing my fellow Guyanese people thrive! Big up 🇬🇾 🇬🇾 🇬🇾

[@Brokeloco]

He ain’t lying though, I do Uber or drive there in that store is always Poppin… Too bad I don’t eat meat, but that sandwich look fire ..

[@koerdistan100]

You a real one

[@r.i.pyoutube6881]

looks so unhealthy, keeping his ppl down with that low vibration ah looking food

[@Hoholikzqxwk]

@@r.i.pyoutube6881”ah” shutcho lame a*** up

[@AddinRoyale]

​@@r.i.pyoutube6881 🤫

[@tomhome6414]

You just saw a sandwich, there's more food than that and also you're just an Internet troll who probably does nothing for his community 😂😂😂😂​@@r.i.pyoutube6881

[@kalimaskarma]

Family is everything, I love to see my people succeed, this was an inspiration to see!!! 🇬🇾❤️🇬🇾❤️🇬🇾❤️🇬🇾❤️🇬🇾❤️🇬🇾❤️

[@SDJ99able]

Putting out numbers like these, i hope the community continue to support and target the establishment. Big respect.

[@jonathannagela2130]

it makes no sense to wait in lines. I also dont ride busses or trains.

[@JoyFay]

Unfortunately, people have to wait in line in NYC because there is no space.

[@junlarue1]

I live in NY (Jamaican/Ghanaian/Cuban), so you know I'm going to support & try out the food. Congrats brethren...RESPECT!

[@cmonetsevans123]

Guyana is Caribbean Ghana is African.

[@bronxtours4193]

@@cmonetsevans123I think he was saying that’s what he’s mix with 😂

[@ZaZaLeii]

Right off hollis n 198th st

[@FiveDORRA]

I'm sure you'll say it's the best thing ever, even though it tasted like chewing socks

[@Den-gz4yo]

@@FiveDORRA Have a snicker Dinkel, you seem cranky in all your comment under the video

[@zachk5621]

Social media influence really does help spread the word for your company and great customer service at all times can be vital to your business. They have the recipe for success! Simple menu, unique products, reasonable prices, efficient kitchen system and staff and an excellent location.

[@user-sl8yy8zj1k]

What an inspiring success. They deserve it all.. So proud to see my Caribbean people make it! .

[@VONNDREY]

Guyanese And Proud. Big Ups To Datz🗣️🔥🔥🔥🔥🇬🇾💎

[@gnosis7188]

Yo, this guy is the truth right here, I love his energy. I wish this guy and his family nothing but success.

[@mistahhot]

Big up to the Guyanese community! Love seeing stories like this.

[@Hello-bw7cz]

I love this story and what he did for his family.

[@RERK8]

I love what this young man has done and how he brought his family in especially his father, his inspiration. Wishing him and the business upward growth and continued success. Stay blessed!

[@shihhann]

"Don't ever give up. Because it's easy to give up. It's hard to wake up every day and keep going. Usually, the harder option is the option that's gonna get you where you need to go in life, so just don't give up on yourself and keep pushing. No matter how hard it is, no matter how much Nos you get. Just keep going." 💯 I really needed to hear this today. Thank you Josh from Queens. I hope to visit your Deli in NYC one day! 🗽 All the best! Eric from New Zealand

[@BelgiumVIBES]

as they say, teamwork makes the dream work! What a wholesome story!

[@prettycaramel9237]

Honor and blessings to this Giant of a man for honoring his family, making his fathers vision manifest during his lifetime, and blessing us with amazing food.

[@robinafrica3456]

This is the most amazing and inspiring story I ever heard!!! I’m so proud of you and your family!! Wishing you much more success!!🗣️🥰 🇬🇾

[@geraldineconway1865]

What an inspiring success. They deserve it all.

[@briang1310]

Well I see why the business is successful. Got so many hard working friends and family. I hope the best of luck for all these people! Very well deserved!

[@pambalakhan6020]

👍🏼

[@pambalakhan6020]

Good food as well😁

[@ESE_MADUS]

I am honestly crying... And praying. my business is 1 year and 6months. old I am happy I started this journey but I can't wait for it to blow up, i cannot wait to get tired of cooking for my customers. I don't know what I'm doing so wrong, thank you for this page it is really motivating me

[@KittiesAGogo]

Marketing, marketing, ,marketing! These days, you can hire an Instagram/Tiktok influencer to come try your food and promote it on their channel. Best of Luck to you

[@samhassan9448]

What do you do?

[@dopemusic6414]

CNBC has truly outdone themselves with this special video! I can't quite explain it, but watching this piece brought such a big smile to my face. The incredible business story showcased here, where an entire family works together, is nothing short of beautiful. It's heartwarming to witness their unity and dedication, making it an amazing and inspiring example for others in the business world. Thank you for sharing this delightful and uplifting content!

[@Naresh10511]

This kid is fire 🔥 I got teary eyed when he mentioned about his hardworking father, stay rooted and humble Brother

[@irltrentt]

Man this video is so amazing and inspiring. So proud of my fellow Caribbean brother for making his dream a reality and doing it in the manner that he did without letting anything and anyone stop him from achieving that.

[@missellehansen]

What a great example. Props to this family for raising a great kid who brought back the wealth to his family.

[@dsdddsd4543we]

This will be a massive business by Franchise or by owning multiple locations. Atlanta should be on the list!

[@briana14333]

Agreed!!

[@FiveDORRA]

You're dreaming, place Will be shut down within 2 years,

[@isbe8810]

@@FiveDORRAhater detected …..

[@trueseeker262]

@@FiveDORRA I bet your doing well in life.

[@FiveDORRA]

@@trueseeker262 I am ,I do security and am paid to sleep , amazing Huh?

[@effend446]

Kudos to Josh and his family. This is truly a great success story.

[@ThinkingCrypto]

As a fellow Guyanese who grew up in queens and on the entreprenuer road as well this was inspiring story!

[@curtistinemiller4646]

CONGRATULATIONS to all of you ,working together and winning...🙏❤️

[@HereBeBarr]

Best Deli Sandwich in NYC! Love Josh's story and he's super nice in person too!

[@Samnarbean]

So proud of my fellow Guyanese American 🩵🇬🇾

[@SK-lr5qi]

GT STAND UP 🇬🇾🇬🇾🇬🇾 :) We got a unique spice. Grateful to see my exceptional land Guyana and my Caribbean people prosper. Marvelous.

[@sloanesuciu3988]

This was amazing, what a son, and what a family.... literal American dream, accomplished through hard work, determination, and family... much love and respect

[@MrTKE171]

Absolutely beautiful and phenomenal! You’re not only making your family proud Joshua! You’re making people who look like you proud too. Congratulations on your business and success 💛

[@oshiga4life]

Lovely family. I wish them happiness and success in all their endeavors

[@sharonroebuck1243]

Kudos and lots of props for maintaining traditions culture and work ethic💯👍🏽🙌🏾

[@bossman674]

God bless this guy and his family. I am praying that a hater does not do something stupid. Lord knows NYC is full of hateful people in the community that can’t stand to see someone doing so well. 🙏🏾

[@ninocrown3247]

Dude needs to incorporate his business for tax reasons. Sole props get fleeced with taxes, especially in NYC. Playing $300K in taxes, he could chop that in half with a good tax accountant and proper structuring. Way more loopholes as a corporation, plus it’s easier to get funding/credit lines, which he seems adverse to. Buying all his product with a corporate AMEX, he’d get so many bonus points.

[@BurnzThatDude]

smart brother

[@juleswifey6003]

Let him know? I'm sure your information would be well received.

[@bryanmoyna9715]

355K out of 1.2Mill, why do you think thats bad i cannot comprehend, thats 845k left for a single year, a small store like this, without hundreds of employees. Seriously, i still cannot understand why u think thats somehow bad. Maybe many rich people evade taxes, but that doesnt make it right, let them choose what to do. Theyre definitely not gonna be living off welfare with 845k in one year, even if the store closed doors at the end of the year. Theyre doing great, talking like that is like calling them fools for doing the right thing, which is ironic, and greedy. Say i make 10 mill a year, taxes take 50% i keep 5 mill, am i gonna be sleepless at night over 5million? when i have 5 million in my bank account? maybe 4 million after paying costs and wages? Thats straight greed Nino. "See ya! and i wouldn't wannabe ya."

[@BurnzThatDude]

@bryanmoyna9715 😄 I disagree, if his already successful. Why not get more and give some back to the people. It's not just about his wealth his community and where he came from ( his a immigrate why not try to make generational weath). I'm guessing you grew here. you're just on your high horse( this not polo). If I made 10 mill and they took 5 I'd be mad af because I could have helped more people with that money. Provide more jobs give more to charity. It's not greed if you work for it.

[@user-vk8bz9db2t]

@@bryanmoyna9715imagine paying tax in NYC😂

[@kate178946]

Kitchen is very clean. Hard to see clean kitchen in America 🇺🇸. What a family. WOW good job guys

[@YoureWokeYoureBroke]

pipe down you communist. the cleanest, largest kitchens in the world are in America. Show some respect

[@jasonf3963]

This is the real American dream. Small business owner bringing along family and friends while boosting the community around him. Awesome!

[@danielallyway]

Guyanese tings! 🇬🇾🇬🇾🇬🇾

[@MiaBella07]

So proud to see my Caribbean people make it! ❤❤❤

[@lousimms1422]

Shout out to them❤ but Guyana is South America not Caribbean

[@sko1beer]

@@lousimms1422 is that true i went to school with a half guyana half chinese guy thanks

[@meechym6432]

@@lousimms1422Yes but the culture is Caribbean

[@deonarinesukhoo9917]

​​@@meechym6432 The headquarters of the CARICOM is in Guyana.

[@EmpressAshe]

Exactly 💯💗

[@pasqualinamichelaconsiglio9391]

Datmacpatty is their number one seller for five dollars. Fried Oreos is their number two seller for six dollars and their Salt Fish and Bake is their third best seller for five dollars. Excellent portions and prices. I, think the Oxtail is the most expensive item on the their menu for sixteen or seventeen dollars.

[@Andy-bh8hw]

It’s $12

[@FiveDORRA]

ALL yuck, I prefer a kebab , or mexican food

[@princegwatkins]

Love to see Guyanese making it and enjoying life! 🔥🔥🔥🇬🇾🇬🇾🇬🇾

[@cbc9002]

Family IS EVERYTHING. I'm glad you are making that flow. Grid hard but stop and smell the roses. Best wishes.

[@brithegenius]

This is one of the most beautiful episodes I've watched! Bless this family

[@joffrecueva5662]

The respect I have for hard working people is unlimited✌️

[@naturecure9900]

Joshua you are enlighten man! Keep up that mindset, you and the fam will have a zen future.

[@Al-vy3zp]

God bless this man. He’s a shining example to all men in the world on how to take care of your family.

[@fearless6947]

Don't forget the women, who are helping him. The sisters in his life are taking care of him too. It's team work at the end of the day. God bless the women in his life

[@miguelina4873]

You and your family are such an inspiration to us working class folk! My dream is to own a food truck and listening to your story gives me sooo much hope. Thank you for sharing and May God keep blessing you all!! I’m soo happy for you especially your father. I’ve seen first hand people taking advantage of a hard working person like your dad and make false promises. GOOD FOR YOU FOR MAKING HIS DREAMS A REALITY!! MUCH LOVE AND BLESSING LS TO YOU ALL❤️❤️❤️❤️❤️❤️❤️

[@lisabrightly]

Good for the owner, he's so driven. Congratulations on the business. 🤗

[@andrewdrew2579]

Protect this man at all cost

[@anthonybogus5688]

Lol literally

[@alana2805]

Very humble person, knows great customer service! Food is amazing

[@MohamedAlJneibi]

Much love and respect to the family and their commitment to each other.

[@Life_is_Shorts]

This brother needs to figure a way to solve the demand and supply issue. He has more demand than he can supply, plus losing opportunity for transactions for the request of deliveries. I hope he is able to scale and supply the demand not only at the physical location for customers waiting but also for the customers wanting deliveries.

[@tylerbalon7102]

Did you go to Harvard business school? God tier analysis here thank you

[@jh0720]

He’s still in the stage of building the brand. Did you not see how they got discovered because of the influencer? The lines will have the same effect. The kind of sandwiches they serve will suffer with delivery. People are irrational and confuse a sloppy sandwich or poor delivery experience with the deli itself. This is incredible short term thinking lol…

[@l.taylor7953]

I agree 100%. But I’ve come to the realization that not every business wants to scale up. The “bigger is better” model is not always the end goal. Sometimes niche/artisanal is the goal. The scarcity/line aspect is part of the brand. Perhaps if/when things die down a bit, they will pivot into a different model that leads into greater scalability and functionality in supply chain.

[@yougetaspear7799]

​​@@jh0720with a even longer line probably with this footage and some people are fickle. Who wanna wait in line indefinitely, and to be a silver fox is doing all those things they not satisfying and taking market share

[@martinvanburen4578]

I got a feeling he is doing ok. What will be a problem is success and family issues of theft, laziness and resentment and expectations. Every family business has family problems spilling into it with family members stealing, fighting, demanding. If this guy can avoid it, great for him.

[@bombcrypto9606]

The realness, rawness this video brings is outstanding. You inspire me brother.

[@renevasquez7083]

From GLENDORA, CA to NYC.. Made a weekend trip just to go try this food. 10/10. A must try. 🙏

[@RuairidhMason]

Love the series, keep it up!

[@harrisonb6104]

likewise is gr8

[@jaklg7905]

Jamaican beef patties and Jerk Chicken are the 2 best foods on the planet. They are my "death row" meals and I am not even Jamaican. As someone who worked in food, thank you for not letting those who call skip ahead of the line. People will pull up, see a line, and call from the car thinking that they are clever in skipping the line. Some get stupid angry about it but everyone should wait their turn.

[@kaioiamo1503]

😂😂

[@FiveDORRA]

They are nowhere near the BEST food,

[@jaklg7905]

@@FiveDORRA Like, that is your opinion man. To me, that is what I love.

[@FiveDORRA]

@@jaklg7905 no it's not just my opinion,ask one thousand people And I'll be surprised if even 3 people say Jamaican food is their favourite

[@jaklg7905]

@@FiveDORRA If you ask 1000 people, 999 would not have even tried Jamaican food. The city where I live doesn't even have any Jamaican restaurants so unless someone has actually gone and tried it locally, they wouldn't know if they liked it or not. Again, this was MY opinion. I don't know why you are getting so butt hurt about someone's opinion. You might want to relax and stop worrying about what other people think about Jamaican food.

[@Back2Eden93]

Time to expand! They have a great customer base, with rising demand. That’s amazing! Gotta make the team bigger to handle that load. Props to their success and a hardworking Father!

[@dojalikethecat]

I'm not even halfway through this video, and im already in love this man who opened this store! I hope one day I get to taste this family's passion

[@anthonyfox477]

Loving this so much. What a beautiful expression of family, dedication, hard work and staying true to the vision.

[@noziphokhumalo2963]

Oh my heart ❤❤❤ this is by far my favorite video in this segment. Keeping it in the family, wishing this business all the best

[@kayfusion23]

Yooo I have been following him for a little while now and I love to see my people win I hope the whole family keeps it up and passes it on for generations to continue

[@iamblessed1605]

I always teach my daughters the same… no matter what we go through in life, family is first and when you look back, your sisters will always be the ones to have your back and be there for you. I teach my children love, to support one another and value each other because we are all we have 💯🌹

[@Rashaadthegr8]

This brings new meaning to generational wealth 🤑. Congratulations 👏🏾🎉!!!

[@bobwhitten1351]

Their paying their employees including the owner at less than 1000 dollars a week. Iono seems like its so hard to make 1000 bucks a week even as a entreprenur these days.

[@Rashaadthegr8]

@@bobwhitten1351 It's not hard to make $1K. Thats less than average especially after taxes.

[@liizzset]

Just a random Jamaican passing through. Love seeing this success. God bless.🇯🇲

[@adorablebelle]

Amazing that he cares so deeply for his family.

[@neatsuhdude]

as a queens native joshua and his family embody what it means to have that ny state of mind like he says no matter what we keep it pushing bc at the end of the day all we got is ourselves and each other to make it further in life, his family does a lot of good for the neighborhood and for that i appreciate all of them

[@christopheramerally3194]

This story is so inspiring, the hustle and loyalty. Love seeing my fellow Guyanese succeed. Can’t wait to taste my first Oxtail DatMacpatty.

[@destiny5316]

Omg, I love this. This is amazing. It's the passion what got them to success so fast. God bless the Dad. I love the whole family is in with the business.

[@iamdesmondcassell]

This is awesome. I love food. I love how it makes me feel. It’s great to see the hard work that goes into being successful

[@iLoveLeatherNYC]

Incredible story - - very inspiring words and commitment to family, most importantly honoring his father. Just wow. I'm sure he's equally proud of his son. This is not close by, but will make point to get there and support this business.

[@geeunit831]

I love seeing stories like this. God, please continue to bless this amazing family with love and success 🙏🏾

[@urmillaraj575]

Great job young man! Glad to see a Guyanese family succeed with love and hard work 👏🏼👏🏼👏🏼

[@tkilla1202]

Now THAT'S a family business! 👍💯💥🙏

[@dondoe4477]

Amazing business with amazing people, thank you for being a great representation of how hard working my people from Queens are. SHOUTOUT DATZ DELI GOD BLESS

[@misstarshiny1]

more stories like this! well done for giving them exposure! so hard workers, they deserve all the success!

[@aweatherington1]

What a beautiful speaking voice he has . Dad is soooooo sweet . Love these kinds of stories

[@JP-jd8wr]

Bro is a legend and inspiration

[@Bexsta]

Loved this! Wishing Joshua and his family much continued success. Can't wait to try it when I'm next in NYC!

[@mpat100]

Blessings and good luck for Joshua and his employess always in their business

[@Yazefaze]

Love this and what’s even more amazing his whole family is working as a team

[@nycg801]

Big up all Caribbean islands. We some of the realest hustlers

[@tishainnis]

As a Jamaican, I’m happy for their success.

[@ILoveCHAVO]

Bless.. Believe.. Prep For Success.. Get It.. Ill Stop by 1 day for def..

[@AnastasiaBeaverhousn]

They're NOT Jamaican though!! 🤔🙄

[@tishainnis]

@@AnastasiaBeaverhousn I didn’t know you knew me? Lol

[@Den-gz4yo]

@@tishainnis I think he is saying that the people cooking Jamaican food aint Jamaican

[@Oscarnnanna]

Man this video warms my heart! I hope to see them succeed even more