How This REALTOR Became a Huge Tequila Influencer - The Spirit Guides episode 1

How does a successful realtor make a 180-degree career pivot to becoming a tequila entrepreneur? Joining this episode of The Spirit Guides is Rob Gerard of The Tequila Collective to share his unique story.
Instagram: / @the_tequilacollective
From Posting Photos to Growing an Online Tequila Empire
Like most spirit influencers and content creators, Rob had no intention of becoming a big name in the tequila world. As he puts it, he’s “just a guy who loves tequila.”
But surprise successes turned what was just a hobby and a passion into a fully-fledged tequila empire featuring merch, sponsorships, collaborations with brands, tours, and private tastings.
But where did it all start? Rob joins The Spirit Guides to share his journey from simply posting pictures of his tequila collection online to creating videos and getting a combined one million followers who see him as the go-to guy for tequila recommendations.
In This Episode:
• How Rob first fell in love with tequila
• Why he started posting pictures about his growing collection
• How Rob balances his career in real estate with his tequila commitments
• Rob shares what types of content have skyrocketed his follower count
• Fan interactions with the man behind The Tequila Collective
• The satisfaction of helping brands gain more recognition
This episode is brought to you by LoveScotch.com and edited by our friends over at Content 10x.
About The Spirit Guides
The Spirit Guides takes you behind the scenes of the spirits industry, revealing the unexpected journeys of ordinary people who became extraordinary influencers and entrepreneurs.
From whiskey wizards to rum rebels, bourbon buffs to tequila teachers, this show uncovers how these passionate individuals ended up teaching the world about booze, cocktails, and beyond.
Hear firsthand what it's really like to navigate the unusual path to success in this dynamic, fast-paced world. With laughter, learning, and the answers you crave, The Spirit Guides brings you the inside stories of your favorite spirit guides found daily on Instagram, TikTok, KZbin, and more.
Hosted by Tequila Jay Baer and sponsored by LoveScotch.com, the premier online shop for spirits enthusiasts. Find audio episodes and show information at TheSpiritGuides.info, and watch video episodes at TheSpiritGuides.video.
This show is brought to you by our friends at Content10x.com. In this trailer, get a sneak peek at some highlights from our guests and a taste of what's to come.
************************************************************
🔔 SUBSCRIBE NOW and join our vibrant community of tequila lovers and Sippers (who are fans of The Spirit Guides)!
TikTok: / tequila.jay
Instagram: / tequilajaybaer
KZbin: / @tequilajaybaer
The Spirit Guides on Apple: podcasts.apple.com/us/podcast...
The Spirit Guides on Spotify: open.spotify.com/show/0CidUX6...
The Spirit Guides on KZbin: • The Spirit Guides
• The Spirit Guides Merch: www.tequilajaybaer.com

[@thetequilacollective]

Super fun conversation! Thanks for having me on Jay!