How to Advertise Your Business Authentically as a Small Business

Ever wonder if it's time to start running advertisements for your business?
My guest today, Kwadwo - (sounds like QUĀY.jo) - is the host of The Art of Online Business podcast with 849 episodes and 4.92M downloads, a Meta ads manager, and online business strategist. Today, he's joining me to talk about getting started with Meta Ads, and his top tips for dipping your toe in the advertising world.
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Link from today's video: • How to Advertise Your ...
00:00 Introduction to Advertising Skepticism
00:37 Meet the Expert: Kwadwo
08:18 The Power of Facebook and Instagram Ads
15:51 When to Start Running Ads
19:55 Common Pitfalls and Misconceptions
22:58 Optimizing Ad Costs: The Olympic Gold Medal Testing Framework
25:48 The Power of Testing in Advertising
27:19 Dynamic Creative and Its Benefits
29:53 Optimizing Lead Magnets and Funnels
32:18 Scaling Ads Effectively
35:40 Common Facebook Ad Mistakes
44:38 Final Thoughts and Connection
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