Market research: how to perform better research for your brand

[@DivineHeartprints]

00:08 Ideal customer research is crucial for business success 02:47 Understanding your ideal customer is crucial for effective branding and marketing. 05:22 Identify the problem and understand ideal customers' struggles and aspirations. 07:42 Understanding customer pain points and obstacles is crucial for effective market research. 10:10 Utilize online platforms like Answer the Public, KZbin, and Pinterest to understand audience needs and preferences 12:37 Leveraging platforms like Pinterest, Amazon, and community forums for better market research. 14:52 Market research tools for finding your ideal customer 17:17 Gathering specific feedback from the audience using open-ended questions for better content creation.

[@Brandmerry]

Thanks so much for providing these!

[@MizJilly]

I have been so dense on this topic! But this really clarified a lot. Thank you!

[@kathyexline8662]

1st time someone actually discussed marketing/niching down. Thank you

[@Brandmerry]

Glad the video was so helpful! Sorry for the delay in responding, my comments slipped through the cracks.

[@ahsanal-dhahi]

Awesome video....great knowledge! Loved it alot. The video talks about what to do which is just bang on, it would be fantastic if a detailed video is made "how to do it" using tools and more free tools for start-ups or paid tols that charge less like a detailed marketing research from start to end please no one is telling this point. hope the comment is read. All the best Michelle ur content is awesome.

[@Brandmerry]

Thanks so much for your comment. This is awesome feedback. I'll be creating a new video in the coming weeks and will keep this in mind. Inside my program Customer Clarity, I do outline the process from start to finish, including how to create your client avatar if you're wanting to take the next steps.

[@catecook7031]

Great tips! Never thought of doing searches in FB groups without asking my own questions. Brilliant!

[@Brandmerry]

Yay I'm so glad it was helpful. Seriously this tip is my favorite. Thanks for watching!

[@DisGleamingGleam]

This is great! Thanks for the tips. I am going to use Facebook Groups for my research.

[@Brandmerry]

Awesome! I'm so glad it was helpful!

[@katievandyck2270]

Thank you Michelle, this is great stuff, info packed and brilliantly communicated. Will use ALL of it.

[@Brandmerry]

I'm so glad it was helpful Katie! Thanks so much for taking the time to comment!

[@palindome1]

Good morning! My name is Carlos. I am from Brazil and I am living in São Gonçalo city. tank you for video, very good information.

[@Brandmerry]

My pleasure. Thanks for tuning in.

[@canfieldhandcraftedsoaps]

Amazing tips as always MK!

[@Brandmerry]

Thanks Cheyenne. I appreciate you tuning in and commenting!

[@AnnaLee-t8z]

Very useful tips. My only feedback was that the introduction was a little long for me before getting to the tips.

[@Brandmerry]

Thank you so much for your feedback. Yes, we've made adjustments to the intro since posting this video a few years ago, and now have chapters for easy navigation. So glad the tips were useful.

[@allanramirez9124]

So many tips to simplify the work flow!!

[@programinglife.1400]

I have a lot of questions how can I ask?

[@carolinafernandez4152]

Nueva seguidora, me encantó ❤

[@Joesbigbro78]

Intro is a banger

[@Brandmerry]

Thanks so much!

[@duggrim5574]

I found the video to be more theoretical than practical. It lacked real-world application and felt disconnected from the modern marketing landscape. Instead of providing actionable steps for beginners, it focuses on outdated theories and bland text from college textbooks. I believe the video should emphasize how to apply marketing principles in today's online world, where most research is conducted. For example, rather than lengthy planning, the video should focus on immediate actions like neighborhood canvassing, creating fliers, and utilizing online platforms such as Facebook Marketplace, if you are planning a mowing business for example.

[@Brandmerry]

Thanks for your comment and feedback. This video was designed to focus on the foundational elements of market research not the marketing strategies. All great marketing relies on the preliminary work of who your IC is, which is what the goal of this video was. I do have other videos on marketing strategies if you'd like to dive in.

[@neolife5927]

Bla bla bla.. no body tells you pertinent information.. its just a catchy topic

[@Brandmerry]

Thanks for your comment and feedback. I give examples inside this video on how to do the research as well as tools to use. Sorry you didn't feel it wasn't relevant to your business.

[@neolife5927]

@@Brandmerry Thanks for ur efforts.. Appreciate 🙏