How to answer Product Design / Product Sense Questions - BEST Framework to follow!

💎 Join the BEST Product Manager Interview Program to land a PM offer! www.pmdiego.com/the-product-i...
Ace your Product Sense / Product design question with this framework!
This framework that I'll teach you will IMPRESS your interviewer! In this video we will talk about a framework and break it down into multiple sections, explain each one in detail. In the next parts of this video I'll give you an example that follows this framework end to end.
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What you'll find in this video:
@3:25 the framework
@3:30 First thing to do: Clarify Constraints, Goal and Scope
@7:00 How to start the answering the case question
@7:50 A tip on how much time you should take to brainstorm the next steps and what to do if you are silent for too long
@9:00 Brainstorming Users and how to come up with different segments
@12:04 Use cases and User Pain Points
@14:00 Solving our User's pain points
@16:14 How to Prioritize
@17:50 Measuring success of your implementation
Instagram: / pmdiegogranados
Twitter: / pmdiegogranados
My website with comprehensible playlists to break into PM: pmdiego.com/
💎 More things to help you break into PM 💎
My LinkedIn where I post weekly tips about networking, product management and finding a job: / diegogranadosh
A step-by-step guide to break into Product Management: pmdiego.substack.com/p/if-you...
Survival Guide for new PMs: pmdiego.substack.com/p/-survi...
💻 About me 💻
I'm a Senior Product Manager by day and content creator whenever I have a few minutes in the morning, day or night to spare! I have experience working in Product Management at Microsoft in AI & Machine Learning, as well as Cisco in Wireless Technologies. I'm originally from Mexico City and I moved to the U.S. in 2015 to study my MBA at Duke University. I discovered Product Management when I started Business School and since then, it has been my mission and my passion to help others break into this role!
📧 Contact 📧
Most of the help you need can be found on my website or Newsletter. However, if there's anything else you need, send me a message on LinkedIn: / diegogranadosh
or to my email in the about section on my channel.
pmdiego.com/
Thank you for stopping by!
✅ Disclosure ✅
This video is not sponsored; all opinions shared are my own.
#productmanagement #pminterviews #interviewquestions #productsense #amazoninterview #googleinterview #microsoftinterview #productmanager #productmanagement #interview #career #MBA #jobsearch #technology #productmanagerresume

[@PMDiegoGranados]

👋 If you liked this framework, you are going to LOVE my course for PM interviews: www.pmdiego.com/the-product-interview-operating-system-get-an-offer Here's what you'll see: ⭐ 50+ Videos with detailed framework explanations ⭐ 25+ Mock interviews with PMs from top tech companies (includes detailed feedback and notes) ⭐ 24-hour trial ⭐ Lifetime access ⭐ Community to network and practice interviews

[@KentPaul]

If I were to only watch one video about PM interview strategy, this would be it. Your channel is super underrated! Thank you for all the hardwork

[@KentPaul]

also just added you on linkedin. I am also a PM for an AI startup called bytepal.io, would love to connect.

[@PMDiegoGranados]

Thank for such kind words Nick! I’m glad that you found this useful :) I hope one day it reaches more and more aspiring PMs!

[@venkatsivaraomamidala5022]

Can't agree more!! Watched several vidoes this is Gem. Diego Granados thank you for making this video. I will come back and provide update on my interview outcomes :).

[@keluwaer]

Totally agreed!

[@donaldmeckanzy]

I am Product Manager with 6 years of professional experience building, launching and managing software and hardware technology products. This 20 minutes tutorial for Product Sense interview questions is one of the best available on KZbin. If you are preparing for an interview, watch it as many times as you can and take notes. Then go on to watch mock interviews and practice.

[@inbracedefeat]

Thank you for the advice, happy to know this has a +1 from someone in the industry

[@donaldmeckanzy]

You're welcome.

[@rkvishnoi9495]

@@inbracedefeat I agree youtube comment source a great option for me as a aspiring product manager to find hacks

[@rkvishnoi9495]

@@donaldmeckanzy I am preparing for google apm interview do you have any advice for me?

[@chieduagain]

I was washing dishes & was listening to your video and said, this guy is wasting my time. Then I decided to sit & listen to again. And I was blown away. You covered Product Management in 17mins or so. Awesome

[@goidejesus]

My gosh man, this is by far the best video about product sense! You're a legend, thank you so much for sharing this gold mine!

[@PMDiegoGranados]

Thank you so much @Gustavo! I'm really glad that you found it useful😊Make sure to check out the rest of the playlist, there will be answers for other kind of questions in a PM interview!

[@shahzans.1676]

Thanks Diego for putting in so much efforts, your videos are amazing and full of information, please keep going, we are here to support you and your channel 🤗

[@bimalbeura]

Awesome video! Very systematic way of the explanation. Love your contents.

[@BenyRubinstein]

Super clear and structured. Easy to follow. Great job! Saludos.

[@arpitgarg6985]

This is the best video I have ever watched on Product case questions. So easy to understand, remember and actionable. Great work Diego. Thanks again

[@madhukv1883]

Great framework !! I have watched many videos and read many articles talking about "Thinking big", "Moonshot ideas" etc, but not many talk about how to practice these. Excellent framework to practice everyday. Maintaining a big ideas list and applying your framework could be one way to internalize this

[@shailendrapp]

Very nice video, appreciate your hard in putting this idea & content together. It's super helpful.

[@bryanospina5197]

I’m preparing to make my first big career switch and start interviewing for product management positions at other companies. Your content has given me so much confidence and has been the best resource for interview prep. Thank you!

[@OffbeatTravelVK]

Just amazing @PM Diego Granados, very insightful and helps validate similar frameworks and it added so much context. Appreciate this a lot.

[@anishasagi]

This was a perfect summation of things I like from various frameworks. This is one video I keep referring to multiple times. Thanks for creating these useful videos

[@aniketmi1]

Awesome stuff, glad i found your channel. Ill surely revommend it to others

[@linliujing]

I think of all the PM YT creators out there that I've watched, you have been the best. You're clear, precise and very concise. Thank you.

[@miafromthestar]

Last week I had my first product design case interview ever in my life, kinda nervous so I browsed through all the whiteboarding videos I could find until I saw your videos. It's amazing. Love your logical breakdown of every problem. I received positive feedback and got an offer after watching your videos. Thank you so much.

[@rkvishnoi9495]

congrats mia where did you get offer?

[@franciscaamuzie9637]

Your content is a must watch and every part is very uderstandable I can relate with it way better than PM interview books and coming from is PM that has gone through this process severally makes it more relatable. Thank you so much Diego i consider this a blessing

[@nvtv9943]

KZbin recommended another gem. This is amazing. Thank you.

[@sohailshaikh9748]

Best video so far on the framework to follow for a Product design interview. Thank you!

[@techtalksabhishek]

Very helpful in structuring answers. It has helped me understand how to respond to such question. I remember following a certain order but not covering in such structure. This is a great video.

[@michaelwirig936]

This is extremely helpful for those of us in product who have never been through the rigorous interview process.

[@natashakadam26]

This is a really helpful & structured way of explaining a product case solution.

[@gauravjain24]

Fantastic job, you have explained the framework using a diagram which is easy to grasp.

[@chetanapatra6290]

Great video Diego! Best framework I've seen and you've explained it well too. Thank you

[@PMDiegoGranados]

Thank you so much, Chetana! I’m glad that you liked it 😊

[@JoshuaAngelucci]

Awesome Diego! Incredibly useful. One suggestion. Put some of your slides up on your newsletter or website. I'd love to read them outside of the video.

[@mahakjain0703]

This is super helpful.....the way you explained is very clear else it would have taken months to come to this strategy. Thanks so much

[@srikumaraduri4944]

very very good video. just about everything is included. Thank you

[@claireli]

Super helpful and stood out from the rest of resources! Love your breakdowns of user segments, common pain points, exact metrics, etc.!! This likely would have saved me 20+ hours!!!

[@PMDiegoGranados]

Thank you so much, Claire! I’m glad you found it useful :)

[@MrSayandeep]

This is helpful. Thank you.NEED more on Framework .Keep them coming

[@PMDiegoGranados]

Thanks, will do! I'm working on more videos 😉

[@LamboLove]

Hello Diego, I have been watching so many PM videos and reading through articles. Never have i come close to the absolute quality and end to end content that you have here. Thanks a lot!

[@PMDiegoGranados]

Wow, thank you! I'm really glad that you liked it!

[@shivam090386]

You have absolutely nailed it Diego. Thank you very much. Keep going.

[@PMDiegoGranados]

Thanks a lot!

[@SushantGanguli]

amazing framework .. u made it so easy to grasp the technique.

[@sm5952]

You say it all in this video, and say it so well- thank you so much!!!

[@PMDiegoGranados]

You are so welcome! I'm glad it was helpful!

[@Tesla_Singh]

great content, calm, cool and collected. A PM I would be happy to work for

[@bro757]

This is the best Product Sense video I've seen. Great work Diego!

[@PMDiegoGranados]

Thank you so much!!!

[@shivapriyagujjarlapudi8328]

This was a perfect summation of things I like from various frameworks. Loved especially the unconventional metrics part to think in user-product-physical buckets!

[@PMDiegoGranados]

Glad it was helpful!

[@JuliusMaximusPlus]

Excellent video. This is the most structured, clean and useful that I've seen until now! Thanks and congrats

[@PMDiegoGranados]

Thank you, Julio! I’m glad to read that it is useful. I’m currently working on the next videos to do an example and and share other tips for case questions

[@e.w.6470]

Thanks for your video my fellow Fuquan. Super helpful! I want to say that no matter what great books, videos or courses you learned about PM, never try to memorize any framework or concept from others. Create, develop and perfect your own by absorbing other great ones!

[@gauravkodande9943]

Thank you Diego, incredibly well structured video.

[@PMDiegoGranados]

Glad you liked it!

[@aarjav22]

Looked at so many videos on KZbin but this is by far the best explanation. You have put in a lot of work in walking us through the entire process. thanks again. Subscribed!

[@PMDiegoGranados]

Thank you so much @Aarjav! I really appreciate it!

[@AnhPhuong-jk8td]

So lucky to come across your video. This is so concise and well structured. As a PM, I would recommend it to anyone prep for product manager, product design or any product-related roles whether they are at entry or senior level. Sometimes, it's not about how brilliant your ideas are or how much knowledge you have but how you deliver your thoughts to someone

[@ritwikkadu345]

This video helped me in increasing my speed for answering Product Design questions!

[@paulboules7250]

Great video. I liked how you broke this framework to sections that are easy to understand and use in actual interviews. Thank you for sharing.

[@PMDiegoGranados]

Glad it was helpful!

[@Kyridiculous]

The part about the user segment split was super helpful. Up until now I used to use age ranges but after listening to your video, it gives me more clarity on how easy it is to relate to groups rather than refer to age groups! Thank you for this video!

[@PMDiegoGranados]

Great to hear! Thanks for sharing this 😊

[@tigerrx7]

Dude I’ve been feasting on your videos for a solid 2 weeks since discovering. Superb content.

[@PMDiegoGranados]

Awesome! Thank you! I'm glad that you like my content 😊 Feedback and suggestions are always welcome!

[@shantanuraj7086]

Amazing video. Thanks so much.

[@Oz1111]

Great content, Diego!

[@iuliatvelabeishvili5853]

Thank you for an amazing video!

[@skyrainbow2011]

Awesome compilation 🎉

[@xzcvz]

This is great, thank you!

[@NdubisiOnuora]

One of the few videos in which the music was not annoying or a deterrent to what you were saying. Your voice is also on point: calm and soothing.

[@raumpattikonda1079]

Clear and crisp. BEST explanation. Beats STAR or any other 4 letter acronym framework

[@varunvenkatesh6496]

Super insightful video! After having seen different frameworks and canvasses, this is the best thing I have seen! Thank you Diego!

[@PMDiegoGranados]

Thanks, Varun! If you liked this video you’ll LOVE my new project! It’s 10x better than my KZbin Channel and 1,200+ people already love it! www.pmdiego.com/the-product-interview-operating-system-get-an-offer

[@catscatification]

Thanks, Diego, this is a fantastic framework! As fantastic as the fact that this video has ZERO dislikes.

[@PMDiegoGranados]

Thank you so much! I’m glad that you like it and hope it helps you in your interviews!!

[@ganeshjain4506]

This is really a fabulous video! I loved it right from the start till the end. Your explanation at each and every step with examples is superb! Thanks for this video.

[@PMDiegoGranados]

Thank you for your kind words, Ganesh! I hope this helps you in your future interviews!

[@LookIfBored]

Yo this is the best breakdown I've seen for the interview. I'm about to have my product sense interview in 30 minutes. I'll come back and praise your name if I land the job.

[@PMDiegoGranados]

Thank you, Marcell! If you like this, you are going to LOVE my newest breakdown on PM interviews :) Check out the comments from students and why they are choosing this over any other course out there 😉 www.pmdiego.com/the-product-interview-operating-system-get-an-offer

[@moneebmian2467]

Diego this is amazing content :) I am a product content junkey and this was a great find!

[@aryarp1247]

Thank you Diego, your videos has helped me land a job. I adopted your framework to structure my thoughts and it had helped build my confidence a lot. Thanks once again :)

[@PMDiegoGranados]

OMG that's incredible @Arya! Congratulations! Where are you going to work? thank you so much for sharing this incredible News!

[@Diviiya]

Hi Diego, ThX a lot for the video 🤩🙏 I'm thinking of making a transition to PM, ur videos are helpful 🙌 It actually saved plenty of my time from the course material which is a bit vague to understand 🥴 Can u plz elaborate lil bit more on goal vs scope ? ThX in advance 🙌

[@neevishah219]

This was so helpful!! Thank you so much. Can't wait to watch part 2 next

[@PMDiegoGranados]

Thank you, Neevi! I uploaded part 2, today :) kzbin.info/www/bejne/hoiamJaYrZiZoM0 Part 3 coming soon!

[@ssakshay2228]

@@PMDiegoGranados just curious, when is part-3 being uploaded? Thanks for all that you do!

[@bostonmerlin]

Excellent. Thanks

[@danielabocco7624]

@diego you need to add “product sense” to the title of the video, it was super hard to find this even when I searched for “diego granados product sense” it did not come up immediately. Great content!!! Thank you

[@NithinNair]

Very goood video with great clarity of thought

[@CindyHohoho]

Thank you sooo much! This is so useful.

[@PMDiegoGranados]

Thank you, Cindy! I’m glad that you liked it!!

[@anderzhavets]

Very very useful!

[@SiriVish]

Thank you for such awesome and invaluable content. Your content helped me crack my first round of Google interview. I am on my final round now. Can you please do a video on technical problem solving and analytical problem solving or please point me to the video if it already exists. Thank you very much!

[@VikasJoshiOfficial]

You are THE BEST! OG!!

[@josengoran8345]

Wow thank you so much for this valuable content

[@PMDiegoGranados]

Thank you Jose! I’m glad you liked it!

[@PrabhathJayawardena]

Thank you for this video Diego! This is probably the most comprehensive video on Product design on the internet. I wish this video had been available 2-3 years ago when I first started interviewing. :)

[@PMDiegoGranados]

Thank you so much @Madhu!

[@PrabhathJayawardena]

Recently at a mock interview I got the question "Design a product for digital wellbeing". My practice partner pushed me to agree on a goal at the very beginning before even diving into identifying user segments. At that stage the question was so open ended that it cloud have ended up going in any direction. However I was forced to agree on "Reduce screen time" as our goal. I wonder if it's acceptable to agree on a goal once I understand the problem space and what the problems I'm gonna solve. Thank you very much Diego.

[@PMDiegoGranados]

Every interviewer will be different and you should be able to use clarifying questions to set a goal. Ideally you want to first agree on what will be the goal because the users, pain points and solutions will then converge to maximize the goal (or minimize if the goal is something like Reduce screen time). If you start with the problems you will solve (in other words, what are the user pain points) then you could be addressing 5 different goals or goals that are not as important to the business - day to day of PMs is much more complex approach, but since you have here only 30 min, it's a bit different.

[@PrabhathJayawardena]

@@PMDiegoGranados Thank you so much! And thanks for helping the community!

[@kkz008]

Fantastic video, Diego! Looking forward to the next video parts :)

[@PMDiegoGranados]

Thank you, Krishna! Working on the next parts :) stay tuned!

[@MrJayspeaks]

Hi Diego, I have a second round PM interview with a FAANG company. Thanks for this upload!

[@PMDiegoGranados]

That’s amazing, Jay!!! Best of luck and keep us posted!!! 🙌 you got this!!

[@HarshitSaini71]

Thank you Sir

[@rajan105]

Awesome Diego.. Very helpful and easy to understand.. Pls also suggest some good books for beginners..

[@PMDiegoGranados]

I always recommend “the design of everyday things”, starting with that book over any other will make you obsess about the customer problem and understand that PM is about solving those problems with a good design.

[@dariamushinsky9599]

This video is great! I keep coming back to it because it's so clear and sets me in the right mindset for multiple projects! But I actually came to the comments because I want to know where you got that poster from? I assume it's spike's swordfish (am I wrong?) and it's brilliant and I want one!

[@PMDiegoGranados]

Thank you, Daria! If you like this video you would love my course 😉 www.pmdiego.com/the-product-interview-operating-system-get-an-offer And the Poster is the X-Wing from Star Wars, and got it as a gift!

[@sandychai9096]

Hey Diego, great work! I think the framework is more logical than the ones on the two class pm interview books. My question is for the use cases, why don’t you prioritize? Why prioritize after brainstorming all the solutions?

[@PMDiegoGranados]

Thank you, Sandy! There’s no right or wrong answer here, but this is my opinion (and has worked so far with Google, Microsoft, LinkedIn): By listing 3 pain points, I “force” myself to list 3 features, and then prioritize these. In our (PM) day to day, we prioritize features more often than pain-points. Also, I feel it allows you to share Mor of your creativity. Solving one pain-point (after prioritizing and picking one) IMO limits the rest of the case. Why not prioritize both, then? I think it’ll be too time consuming and you’ll run out of time 😊 HOWEVER, there’s no perfect way to answer case questions, so whichever you choose will be fine

[@AbhijeetWankhade]

This is perfect Diego. I wanted to ask, at what stage should we also mention business impact of the ideas?

[@PMDiegoGranados]

Thanks for asking Abhijeet! When you are talking about prioritizing features (after identifying users -> pain-points -> features), you can talk about the business impact and how that might affect your priorities. For example, you could have a feature that from a technology implementation perspective it could take a lot of time and effort, but the positive impact in the business (e.g. increased sales, growth, increased marketshare, cost reduction, etc.) outweighs other factors and therefore, this feature should be prioritized. This was just an example to illustrate how the business impact can be factored into your answer but in the end it will depend on different factores unique to your case. Let me know if this helps!

[@hatrinh7295]

I love this breakdown! Very logical. I have a back to back to back interview for a few hours next week, but they're all 30 min each. Do you think a full case question would show up - do you think one interviewer would use the entire time for one or perhaps give a reduced timeframe to walk through the process? Many of the mock interviews on YT seem to be about 30 min long or longer.

[@PMDiegoGranados]

Hi! Thanks for asking this and best of luck in your interviews! Please keep me posted on how it goes 😊 - Here's my advice: 1) Understand each step of the framework I share here. e.g., a goal is vital to the case, features are based on customer pain-points, there are many customer segments, etc. 2) During the interview, be aware of your time. Make sure that you clarify questions about the case, such as: What is the goal of this design/improvement/product? 3) If you have ~15 or 20 minutes, know that you won't be able to go through the entire framework. HOWEVER, call them out. Here's an example, imagine that you want to improve the product for the user segment "young professionals". In the interview, instead of brainstorming 3 different users and pain-points you can say something like: "Ok, so in a real situation, we would likely use data to determine the different user segments to go after since the improvements we'll do most likely won't address everyone's painpoints. However, to be conscious of the time we have, would it be ok if we go after one segment like young professionals?" Check your time and with your interviewer, state your assumptions and see that you touch on as many points of this framework as you can.. but take shortcuts by sharing what you would do in a real case, such as the example above. Let me know if this helps! 😊

[@hatrinh7295]

@@PMDiegoGranados Wow, thank you for responding so quickly!! Yes, this is very helpful! It makes sense to cut a few of the samples out. Have you experienced the back to back style interview before? I've not experienced this format before, and I'm wondering if multiple interviewers will ask design/case questions like this in their session. Or are they mostly experience/behavioral/specific questions like technical questions from an engineer?

[@PMDiegoGranados]

@@hatrinh7295 In fact I have experienced them 😊. Not all of them will ask you product design questions. They will look for different things, for example: Some will ask you behavioral questions, other design questions and others could ask you strategy (this is an example, depends on the company and interviewer). Prepare for all kind of questions in PM. This can help you: kzbin.info/aero/PLcMv0LrPMqFUjPzGYFyquwxbkMyx81GGD

[@hatrinh7295]

@@PMDiegoGranados Oh okay, thank you so much! I've watched all the videos in that playlist already :) Thanks for helping the community! So glad I subscribed!

[@angelivanaguilarperez3340]

Una joya este video, gracias Master, saludos desde la blanca Mérida 🇲🇽

[@PMDiegoGranados]

Muchisimas gracias paisano! Amo Mérida! Si regreso a México, sería una de las ciudades donde me gustaría vivir 😊 es increíble!

[@angelivanaguilarperez3340]

@@PMDiegoGranados es un paraíso vivir aquí, me mude de cdmx y es de las mejores decisiones que he tomado en mi vida, ojalá y por acá te veamos.

[@mounicachilla7946]

Hi Diego! Thank you for making such a detailed video. It's quite insightful and easy to learn for aspiring PMs like me. Could you please help me understand how to differentiate between User and Product metrics? To me both seem to have certain similarities - For instance, User metrics include retention/churn rate whereas the product metrics section also has customer journey/dropout.

[@PMDiegoGranados]

Hi! absolutely! I don't think there's a perfect way (or actually official category) to classify between user and product metrics. I'm trying to, hopefully, simplify the lesson by giving you a mental map on how to categorize things, but if you mix them it's still perfectly fine. I see user metrics as things that either come directly from users: calls, support tickets, feedback, rating, abandonment [churn], stickiness, nps, etc., whereas product metrics I see them as things that we can measure directly from the product without requiring direct input from the user: #bugs, % X feature working properly/failing, # of sessions, Weekly active users, Top paths (journey), Funnel and dropout (where do we lose customers), etc. Like I mentioned, it's not an official category and honestly, I don't think there's any problem if you "mix" the categories - my intention is more about giving it a structure vs. just throwing metrics out there for anyone to memorize. Does this help?

[@mounicachilla7946]

@@PMDiegoGranados Thanks a lot ! That surely helps :)

[@sachinmadaan2165]

This is fantastic. Thank you!!

[@PMDiegoGranados]

Glad you liked it!

[@sachinmadaan2165]

@@PMDiegoGranados Do you feel we can use this framework for all type of strategy cases be it existing or new product or services? For eg-: 1. Improving existing product features in Gmail, Amazon Echo, Google lenses. 2. Introducing a product in a geography, for eg- Introducing Amazon Prime in Tanzania (Can we include PESTLE analysis, if yes, in which part of your framework) 3. Lowering customer acquisition costs for Uber or Increasing user subscription base for Netflix globally or in a particular geography? Lastly, if there a case where Blue/Red Ocean Strategy can be used, how will that fit in this framework? Thanks in advance, Diego (-: -Sachin

[@PMDiegoGranados]

@@sachinmadaan2165 Here's my answer 😊 1. Yes! Absolutely! 2. No, check out this Strategy Framework: kzbin.info/www/bejne/rX3Ge6V_pJ6YqK8 3. It's a mix of this + more typical "consulting" case frameworks (kzbin.info/www/bejne/iKbaiYOgicesosk) 4. Blue/Red ocean is the same as #2 on Strategy Let me know if this helps!

[@sachinmadaan2165]

@@PMDiegoGranados Thank you so much, I shall go over both the links and will share my feedback on it. Appreciate it!

[@sachinmadaan2165]

​@@PMDiegoGranados Hi, I went through both the links you shared above. For my point number three above - lowering Uber's customer acq cost or increasing Netflix sub. base, do you feel the estimate question framework that you shared would work? It's a very good approach for guesstimate questions. Does that mean, questions involving cost calculations of any kind mostly fall under guesstimate questions and this approach can be applied? Cheers, Sachin P.S. Also, I must say, your videos are unbelievably good. Thank you for sharing these!

[@KrishnaNandalal]

Very nice overall presentation. Which softwares / equipment do you use to create your videos?

[@PMDiegoGranados]

Thank you for watching! At the time of this video I used the most simple possible: iMovie for editing and PowerPoint for the graphics 😊 Oh! And an iPhone for the video - you can check my most recent videos, that has changed! Lol Let me know if this helps

[@nehaagraharkar1694]

HI Diego. You upload amazing content to learn from. This has helped me immensely. I appreciate the time and effort that you take in making these videos to help everyone. I had one small feedback for you. It would be further easier to concentrate on the delivery of the content and on your speech, if the volume of the background music was lowered down or even removed. Unfortunately the music serves as a distraction and makes it a little difficult to concentrate on what you are saying. This is not to say that I do not appreciate your efforts. Just wanted to share that with you. Once again, thank you for the content. Regards, Neha.

[@venkz111]

Hey Diego, Should we prioritize user pain points or go for solutioning for all 3. Most content i see talks about prioritizing problem area? Some dont. I prioritize usually, but now thinking if I should solution for all. Not sure if I will be dinged for not prioirtizing problems.

[@pedromillet6672]

Thanks for the framework! It could be used in a Mckinsey interview if it fits as it has a very good flow from problem, goal, gaps, and finally solution. I see room for improvement in the segmentation (attitudes, usage personas), and probably may add a "how would you test the solution" if you would need to.

[@Dramko]

I listed 4 possible Product goals: user adoption, user satisfaction, revenue, profiit. Can you think of other ones?

[@temidudu]

Thank you for this video, I have my recent grad final round interview in less than 3weeks. Please wish me good luck

[@PMDiegoGranados]

You can do it! You'll do amazing!! Keep us posted!!!

[@temidudu]

@@PMDiegoGranados Thank you, I will keep you posted. 🙏

[@temidudu]

UPDATE: I got an offer!!! Thank you Diego, your videos were super helpful. I am grateful. They were really impressed with the "tell me about yourself ". Thank you so much

[@PMDiegoGranados]

@@temidudu that is amazing!!!! CONGRATULATIONS!!! I’m very happy for you!! 🙌🙌🙌🙌🙌🙌

[@temidudu]

@@PMDiegoGranados Thank you!

[@PRATEEK30111989]

Hi Diego, would it be possible for you to collab some videos into a jumbo video and put it up as a bootcamp video?

[@aniketmi1]

Hello folks, I have a upcoming interview with an engineering and design team. Although I do have experience working with both teams I have never given an interview of such kind. I’d really appreciate it if someone could point me in the right direction. It will great to see or read an example or format, will help me structure my thoughts and possible answers

[@sony.andreass]

why you do this for free? this is really good and perfect content!

[@PMDiegoGranados]

You are very kind @Sony! I just hope the channel continues to grow so that it can be free for a long, long, looooooong time 😊 Help is always appreciated! so feel free to share with friends and other aspiring PMs! 🙏

[@jenniferxu5856]

At 17:49, things to consider when prioritizing, did you mean for second bullet, "Choose solutions that help achieve goal.." instead of "Choose pain points that help.."

[@PMDiegoGranados]

Hi Jennifer! Thanks for asking - it’s actually correct. Prioritize the pain-points that if you were to solve, will maximize your objective. In reality you are prioritizing 2 things: 1) which is the bigger pain point that will maximize hour goal? 2) what solution will solve the pain-point in a more effective way? Let me know if this makes sense

[@solmisla]

hi diego - can i do a mock for you?! :)

[@peaceandlov]

wow

[@NathanKwadade]

This framework does CIRCLES around the CIRCLES framework! This is by far a far more cogent and concise and precise product sense or design framework

[@PMDiegoGranados]

I’m glad that you liked my framework! 😊 I know it has worked for me and for so many others out there!

[@aniketmi1]

If you could use the same framework to answer “favourite product” question, it would be great

[@PMDiegoGranados]

Well.. you can 😉 improving your favorite product is followed by “how would you improve it?”

[@coc3311]

i think that goal should be social impact.

[@adambaker8689]

👍🏻👍🏻

[@doctormoobbc]

Sorry, another question. When you're brainstorming what do you think about 1. Thinking out loud for the 1-2 mins of working time? 2. Collaborating with the interviewer continuously while brainstorming?

[@PMDiegoGranados]

Great question! When I brainstorm, I do it in silence first and write down my answers. When doing it out loud it could be confusing and messy. I prefer to take time for me to think and then share with the interviewer like: "ok, so here's what I think... we should do 1), 2), 3) and here's WHY... what do you think?"

[@wenjiewu3489]

Does it work for whiteboard challenge too?

[@PMDiegoGranados]

Hi Wenjie, absolutely! This works for take home assignments, whiteboard and other challenges, too! Works for any product design question. Check out the mock interviews in my channel, let me know if you have any questions

[@wenjiewu3489]

@@PMDiegoGranados Thank you

[@doctormoobbc]

When you make an assumption like "we should target young adults" should you state that in the real world you would make this decision with real data? For example, when in a real product discovery phase you would probably do market research and quantify the opportunity. Do you need to explicitly mention that you would have a process like this in the real world, and you're just making assumptions for the purpose of the interview?

[@PMDiegoGranados]

You don't have to say "in real life this is what I would do"... but THAT is an amazing addition to your answer. It'll set you apart from others who are interviewing 😉 In an interview, you can pick segments and make assumptions. e.g. "I would pick segments X, Y and Z because I believe they represent the largest segments we could target..." or whatever your assumptions are.