How to Become a Marketing Analyst

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Hello everyone, and welcome to our 365 Data Science special dedicated to yet another exciting business career - the marketing analyst profession. In this video, we’ll learn who the marketing analyst is, what they do, how much they make, and what skills and degree you need to become one.
Download the Marketing Analyst Infographic: 365datascience...
So, who are the marketing analysts and why are they so important for business success?
Marketing analysts tend to be some of the most hands-on professionals in a company and their role is truly versatile, encompassing a wide range of activities:
• digital marketing
• traditional/offline marketing
• brand marketing
• market research
..and many more
A marketing analyst works closely with product owners and can be assigned to a particular product or, alternatively, to a specific channel. For example, digital marketing analysts are usually responsible for a company's social media accounts, as well as the communication with agencies to discuss ad spend, upcoming campaigns, and amount of promotional budget that can be allocated. A marketing analyst also collaborates frequently with the sales team and provides them with valuable insight when it comes to forecasting and resources that can be spent at a given time.
That’s the compact presentation of this exciting job role. To get a better idea of what it means to be a marketing analyst, do watch the video!
Once again, we just want to remind you that there are plenty of amazing career paths you can explore within the field of data science and data analytics, such as:
• Machine Learning Engineer;
• Data Analyst;
• Research Analyst
We’ll do a video just like this for each of these career opportunities and many more, so be sure to subscribe to our channel and check them out too!
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#MarketingAnalyst #Marketing #DataScience

[@365DataScience]

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[@alefermin]

great video! can you guys share the source of the in-demand skills in job postings data? and did you scrap a website?

[@monkeysnake77]

Having an interview for Data Analyst position in a Marketing Company, moving from an a analytical role in a completely different industry. Thanks for the video :)

[@rajratansingh1986]

How was your interview? Did you succeed?

[@RamaldaVandebroek]

These are great tips for novice marketers. By the way, don't miss out on novel technologies for digital marketing, like Lemon AI

[@pradeepbhatnagar4848]

Insightful nd comprehensive lecture on marketing management nd Market Analyst.👍

[@Bill0102]

I'm taken by this. I had the pleasure of reading something similar, and I was truly taken by it. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight

[@xJeffHD]

I am about to complete my bachelors in marketing and management. my next step is to do 1 year of masters starting this october 2024. I am still figuring out if i want to look for a business analyst or a Marketing analyst entry role in 2025. therefore I still don't know if i should do my masters in Marketing MSc or Business Analytics MSc

[@maskedreality7543]

You can do dual degree

[@DevinDomino]

I want to do marketing analysis. Just bought your course!

[@thilagaraj39]

Can you tell me Is marketing analyst and digital marketing both are same?????

[@chatcs137]

​@@thilagaraj39 In digital marketing you're responsible for setting up the campaign (+ optimize the trafficking and take reports) on various platforms like facebook, instagram, tiktok, twitter, linkedin, google search, dv360 for youtube, display etc. In marketing analytics you'll spend your time using Ms. Excel, tableau, G.A and sometimes SQL to analyze the data and to test the probability with hypothesis testing in advanced level (that's why it's mentioned that 8% need ML skills like Python, R, etc.). So in a nutshell: no. But it's good for your career if you understand how both roles work.

[@harsha7046]

i really love this channel as it makes interest a lot

[@Larry21924]

This is pure perfection. I read a book with similar content, and it was pure perfection. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight

[@nicolasmonterroso7122]

thank you for this video! It was awesome!

[@alishoghibenam9818]

Appreciate, it’s so useful.

[@eunusmondal]

I never thought to become a marketing analyst but after becoming one. I am knowing the entire requirement. HaHaHa

[@sameerabbas2929]

Can you guide me?? Am about to complete my MBA, an am looking up for various options

[@kentheengineer592]

Networking 1st Marketing 2nd Research Analyst 3rd Negociation 4th Sales 5th Closers 6th

[@marysatton5322]

thanks for video!

[@alessandroardu1059]

What type of degree is often required? Is it necessary a economics' or a data science's one or it is enough to have a degree on Communication with the knowledge of some tools like Excel, SQL and Tableau for a junior position? (I'm trying the follow the Google Data Analytics' certificate path). Thank you

[@Squid_Castillo]

Marketing should be fine, you can always learn more adv Excel, SQL and Tableau/Power BI online like YT or other websites: Codecademy, freecodecamp, DataCamp. If you want more technical skills then Business Analytics or Management Information Systems ( MIS will be more technical than the other 3, but provides broader professions if you choose to change in the future).

[@Daniel-qe8zz]

if we already have a experience in data analyst, do u think it's necessary to learn digital marketing too?

[@KGhostvato]

Is this the same as a market research analyst?

[@misskaykayRSA]

It’s different

[@77Akarsh]

Would it be a strong point if a marketing analyst changes path to a business analyst?

[@MechaJutaro]

There's a great deal overlap between the two fields, increasingly. Both have to use data to tell a story in plain language, typically to audiences who's knowledge of tech doesn't extend far beyond playing around with their iPhones and surfing the web. It's not so different from the way in which the profession of political strategist has been gradually consolidated into the larger field of political consulting. Going forward. it won't be enough to simply be a marketing analyst, i.e. someone who works almost exclusively with the marketing department, especially if one's goal is to move up the pay scale and into leadership roles

[@jazzudesigner6920]

Content very nice thank you for sharing

[@anesu846]

Thank you so much

[@VAIBHAVSINGHMUSIC]

Sales Vs Marketing is a tougher debate than Messi vs Ronaldo 😂😂

[@Mmm-dt5iv]

🤞🏻😂

[@agung_laksana]

🤣🤣🤣

[@DasunDeSilva360]

Actually that isn't, There is a huge different

[@VAIBHAVSINGHMUSIC]

@@DasunDeSilva360 that was a joke. Offcourse there is a d8fference. MESSI is best

[@tonyfromhogwarts]

Every company needs both.

[@boovaragan_sriram]

May I know, which tool you have used to make this video? Thanks in advance

[@shrutijain1628]

Always excited for your videos

[@NaveenSingh-td6to]

Thank you

[@urah12cury]

thank you very much, it helps me a lot.

[@madhu.8]

I am doing business analyst course but for me its feeling huge/wide range of area to study . .... So can i become a marketing analyst? Specifically for only Marketing function rather going for all area of business studies which is business analyst do . Please answer can i go for marketing analyst

[@ethanlee8086]

I like both marketing analytics specialization and digital marketing specialization too But I just can choose one to study in my university Can you please give me some advices

[@Traditz]

I got a job as a digital marketing analyst. I dont have any previous education on marketing. I got the internship from a psychology/ science background, as I understood statistics and how to perform hypothesis testing. Only after a few months I landed as a full time digital optimisation analyst role, where I perform a lot of A/B testing utilising data from web analytics (using Google Analytics or Adobe Analytics). And I use my psychology/ behavioural science background to come up with ideas generation for effective A/B tests. Also knowing coding such as HTML, CSS and JavaScript is beneficial yet optional since you work a lot on websites.

[@JJ-mt7vn]

@@Traditz Hey if u could, can u name what company u work for. I’m trying to get a good idea of what companies hire Marketing analysts and such. Thank you

[@Traditz]

@@JJ-mt7vn there are many companies that do this. I work for a marketing consultancy company, there are a few. Many businesses from banking, aviation, fast food, entertainment (OTT, SVOD), internet/ phone providers, technology and more utilise digital analysts. I have worked with clients that do A/B testing ranging from companies like Samsung, Disney, and local banks in Australia (I won't name for confidential reasons).

[@Urla398]

@@Traditz doesn't want to tell you cause doesn'twant you know if there opening in jobs.

[@Traditz]

@@Urla398 basically every large to enterprise business needs digital marketing analysts or optimisation analysts

[@jdj8168]

Does this job include a lot of game theory about market penetration opportunities for example

[@kentheengineer592]

Before You Have Marketing You Must Have Networks & Networking Otherwise Who Are You Gonna Market Any Thing To You See

[@Lucidfinder]

Please do a video on sports analyst

[@365DataScience]

You can check out our latest video with Ken Jee where he talks about his favourite Data Use Case: Sports! kzbin.info/www/bejne/kHnGnGqOaKyBnLc We hope it helps!

[@asianguy6174]

39k? That’s less than 5k more than minimum wage in LA?

[@HealthElites]

I hope the pay has changed because that is way too low

[@erikzhagui1851]

I thought it would state what to major in :/

[@surbhi9567]

i am currently studying IT but want to be a marketing analyst is it feasible ? will the job opportunities open to someone with an IT degree?

[@monicaadela2286]

Totally you can! I'm also from IT degree and right know have a role in marketing :)

[@kieutrinhpham2792]

Hay quá

[@thilagaraj39]

Can anyone tell me the differents between marketing analyst and digital marketing??

[@monicaadela2286]

So far as I know, marketing is like a tree and digital marketing is its branches :) . Open for discuss hehe!

[@thilagaraj39]

@@monicaadela2286 Both are same right, I'm gonna took digital marketing course and I'm gonna apply marketing analyst role , Both are same or is there any different???🤔

[@PraneethKumar-hc2mc]

hi this praneeth reddy i completed MBA in marketing i looking coures pleases help for me top institutes in banglore and Hyderabad online

[@PhongTuấn-w3l]

khét đấy

[@Memepage9]

Thankyou for respecting every gender's. 💗😎👍

[@asianguy6174]

Sales, not sells

[@mohdozer]

Bhiya marketing analyst copy pe feedback kyun de rha 🤣

[@vishnubhaskar5586]

Epic 🙂🙂

[@Memepage9]

I'm not coder why need learn SQL 😭

[@samirsoudki7758]

Because when building a dashboard u need to know sql. I am a senior data analyst in a marketing company. 80% of our work is building dashboards for the clients to monitor their campaign performance. We make it easier for them to see which steps they need to take to make their campaigns perform better.

[@Memepage9]

@@samirsoudki7758 ohh, tysm for this info.

[@monmiow]

LOL YOU WONT START OUT AS A MARKETING ANALYST STRAIGHT OUT OF COLLEGE IM SORRY

[@nightmare5614]

Is it the same for those who did masters too?

[@lannguyenthi467]

Hay quá

[@hyundaimelinh1600]

Hay quá

[@CuongTran-dw5cy]

Hay quá

[@tiepthikinhdoanh2tiepthiki467]

Hay quá

[@tuantrinh1526]

Hay quá