⌚ How to Become a Watch Dealer

Here we chat about some top things needed in order to become a watch dealer or to trade watches professionally.
Full disclosure, in order to become a dealer there are MANY more things that are needed or required. This list is intended to shed some light to watch collectors that wish to cross over to the other side to the world of professional watch dealing.
I'll admit, in the world of luxury watches, nothing beats time and experience. With brands like Omega, Rolex, Patek, JLC, Vacheron, Hublot, things are always changing. In 2019, the Swiss watch industry is being shaken up. It is very important for a watch collector wishing to cross over to watch dealer keep up with the present, future, but also the past in the watch industry.
Also, make sure to engage with fellow watch collectors on social media, KZbin, Instagram, and also the watch forums. Watchuseek as well as The Rolex Forum are both excellent sources for watch collectors that wish to become a watch dealer.
Know your watch brands! Do not focus on just Rolex, Omega, and Audemars Piguet. Many Many Many watches are traded outside of these brands, though many people including experienced dealers ignore them. Keep your eyes on Girard Perregaux, Zenith, Tudor, Romain Jerome, IWC, Panerai, and the others. As long as the watch brand has history or some level of fame, they need to be on your radar.
Knowing how to buy a watch is just as important as knowing how to sell a watch. Generally speaking, watch collectors are pretty good at finding a good deal. Though customer service, being friendly, and also making watch dealer friends is also great to have in your corner !
Please let me know if you'd like this to be a continued series. Thanks !
Thanks for watching !
-John P
CHECK OUT delraywatch.com/
Check out Delray Watch Supply on Instagram: / delraywatch
Check out Delray Watch Supply on Facebook: / delraywatch
#watches #vintagewatches

[@joelstatosky1817]

I've considered becoming a dealer because I've always found value in turning a hobby into a business. In my state there is also a decent demand for it, especially during the holidays. To those starting out completely new in business, the website is extremely important. If you have a bad website, people will just click off.

[@zacklariviere816]

I had just made my business plan, and have my business name already picked out. I’m hoping by 2021 I will be opening my online watch business and eventually move into brick and mortar. I been studying and learning everything there is to know, and plus some! Hopefully you will see my last name pop up within the industry in the next few years! 😁👍🏻👍🏻

[@MCJimboy10]

You have a great surname for a business!

[@zacklariviere816]

navywhiskey thank you!!

[@MCJimboy10]

Zack Lariviere Have you started your business yet?:)

[@zacklariviere816]

navywhiskey heyy! Thank you for checking in! Still allocating capital for inventory and trying to build my brand name awareness. My Instagram is “LuxLaRiviere” it’s going to be a slow start because I’m literally starting with nothing and the luxury watch market is expensive! Lol but I’m still aiming for my goal of before 2021! Thanks and hope you continue to watch me progress! 😊

[@ES-uh7gk]

Zack Lariviere I’ll for sure be checking that out on Instagram!!! Where did you learn about this as I’m also wanting to get involved in Luxury watch selling

[@GregoryEidell]

John-- fascinating content. More like this, please!

[@guysmalley]

I have that omega, such a classic watch given to me by my father in-law back in the day

[@JohnPWatches]

Awesome!

[@RBT777]

Really interesting topic, keep it coming!

[@TennesseeMike]

Good stuff. I've started to journal my watch journey with the hope to help new enthusiasts. It's amazing how quickly the hobby escalates. My first automatic was a moded SKX007 from Island Watch this last February. I plan on buying an Omega Aqua Terra by this time next year after that I will be looking at a Rolex Oyster Perpetual or a Grand Seiko Snowflake. My knowledge thus far has come from watching Marc @ Island, Random Rob, Bruce Williams, you and Federico. Just subscribed to Horology House which is stellar. Thanks for what you do....maybe someday will talk to you about a vintage birth year watch.

[@kosar193]

Thanks for listing some of the YT guys that are worth listening to? Anything else for a novice watch collector that is becoming super interested and maybe more? After 26’years I’m medicine I love this industry. Thank you for your time!

[@big_george_nyc]

All jokes aside nice video and great info honest stuff from what I hear connections are key

[@NorCalLuxury]

So there's 2 people that do vlogs on this channel? That's awesome guys ⌚🤴👍

[@iangrant8024]

Hi John. Great Clip. Good advice & insight! Maybe we could add in the word "Passion". As for most Carreers or business, unless you have a passion for what you're doing, you probably won't have any great measure of success. Keep up the good work 👍

[@JohnPWatches]

Great point Ian!

[@hidekihayashi785]

Another fantastic and informative video, John! What would be some of the career paths if one is starting out at a ultra-luxury boutique store as a sales person? Thanks :)

[@joshgeng3378]

please continue this series

[@theoambition4221]

Useful information🤜🏼

[@T0KENAUS]

Hey, great video. What is the clock behind you? It looks amazing.

[@SpicyTamato]

Giving out THE FORMULA Literally your title is EXACTLY what i googled and wanted to watch a video about So Kudo's to YOU For picking a pretty great Tittle / You're good at social media and know how to get traction and views Congrat's dude

[@syndicatedsatellite7288]

You are right about the treatment of customers... Too many businesses don't care and just think customers are an endless supply... Too many businesses would rather make a grand ripping someone off than making a grand honestly... Too many businesses just think if they run their name into the mud, they will simply reopen with a new name... Too many businesses would rather loose one hundred bucks to save five cents... I see this kind of mismanagement all the time..

[@keithisfishing]

Your advice will promote success in most all business operations

[@scottsj4625]

John, nice video, but perhaps in a future video you can tell us a realistic amount of capital to start your own watch company. Luxury and vintage watch startups can be a huge investment. I have known people who try to buy low and sell buy but usually end up losing in the long run. It's not that easy to sell a watch at 10 thousand and even harder at 20 thousand. Also, how do you know how much to offer for watches to take in a trade? I am sure you would not want to be like a used car dealer as they have very bad negative stereotypes for them.

[@knobexploitmusicelectronic9218]

The Omega Genève is a steal, super nice watch.

[@JohnPWatches]

Good value

[@locutusdborg126]

This is a very good video.

[@christopherestacio584]

I would appreciate any more info you have as to how much capital I would need to buy my first high end watch (to be traded or sold). Where to buy it, make, model, etc. I've been collecting for a few years now and have done a little of both selling and trading and made some extra cash, but I'm wanting to do it full time and not only make a living but make a very nice living doing it. Thanks in advance!!!!

[@DecoFrings]

John P.!! Where do I sign up to work with you guys.? I would love to be a watch dealer one day and dont mind working my way up.

[@chicagowebsiteservice8482]

Great conversation about the watch industry but you didn’t really answer the question if how to actually become a watch dealer. I’d like to watch that video.

[@daveblood00]

My dad has a gold Omega from the early 60s. He had it on the other day. Also which forums.

[@jahfus]

Vacheron Constantin is not a small brand whatsoever. They’re actually part of the holy grail or horology… it’s VC then PP then AP. Or VC AP then PP. I think A.Lange & Sohne is on the same level as those 3. Made in Germany the Zeitwerk is one of the best watches ever. Thinking to sell my C63s coupe and buy that watch. Should I? Awesome content by the way boss 🤝

[@littlegorillaz]

Great video! A quick question - how can you know what is the "real" price of a specific watch? I mean, you should know how much you should pay for it and for what price you can sell it (in a profit)

[@harveywabo]

New to this industry and this the question I've been asking myself.

[@Crazywaffle5150]

I'm been making money of watches recently just cycling my collection. It's crazy.

[@throwingdartsandbreakinghearts]

10k soon brother

[@JohnPWatches]

Thanks sir :))

[@salvadorterrazas2153]

Just purchased Seiko’s SKX009 (Pepsi) should arrive soon, excited for it!😬

[@JohnPWatches]

Congrats!

[@syndicatedsatellite7288]

You will be fearless of water then...

[@mcdowellvictor4563]

Nice video. I like it! You are famous~~~ Bravo!

[@TomB1236]

What are the requirements to became Omega authorized dealer? cant find that info on internet

[@LSang27]

Where are you able to source all your watches from!? And find them so quickly? 🤷🏻‍♂️

[@NorCalLuxury]

Ebay⌚🤴

[@fyoutubesubbmeyouown2ofthe989]

I come from tiktok vedio questions on millionaires.

[@miljanvideo]

LITERALLY THE SAME AHHAHA

[@nabeaute1072]

“ I’m a watch dealer “ ok I need to look into that

[@fyoutubesubbmeyouown2ofthe989]

3 likes thanks people i need to know this business

[@fyoutubesubbmeyouown2ofthe989]

@@nabeaute1072 do yu have contact i need watches and can yu deliver to world wide

[@nabeaute1072]

@@fyoutubesubbmeyouown2ofthe989 yes contact me on Instagram @issmenadia

[@vrbanitas]

Great video, is there an age limit for someone coming into this industry and can you do it part time?

[@NorCalLuxury]

Any age. Set goals and review your accomplishments weekly

[@JohnPWatches]

No anyone can be in this industry. There is a lot of long days and hours.

[@kennyan1182]

Hi, where do i contact to become a dealer? I like some of the swatch brands, seiko, citizen and some microbrands

[@Atlas_Max11]

How do you get the money the buy the inventory?

[@JohnDoe-ub8fq]

To become a watch dealer, #1: get to know the lingo..?? Yea, time to tune out.

[@JohnPWatches]

k

[@petroszwaras6205]

Hey Mr am interested in becoming a watch not sure if u hire south African at the moment

[@alejandropinzon7916]

Great video, extremely informative. All the best! - Alec

[@CharlieEsprit]

There's a difference between being in the industry and being in the business.

[@Unknown-mj7lh]

What if i want to sell my own made real diamond watch?

[@jetcitysinatra7300]

So how does this show us how to become a dealer? If I know all of the things you are saying then I can become a watch dealer? Will I need a boat load of cash to get started? How do I get a watch cheap enough from someone who is trying to make a profit of of the watch cheap enough to make a profit off of the watch myself. . .

[@JohnPWatches]

I give basics. Should I make a 120 hour long video ? :)

[@jetcitysinatra7300]

@@JohnPWatches Basics? maybe I need to watch your video again because I must have missed your "Basics" Are you talking about getting into a store and working for someone or are you talking about selling your own watches for very little profit? If you are buying watches and reselling them how do you get them cheap enough to resell at a profit? If you are trying to get them cheaper then I would think the ones you are selling to want to get them as cheap as you did. . . Just sayin

[@HKNYN1]

Video was a waste of time no real info given.

[@rayquintanilla614]

Maybe if I was a little younger, I would love to work in this industry. Ah regrets!

[@JohnPWatches]

Not all fun and games :)

[@hjones1]

Knowing the terms and speaking the language will take years. I’d say, start collecting vintage watches and watch more videos for a few years first.

[@NorCalLuxury]

Agreed. Videos help before buying

[@lyon3056]

Hello John P. I want to become a watch dealer sir. How can you help me ?

[@syndicatedsatellite7288]

List your own stock on eBay... Buy it youself, for triple the price.. Relist the watches until they are bought by real customers...

[@NorCalLuxury]

That's a unique method ⌚🤴👍

[@seeratech6339]

u lose 10% ebay fee and 3% paypal fee each time. not very efficient

[@syndicatedsatellite7288]

@@seeratech6339 If you have an advertising budget, it would cost more.

[@arseniemihnea8494]

Wow i am 16 and i got really intrested in selling and trading watches right now i am selling sneakers i might upgrade a bit later

[@thehound9797]

How much u making from selling sneakers I’m trying to get into the resell game I’m 15 rn

[@arseniemihnea8494]

@@thehound9797 Depend on how is my luck in this day i started to take it more serious but i made like 200-300$ a month

[@thehound9797]

Arsenie Mihnea o not bad I guess u gotta be aggressive to make a lot

[@arseniemihnea8494]

@@thehound9797 Yes i need to put more effort in this side hustle.

[@arseniemihnea8494]

@@thehound9797 Its requires a lot of time but if you are patient and willing to learn you can make a ton of money with it. Like selling watches

[@leetaodana535]

You're hiring? Shoot, I'm watching this almost a year later. Dang! (Good video tho, thanks!)

[@Adrian-yd6vu]

Are they still hiring? I’m 2 years late lol

[@gackhuhn4868]

Opinion on Sinn U1 S?

[@JohnPWatches]

Pretty rock solid and stylish. Great tool watch manufacture. Good every day wear watch. Can take a beating.

[@gackhuhn4868]

@@JohnPWatches thanks because i went to my local AD and asked for one saddle they had none ( i live close to the place where they make them) they only had the one with camo dial which i think is to much for me. but they said that they could order one for me that i could try one on and I said Yes. Im not sure if im going to pull the trigger but im pretty sure i will. Sadly im allergic to metal Bracelets or leather straps. Wich let to this decision the alternative would be a Tudor Black bay BLACK. Because only DLC/PVD bracelets and locks are causing none reaction. I made a lot of research about DLC/PVD coating watches and found only those Watches with a metal bracelet with this coating in a price range between 2-4K maybe i did forgot one. Do you have any Idea?

[@alfredosauri]

RIP to the Wanna be competition to Del Ray, you killed them gracefully right? you just put a big fat concrete block in the middle of the road on how to start selling watches. you are good!

[@theoambition4221]

He really didn’t just put vacheron in small brand category.

[@normanpedersen5454]

Watch the watch dealer channels, Watchbox ... ... hhhh Yes, Theo and Harris I guess you too.

[@big_george_nyc]

Terms and lingo I picked up on KZbin F#%# me dead schitter phisted squale hodinkee effect 😂😂

[@JohnPWatches]

LOL uhh oh!

[@luiscastro5456]

fuckaronis, tell your fucked frinds LOL

[@NorCalLuxury]

Archie has infected all of us lol

[@bubbab7792]

Do I want to be a watch dealer? Mmm, no. I've been in my career for 27 years, watches are a hobby. Good segment and info though, thanx John. 👍👍👍

[@syndicatedsatellite7288]

Why do you wear red / orange yarn on your wrist?

[@luiscastro5456]

yeah right, I think it takes away the look of the watch

[@syndicatedsatellite7288]

@@luiscastro5456 unless it's an economical why to catch drops and streams of sweat on a hot day...

[@CAV3]

I think that its a friendship bracelet. Its popular here in Asia, maybe he visited/got gifted one by an Asian friend

[@nabeaute1072]

Red sting is a talisman.

[@stevenjohnsrud4655]

If you are not more well informed than 90% of the people you are buying from and selling too you will not make a profit. You might have fun for a while.

[@yankeedoodle6293]

You seem like a generous guy but why exactly are you training your future competition ?

[@williamparker2922]

Sounds like med or law school might be easier

[@NorCalLuxury]

⌚🤴😂👍

[@22Phanatic]

And........... about $1000,000 for Inventory, payroll, advertising, etc, etc. 😂

[@JohnPWatches]

Start with one watch and duke it out on the forums. We started this way. :)

[@harveywabo]

Starting my journey into the luxury industry and watches in particular. I'd love to turn this hobby into a business. If anyone has any clue on how to work as a salesperson for a dealer, am done. Love from Africa ⌚.

[@randy1083]

I want to get my feet wet tbh

[@AM-qi4ro]

Frederico was the vice president of something??? Was it a donut shop? That man needs to do less about watches and more with fitness. Not healthy.