How To Become Real Estate Famous In Your Market, Even If You're Brand New

Canadian real estate agent and content creator Tyler Hassman joins host Brad McCallum to discuss his 6-7 year journey to real estate (and what agents can learn from it), why Hassman chose TikTok as his first video platform-and why he prefers Instagram now-what’s next for video marketing in 2024, how he's giving back to the industry, and why agents should “just create until you find your style.”
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Timestamps:
00:00-00:57
00:57 Tyler Hassman’s path to real estate
12:43 What was it about TikTok that made Hassman go all in?
16:55 “This story will change how you think about what you need to get started.”
24:24 “That wasn’t four months to get that kind of money-it was 6-7 years…”
25:16 Learning which opportunities to chase (and filtering out the others)
28:28 Hassman’s advice for new agents & what he would change if he were starting over
31:07 How can agents find what makes them unique? (“The best way to be yourself is…”)
36:36 “Do you just create until you find your style?”
40:22 It’s okay to start rough (in the beginning, nobody’s really watching anyway).
43:47 Two things real estate content creators need to remember
46:18 TikTok or Instagram - and pros & cons of TikTok
50:48 Instagram DMs: “Is that where a lot of the business gets done?”
54:12 McCallum’s first 6-figure commission from one TikTok video
55:41 What’s next for Tyler Hassman’s content strategy that relates to agents?
58:30 “Post on all the platforms…” (Hassman)
58:49 “One of the biggest things I’m struggling with now…” (McCallum)
01:00:40 Three reasons for Hassman’s give-back to agents (free resources for RE marketing)
01:03:06 “Can agents still work with you?”
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