How to Benchmark Your GTM

Benchmarking to get to the right insights
“Are these results good or bad? How does this compare to what other companies our size are doing?” This is a common question that revenue leaders ask themselves when they are looking at key metrics of team performance, such as conversion rates.
The easy answer is to compare against rates of companies that are similar in size to you. But this approach ignores the complexity that is not common from company to company, such as how many GTM motions the company has, and the segments of customers that the company serves.
The better answer is to benchmark against your own performance, and you can do this with the Bowtie Data Model.
This workshop is best for:
-- Revenue leaders: CROs, CMOs, CEOs, Revenue Operations / Strategy
Things you’ll learn:
-- The most effective approaches to benchmarking that will give you insights you can use
-- How to use the Bowtie Data Model to gather your own data and create a benchmark
-- How to measure the data over time in order to gauge ongoing performance
-- Approaches for targeting areas of improvement based on your benchmark results
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About Winning By Design:
WbD is a global B2B revenue consulting and training company that enables recurring revenue teams to architect sustainable growth. Leveraging its experience with high-growth companies, WbD applies scientific frameworks and proven models to help sales, marketing, and customer success teams at B2B companies and global enterprises maximize their impact. WbD has reinvented the traditional sales funnel with disruptive customer-centric frameworks and methodologies, including the Bow Tie Data Model and the SPICED Methodology, all of which can be accessed open source. Founded in 2012, WbD is a fully remote company, serving 600+ leading organizations around the world. To learn more about Winning by Design, visit winningbydesign.com.