How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1)

[@denispinsky]

Emily's quick witted sarcastic sense of humor is pure joy ♥️♥️♥️ don't cry Lenny ;)

[@harambeboy]

Keep making these, they are SO amazing for understanding each angle of a tech co, where I’m personally normally only seeing the product side.

[@janedeuber1596]

Incredibly helpful! Lenny… You’re such a great interviewer and Emily… I love your brain! Thanks so much for sharing your brilliance.❤

[@Jalfred88]

Emily is DEF the marketing SME 💪🏼💪🏼💪🏼. Nice job!

[@KenEvans]

Great discussion on the various flavors and stages of marketing. Identifying the right first hire is real challenge for early-stage founders. The VC-inspired hiring recommendations was spot on.

[@homepieinc]

Tremendous value in this interview. thank you.

[@LanceWillett]

Great episode, useful and engaging. Emily's not kidding about marketing jargon, though. Needed a glossary for terms like FDO. (Is that “funnel data optimization,” maybe?)

[@emilyjkramer]

I don't know what FDO is either...think I maybe said SEO (search engine optimization)?!

[@LanceWillett]

@@emilyjkramer LOL. All good.

[@daggerthree]

"Just hire the senior guy from Google" for an early stage company is disastrous for both parties.