How to Build and Grow the UK's Best Domestic + Commercial Cleaning Business with James Fitzpatrick

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In today's episode I chat with James Fitzpatrick, Managing Director of AL Scrubz, an award winning domestic & commercial cleaning business. James originally started as an oven and carpet cleaning specialist in 2017.
After branching into tenancy cleans, James won a builders clean tender for 800 by simply walking onto a construction site and speaking with the site manager.
After his initial success, James refocused the business to build a team, deliver a service and become a pillar in his community, which lead to AL Scrubz being awarded the best cleaning company in the UK by the DCBN in 2022.
We talk about:
- How having a good social media presence, showcasing your work and being involved in the community lead to AL Scrubz becoming an award winning cleaning business;
- How refocusing from domestic and tenancy cleans to regular commercial cleans has helped his business grow;
- Why managing the costs of your business is important for growth
- The 3 main marketing channels James uses to win new business - one of them will surprise you
- How solving clients problems has lead to a 90% conversion rate for winning commercial contracts;
- The importance of pricing your cleaning service correctly and offering a value focused service; and
- Why James has decided to grow his business by buying other cleaning businesses.
TIMESTAMPS:
00:00 Intro
02:16 James started with cleaning ovens
03:52 The journey to becoming the best cleaning business in the UK
05:30 How James won a tender to clean 800 houses
07:48 Building a portfolio of cleans to win new work
08:45 James’ first priority when he started to build a team
11:19 What contributed to James winning the best cleaning company in the UK award
14:00 How James changed his business model to focus the business on winning more cleaning contracts
17:19 The 3 most successful marketing channels for winning new cleaning contracts
19:12 The one thing you need to focus on to grow a successful cleaning business
22:14 How James has achieved a 90% conversion rate for winning new cleaning contracts
24:25 How to deliver an exceptional cleaning service to your clients
28:33 The most effective way to recruit and retain good cleaning staff
30:26 One decision that has had the biggest impact on the growth of James’ cleaning business
32:10 The one strategy James is using to scale his cleaning quickly
38:41 The biggest challenge James has faced to growing his cleaning business
39:30 The Golden Rule for growing a successful cleaning business
40:04 James’ 3 non-negotiable skills for growing a successful cleaning business
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WHO AM I:
Hey, I am Matt Harris.
I built my first 6-figure business, a contract cleaning company while working as a full-time property lawyer.
After selling the cleaning business, I built a 6-figure property management business before exiting.
Now I’m building The Growth Lab, a Lead Gen, a sales & business development consultancy for cleaning businesses. We generate an additional 5-10 booked appointments every month for commercial contract opportunities.
I also write a short, actionable weekly newsletter called The Growth Lab. I share valuable insights on sales and business development for owner-operators in the cleaning industry that help grow their businesses.
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GET IN TOUCH:
To generate an extra 5-10 face-to-face or phone appointments every month for your cleaning business, watch this: bit.ly/thegrowthlab08
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[@titijrlamese7945]

Top notch guys. Wasn't able to understand much of what was said initially but after understanding the conversation I can say its helped answer some of the nagging questions I have as I venture into starting my commercial cleaning business here in Papua New Guinea. Keep up the great work 👏🏼

[@paulmclachlan1126]

Good luck 😁

[@alanahb2506]

Great info, thank you!✨

[@r6emma121]

Great video!! really get a good insight on how to grow your business :)

[@Couplet.Barnes]

great videos chaps!

[@danilobarbosa83]

Hi Matt, thanks for another great video. At some point during the video, James has mentioned about having some mentorship…please, any way to find out who was it from, or what company provided him with it?

[@user-fz6yq7oe4r]

spinning a wheel for employee of the month? How about awarding it to the highest rating cleaner :D