How to Build B2B Relationships | JR Sherman, CEO at RainFocus

On this episode of For Leaders, Clint meets with JR Sherman who is the CEO at RainFocus, which just happens to be one of Clint's favorite software companies. With thirty years of experience in the industry, JR has learned that the most important aspect to forging relationships in B2B is building trust. Being a CEO can mean having an unpredictable schedule, which makes it a thrilling and engaging job that demands self-leadership and focus. They also chat about AI and how it's impacting the event industry and JR shares his thoughts on the matter. JR is a conscious leader who's passionate about giving opportunities to people who work hard. You don't want to miss this episode! Tune in to learn more. "The way businesses grow in B2B is through relationships and the best way to build them is in these face-to-face environments where you can establish trust and initiate relationships."
00:40 The story of Rainfocus
3:49 Why events are so important
7:05 How building the platform the right way helped them succeed during COVID
12:09 Early lesson in competing with yourself instead of others
13:43 The importance of finding a passion outside of family and work
17:00 You can’t fake face to face interaction/AI will increase the value of in-person events
22:25 It isn’t realistic to love what you do all the time, but passion will carry you through
23:50 Leadership characteristics Sherman admires
27:45 How to prepare for and weather chaotic times
30:50 Chance
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