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How to Build Buyer Personas For Your Online Store That Boost Sales & Conversions
Do you truly understand your customers, or do you just think you do? In this video, we dive into the process of building a buyer persona to gain a deeper understanding of your target audience. While providing products and services for customers to purchase is essential, a significant portion of a retailer's time is often dedicated to capturing the attention of these customers.
Maximizing the visibility of your prized products is a top priority for every entrepreneur. But what if you could optimize your promotional efforts even further? One effective way to connect with both current and potential customers is by developing a comprehensive buyer persona.
This guide will take you through the steps of identifying your target audience, effectively reaching them, and fostering long-term engagement to enhance sales and customer retention in your business. By creating a powerful buyer persona, you will gain valuable insights that enable targeted marketing strategies.
Join us as we explore the art of building a buyer persona, equipping you with the knowledge and techniques to unlock the potential of your online store. Whether you're a seasoned entrepreneur or just starting out, this video will empower you to make informed decisions and drive success in your business.
Here is what we’ll cover in this video:
00:00 Introduction
01:32 How to Build a Buyer Persona
04:17 Where Do We Collect Our Data?
08:56 The Benefits of Buyer Personas
10:22 Cool Tools
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📚 Resources
► Finding Your Ideal Customer: How to Define and Reach Your Target Audience bit.ly/3Hy8hF4
► Buyer Persona Template bit.ly/3HqbLJD
► Hubspot Make My Persona www.hubspot.com/make-my-persona
► Market Explorer by SEM Rush www.semrush.com/
► ShopSense - Buyer Persona bit.ly/3HwUZsm
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#customerdatacollection