How to conduct ICP research for B2B SaaS - Emma Travis

How to use research to inform a messaging strategy that resonates with what truly matters to your ideal customers.
‍
Speero’s Director of Research, Emma Travis, will show the importance of not just knowing who your ideal customer is, but what matters to them.
We’ll show you how to get started on this path with analyses of existing business data, and how to translate customer insights into an actionable experimentation roadmap.
What we’ll cover:
•Speero’s ICP (ideal customer profile) research process
•Examples of ICP research in practice
•Frameworks & templates to help you to get started.
Workshop slide deck: drive.google.c...
Speero research playbook (all the coding templates are accessible from the playbook.): community.cxl....
Wynter has a B2B buyer intelligence survey product for ICP research.
Get insights from your target customers in just 12-48 hrs.
Check wynter.com to schedule a demo or sign up on your own.

[@martinpavlovic9766]

Emma for the win! Great episode.

[@Wynterio]

Emma ftw 💪

[@arshak8036]

Amazing!!!!!

[@VinodSharma-qt9yb]

Thank you for an exceptional session, Emma! Can you share the templates or how can I have access to it? Looking forward to your response

[@Wynterio]

Added resource links to the video description.