How To Create a Killer Go-To-Market (GTM) Strategy | Dose 009

[@abeladugamayuba9618]

Thank you, and I want to go fishing

[@stevebarsh1224]

You're welcome Adugam! #fishing

[@abeladugamayuba9618]

@@stevebarsh1224 I'm so Glad i watched this 8 months ago. I will be launching my startup product in less than two month & this video just taught me who i should go with in regards to my customers. this is super awesome.

[@stevebarsh7727]

@@abeladugamayuba9618So glad to hear this was helpful to you! Thanks for watching and good luck on your launch!

[@mylangcoach13]

Hahaha, I just saw this now, few weeks before our second launch, what a coincidence😂

[@abeladugamayuba9618]

@@mylangcoach13 hahaha 😂 yeah and after following @Steve Barsh concept we actually targeted the fish 🐟 at the shore and it was the best decision ever, we closed deals with Bussinesses faster and gained much more users easier. Thanks @Steve Barch 😉

[@Artem-jm9xd]

Steve, you might just saved my startup. I got myself involved in sales to enterprises with long sales cycles. You opened my eyes. I want to shake your hand one day, man. Thank You.

[@cullencarlson3918]

They may not be the biggest startup accelerator, but they sure are the best at KZbin. Quality stuff, definitely makes Dreamit synonymous with smart money - in my mind at least.

[@cabreran]

Straight to the point. Love the analogy. Now, let's go Fishing.

[@RubenBustosC]

The fishing analogy is great....Now I know exactly what fishes i am targeting and where they are.....great.....

[@iloito]

Thanks Steve very helpful!

[@christophermabry3377]

Thank you!! Great short clip.

[@DreamItVentures]

Glad you liked it! Thanks for the props!

[@stevebarsh1224]

Glad you liked it. Thanks for the props Christopher!

[@Entijs]

wow, nailed it! this actually opened up my perspective on the b2b target

[@stevebarsh7727]

Glad to hear! Thanks for watching!

[@BCHIRATV]

Loved the bloopers!

[@DreamItVentures]

Got a startup? Join Dreamit's Rising Founder Program for current and aspiring founders! www.dreamit.com/rising-founder-program

[@deanshilo6114]

Thank you for the video. How do you recommend an early stage startup finds their beachhead market? For my health tech startup, we know going for the big tuna deep in the ocean isn’t the right beachhead, so how can we set our sights on the right one?

[@DreamItVentures]

Good question. List your top benefits in priority order. Find the market segments that align most strongly and that most deeply appreciate those specific benefits. Also looking for markets where you can close deals at the fastest possible pace. Great if the targets can be geographically close. I hope some of these ideas help you get started. -- Steve

[@msk8k]

Thanks for the excellent series. They are very helpful as we launch our medtech startup!

[@stevebarsh7727]

Thanks for the props Patrick! Glad you are finding the content helpful!

[@DreamItVentures]

Thanks for letting us know you are finding the whole series valuable. Please let us know about your medtech startup's progress and if Dreamit can help in accelerating your success!

[@MsLegaC]

Thanks, and all this time I thought those big fancy logos were helping me. This was super helpful.

[@dylanjones6455]

Very well described, definitely earned the subscription!

[@DreamItVentures]

Thx all around. And thx for the sub! - Steve

[@sargamsharma22]

+1!

[@salehalmansoori3380]

Thank you for the valuable information. Direct to the point

[@DreamItVentures]

Glad you like it!

[@stevebarsh7727]

Glad you are finding value in them!

[@louisb8454]

At first I did not expect much, but this is brilliant advice. We aligned with my research.

[@abwotronald1918]

WOW ITS AMAZING CAN'T WAIT FOR YOUR NEXT TUTORIAL .

[@rodrigatone]

Should the competitor be a direct competitor, exactly named, specific brand/company or it can be one descriptive word e.g. bank? e.g. FinTech landscape is huge with different players in the market and competition is somewhere in between the niches. Thank you.

[@DreamItVentures]

Try to list direct competitors in the order you expect customers or investors to ask about them. You can list "buckets" of companies as well if needed.

[@rodrigatone]

@@DreamItVentures Thank you!

[@Artem-jm9xd]

Go to market early customer crtiteria ! Wow. Thank you.

[@deprissifm9476]

Thank you for this informative piece.

[@DreamItVentures]

You're welcome. Thx for watching! - Steve

[@prashantgupta4545]

Super great analogy. Actually, I just realized this a few days back. Earlier I was going after national schools but then I realized I should first try to reach out to schools in my locality.

[@nelsonnigel4775]

Pedestrian caught speeding, pedestrian says "but officer look the other cars were speeding too." The cop says "when you go fishing, are you going to catch all the fish or just a few." >> Target marketing >> Find your IDEAL CUSTOMER SEGMENTS & and create your IDEAL CUSTOMER PROFILE ladies and gentlemen.

[@princewillochui]

Fantastic. Thank you 😊

[@hurric4n3ike]

Thanks for the vid G 🌊🌊🌊

[@franBrian]

Open my mind, thank you so much, it will help my next strategy. Greeting from Indonesia

[@MsShorta]

These series are fantastic. Steve I have a question Our startup is an IT platform on the tourism sector, more specifically on the tour and experiences sector but our focus is on some African countries. We've been struggling with defining our early adopters mainly due to the lack of information that the countries have on their own tourism stats (tourist profile, behaviour, ...). We find mostly generic information. So we have been basing ourselves in global tourism trends and behaviours instead. Do you have an advice for that?

[@stevebarsh1224]

Glad you are looking so deeply. I would try to dig in hard. If you can't' find the data make sure to carefully document your assumptions and state them openly on any slides where you talk about this data. Thx for watching!

[@angcil88]

I like it, simple clear straight forward 👍🏼

[@ozzyfromspace]

You don't invest in my space but that was exceptional advice nonetheless. Thank you!

[@DreamItVentures]

Thx for the props! Glad you found it help! -- Steve

[@butterflysrage]

this was awesome info! I'd love to see your take on GTM for b2c!

[@therebuilddirectory8687]

Thank you, love fishing. Learned to bait my own hook at 3. :) Love the analogy.

[@SuperKillaki]

I get the analogy of finding close by untapped and accessible small fish, but if the boat represents your value prop and the fish represent the customer, isn’t a core component making choices about what fishing rod you need to use? By that I mean how do you build a repeatable scalable way to get those fish from water to boat. That’s the hardest part about G2M in my opinion. I think the devils in the detail... who is your buyer? What messaging works well? Who are the other stakeholders you need to convince? Land & expand or top down? To me those represent the fishing rod...

[@partsunknown2852]

Yep, couldn’t agree more

[@Artem-jm9xd]

I need more information on how to choose early customers, please advise where to look

[@JonPickles]

Brilliant, quick and to the point thanks. Loved the outtakes, thought you were just too good!

[@Putjans]

THANK YOU SIR

[@saubisht]

Thank you for this killer video, it really helps me a lot! One question I would want to ask, I have all the details drilled down with me but how should I put in in a pitch slide?

[@stevebarsh1224]

Thx for watching and your question. Define on your pitch deck slide an area that describes the *attributes* of your ideal target customer and why those attributes (e.g, small hospitals (they buy faster), in major cities (higher density), that have a head of innovation (we know they care about innovation). Then define your first 1-3 initial target customer segments based on the critters. You can also define what channels you'll use to get to those customers (direct sales, conferences, etc.). Hope that helps!

[@DreamItVentures]

Also try using Slidebean. -- Steve

[@ImranKhan-tm2gv]

Thank you, that was a great to the point video !

[@GuitarreroDaniel]

Great advice, thank you very much!

[@jonathanlance2166]

Extremely well presented.

[@stevebarsh7727]

Glad you liked it. Thanks for watching!

[@aishwaryakannan5773]

Hey, I really like the video, I work for a real estate startup and we want to push out a strategy that is not there in the market yet! Could you help me with a template for the GTM strategy?

[@vaolahamumpaire9682]

Thank you for this! I would like to interest you in African Tech start-ups. You could share on how Africans can interest non-African investors.

[@verenaullrich]

Thanks a lot for this video it really helped me to understand the criterias for my pitch deck slide. It would be even better if you could add an example slide to it :)

[@glorialarson603]

Killing it

[@johngibson3089]

Thanks

[@benajfox]

Need to go fishing asap 😊

[@guillecobo_]

Hell yeah

[@aamirhameed2886]

You adeed a new subscriber

[@keepitsteel1993]

Key takeaway for me: use more fish based analogies :D

[@AmnonBlanca]

what happens when your business model is B2B and you are using distributors only?

[@razdingz]

In the first six seconds , literally shot my dreams

[@OK-mk8rp]

I know this is a too direct question, but no harm is asking from an authority like you. What can be a GTM strategy for a company launching electric bikes.

[@HSP9032]

4:49 takeaways

[@clearvision4915]

Amazing

[@rkdambigam6460]

How the hell, i missed your video guys. amazing and fast explanation. perfect channel to munching. Raj founder of OneGen Healthcare. can we send our pitch to validate with dramit acc?

[@joefrisbie1594]

Plz tell me that I am not the only one that notice during each segment that there is less beer in the glass from beginning , middle, and end.

[@schoolKit22]

fishin fo sho!

[@CuchBe]

Yep.

[@glorialarson603]

Go to the source

[@ozzyfromspace]

Fish where the fish are

[@DreamItVentures]

Yep! -- Steve

[@essgodelivery3390]

we want to go fishing.

[@LFPS0311]

Nah fam. If you wanna know who are their prospected customers, ask them who are their prospected customers. If you wanna play that "you have to know what we mean" game that's just not fair.

[@jeanrodrigues6249]

40

[@mistere1063]

I'd like to go fishing

[@vishaltyagionline]

Yeah, time to fish :)

[@TomValentine-r6i]

I want to go fishing

[@sandeepganju4305]

Slow down

[@GabiPaunescu]

Too many fishing analogies

[@glorialarson603]

Yes, your ex is right more often times than not

[@Partisansoul]

Talked a lot, said nothing