What is a go-to-market strategy?

Launching a new product or service? Having a solid go-to-market (GTM) strategy is crucial for success. But what exactly does that entail?
In this video, we'll break down everything you need to know about go-to-market strategies.
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[@JaxAngela]

As someone who is moving from brand marketing to product marketing, this is a super helpful breakdown! Thanks so much!

[@productmarketingalliance]

Glad it helped, thanks Jax!

[@spryte4371]

The 'Journey' you have mentioned being Awareness, Consideration, etc., falls under the marketing funnel i believe. The 'journey' would rather be every single touchpoint where the customer has first interacted with your brand until the final purchase occurs.

[@ruanjrdn]

Very good video! Thanks.

[@productmarketingalliance]

Glad you enjoyed it!