What is a go-to-market strategy?

[@JaxAngela]

As someone who is moving from brand marketing to product marketing, this is a super helpful breakdown! Thanks so much!

[@productmarketingalliance]

Glad it helped, thanks Jax!

[@philipsaint-pere7353]

This is a great step-by-step execution plan. However, after listening to it carefully, I come out with the bitter feeling that such presentations are addressing rather large size companies featuring multiple departments (marketing, sales, advertising, etc). For small 25-staff companies like mine where marketing, sales and A&P activities are conducted by a small number of people grouped under one single "Sales" department, would such detailed presentation still apply and be relevant, or should I look at other video presentation resources?

[@spryte4371]

The 'Journey' you have mentioned being Awareness, Consideration, etc., falls under the marketing funnel i believe. The 'journey' would rather be every single touchpoint where the customer has first interacted with your brand until the final purchase occurs.

[@ruanjrdn]

Very good video! Thanks.

[@productmarketingalliance]

Glad you enjoyed it!