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Topics: What is a PR strategy - Why does it matters - How to create your PR strategy
Welcome to PRLab's PR Strategy Guide for 2024 with Matias Rodsevich! In this video, we'll show you how to make a great PR strategy. You'll learn what PR strategy is and why it's important for your brand. We'll talk about how PR helps bring in customers, build trust, and handle tough situations.
Next, we'll guide you on how to create your own PR strategy. We start with researching your audience and what they like. Then, we'll show you how to set clear goals, plan your content, and keep track of your progress. We'll also teach you how to check if your PR strategy is working well, using simple tools to see how people are reacting to your brand.
At the end, we'll talk about the new changes in PR in 2024 and how technology is changing the way we communicate.
Read our article about how to create a PR strategy: prlab.co/blog/how-to-create-a...
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00:00 Introduction
00:18 What is a PR strategy and why does it matters
00:52 How to create your PR strategy
03:01 Conclusion
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