How to create a great brand name | Jonathan Bell

[@graceoverall]

Jonathan outlines the following seven categories of brand names: 1. 0:38 Eponymous (e.g. Disney, Adidas, Tesla) 2. 0:58 Descriptive (e.g. American Airlines, The Home Depot) 3. 1:09 Acronymic (e.g. GE, BP, KFC, HSBC) 4. 1:28 Suggestive (e.g. Uber, Slack, Facebook, Pinterest) 5. 2:21 Associative (e.g. SiriusXM, Red Bull) 6. 2:47 Non-English (e.g. Samsung, Lego, Hulu) 7. 3:07 Abstract (e.g. Rolex, Kodak)

[@joumaicomaulas3414]

graceoverall You forgot to add Invented names.

[@OfficialJPryde]

Joumaico Maulas Real, Composite, and Invented went under the category Suggestive.

[@klutz3955]

graceoverall why thank you

[@wanaizat1968]

Abstract for DUREX

[@antonisask]

rolex comes from the greek name of clock:"roloi" or "ρολόι" so is nit abstract

[@bobbob-uf3qz]

This made it even harder to make a name.

[@blanco7726]

Basically find your main goal/idea with the company and then find things that are associated with that goal/idea. Or just name it after yourself. Those are the two main options.

[@jagans6409]

well said!!

[@Jays-ug9bd]

Idea Headed what does this mean exactly?

[@skylarsmith8813]

Ikr

[@bobbob-uf3qz]

Skylar Smith I just randomly found my old comment and it has lots of likes

[@zacharyparis]

straight to the point.

[@buckybarz3779]

He's the real MVP

[@Hz-qz5mr]

Any brand name ideas for my tech company?

[@Yumiko101]

zachary paris ,,,

[@indiaawareness8100]

#techbagga for Brand & Categories Shuffling

[@deuxpomme9777]

Wish all ted talks were like this

[@paulmc9203]

Make sure the Domain Name is available!

[@gotcrash9846]

Paul Mc what i always do 😊😊👍🏻

[@amarpreetsingh6290]

Right man

[@ramdany7]

DomainName is already taken. Try with following suggession: DomainName875, DomainName524, DomainName391

[@monicagrohne]

This isn’t as important as it use to be if you know how to have strong SEO and SEM.

[@tahirabbas7674]

hhahahah

[@troygoogler]

Those Brand names are looking good because they are already famous. If not, it's just a random name.

[@troygoogler]

@@doctorfritznoel Yes. My context was all about this video

[@drkushraghav]

i agree with you.

[@Redwiat]

Yes bro

[@lorenzotolliso1388]

Honestly

[@habibthekhan]

Exactly i made many names it sound wired only famous names makee sense

[@turquoise2003]

How to create a good brand name: step 1. pick any name step 2. have millions of dollar for marketing

[@streyngthz]

@@doctorfritznoel Lol, BackRub rhymes with 'bankrupt'.

[@doctorfritznoel]

@@streyngthz good point

[@letstalk4510]

😂😂😂😂😂😂😂

[@MixedbyMarcMozart]

I misread “band name” and was full of hope.

[@dimitriecom]

A band is a brand so it's similar.

[@atufankar]

yeah im like 2 min in and realized it now. i was thinking "is this dude gonna talk about the bands"

[@realcyb0rg206]

It's still not much of a difference. Even a solo music artist is a brand, why can't a band be one? Just come up with a good brand name instead of band name. Coz brand lasts forever

[@NefelibataQueen]

Banda el Limon 😂 🏃🏻‍♀️

[@MrDonutYT]

Ahsauhhh

[@leoisforevercool]

It's all MARKETING. Getting your brand/product into people's heads is the most crucial element to success. Analyzing the brand names of business giants is fun, but names like "Nike" and "Apple" actually require tons of lifestyle advertising to make you think of shoes and tech instead of Greek mythology and fruit.

[@indiaawareness8100]

#techbagga for Brand & Categories Shuffling

[@Auto.Anorak]

This isn’t totally true. It’s the thought of fruit that makes the Apple brand attractive. An apple is an everyday simple item that we already accommodate very well in our day to day life. This makes it an easy, soft and accommodating name to bring into our life. The contrast between tech and nature also makes it more noticeable amongst the notoriously dry names of Microsoft products. An apple is also associated with being the fruit that helped discover gravity. Making it a historically significant fruit for our humanity. The connotations of this make Apple a noticeable, approachable and seemingly intelligent sounding brand name. However, I do agree with you. The product has to work well with the name and become well established. Luck is definitely part of it and Steve Jobs himself didn’t always come up with revolutionary names for products.

[@aurelianspodarec2629]

@@Auto.Anorak Apple is a fruit company if you asked me a few years back. Not a tech company.

[@indowestern4825]

Hi! Would you suggest a name for a channel and blog that's about learning audio/visual, storytelling, and cameras? I'm a videographer and I want to start a business.

[@aurelianspodarec2629]

@@indowestern4825 That's a hard task in naming :)

[@SamHulse]

I can tell the guy talking is so nervous but the talk is so so good

[@androver]

Brand names, logos everything is a side note. A brand truly depends on it's product. If you're able to make/deliver great quality products everything associated with you will become a brand.

[@dimitriecom]

Yes and no. No company will ever strive without a great product but a product without a consolidated brand remains unknown and dies sooner than later.

[@matheushenrique5963]

@@dimitriecom Yes unknown brands are the first to be surpassed by well know ones, name is more than just a name in my opinion is what you will remember and associate when buying something so unknown brands will only keep their dominance if it's not a mass market industry or a big and we'll know brand will dilute it's market and people won't even remember that another brand ever existed

[@winnyberina2114]

@surb Thanks for your comment.

[@imagine_8681]

True like how Apple is so simple yet it’s a big company

[@grammar_shark]

*its

[@alystdesign]

the other day I had my big notebook's pages filled with a ton of possible brand names until some word clicked to me the other day. the struggle was the domain name. but tho, the message and branding is what really makes these brands memorable and great.

[@muhammadal-sheikh1806]

How to create a great brand name ? this is the question, with no answer.

[@fahadm8045]

They won’t babysit you to do the thing you’re looking for

[@CosmiCandy]

They explained you. Now how to think is your answer.

[@opheosmedia7809]

no answer until the brand name is created

[@curseofsasuke]

It’s called creativity. There is your answer.

[@rubenlee2894]

Go with 1. Eponymous name. You won’t go wrong. All the best.

[@BoWSkittlez]

There's an error at 1:12. Those companies are initialisms not acronyms. NASA is an acronym. GE, BP, HSBC and KFC are initialisms

[@vicky3396815]

BoW Skittlez what is the difference? I have forgotten.

[@erin9868]

An acronym is when you pronounce the initials as a word. An initialize when you pronounce the letters of the initials. Think NASA (acronym) vs NSA (initialism). Or BOGO (acronym) vs BYOB (initialism).

[@mattk.3645]

Yes, a pet peeve of mine is the now widespread misapplication of the word, "acronym," to initialisms.

[@donaldduck2140]

matt k. This mistake must never be corrected

[@Tolivian]

@@erin9868 I didn't know that! I learned something new today!

[@noueruz-zaman7894]

Building a brand is hardest part of starting a business. Amongst 10000s of brands to chose from consumers have lot of options. I feel you need to be unique with your approach and he is right "it starts with the name". Thats the reason why I spend some time to think about my business name (which I will launch soon). I said why not name it with in frnech instead of English. It will stand out from others.

[@bIuebed]

nice name, NOVRUZ 🗿🇦🇿

[@darewin3847]

Seedhi baat, no bakwas! (straight talking to point, no BS) well spoken..

[@daviddietrich2211]

These categories are great, but it would add real value if he explained how to come up with a name.

[@herculesbrofister265]

learn English. pick a word or a few that make sense. i dont know what you were expecting him to do for you.

[@BuckBowen]

He can't think for you man. What he gave us was a frame work to use to come up with a name. Use it.

[@Moodboard39]

That's for your to figure out dumptard ! You got to figure that on your own ...he doesn't need to explain "how" u not nobody but KZbin user

[@Moodboard39]

​@@BuckBowenexactly

[@Moodboard39]

​@herculesbrofister265 lol

[@briannasaccord4620]

I'm sorry but the moment of silence and the one person who laughed made me lmao

[@metaforically]

Definitely can see why this is in the archive

[@sanjeevprabhu6796]

Metaforically Speaking i swear...whatever he spoke is literally shit

[@mmunn5094]

calm down young indian

[@365partyg1rl]

@@sanjeevprabhu6796 lol ur just mad bc he actually has a ted talk and u don't. so just keep hating and see where that gets you in life.

[@ArunUthaman]

Naming a brand is like naming a baby. Naming is a rigorous and exhaustive process. After many years of research , I chose my name as my Brand name!

[@tag6117]

what is it?

[@bigboydaddyde4105]

You should have done a shameless plug 😁 from smiley

[@MercuryOracle]

Pinterest is a composite of “pin” and “interest.”

[@zt3853]

no, really?

[@lavanyachauhan3222]

It’s a fantastic name man

[@controllerbrain]

pinterest, not pininterest

[@thegracefulguidance]

“You can’t build a reputation on what you are going to do.” ~ Henry Ford

[@no.name.huncho215]

damn good quote

[@thegracefulguidance]

@@no.name.huncho215 Yup all about putting yourself out there, and being consistant

[@daryllynsalise]

Finding a great brand names is a brilliant idea for your businesses but we cannot deny the fact that it's difficult too.

[@RegelineOcamia]

Ayy shalaa ang atake

[@stephaniecowles3483]

I have the vision and know what I want my business to be, but really struggling with a name. I've went through every video I could find in relation to brainstorming business names and this is by far the most helpful and informative. Thank you!

[@sanskritijain4922]

Struggling with the same. Were you able to find a name?

[@gabe8704]

Same

[@grammar_shark]

If you're worried about the name, then your product isn't probably that great.

[@klopferator]

Some arguments in this talk are rather weak. Apple as a brand name itself doesn't convey anything about "simplicity and usability", it just became infused with that meaning because of what Apple did after the company was named. Hindsight is 20/20, but while "Nike" (as the goddess of victory) does evoke a certain image and corresponding emotions from the start, "Apple" just doesn't.

[@JonasHamill]

I think the point is that the name itself is short and uncomplicated. If they'd named it "North Californian Computers and Devices Co", it wouldn't invoke as much simplicity as 'Apple'. I get your point that much of the connotations are bought about due to the brand Apple created, but having a short simple name certainly helped.

[@klopferator]

But that's obvious. It's nothing I need an expert for. That's why companies chose brand names, that's why Seikikōgaku kenkyūsho decided to sell their cameras under the brand name Canon. And it's not what he's talking about when he talks about Apple in this video. He's including Apple as an example for a brand name that conveys "idea + emotion" - but "apple" itself doesn't convey any of the things he claims, it really has no place in the part titled "Decide what you want the name to say".

[@biancosbag]

I thinkhe got mistaked with the big idea of Apple. As I see it, the name pretends to demonstrate "simplicity" in front of all the "complexity of computer engineering", the same way as the "apple" represents the "beginning of science for Newton".

[@johnvelaz6156]

Steve jobs did choose apple because it thought it was simple

[@shawnnaess]

the word apple is simple, an apple is simple, the shape of an apple is simple (making the logo simple) pretty much everything to do with an apple is simple and apples are known as a healthy fruit keeping the doctor away etc so it portrays that apple products are best for you

[@JamieWhiffen]

Thank you VIRGIL! 🕊

[@masidawoud]

Why would you first decide on the type of name, and then try to fit the message into that? It should be the other way around...

[@brandondyson7769]

Masi Dawoud Agree

[@GorgonDrageil]

I think this assumes that there is already a product/service, message and vision.

[@YaNeK92]

Focus on the mission not the product.

[@doctorfritznoel]

His point was that many of the names reflect the message. I don't recall him saying that names were randomly chosen first.

[@prassociates2000]

OUTSTANDING! So easy to understand! Loved the breakdown of the company logos - how you defined them and assigned them a label!

[@indiaawareness8100]

#techbagga for Brand & Categories Shuffling

[@JoseGarcia-yp9mr]

2:19 there is a mistake, Pintereste is a composite logo because it comes from Pin and Interest, however excellent talk.

[@21alpha75]

We all know thinking of a good name is the hardest part

[@Moodboard39]

Yea and design

[@tourinojacks461]

Love this so much that here I am, many months later, watching it again and it's still relevant, simple, digestible and well-delivered. Love it!!

[@albertvillalobos1377]

I think red bull name points toward the ingredient taurine, which has Latin roots for the word “Bull”. Seems obvious when you know Spanish, one of the advantages I suppose

[@mattk.3645]

Yes, taurine is the essential ingredient, which is associated with greater endurance.

[@Moodboard39]

Ic

[@harrisgent2604]

2:20 When the entire classroom is silent and you make a joke. The silent persists and the whole classroom is looking at you.

[@AYouTubeChannelwithNoName]

Made a bad joke

[@liamdienemann8937]

2:19 there's only 1 lady there who shops at Ikea

[@xBloodXGusherx]

3:35 The guy taking notes about to take over the world. You watch lol.

[@sha1841]

😂

[@Jh-bx7vo]

He's about to take over Social Security Income about it. His Brand falls under the 8th category, the one that was removed, and became obsolete. Mom&Pops Shops, with such brands as, Discount Store, General Store, Gas Station, Cafe, Autoshop, don't forget Mc Donald's.

[@mxferro]

Brands work if "memorable and unique". The branding works if backed by CONSISTENT, standardized ,strictly enforced usage. YOU lead the direction of the brand name and increase its value..not the other way round. Maintain control of the brand and establish your brand statement. Look at how Disney, Ferrari and Nike AGGRESSIVELY enforce and suppress the slightest infraction on the illegal or improper usage or defamation of their brands. They are CUT THROAT in legal action to protect the branding. Yours has to be strong to see be able to protect.

[@someguy007]

YESSSS. STRAIGHT TO THE POINT. BEST VIDEO IV EVER SEEN ON KZbin.

[@jgdublin]

This is often where these Ted talks fall down, the "paradox of complexity" is evident and the resulting presentation does not achieve its aim. The talk does not address how to create "a great" or "lasting" brand name. The content is derivative of the, hundreds of blog postings from clueless marketeers, who churn out the same points made in this presentation. The example anecdotes given to support implied strategy are just anecdotes they don't prove that a particular strategy is effective. For every example given to support a "strategy" there are a dozen other examples that contradict these conclusions. Reflecting on this I suspect Jonathan was asked at the last minute to throw something together on this topic. I'm sure if he had to give this talk again he would either change the title or change the content.

[@Moodboard39]

Another dickweed! That's u to decide what brand /name u want ...and how u decide ! He doesn't need to do it for u ...

[@Moodboard39]

My goodness , want people to do their homework for them

[@Rachnaknowledgehub]

Nice I found a new channel TED Archive ❤😊

[@SuNJo0oJo0o]

he litterly didn't give any tip to start my brand name, he was just explaining the other brands ideas. he got paid well

[@jakezermoni575]

Yeah, he basically just categorized a bunch of brand names, but they are doing well with it so I suppose we can be inspired by that.

[@Od1nsBeard]

Bro you don’t get paid to do Ted Talks

[@Moodboard39]

​@@Od1nsBeardlol

[@SuccessMindset2180]

1. Brand name can be approached more creatively 2. There are different categories of names 3. Idea gets successful more often than

[@FMCGAcademy]

In our experience simply create a great product or service that people want and the brand name will become great. A simple and easily understood name works best.

[@MuhammedYaseenofficial]

After a long time ( maybe 2/3 year ) of procrastination from my suggestion & watch list. I watched it now 😂❤️♥️

[@amandadahlenlund6340]

The Swedish toilet paper company is called Edet, kräpp is translated to crêpe(the fabric) Haven’t seen that packaging before, sounds funny though 😅

[@Moodboard39]

Oh yea? Edit crap ? Nice lol

[@Jroyyy623]

This is wonderful because a name is so important

[@ikedweck4515]

This is an interesting presentation. Crafting a brand name that embodies your company's image and values is difficult but essential.

[@doctorfritznoel]

His article online goes into more and it's even more interesting

[@adestoryteller]

am a business ideologist and i really love to volunteer myself like Jonathan Bell

[@Moodboard39]

Work on your grammar and spelling lol idealogist ? Lol

[@AkmaWel]

cool tips, ..sticking with the last name is kinds easy

[@자시엘-l1s]

AkmaTravels Not when you have a name like mine Neither my first or last is good for a brand

[@RemiStardust]

3:50 GoPro might not be around much longer... stock at an all-time low now. Heroic fight to remain listed?

[@princebanini]

those are some beautiful points. glad i came across this video

[@freakfamilyplayinggames6141]

happy that there is a ted video about this

[@ObscureTerrain]

This had a lot of pragmatic advice!! Thanks!

[@Moodboard39]

Good. Need more instead of blabbing like most people do...they like to hear themselves talk ... don't get to the point

[@vivianeb90]

For some reason I read the title wrong, thought it said "How to create a great band name".

[@moritzschroder]

KZbin keeps pushing this video on me, so fine, I'll watch it! 😀 I wonder what I have to do to get my own videos promoted that much...

[@jagans6409]

Hi there, To my knowledge if somebody watches your video they should watch till the end without skipping a bit. Regards, ♥️

[@MAGLANGITChristelleFaithC]

Very straight to the point!

[@WorkUpperTV]

Love this talk! Is there a longer more in-depth version on creating brand ID ? Thank You 🍓

[@365partyg1rl]

just look on his social medias + website. the company is called want branding I believe

[@MarcoMendoza-if1vk]

The title is misleading as it doesnt show HOW... it is just informational

[@socialt.socialmediaagency7250]

Great points laid out in an easy-to-follow talk! Thanks for sharing.

[@JP-sx9nf]

my brand name will be NAME.

[@frodobaggins7469]

god luck finding a domain for it

[@charliewelsh8427]

The Blockchain Gamer name.com is taken... by a domain registrar.

[@prasadkadam4915]

*mind blown*

[@kshitizmishra5845]

Name.com itself is a brand

[@luizfernandotesck144]

2000 IQ

[@bethebest1866]

Scott Galloway said that brands are dying, who should one believe?

[@catija]

I named my home based bakery "Bake Bliss", I personally love it but a friend who found out about my business, instantly said she hates the name and I should change it. She said it's not attractive so here I am. I said it's about inner satisfaction and I'm happy with it And she said, that's not necessary in life and I should go with the flow. I hate how she made me insecure in minutes. What do you guys think of the name?

[@evtsharkky1077]

Its not relevant to take all the criticisms of everyone. If you like it, go with it. Its sound great

[@workenhard]

Does your freind own a business. Perhaps a successful one? If not then we can safely assume that she is secure in her glass house throwing stones because she didn't have the courage to venture out on her own. In short she's a hypocrite That name is perfectly fine.

[@catija]

@@workenhard thankyou ❤️ no she doesn't have a business. You are so right!

[@BrendaYelting]

@@catija I like it too

[@Moodboard39]

U get people like that . Fuck em

[@rizwantariq5964]

amazon is the largest forest, not a river and Rolex stands for rotary excellence

[@rizwantariq5964]

@Luiza Bell keep ur hair on

[@Jsishsnjsnd]

Luiza Bell the river Nile is the largest not the amazon river

[@NowhereMan7]

@@Jsishsnjsnd The Nile is the longest river, the Amazon is by far the largest in terms of water volume.

[@NowhereMan7]

Well the first part of your comment is just wrong - no need to google anything there. But the second part.. where are you getting that information? There is nothing about that online. There is an article saying the complete opposite though. highnames.com/rolex-luxury-brand-name-origin/

[@365partyg1rl]

@@rizwantariq5964 haha funny but im right.

[@realphilamery]

great presentation Jonathan, good job 😉👌

[@luukschopenhouer7261]

Here due to Virgil Abloh's site.

[@aalkurdi]

The power of what @ 3:10 ? I need an answer please!

[@relentlessronin]

Phonetics

[@luwado]

phonetics

[@dimitriecom]

Phonetics = how a word sounds. It's basically coming from phono, which is sound in greek.

[@frey8893]

Step 1 1. Eponymous- Name of people 2. Descriptive- eg. American Airlines Tell exactly what company does 3. Acronymic- eg. KFC 5. Suggestive -real : Uber , Slack (from dictionary) -composite: Facebook , ray ban (2 words fused) -inverted: Pinterest, Kleenex (change,add, remove letters from words) 6. Associative: reflective imagery meaning eg. amazon, red bull 7. Non English - Hulu, Lego, Samsung 8. Abstract- No meaning but have power of phonetics eg. Rolex, Kodak Step 2 Descriptive+ functional eg. Where? Southwest ; who? Dell Idea + Emotion is required eg Nike‘s about winning. Go pro is about heroism. Step 3 Check if that name is available

[@RodrigoMirra]

Finally a decent talk about naming

[@nurduwek7768]

2:15 *Curb your enthusiasm theme plays*

[@farooq8fox]

funniest part of the video

[@treciajohnson985]

Finding the name is easy, checking to see if the name is available is the difficult part

[@supercomputer0448]

4:20 actually that is very fitting

[@ChauhanFilm]

Hello Jonathan sir I'm try a wedding photography name last 6 months but i can't findout, please help me.tq

[@cb4v922]

0:13 Coc-bwahh-a cola

[@donaldduck2140]

cannedbav glitch in the matrix

[@angusgtw]

Coca coAl

[@driggo912]

@@donaldduck2140 xD

[@randmohammad7181]

Does anybody have any social media channel for Jonathan to learn more?

[@ipamaj1gt]

Lego isn’t a word. But “Leg Godt” is where it comes from.

[@begood7988]

Hey...I have a domain created99.com would you like to Buy it...?

[@kimsouza3795]

How do you check if the brand you want it available?

[@Moodboard39]

Not a brand lol domain name 😂any name u choose

[@plxtinumz4330]

My brain is empty. I don’t know a name for my clothing brand I wanna start soon. Help 😩

[@bigtoefungusvs.friedpochun7612]

Maybe do a word associated with nice clothing in a different language?

[@doctorfritznoel]

I suggest just starting with a name associated with something easy (your name or your initials, the city/town your business is in, something you like, etc...). you can change it later. IBM was International Business Machines initially. KFC was Kentucky Fried Chicken. Google was BackRub. Facebook was The Face Book. you can change it later...

[@driggo912]

Have you found a name now?

[@manukp33]

Mee tooooo 🤯🤯🤯

[@plxtinumz4330]

Driggo nope still empty as ever

[@h_d_z8013]

0:18 at first I thought he said one plus( phone maker)

[@jakobbourne6381]

When engaging with influencers, always ensure they are legitimate. If you find them questionable, then run them through auditing platforms such as *influencer auditor*

[@robertnjue9413]

The best so far. Thanks

[@NickWithford]

I feel like a great brand makes it's name great. Anyone can call their kid Steve Jobs, but that won't make them change the world.

[@TDOTSE1]

Haha I love this example

[@AndyVanBass]

1:30 - Slack is also a reference to Church of the Subgenius - en.wikipedia.org/wiki/Church_of_the_SubGenius#Conspiracy_and_%22Slack%22

[@farooq8fox]

2:15 *crickets chirping*

[@raimondasmarciulevicius7599]

TED Archive & Jonathan, good job. Together we are strong :) :)

[@LessonsAtStartup]

Very resourceful. Thanks for sharing

[@darkalligraph]

Mine isn't a company but it's a composite + a non-english word. Dark + Kalligraph (calligrapher in German) I chose German, because it's the language I'm learning and because Dark ends in "k" and Kalligraph starts with "k" so it flows better. Not the best name, but it sure is better than my old name, DarkBaron - Calligraphy And it's original as well! (I think)

[@arifulm.9972]

Don't agree completely that owning dot com url doesn't matter. It matters huge. By giving example of Google and Alphabet.com is not quite real as Alphabet.com is owned by BMW and they are not interested to sell it. If it was owned by an average person Google would have bought already. As your business is not as large as Google / Alphabet you should try to secure dot com url if you can when you are creating a brand for your company. Last thing you would want is another company / brand with same name of yours has dot com url. Lot's of company later move to dot com url even though they started with a different url. That move costs huge money as the company is already known and established.

[@reichhopprivatwatch1406]

thanks for explaining how ANY brand name gets developed

[@tattie.b8594]

Kinda disappointed as I thought the video was about how to make a band name. Although I still watched the vid and it was really interesting.

[@Moodboard39]

This for u there decide!! Not going to tell u how ....common sense

[@Moodboard39]

Why u need help to how to create one ? Is silly and stupid ...

[@samsamee3181]

Buttt.. in many countries because of varied literacy levels.. huge successful brands are running despite of having very dull or close to no brand names at all.. its just how much importance does your target customer group gives to a brand name.. depends on local culture customs & social inequalities & other petty but important things

[@ScottAdamLancaster]

Hey Sam, I agree, the local customers and the cultures around you really affect the business, we actually have a KZbin channel that helps people understand branding fully. Feel free to check it out if you have a sec. Have a great day, Scott

[@bradengalbert675]

Also, I'm swedish so the name from Ikea is offensive

[@markburns2412]

Polyglot Guy why whet does it mean

[@my.luminaire]

Do U have some Arab cultural enlightenment up there?

[@asainsan747]

I thought it was a ytp cause of that random glitch 0:14

[@surlookmedia]

i'd happily buy Edet KRAPP ;)

[@elamaretic3638]

Can someon plz explain to me what does www.abc. Xyz stand for? Tnx in advance

[@italiantwat5136]

um, alphabets....

[@YaNeK92]

Major Key which is not spoken of here: FOCUS ON YOUR MISSION, NOT YOUR PRODUCT!

[@Moodboard39]

Product is important. People don't give a shit your name , or mission ...only people who are creative , entrepreneur, designer in the business know what it is ...

[@Moodboard39]

Two different mindset ...you spoke like buffoon

[@dimitriecom]

This presentation is as helpful for creating names as IKEA furniture instructions would help me code.

[@Max-ep4hd]

Seems as if any C student could have made this presentation

[@donaldduck2140]

Max this dude is a freshman at a junior college, his teacher got him on TED

[@365partyg1rl]

@@donaldduck2140 idk if ur joking or not...

[@danli7693]

Hulu in Chinese is kind of common vegetables, it is a homophonic for “fortune prosperity “ so the shape of this plant is commonly used in traditional Chinese art.

[@Moodboard39]

Is that right ? Prove it

[@NordicRC]

LEGO doesn’t mean ‘play well’ in Danish ...

[@andreasbagge8134]

It's short for 'leg godt'

[@NordicRC]

Exactely :.)

[@NordicRC]

But no Dane, including me, would say "Lego" when they want to say "Leg godt". And no Dane would know LEGO was short for Leg Godt if nobody had told them. The word Lego is a 100% own invention of Lego.

[@andreasbagge8134]

haha, det har du selvfølgelig ret i, men hensigten med eksemplet LEGO var, at ordet blev udledt fra det danske sprog og at man deri kan finde inspiration.

[@NordicRC]

Andreas Bagge Det har du ret i. Men så var det jo også forkert at sige ‘LEGO means play well in Danish” :-)

[@GabrielPohl]

Brazil had a site dor hotels like Trivago, it was in portuguese "Hotel Urbano" meaning urban hotel, now it went global and changed to "Hurb" only. I found pretty amazing

[@lilburrellbaby]

Honestly.. just pick a name you like n build the brand

[@Moodboard39]

Not easy smart azz..

[@BlueFlame_l.o.g]

Great Video! Very Direct Thank You 😊