How to Create a Profitable Facebook Ad: Facebook Ads Manager Tutorial

Want a step-by-step walkthrough of all the critical elements needed to set up a Facebook ad in Ads Manager? Facebook ads expert Rick Mulready shows you what you need to know.
You’ll discover the subtle nuances that can make a big difference in your ad’s performance so you can have a more profitable ad campaign.
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00:00 Intro
00:30 How to Open Facebook Ads Manager
01:00 3 Elements of a Facebook Ad Campaign Set Up
01:37 Create Your Facebook Ad Campaign
02:56 Set Up Your Facebook Ad Set
09:08 Create Your Facebook Ad
#SocialMediaMarketing #FacebookMarketing #FacebookAds

[@SocialMediaExaminer]

Tired of wasting time and money on Facebook Ads? To create and optimize converting ads, start here: kzbin.info/www/bejne/iImnlHeMqLqJaqM

[@marketingmei]

This was a great tutorial! My biggest takeaway is to always test! Different creatives, ad copy, audiences, campaign structures, etc. Dynamic creative has been a very nice and useful addition that Facebook has added, and I'm pretty impressed with not only how easy it is to use, but how effective it has been! I literally set up all my campaigns to have one ad set with DCO enabled 😊

[@goe333]

This video explained me everything I was stuck on. You can't believe how happy u made me. After 4 days of intense searching everywhere. Thank you!

[@asingaraju2023]

One of the best ad I watched on how to build your ad. My take away need at least 1mn potential customers

[@WisestGeneration]

love your videos! Especially, how engaging they are. I don't know who edits your videos, but they are doing a great job!

[@SocialMediaExaminer]

Thanks, Vladimir - we have a great team behind the scenes producing all the vids!! -Megan🤓

[@tlynnhunte5530]

Thank You! You are awesome and very informative! You explained it very well! I will always watch this video until I mastered it myself. I'm a subscriber.

[@szbyzan]

Thank you for this. I have been struggling. Very clear and concise and examples instead of just showing the cursor moving from spot to spot with a voice over. Thank you!!

[@SocialMediaExaminer]

You are not the only one struggling, Siouxzen! Ads Manager can be extremely complex and confusing... We hope this video (and more we have coming) continue to help out. Stay tuned. -Mitch

[@szbyzan]

@@SocialMediaExaminer I shared in my group. I kept thinking I wasn't the only one not understanding. I was just screaming at my computer the other night when I kept getting the error msg.

[@wormfarms]

I am in shock! This is a great tutorial. You didn't crap on with blah blah.. Just straight to the point with good information. Thank you Rick.

[@SocialMediaExaminer]

Thank you so much for the great feedback! We appreciate you. -Megan🤓

[@Bitbranding]

Great video, as always. Rick is the man when it comes to paid traffic.

[@SocialMediaExaminer]

Thanks, Christian & Aaron! We agree... Rick is the man. We have more videos coming from Rick; so, stay tuned! -Mitch

[@barakaalvin5307]

This helped a lot. Thank you

[@inspiration28]

Thank you!! Truly amazing ❤️

[@thealamodeshopping2968]

Newbies here.. I like how clear you are explaining..

[@SocialMediaExaminer]

Ads are complicated, so it's always helpful to have a clear explanation of the different elements. Thanks! -Megan🤓

[@socialbychrissea_8641]

Thank you so much for the great tips! I'm currently getting more into FB ads - really curious to see what it'll do for me and my business!

[@SocialMediaExaminer]

Our pleasure, Christina! We have a ton of great FB Ad videos in the works. We are excited to share them. What would you like to learn more about in regards to Facebook Ads? -Mitch

[@Manu-md3xn]

Amazing explanation!

[@angeloreyes707]

This only has 33,268. I watch 2-3 videos a day on Facebook Ads to sharpen the saw and this is one of the best channels on KZbin honestly. Bravo offer mentorships people would hop all over it.

[@SocialMediaExaminer]

Wow, thank you, Angelo! We really appreciate it - Rick is one of many contributors we value SO much. -Megan🤓

[@juliemullis8587]

Great information! Thanks so much! Love the T-shirt! ;)

[@SocialMediaExaminer]

Thanks, Julie! Generosity wins! -Mitch

[@inamali5936]

thankful really appreciated sir 👍👍👍

[@tiktokbuzzsa1813]

thank you so much

[@lifefacts24978]

Great video!!!

[@positivity29]

Thank you

[@soopadood1]

Fast informative and to the point

[@SocialMediaExaminer]

So glad you found it to be helpful! -Jen

[@alexsandunga]

Really good, thanks!👍🏽

[@SocialMediaExaminer]

Our pleasure, Alex! Thanks for watching. -Mitch

[@tawnyasue]

Such a great help. All other videos I watched go way too fast. Thank you for this! xo

[@SocialMediaExaminer]

Thank you so much for the feedback!! Rick is such an incredible resource for our community, no question. -Megan🤓

[@tawnyasue]

@@SocialMediaExaminer Indeed!! :) Merry Christmas!

[@SocialMediaExaminer]

Merry Christmas to you!! 🎄-Megan🤓

[@goe333]

Thank you very much, you can't believe how much I searched for this specific comparison: I want to build email list, which one do I go with? Lead generation or conversions ? Becasue most people opted for lead generation but I had a landing page which I wanted to drive people to. Thanks again

[@SocialMediaExaminer]

Wow! Glad we were able to help! We have a lot more Facebook Ads videos if you are ever looking for an answer: kzbin.info/aero/PLyqdnWmgSb_YuvXz1Ofzxe9los0Q_vPt2 OR kzbin.info/aero/PLyqdnWmgSb_bIWkGuo1T9JmxPvs7g2meC

[@DallasGordonCoachCEOCreative]

Amazing video and tips thanks!

[@SocialMediaExaminer]

We're so glad you enjoyed it! Let us know how the tips work for you. -Megan🤓

[@hawaiicuz]

Mahalo for your kokua!

[@doublegoldimports]

Informative

[@kasongojustin4736]

I like your way you teaching

[@SocialMediaExaminer]

So glad! Thanks for watching! 😄-Jen

[@kaysummer8183]

Nice tutorial!

[@SocialMediaExaminer]

Thanks, Kay!! Rick is the best. -Megan🤓

[@KevsGuide]

great info thanks its hard to get big audiences in smaller countries or states!

[@SocialMediaExaminer]

It's all a challenge to figure out what works for each of us, for sure. Thanks for checking it out! -Megan🤓

[@mikea11111]

These are helpful videos but I am new to this and the ad manager doesn't look like this anymore. Will you be updating this?

[@RonkePosh]

Such a helpful video.

[@SocialMediaExaminer]

Glad it was helpful! -Jen

[@RonkePosh]

Thank you.

[@verooj6564]

would you recommend creating a ad account on your personal page or business page?

[@elohimelyonistruth6551]

Yeah I did a few bad ads I think, thanks for your advice? Any advice for someone starting out?

[@kasongojustin4736]

You make it easy to run ad

[@SocialMediaExaminer]

So glad you think so! -Jen

[@Diabolical3010]

hi, amazing vid, something i wanted to ask is, i have been running ads since 2016 and i concluded back then that only use facebook news feed ( and now we can use instagram feed too) because that's what brings the best results. Are there improvements in the other placements, do you recommend me to try the other ones out ?

[@SocialMediaExaminer]

Here's an article on ad placements from Social Media Examiner- www.socialmediaexaminer.com/facebook-ad-placements-for-marketers-how-to-make-right-choices/ Our search engine is pretty robust, so I always look by doing a search from the top of our Website. I hope that helps! -Megan🤓

[@edwinosarenmwinda8436]

Thank you for this. Quick question please. Say I'm targeting just Canada as a country. If I go into audience insight to look for suggestions, is it not possible that facebook suggests maybe a magazine that is based in the USA and has most of its followers there? If that happens, how do I even know and how can I make the most of this I hope I get a response. Thanks

[@SocialMediaExaminer]

Thanks for watching, Dion! I will let others chime in here, but It is my understanding that If you have opted to just target CA as your location when researching in audience insights (kzbin.info/www/bejne/iImnlHeMqLqJaqM), then the data you gather should already be curated with that filter in mind. -Mitch

[@ChrisShouse01]

I learned a lot. Thank you

[@SocialMediaExaminer]

Thanks, Chris! Was there anything that Rick talked about that we should elaborate on? We are planning our new videos right now, and I'd love your input. Thanks -Mitch

[@ChrisShouse01]

@@SocialMediaExaminer If I were not targeting a company or person but say network marketers/ affiliate marketers what does the drop-down offer? How niche can you go?

[@SocialMediaExaminer]

@@ChrisShouse01 Are the network marketers / affiliate marketers the people you are trying to reach (your customers) or are "network marketing" / "affiliate marketing" interests you are trying to use in your targeting?

[@ChrisShouse01]

@@SocialMediaExaminer I am part of an incredible Network Marketing Company. So I am looking for customers, not necessarily distributors but real customers. Then I also have some good affiliate products. Did I answer what you wanted? LOL

[@SocialMediaExaminer]

@@ChrisShouse01 I think so... We actually have a video all about targeting releasing in a couple of weeks 🤫. I think it will address some of your questions. Stay tuned. -Mitch

[@MsHazelnut12]

can we sell digital products on facebook shop and facebook ads? thank you

[@balajivenkatesh9484]

Thank you so much for your tutorial. I'm currently running my own Real Estate services Business past 2 years and I have just started to advertise in Facebook ads for my business and this tutorial is very helpful. I would like to know If I can seek your help for my Facebook advertisement through your mail ?

[@SocialMediaExaminer]

Thank you for watching, Balaji! For more information about Facebook Ads, you can checkout our full library of written content and podcast episodes on our website: www.socialmediaexaminer.com/facebook-ads-ultimate-guide-businesses/ , or to hire Rick or someone from his team, you can submit a request at his website: rickmulready.com/ Happy New Year! -Mitch

[@capenterjojo3373]

I have run a call now button ad. It says i have got LINK CLICKS. but i got no calls at all. But contact number is correct too. What should i do sir

[@visualsmugglers]

Hello, is this video part of a series? A playlist? If so could you please share it? Thank you!

[@SocialMediaExaminer]

Sure thing! See kzbin.info/www/bejne/hGmwZmB8pq-qY9E - Mike

[@saraplott5421]

can't find link to "custom conversion" video as mentioned.

[@SocialMediaExaminer]

Hi, Sara. Thanks for watching! 🔗 To find the article Rick mentioned in this episode; scroll to the End of Section #1 to Set Up Your Own Custom Conversions: www.socialmediaexaminer.com/how-to-use-facebook-event-setup-tool/

[@favored4life]

Great video! Any tips on how to include video for FB. I've heard there are certain restrictions with it.

[@SocialMediaExaminer]

Can you elaborate? I am not sure I understand the question. If you are asking about building video engagement audiences, you can watch this video for some similar audience building tips kzbin.info/www/bejne/oam5fYpjq7eKsMk Thanks -Mitch

[@favored4life]

@@SocialMediaExaminer sorry, I meant do you have a video showing how to incorporate good videos in ads?

[@keyeteam]

Curious about all the script in the image for ad. I know in the past, they don't allow much font....have they changed this "rule"?

[@SocialMediaExaminer]

Hi Jeff and Nikki! Thanks for watching. You can test your ads to make sure they meet FB's guidelines here: facebook.com/ads/tools/text_overlay. We have some videos in the works that will go into more depth about the ad creation process, so be sure to subscribe to be notified! -Mitch

[@keyeteam]

@@SocialMediaExaminer Thanks!

[@TuanTranV]

Hi thanks for video. I have a question. I am in Australia and want to target vietnamese peoples. Can you suggest the audience ad set please.

[@accontant]

what is the best objective of facebook ads for generating e-commerce sales

[@user-lv4vt7ed5c]

Why are my Ads showing an account error after I have published my ads?

[@videosfromthemount4339]

Can i set up an ad to a specific group?

[@SocialMediaExaminer]

You cannot. But this is something you may want to explore: jenniferspivak.com/target-groups-with-facebook-ads/ - Mike

[@jermieabejuela6815]

Hi sir, I am running a small business, a perfume business (reselling). In running FB Ads, does it really need to have a website? Since I am starting, it is difficult for me to make or even buy a website. I am just using Facebook Page as my landing page. With that issue, which campaign objective is the best one to use? Hope you recognize this message. Thank you!

[@SocialMediaExaminer]

Jermie, I can't speak to which campaign objective you should use, but since you don't have a website at the moment, you should explore Lead Ads. It could be a good option for you. kzbin.info/www/bejne/sKClf4OniclsZpI -Mitch

[@jermieabejuela6815]

Thank you!

[@alex071_]

To my ads i recomment you advertise only on FB news feed and mobile platform

[@rpbrothersshop1082]

How much you should spend for an audience like that?

[@sriram957]

Thank you. I am surprised that the so called gurus have not taught us that budget hack you just dropped. Thanks again.

[@SocialMediaExaminer]

We are all learning and adapting as Facebook constantly changes the rules :) -Mitch

[@SafirHossainDigital]

Can I free create a FB add campaign ?

[@SocialMediaExaminer]

Hello, Shafiur. It is free to setup an Ads Manager and Business Manager Account, but in order to run your first ad, you will need to put some money behind it. The budget can be very minimal, but you still need to pay for the ads 😉 -Mitch

[@ankitkumarenterpreneur5391]

Why facebook does not show many facebook page in detail targeting?

[@SocialMediaExaminer]

Hello, Ankit! We aren't exactly sure what qualifies a page for interest targetting, but generally speaking, popular pages tend to be available, while pages with smaller follower counts are not. Hope that is helpful. -Mitch

[@JOAJOA]

I am looking to become an expert with Facebook Ad, for an additional stream of income. Would love your help.

[@SocialMediaExaminer]

Thanks for watching, JOA. We'd love to help. Watch our Master Facebook Playlist to get started: kzbin.info/www/bejne/iImnlHeMqLqJaqM -Mitch

[@JOAJOA]

@@SocialMediaExaminer thank you. Will watch more.

[@lovebears1019]

I was told to at least have 200,000 people to target🤦🏾‍♂️ so you mean I been told the wrong thing? And I been told to target states not the whole country

[@lindaragsdale6958]

Way too fast.!!!!!!! 😳 Whoa horsey. Good video but the screens move at lightening speed 🚄. !!!I had to slow the video down 👇.

[@NeelNarayan]

This is basic, nothing profitable about it ! Good for newbies.

[@SocialMediaExaminer]

Basic... sure. Fundamental... absolutely. You have to start somewhere. If you are more advanced, then you'll like the videos we are working on right now. We just shot a bunch of in-depth optimization videos with our friend, Dennis Yu. Stay tuned! -Mitch