How to Create Successful Facebook Video Ads: A 3-Step Formula

[@SocialMediaExaminer]

To start creating and optimizing Facebook Ads that convert, watch our playlist: kzbin.info/www/bejne/hGmwZmB8pq-qY9E

[@DennisYu]

As ad costs go up and competition gets stiffer, this is what you need to understand in 2020. What you'll learn here will become even more powerful by the end of 2020.

[@SocialMediaExaminer]

Thanks again, Dennis!

[@HadiPrast]

thank you for sharing

[@rafaeleliz3289]

Wow! Sir, I'm commenting less... Know, Like & Trust, Why How What and When I Was, I Believe That, I Am- "Ka-Ching"

[@jaylouqueennatirel]

Sir can you please tell why all my dollar signs yellow

[@louisb1]

not a single dislike on this video, I can see why. Denis is a legend!

[@SocialMediaExaminer]

Thanks a bunch, Louis! We really appreciate it. -Megan🤓

[@DennisYu]

@@SocialMediaExaminer and Louis-- thank you. :)

[@DennisYu]

Thank you so much for the excellent feedback. I'm using it to plan the next batch of videos, so please keep it coming.

[@tobialias]

I do not know how I should make the Video when I'm representing a company/brand (selling products) and not my personal services. Any ideas about the "personal part" in the end?

[@gideonomale6819]

This is my 6th time of watching this video today. You are a legend

[@RestyConcepcionJr]

Dennis Yu + Mike Stelzner = AWESOME! I can listen to you guys all day!

[@SocialMediaExaminer]

They're a great combo! 😄-Jen

[@DennisYu]

Thank you very much, Resty.

[@_shahazmir]

Great sharing. TQ

[@xSonicFlashx]

That's the magic of Simon Sinek's Golden Circle's formula. Everyone has realized that WHY is the most important part of any marketing activity. Good stuff!

[@SocialMediaExaminer]

Thanks so much for the feedback!! -Megan🤓

[@creativelanterndigitalcons190]

Wow! Dennis is so right! Being a video editor myself and creating video ads this is just invaluable info!

[@DigitalSargeant]

This is a 7-min golden nugget of incredibly useful information. THANK YOU!

[@SocialMediaExaminer]

Super glad you found it helpful. - Mike

[@DennisYu]

Thank you.

[@SGDCTVDUBAI]

Dennis is right, this is great strategy. This is what I have been telling small business owners. Just burning money on FB Ads will never build a sustainable business. Most people are doing it wrong. I have covered this in delay in my upcoming videos!

[@SocialMediaExaminer]

Thanks for sharing! -Jason

[@coach.b]

This is pure Gold.

[@SocialMediaExaminer]

Thanks Bayo - Mike

[@DennisYu]

Haha-- thanks, Bayo!

[@gypsyjane6352]

he's insanely knowledgable. gave me great insight on how i should be running my ads! thank you!

[@DennisYu]

Thank you, Gypsy Jane!

[@tshirtmegasale360]

Great video 👍👍👍👍 100% value

[@HughCulver]

I’ve already watched this 2X - the best explanation of how to use vids for FB ads.

[@SocialMediaExaminer]

Thanks so much for the feedback, Hugh! -Megan🤓

[@DennisYu]

Thank you very much, Hugh.

[@colorfulruby5379]

so knowledgeable. Thank you sir!

[@HadiPrast]

Wow..this is GOLD..oh this is DIAMOND

[@DennisYu]

Thank you so much Fransiskus. You make me smile! :)

[@bodybychoco]

Wow... I love it

[@JSMinstantcoaching]

I think this is the first video I had to watch 4 times in a raw because of the astounding info.

[@SocialMediaExaminer]

Glad you're finding them to be so helpful! -Jen

[@DennisYu]

JSM-- I'm honored. And check out how the Social Media Examiner folks were able to condense the knowledge here, illustrate it, and make it easier to digest.

[@EdwardChew]

same!

[@ArtGiser]

Fantastic, thanks

[@NeonGirlRG]

Brilliant !! Thank you.

[@karlpatricke.castillo942]

Awareness -> Engage -> Conversion

[@marketingmei]

You can no longer run ads for $1/day for purchases as Facebook recently updated the minimum spend on conversions campaigns. That being said though, this was a great video for beginners. I cannot stress the importance of using a direct CTA. Sounds obvious to some, but the saying goes, you don't get what you don't ask for. Urge customers to shop now and include some urgency like "shop today for 40% off - limited time only." Create some FOMO in your potential customer so they have a reason to take action.

[@khwezimvuyana4092]

You great at this

[@DennisYu]

You can still boost (run for engagement) for $1 a day. Conversion has been at $5/day for years. Both objectives have their place.

[@Madisoneducate]

This was value packed... Learned so much

[@marioperezvernalte6506]

Great strategy. I write it down. Thanks

[@SocialMediaExaminer]

Yes, please do! Or you can always come back and watch this video 😉 -Mitch

[@DennisYu]

Smart move to write it down, Mario.

[@christianpicardo2683]

Thanks for the tip

[@GoMinivan]

this guy is soo smart!

[@SocialMediaExaminer]

RIGHT?! We're so lucky to learn from him. -Megan🤓

[@TheMichealFHansen]

Watching it for the third time - writing out some notes! Thank you! Question at 5:00 you say, "We get the homerun, then what we do we do?" When he said we "Keep putting money against it" - what's the "it"? The one video that worked of the 10? So we put more money into boosting that one video?

[@SocialMediaExaminer]

That's so awesome, Michael! Glad you're finding so much value in it! -Jen

[@DennisYu]

Michael-- yes, when you have a winner, put more money into it. And place it in your 3x3 grid, which is your Greatest Hits.

[@DennisYu]

@ClickMe Digital Solutions You might be one winner or maybe even 3 winners in a batch of 10. Keep posting and boosting to find more. Don't stop, even if you already have a few winners at each stage.

[@benderprofessionalservices9018]

Dennis Yu love the content. Question. I have a dryer vent and pressure washing business side business. What do you recommend I do for that? Please help I need ideas I’m not very good with Facebook

[@benderprofessionalservices9018]

Dennis Yu also if you have a second and can do me a favor and look at David Bender’s Dryer Vent Cleaning in Wesley Chapel Florida. Does it pop up and can you make suggestions for me that way. Thank you

[@kissythecutie]

Best video I ever saw on the subject of making Facebook videos thank u so much

[@SocialMediaExaminer]

So glad you found so much value in it! -Jen

[@DennisYu]

I'm so happy to hear this. Thank you very much, Kissy.

[@davidfaiheng]

Very Helpful. Thank you!

[@SocialMediaExaminer]

Thank you for the feedback, David! -Megan🤓

[@lovelightone]

For a facebook video ad, should the resolution be 1080 x 1080 ? My video doesn't seem clear at this resolution. can the ad be at HD, 1280 x 720 resolution ?

[@DennisYu]

9x16

[@SharkBruce]

Those are real powerful tips within a 7min video. Super impressed. Thank you for sharing that!

[@SocialMediaExaminer]

Yes, Dennis is THE MAN! -Megan🤓

[@DennisYu]

Thank you very much, Mikko! :)

[@naritkanjana-asawa7448]

Hello . I would like to know your opinion on my optimization tactics right now. Usually when i deciding to increase or decrease budget or to turn off underperforming ads . we use a timeframe of 30 days to make that judgment as accurate and efficiency as possible because we believe that some ads is good but just at that time (timeframe under 30days) , our customers may not be ready to buy (Some customer buy stuff first day of month or some customer buy stuff and the end of the month). So I believe that if i make any decisions in a timeframe of less than 30 days , that judgment will not accurate as it should be . I want to know your opinion

[@DennisYu]

It's not about time as much as how fast you can exit the learning phase-- with more spend to get to more conversions. Double the spend, speed up the learning 2X.

[@naritkanjana-asawa7448]

@@DennisYu thank you so much dennis

[@mywayskating2630]

Nice video Well explained

[@jinraigami3349]

I like Uncle Dennis already. :D

[@SocialMediaExaminer]

😄 He's pretty great. -Mitch

[@jessejdelgado]

I love Dennis but he still owed me an interview! I created a piece of content that he asked for in return for an interview! I’m not mad but look forward to that interview Dennis ! :P

[@SocialMediaExaminer]

I'm sure he'll make good on it. He's a super busy guy so be persistent. - Mike

[@jessejdelgado]

Social Media Examiner i agree! Thank you!

[@DennisYu]

Just reach out-- I'm here and reliable at replying-- [e-mail]. If I'm traveling it may take a couple days to get a reply, but I always reply.

[@nuskinlatinojupiter]

Great video, just what I was looking for !! Thank you.

[@247CarlosMejia]

Loved this video!, Dennis is a Genius!

[@SocialMediaExaminer]

Thanks for watching, Carlos! We could have interviewed him for hours... Fortunately, we brought him into the studio to record more videos. Stay tuned for those! -Mitch

[@DennisYu]

Thank you so much, Carlos!

[@247CarlosMejia]

@@DennisYu Glad to!

[@hapiearning5222]

amazing content!

[@adnan-usman-1]

Does this person offer any courses?

[@juddnetcafe]

For ecom Dropshipping, following your advise, it takes days before they use conversion as CTA? Or it will be different steps for ecom? Thanks Dennis

[@DennisYu]

You should be able to run conversion ads right away, whether dropshipping or other types of eCommerce. But unless you're getting 50 conversions per ad set per week, the algo will still be in the learning phase and/or you might not get much traffic.

[@EdwardChew]

Damn good tips!

[@DrHeals]

Great info here. Quick question: Should these videos be posted from a Business Page or our personal page?

[@MieyaOladipupo]

Business

[@DennisYu]

You can't boost from a profile. But you can boost from a company page or public figure page-- any type of page.

[@mdmsca]

Great video and share, thank you!

[@SocialMediaExaminer]

Appreciate the positive feedback Mitch! - Mike

[@DennisYu]

Thanks, Mitch!

[@Oogochi]

If I understand this, the technique is don't make an ad to a cold audience asking them to buy from you right off the bad. Rather, Keep pushing clips of your ad without the Buy this Now button. Only add the call to action button to the audience who have been engaging with the clips you've been pushing out?

[@DennisYu]

Clay-- you are right.

[@DWebbDesignsNYC]

This is amazing! Do you have any suggestions for creating ads during the pandemic? Clothing is hard to push especially if your are a small entity. Thanks again.

[@DennisYu]

Have you made posts with well-known people wearing your clothing? Boost those to the audiences of those influencers.

[@JoseRivera-zz3yt]

😱wow

[@SocialMediaExaminer]

👍

[@DennisYu]

Love it!

[@matousbahensky6427]

Hello first of all your videos are really helpful. Can I have a question im owner of two different travel bussines, different name, slightly different product (both companies are doing canyoning) one is based in slovenia other in czech republic can I do as an add the same video on Facebook with different descriptions? Or are there any rules about it?

[@DennisYu]

Run separate campaigns per country to adjust for differences.

[@chawakornpornsuksawat7745]

Very informative and easy to understand ! I will try on my ads. Thank you

[@AteGheeTVMakingLifeBetter]

this is it! gold nuggets thanks a lot

[@SocialMediaExaminer]

You got it -- so glad it helped! -Megan🤓

[@insertnickname5842]

Awesome advice! Does anyone have tutorials on how to actually build this funnel in the ads manager? I would assume that you have campaign nr. 1 with awareness or video view goals. You create several cold audiences and test your content. You also have a retargeting Adset for view time. In there, you put more videos and talk a bit more about your background and include links to educational content. Then a new campaign where you choose Conversion or link clicks as a goal. Here, you retarget the viewers and talk about your product. Is this the way to go?

[@LauraMarySkin]

Thank you Dennis! :)

[@SocialMediaExaminer]

Isn't he the best? Thank you for checking it out. -Megan🤓

[@ballherchick14]

This is great strategy! So grateful to come about this. Dennis is there any ways that you could help me brainstorm some ideas when it comes to this strategy in my specific industry? I have a few ideas in mind but wanted to see if it fit in this strategy.

[@DennisYu]

Hi Ashley-- sure thing. You can ask here or ask on my page at Facebook.com/getfound.

[@topthreepercent]

i have a problem , what kind of educational videos or content that i can make for a gift shop which i can build trust and increase the low conversion am getting .

[@ChrisShouse01]

I took notes on this one :) Thank you!

[@SocialMediaExaminer]

Oh my pleasure Chris! - Mike

[@DennisYu]

Chris-- thanks! What was your biggest take-away?

[@ChrisShouse01]

@@DennisYu It cleared up for me somewhat how the algorithm works.

[@DennisYu]

@@ChrisShouse01 And this will make you even MORE effective as the competition gets tighter and costs go up more.

[@LeadershipAZ]

Great video! My only question is Dennis mentions boosting videos. Does that mean that you first post a video (as just a regular post) and then boost it, or should you design a FB ad with a video? Thanks for the great content!

[@SocialMediaExaminer]

Yes, it means to boost your videos that you post on your page. 😄-Jen

[@LeadershipAZ]

@@SocialMediaExaminer Thanks for the help! We're excited to try this out!

[@SocialMediaExaminer]

😊 🙏

[@insertnickname5842]

@@SocialMediaExaminer But why? Almost anyone says that you should never boost posts and rather use the adsmanager

[@DennisYu]

I'd look to the people who are driving results on Facebook. The top ones acknowledge the dollar a day strategy for micro-influence and engagement, especially for local and larger custom audiences.

[@RazvanJijie]

Great piece of content ! Thank you for all this useful informations.

[@SocialMediaExaminer]

You're very welcome! Thank you for the feedback, Razvan. -Megan🤓

[@Red-fg9qr]

This! 1000%

[@SocialMediaExaminer]

😊 🙏

[@DennisYu]

Thank you, Adolfo! How are you doing with your application of these techniques?

[@AllStarsOfComedy]

Excellent Post. Now to dig deep , implement these tips and test some ads :-)

[@SocialMediaExaminer]

Wishing you all the best in your ads testings. - Mike

[@DennisYu]

Exactly. And that's where all the value is-- in implementation.

[@nancynewland6410]

Love these tips!!! I'm excited to start it right away. One question, do you always have to do the video LIVE?

[@SocialMediaExaminer]

Hi Nancy- Live videos do drive great engagement, but not with relation to FB ads. The one-minute videos Dennis is referencing would not work for live because you wouldn't be able to catch attention quickly enough. -Megan🤓

[@olubodeoluwatimileyin3395]

How can I learn Facebook ads

[@DennisYu]

Guess what? The 3x3 strategy here works on TikTok, too.

[@AllStarFilms]

I’ve watch this video 20 times and I still don’t get the concept. Can somebody help me out with this it sounds like great advice I just don’t completely understand

[@DennisYu]

Sorry about that. What specific part do you have a question about?

[@s1003232]

Can someone please explain why /how you should make 10(!?) 60 sec videos? I mean, you have only 1 story to tell, but is it about different clothing, different backgrounds, different way of talking?

[@DennisYu]

A funnel has many stages to build a relationship via know, like, and trust. One piece of content isn't enough.

[@kharkovballukrainecom]

And now im have SOOO VERY MUCH ADS IN SIMPLES GAMES!!!

[@phinecode6996]

Wow

[@amogus7277]

What story am I supposed to tell if i'm just selling stuff through an online store?

[@SocialMediaExaminer]

It would be awesome to see the behind-the-scenes of what goes into something like that! -Jen

[@DennisYu]

Hi Sergio-- even if you're selling through an online store, there is still a WHY behind your store and a HOW where you share your knowledge, right?

[@discosourcedjs]

So you gotta get them 3 deep, then strike for the sale

[@DennisYu]

And sometimes many more touches than just 3, depending on what you're selling.

[@fenrizragnarok]

Step formula, what are you doing?

[@raymundtristanconstantino5097]

Wow