How to create an online course & make your first sales in 2024

[@witandwire]

All the tools mentioned in this video (and more!) can be found in my free Online Course Toolkit: witandwire.com/coursetoolkit-youtube And if you have any other course creation questions, let me know in the comments!

[@herfaithrestored]

Thank you super helpful!!! I’m on your email list 😊 What software do you use to edit your KZbin videos? And is this video editing software different for your course creation videos?

[@21dostar]

Thank you for the awesome content and wealth of information. You selflessly offered gems. I'm into health and wellness but find it extremely challenging to market vegan and plant based information because it's oversaturated. Any suggestions on how to angle courses so that the information is different yet, valuable. I'm all about good information vs trendy ideas

[@chipomannathoko7193]

Thank you much. Much appreciated

[@urbanteach2003]

Your advice is priceless!!! I've watched a few of your videos and have loved every single one! I started my course outline yesterday and I'm working on creating content this week. I can't wait to launch my first publicly accessible online course! This one's FREE, but the next ones won't be!

[@witandwire]

Thank you! I'm so happy our channel has been helpful! Congrats on the course launch 🥳

[@geoattoronto]

Founders round: personalized feedback, one on one calls, live weekly coaching Q and A.

[@daviddevereux1379]

Brilliant example of teaching. I've been teaching nurses and medics for 30 years and I feel that I'm learning a lot on this site. Thank you

[@witandwire]

Wow, thank you!

[@usmanalimuddin8139]

You are a champ !!! 1 Million Subscribers coming Soon !

[@witandwire]

Thanks!

[@juns597]

This was so helpful. The best I've seen so far. No fluff. Straight to the point. Thank you!

[@witandwire]

I'm so glad it was helpful!

[@TheCuriousCorrespondent]

A MAJOR point to remember is that there are literally 1000s of FREE videos, seminars, classes, etc on every topic under the sun:, even how to build an Etsy shop and how to lose weight. Selling a course that only provides the same info is a losing proposition. Do research and make YOUR COURSE different, unique, with different or better outcomes. Practice presentation and learn graphic design. Believing that you can simply read a book or lose some weight and have all the answers is bogus. Especially when you are 21 years of age. You're better off finding work that will enhance your own life first. You don't really know anything without first learning many things.

[@witandwire]

Thanks for sharing those tips!

[@laurice8056]

Some instructors seem to present their curriculum in a webinar, mastermind or boot camp. This is often presented on a platform like Zoom for free. In the end of this presentation, it becomes the sales funnel for coaching, memberships or more detailed courses.

[@witandwire]

Yes - that is a common course sales strategy.

[@TanyaAlizaTV]

Thanks for the great points about pricing based on the outcome, and not the length!

[@witandwire]

I'm so glad this was helpful!

[@kribor120]

Fantastic- your presentation, knowledge, and generosity! Thank you

[@witandwire]

Thank you so much! I'm glad it was helpful!

[@filosofiadelmercadeo3506]

Your content is amazing! Been following you on tiktok and now here! Keep it up! 🔥🚀

[@witandwire]

Thank you! I really appreciate that :) So glad it's all been helpful!

[@SoundEngraver]

Thank you for this professional insight! Many videos on this topic are more emotionally based, and it's difficult to discern what to do next. Your commentary has definitly improved my decision-making on this. Thank you!

[@witandwire]

I'm so glad it was useful!

[@devild2269]

Very clear, well spoken, great content, appreciate it thank you!

[@witandwire]

Thank you so much! I'm glad it was helpful!

[@laurice8056]

Great ideas! And I agree that releasing only a small portion of the course and utilizing student feedback and outcomes is better. Because this allows us to create more useful and meaningful content. Ultimately this is a more practical and profitable approach for our business. Thanks for sharing. I’m a new subscriber.

[@witandwire]

I'm so glad this was helpful! And thanks for subscribing :-)

[@stay.positiv.lux24]

so i offer the smaller course for the same price as the whole course after? and the curriculum show only few topics from my online course right?

[@homebiochem848]

Thank you for your explanations and i downloaded your online tool kits which is amazing and filled with helpful information!!! Thank you

[@witandwire]

You're welcome! We're so glad it was helpful! - Team Wit & Wire

[@OutdoorInspirations]

Thankyou for your easy to understand videos to help us learn the various facets of starting a course! Also- we are looking forward to taking your course to help us kickstart our teaching journey 💪

[@witandwire]

So glad the videos are helpful! We look forward to it!

[@NewRefreshYou]

Best tip from this video: Do not create the full course... create a small one and see if people are willing to pay!

[@witandwire]

I'm glad that was helpful!

[@careercolin]

Excellent tips. Thank you so much for this - taking notes!

[@witandwire]

You're welcome! Glad it was helpful!!

[@davidbrechin-smith8830]

Thanks for helping me understand more about creating online courses. In your experience, is there an ideal number of students for the founders round?

[@witandwire]

Great question. There isn’t a universal right answer, so it depends more on your personal goals and what success would look like for you. I usually say 4-5+, but it varies.

[@LovegroveTraining]

Wow, great, straight to the point solid advice.

[@witandwire]

I'm so glad this was helpful!

[@oparaangel09]

Thanks so much for the video. Very clear and concise❤

[@witandwire]

I'm so glad it was helpful!

[@mtino1]

I am happy to be here finally

[@witandwire]

I hope the videos are helpful!

[@openclassusa3534]

Excellent video!!

[@witandwire]

Thank you!

[@arinasavva1303]

Amazing! Im so happy to find you!

[@witandwire]

I'm glad too! So glad it was helpful!

[@GrantSpoon]

excellent content. appreciate your effort and experience

[@witandwire]

Thank you so much! I'm glad I could be helpful!

[@gfixu]

Great content. Love it. Thanks.

[@witandwire]

Thank you! I'm glad it was helpful!

[@richardmannonamission3611]

Hi Melissa, love your content. I have a course slides done and now need to film lessons. I saw your video on Tella and was going to use this but I did see you had it only at number 15 on your list of recording apps. Do you think Tella is ok? Also on cameras. As you are recording while sharing slides do you use the Mac camera, a webcam or a separate camera e.g. Sony ZV-E10 (I'm not sure how you would use this camera to shoot slide presentations? Thanks Richard

[@witandwire]

Thank you, Richard! For Tella, although I personally prefer other tools (for breadth of features and reliability), I know a lot of happy Tella customers in the Wit & Wire community. So if you’ve tested it and enjoy the product, then that’s what matters most. For cameras, you can see my current picks in this free guide: witandwire.com/videotoolkit

[@lakishamumford2329]

This is wonderful content! I have a question, when do you think we should trademark a course name? I have a great name that clients like, but I’m afraid for someone to steal my course name.

[@witandwire]

Great question. Since I’m not a lawyer, unfortunately I can’t offer advice on trademark timing, so I’d recommend getting in touch with a lawyer. One recommendation is Nicole at sproutlaw.com.

[@faseehshaikh]

Thank you for the tips these are really useful!

[@witandwire]

I'm so glad it was helpful!

[@geoattoronto]

Sell outcomes for one student - focus. Health, wealth and relationships. 15 min video, readings, assignment. Order. First week of the curriculum. First enrolment offer. Can it sell? VALIDATION. FOUNDERS ROUND. Get feedback from students. Personalized experiences.

[@witandwire]

Great takeaways!

[@JoshMatlock-z3j]

Hi Melissa, Was curious about conversion rates. My course was selling like hotcakes during Winter and Spring, and then kind of slumped this summer (despite having more daily KZbin and email subscribers than ever). Do you ever find that your conversion rate drops in the summer (or some particular season?)

[@witandwire]

Great question. It’s common for a lot of businesses, although it depends on the industry. (Some do best in the summer, while others have normal dips.)

[@AtomicPixel]

Great tips! I really need to give the course thing a real shot

[@witandwire]

I think it's a great choice for a lot of business owners! And since you're comfortable with video, that's already a huge advantage.

[@AtomicPixel]

@@witandwire appreciate the encouragement! :)

[@geoattoronto]

Offer: validate - pre sell develope the content - founders round. Price is based on the outcome of your course. Not length of the course. How much will my students life change because of this program? Transformation.

[@geoattoronto]

Helping someone get a new job. Helping someone find a healthy partner. How to break out of family and generational patterns.

[@regina6838]

Can you please tell me what microphone you use?

[@witandwire]

I used the Blue Yeti for years, but I currently use the Shure MV7 USB Podcast Microphone Here's a roundup of my current recommendations: witandwire.com/best-podcast-microphone-for-beginners/

[@ReyDawid]

so in kajaba, make 3-5 videos and start ad calpain? and if people get the monthly subscription, record a zoom and ask those people about questions that they have, then make videos out of that? instead of making 20 videos and maybe people don't see ill of those videos? sorry thsats waht i under stood about No.5. ( the monthly subs is my idea that i want to do, i want to make it a community around that niche topic )

[@witandwire]

Great question! To be clear, we don’t typically recommend using ad campaigns until after your course has already made a few sales. To learn more about our strategies, you can also watch this followup free masterclass: witandwire.com/course-creation-masterclass

[@ReyDawid]

@@witandwire tk u

[@witandwire]

@@ReyDawid you're welcome!

[@andrewhall7930]

14:20❤❤

[@witandwire]

We’re glad you enjoyed this video! - Team Wit & Wire

[@Rapperlifetv]

Love this Melissa great tips! So I wrote a comment on another video of yours but I just wanted to touch on it some more. So Ive made 8k lyric videos and motion covers and now want to make a course teaching how to make them and also how people can start their own motion gfx business. Is tiktok a good fit for this? lyric videos are very popular on tiktok. Do you think lyric videos is a good course to do?

[@witandwire]

Thank you! I'm so glad to hear these videos have been helpful. I'm sure you may have seen the previous comment I just left, but here's the most important question: I'd first want to know if there's demand. Do people ask you for more info on how you edit your videos? Or if not, do you see profit indicators or demand in the marketplace for the concept? I'd look to see if there are any competitors. (These are questions I'd recommend researching and making notes about on your own.) Beyond that, after you validate demand, if you're looking for more strategies, it's something I get into extensively in my course creation program, which you can learn more about here: witandwire.com/courses This week only, I also have an intro course in this bundle where you can get 62 courses for $97, which is usually the price of my course alone (ends 9/27/22): ultimatebundles.com/tgbtk2022-sales-page/#a_aid=5f2d8ea4755e6&a_bid=fa049a0d (No pressure on any of those options, just wanted to share in case they're helpful!)

[@miraculixxs]

This is great content thank you Melissa! I wonder about the founder's round, how do you find your first students?

[@witandwire]

Thank you! That's a great question, and it depends on your current audience and what your topic is, so it's something I cover more in-depth in the full Course Creator Mastermind. (witandwire.com/course-creator-mastermind) Much as I wish I could, it's tough to give a one-size-fits-all answer since marketing is so personal. But usually, you'd start with the audiences you already have and expand from there.

[@tamistott5490]

How does it compare with Learnitlive?

[@shelley-withinresinaustralia]

Thank you so much for all this information. I really appreciate it. If I can ask one thing, can course created with teach:able be marketed on a shopify website? Thanks in advance.

[@webdev8283]

Have you already created online course?

[@shelley-withinresinaustralia]

@@webdev8283 not yet but I’m in the process atm

[@witandwire]

You could market a course on a Shopify website, but there are also great course creation platforms that also have a checkout option like ThriveCart (witandwire.com/thrivecart). - Team Wit & Wire

[@ekaterinadergam4596]

amazing!Thank you so much!

[@witandwire]

You're welcome!

[@jyothimakam9343]

Hi, Do I need to subscribe or pay to add my course?

[@witandwire]

Which platform are you thinking about using? Each platform is different. Our current recommendation are in our free Course Creation Toolkit: witandwire.com/download-course-creation-toolkit/ or you may have seen it already, but Melissa shares her 7 Best Online Course Platforms here: kzbin.info/www/bejne/poSkfWCsn9N3q9ksi=JHUGNJLhxczj5csA - Team Wit & Wire

[@apaminspires]

Is there a way I could reach you for one on one discussion ?

[@witandwire]

No, we don’t currently offer single consulting calls or packs of consulting calls. The exception is for students in Course Builders or Automate & Scale, who have exclusive access to book 1:1 calls with Melissa. - Team Wit & Wire

[@BachataSensualMedina]

What can i do, to put any music with copyright in a Video course?

[@witandwire]

I personally wouldn’t recommend using copyright music since you’d have to pay for those rights. If there’s a specific example where you need the music and you’re talking about it, it might be considered educational, but I’d recommend consulting with a lawyer first. But generally, my best advice is to avoid copyrighted music in online courses and digital marketing.

[@SamuelSotiega]

Do you charge any taxes on top of the course fee, or you include them in the fee you advertise for the course?

[@witandwire]

Since I’m not an accountant, I can’t offer financial advice here. But I can say that it depends on your country (and often, your state), and whether or not you want to pay those taxes out of pocket or pass them along to the customer is a great question for both you and an accountant.

[@chipomannathoko7193]

I want to help newbies in baking bake and decorate their first cakes so that they can gain the confidence as they follow hhe step by step process of baking and cake decoration. Problem is how to create the videos using my android phone

[@witandwire]

Although I don’t specialize in videos on an Android device, I do offer other videos on the Wit & Wire KZbin channel about recording videos and equipment if you want to check them out here: kzbin.info

[@gilalan150]

Good content!

[@witandwire]

Thank you!

[@katebrentoninspires]

So helpful

[@witandwire]

Thanks, Kate! :)

[@Mjbusinessacademy]

We know your probably very busy however I’ve emailed you several times with no response. What’s the best way to connect with you?

[@witandwire]

Hi there, You can email us at [e-mail] and we'd be happy to assist you. - Team Wit & Wire✨

[@StrategyOnepager]

This is excellent

[@witandwire]

Thank you!

[@BeginnerToProEditor]

It’s a shame you don’t reply to comments! I sent 3 n got no response

[@witandwire]

Hi there! I did reply to them a few days ago. It takes me some time to get back to everyone, but I do try to always reply.

[@PrinceDePhilomath]

I got the like to 600

[@witandwire]

I'm so this was helpful!

[@southjerseymidwifery]

NO WAY IN HELL, I AM GOING TO ONLY CREATE ONE LESSON BEFORE OFFERING. ADHD doesn’t work like that ma’am. I will take the risk of wasting my time, then the extremely uncomfortable feeling of getting people to sign up for something that isn’t complete. My brain will not allow that.

[@witandwire]

Whatever works best for you is usually the right call! We know every business owner is different, so we support anyone following their gut and preferences on what suits them.

[@MMM_Anant]

Are you an AI generated lady? I appropriate your content. Subscribed instantly.

[@witandwire]

I am a real human, yes 😅 (with a small support team). I'm glad you found the videos helpful!

[@lovenpeace4life]

So, selling a course to create an online course 😂

[@witandwire]

I know it’s meta, but yes, that’s what we offer!

[@addieclark2026]

It’s called ✨B2B✨

[@tamistott5490]

How does this compare to learnitlive?

[@witandwire]

LearnItLive looks like a marketplace of courses, while Teachable is a course creation platform, where business owners and creators can build and sell courses through your own business.

[@quicknailz]

Great content!

[@witandwire]

Thank you!